• Journal of Families and Better Life
• /
• v.9 no.1 s.17
• /
• pp.187-202
• /
• 1991

The purpose of this study is to analyze what attitude housewives hove to the TV advertisement and how their purchasing behavior is proceeding by information acquisition. Questionaire survey method was used in this research. The sample was taken from 437 housewives living is Seoul, form 4th of Feb. to 13th of Feb, in 1991. Used statistical methods were Frequency, Percentage, Crosstabs, One-way Anova, Duncan-test, and Regression Analysis. The major findings are summarized as follows : 1) The attitude to the TV advertisement according to the socio-demographic variables : TV advertisement seeing and hearing, the necessity of TV advertisement, and the attitude to the new advertisement are all found significant difference by age and education. The feeling to the false of TV advertisement is found significant difference by age, education, and income. 2) The purchasing behavior with TV advertisement information is most influenced by utilization of TV advertisement for all four goods(home medicine, milk product, detergent, durable goods). 3) The interest to the TV advertisement according to the TV advertisement information acquired: The degree to the utilization of TV advertisement and the necessity of TV advertisement when they buy goods were most influenced by conversation about the TV advertisement. 4) The purchasing behavior to the TV advertisement information acquired : The degree of influence was more affected by conversation about the TV advertisement for four goods, The degree of confidence was influenced by conversation about the TV advertisement for four goods. The degree of confidence was influenced by conversation about the TV advertisement for house medicine and detergent. The degree of satisfaction was not significant for all four goods, and the comparative appraisement was influenced by conversation about the TV advertisement for detergent and durable goods.

• The Journal of the Korea Contents Association
• /
• v.8 no.6
• /
• pp.204-212
• /
• 2008

This study analyzes on which Sports Program the 2006 TV focused on. As a data, we have used the 2006 Television programming components of KBS 1TV, 2TV and MBC TV, SBS TV. The analysis of the data was carried out classifying the sports hookup program. As a result, all three broadcasting companies placed a great deal of weight on the 2006 World Cup and they have made national match the prime subject in the components of Television Programming. Looking at each broadcasting companies, SBS TV placed the highest importance in sports programming, on the other hand, KBS TV placed the least importance in sports programming. The characteristic of the 2006 Sports Television Programming components is that it was focused on the Mega Sports Event and the Pro-Sports of the World Cup and have worsen the alienation phenomena of unpopular sports.

• The Journal of Society for e-Business Studies
• /
• v.13 no.1
• /
• pp.45-53
• /
• 2008

TV has changed from simple broadcast media to integrated media that can operate multiple-function So, TV has offered various services and users are using their control on TV. However, TV is still passive media in social stereotype, these change brings viewers a lot of confusion. In this study, we conducted a survey about viewer's activity, perception and satisfaction of TV to understand view's watching pattern. We hope our research will be used to understand the gap of TV and viewers.

• Korean Journal of Child Studies
• /
• v.26 no.6
• /
• pp.321-334
• /
• 2005

This research investigated television and video viewing of young children in early childhood all-day program settings and teachers' recognition of its effects on young children through the survey of 452 early childhood teachers. The results show that television and video viewing is used as a whole group activity during transition period and/or waiting time activity for children who come earlier in the morning and remain late until closing time. It means television and video viewing at early childhood settings is mainly used as a group baby sitter or pacifier. Daily viewing time is about 44.02 minutes and early childhood teachers show low recognition of their role in children's viewing habits. Young children's viewing patterns and time are differed by teachers' variables so that young children of beginning teachers at small size settings appear more viewing time. Teachers show more negative recognition of television and video viewing on young children when they are older and have higher educational level and longer education experiences. The results also show that the more teachers have positive recognition on television and video viewing, the more young children are exposed to television and video viewing in their classes.

• Journal of Fisheries and Marine Sciences Education
• /
• v.27 no.2
• /
• pp.576-588
• /
• 2015

This study analyzed the influences of elementary students' usage of smartphone, computer and TV on academic attitude. Of the subjects residing in the U city to target of 10 elementary schools from the fourth grade to sixth grade, 865 students were sampled. This research made a frequency analysis and reliability analysis of the obtained date using SPSS 21.0 program were used. Research results are as follows. First, in the smartphone, computer and TV usage status of elementary school, smartphone, computer and TV were used the high frequency with which almost every commonly used, was found to be necessary to take advantage of the time to less than one hour a day, mostly alone, it has been found that a lot of online games, videos and SNS. Second, the use of smartphone, computer and TV were showed a significant effect on all sub-variables of open, self-concept, initiative, responsibility, learning enthusiasm, future orientation, creativity, self-assessment.

• KIPS Transactions on Software and Data Engineering
• /
• v.4 no.1
• /
• pp.19-30
• /
• 2015

Smart TV manufacturers have constructed automatic Smart TV execution environment for reducing cost of Smart TV testing. However, the conventional test methods still require high cost because of manual test script written by testers. Test scripts manully written have less reusability, and then less reusable scripts cannot be used for new TV models. In this paper, we propose constructing reusable test models for Smart TV and present a model-based Smart TV test script generation method using the modes. And we apply the method to NetCast Smart TV to confirm the effectiveness of enhancing reusability.

• Journal of the Korean Mathematical Society
• /
• v.55 no.3
• /
• pp.719-734
• /
• 2018

An image restoration problem with Poisson noise arises in many applications of medical imaging, astronomy, and microscopy. To overcome ill-posedness, Total Variation (TV) model is commonly used owing to edge preserving property. Since staircase artifacts are observed in restored smooth regions, higher-order TV regularization is introduced. However, sharpness of edges in the