• 제목/요약/키워드: user behaviors

검색결과 548건 처리시간 0.022초

대학생 소비자의 신용카드 관리행동에 관한 연구 (Credit Card Management Behaviors of College Students)

  • 김효정
    • 대한가정학회지
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    • 제43권11호
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    • pp.1-15
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    • 2005
  • The purpose of this study was to investigate the attitude, knowledge and need for educational contents about credit cards according to credit card use, and to examine the status of credit card use and the factors affecting credit card management behaviors of college students. The data were collected from 481 college students in Busan and Kyungnam areas by a self-administered questionnaire. Frequencies, Cronbach's alpha, factor analysis, t-test, ${\chi}^2$ analysis, Pearson's correlation analysis and regression analyses were conducted by SPSS WINDOWS. The results from this study were as follows. First, there were no significant differences between the credit card user group and the non-user group in the means of their altitude and knowledge towards credit cards. The mean of each category of the need for educational contents was high in both groups. Second, respondents of the credit card user group answered that they used credit cards whenever necessary, using them to purchase mostly clothing, shoes, and books. Third, credit card management behaviors were influenced by the allowance amount, experience of consumer education related to credit cards, number of total credit cards, attitude towards credit cards, knowledge about credit cards, frequency of credit card use, terms of credit card use and father's occupation. These results suggest that consumer education should be conducted for the credit card management behaviors of college students.

Enhancing cloud computing security: A hybrid machine learning approach for detecting malicious nano-structures behavior

  • Xu Guo;T.T. Murmy
    • Advances in nano research
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    • 제15권6호
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    • pp.513-520
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    • 2023
  • The exponential proliferation of cutting-edge computing technologies has spurred organizations to outsource their data and computational needs. In the realm of cloud-based computing environments, ensuring robust security, encompassing principles such as confidentiality, availability, and integrity, stands as an overarching imperative. Elevating security measures beyond conventional strategies hinges on a profound comprehension of malware's multifaceted behavioral landscape. This paper presents an innovative paradigm aimed at empowering cloud service providers to adeptly model user behaviors. Our approach harnesses the power of a Particle Swarm Optimization-based Probabilistic Neural Network (PSO-PNN) for detection and recognition processes. Within the initial recognition module, user behaviors are translated into a comprehensible format, and the identification of malicious nano-structures behaviors is orchestrated through a multi-layer neural network. Leveraging the UNSW-NB15 dataset, we meticulously validate our approach, effectively characterizing diverse manifestations of malicious nano-structures behaviors exhibited by users. The experimental results unequivocally underscore the promise of our method in fortifying security monitoring and the discernment of malicious nano-structures behaviors.

사용자 이용 행태를 고려한 VoD 서버 부하 분산 방법 (A VoD Load Balancing Algorithm Based on User's Behaviors)

  • 이강용;장욱;조기성
    • 인터넷정보학회논문지
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    • 제11권5호
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    • pp.9-17
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    • 2010
  • 인터넷의 확산과 멀티미디어 콘텐츠의 활성화로 인해 최근 방송과 통신의 융합 서비스인 IPTV가 인터넷 서비스의 새로운 모델로 주목 받고 있다. 특히, IPTV 환경에서는 기존의 실시간 방송이나 주문형 비디오 (Video-on-Demand) 뿐만 아니라 양방향 멀티미디어 서비스나 고품질 디지털 콘텐츠 등과 같은 다양한 서비스를 제공한다. 하지만, IPTV 가입자수의 폭발적인 증가와 방대한 콘텐츠에 따른 트래픽의 증가는 IPTV 환경에서의 효과적인 네트워크 자원 관리에 어려움을 발생시키고, 결과적으로 품질 저하를 초래하게 된다. 본 논문에서는 IPTV 환경에서 네트워크 자원을 보다 효율적으로 이용하기 위해 사용자의 VoD 서비스 이용 행태를 고려하여 향후 잠재적인 서버의 부하 및 대기 시간에 대한 예상치를 계산하고 이를 서버 부하 분산에 적용하는 알고리즘을 제안한다.

An analysis of user behaviors on the search engine results pages based on the demographic characteristics

  • Bitirim, Yiltan;Ertugrul, Duygu Celik
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제14권7호
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    • pp.2840-2861
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    • 2020
  • The purpose of this survey-based study is to make an analysis of search engine users' behaviors on the Search Engine Results Pages (SERPs) based on the three demographic characteristics gender, age, and program studying. In this study, a questionnaire was designed with 12 closed-ended questions. Remaining questions other than the demographic characteristic related ones were about "tab", "advertisement", "spelling suggestion", "related query suggestion", "instant search suggestion", "video result", "image result", "pagination" and the amount of clicking results. The questionnaire was used and the data collected were analyzed with the descriptive statistics as well as the inferential statistics. 84.2% of the study population was reached. Some of the major results are as follows: Most of each demographic characteristic category (i.e. female, male, under-20, 20-24, above-24, English computer engineering, Turkish computer engineering, software engineering) have rarely or more click for tab, spelling suggestion, related query suggestion, instant search suggestion, video result, image result, and pagination. More than 50.0% of female category click advertisement rarely; however, for the others, 50.0% or more never click advertisement. For every demographic characteristic category, between 78.0% and 85.4% click 10 or fewer results. This study would be the first attempt with its complete content and design. Search engine providers and researchers would gain knowledge to user behaviors about the usage of the SERPs based on the demographic characteristics.

인터넷 쇼핑몰의 e-Loyalty 향상을 위한 이미지, 신뢰, 몰입에 관한 연구

  • 이종만;오재신
    • 한국정보시스템학회:학술대회논문집
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    • 한국정보시스템학회 2005년도 추계학술대회 발표 논문집
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    • pp.235-248
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    • 2005
  • This paper examines internet shopping mall e-loyalty behaviors. Conceptually, the paper relied on the relatively established literature on ' traditional ' store image and technology acceptance research. And proposes an integrated model including factors on customer e-loyalty in shopping environment. For this purpose, internet shopping mall user's image is proposed to affect trust, and commitment, and consequently to influence customer loyalty behaviors. The empirical results indicated that shopping mal image take significant effect on trust and customer loyalty behaviors. And commitment variable are effective mediators linking internet shopping mall user's trust and their loyalty behaviors. The proposed model and empirical results would contribute to setting up strategy shopping mall industry, and also to future research in information systems and internet marketing.

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A Secure Authentication Method for Smart Phone based on User's Behaviour and Habits

  • Lee, Geum-Boon
    • 한국컴퓨터정보학회논문지
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    • 제22권9호
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    • pp.65-71
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    • 2017
  • This paper proposes a smart phone authentication method based on user's behavior and habit that is an authentication method against shoulder surfing attack and brute force attack. As smart phones evolve not only storage of personal data but also a key means of financial services, the importance of personal information security in smart phones is growing. When user authentication of smart phone, pattern authentication method is simple to use and memorize, but it is prone to leak and vulnerable to attack. Using the features of the smart phone pattern method of the user, the pressure applied when touching the touch pad with the finger, the size of the area touching the finger, and the time of completing the pattern are used as feature vectors and applied to user authentication security. First, a smart phone user models and stores three parameter values as prototypes for each section of the pattern. Then, when a new authentication request is made, the feature vector of the input pattern is obtained and compared with the stored model to decide whether to approve the access to the smart phone. The experimental results confirm that the proposed technique shows a robust authentication security using subjective data of smart phone user based on habits and behaviors.

어린이도서관에 있어서 이용자요구특성과 공간구성에 관한 연구 (A Study on the Spatial Planning and the Characteristics of User's Need in the Children's Library)

  • 이정미;곽동화;임채진
    • 한국실내디자인학회논문집
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    • 제16권6호
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    • pp.213-223
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    • 2007
  • This study investigates the mutual effects of the physical environment and the characteristics of user's need in the children's libraries of open plan type. The children's library as a flexible space should accept user's diverse needs. Especially, Children express more positive and diverse behaviors than adults in physical environment. As the design information obtained from observation of children's behaviors are put to architectural design, the more affluent environment in which children can do positive behaviors can be made. We used two research methods of the behavior observation and interview for the children's library, and could formulate various using actions through the behavior setting observation for using library. A relational description for reading environment in this study, based on the affordance and the behavior setting theories, provided us with rich accounts for the psychological and sociocultural resources in the children's library. Consequently, the following results can be summarized. First, children need territories for family use and for place and are using library effectively through taking the two territories. Second, the zoning according to age category should be done, as behavior patterns were observed differently according to age. Third, the space composition with openness should be designed, as children need social relation and learning through imitation and observation.

친환경적 도시공원 만족도 및 이용형태에 관한 연구 (A Study on the Satisfaction and Environmentally-friendly Behaviors in the Urban Parks)

  • 주신하
    • 한국환경복원기술학회지
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    • 제11권6호
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    • pp.91-103
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    • 2008
  • The purpose of this study is to compare the satisfaction of the urban parks and to classify and assess the environmentally-friendly behaviors in the urban parks. For this purpose, the park user's behaviors and satisfactions were surveyed in 10 parks in Seoul and its suburb area. Parks are divided into 2 types, the walking-distance parks and the metropolitan parks, by time to reach, visit frequency and visit purpose. The park users are generally satisfied with the facilities, but not satisfied with some specific items, such as cultural facilities, accommodations for the handicapped, safety facilities and sports facilities. The environmentally-friendly behaviors are positively assessed in general, but the behavior of the natural experience was negatively assessed. The environmentally-friendly behaviors in the urban parks are classified into 2 factors; the experience factor and the activity factor. The parks are categorized into 3 types by these factors. For type I parks, the experience factor is dominant, but the activity factor is relatively low. For type II parks, the both factors are low and the parks are necessary to improve. And type III parks are positively assessed in the aspect of the environmentally-friendly behaviors, even though some park are necessary to complement.

현대 공간디자인에 있어 사용자 참여디자인의 의의와 유형에 관한 연구 (A Study on the Significance and the Types of User's Participation in Space Design)

  • 이정민;홍의택
    • 한국실내디자인학회논문집
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    • 제15권6호
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    • pp.89-100
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    • 2006
  • This paper researched social, cultural background, psychological bases, design method and design types with regard to user's participation in space design. This issue of user's participation became one of major paradigms of 21st century not only for space design but also for every other cultural phenomenon. First chapter is an introduction. Second chapter tried to assert the fact that user's participation will be the important aspect for future space design by proving the correlation between user's participation in space design and the important social changes. It also tried to prove the psychological reasons why the users' participations affect the level of user satisfaction. It can be explained by Behaviorism which insisted that our outer behaviors affect our inner attitudes and preferences. Third chapter explained the affordances in design which works as a means of inducing user's participatory behaviors. Fourth chapter proposed the types of participatory space designs classified by the users' behavioral features and their characteristics, intending that they will verify the realization of the theories which we discussed in the former chapters regarding the users' participation in space design. The fifth chapter is a conclusion which says that outwardly, those participations are simply making external changes in design. but actually, they are reflecting more profound social changes and making important psychological effects on users.

삶의 공간으로서의 웹 사이트에 대한 평가 체계 (A Comprehensive Evaluation Framework of Web Sites as Living Places in Cyber Space)

  • 홍서영;김진우
    • Asia pacific journal of information systems
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    • 제13권4호
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    • pp.1-27
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    • 2003
  • With a swift development of information technology, web sites get more important roles as user's living places. This quantitative and qualitative expansion of web sites requires the need for an evaluation framework of web sites from comprehensive perspectives. This study proposes two dimensions for web site categorization and three dimensions for web site evaluation. These dimensions were developed based on the architectural perspectives that have been used to evaluate buildings in the real world for more than a thousand years. First, in order to categorize various web sites, we extracted two dimensions, user's goals and user's behaviors from behavioral architect which approaches user's behaviors in designing buildings. Second, in order to evaluate four web sites groups, we suggested three dimensions, which are firmness, commodity, delight used in evaluating buildings in the real world. Then for each of the four different web sites groups an empirical survey was conducted to verify these three dimensions of architectural metrics. This ends with study implications and limitations.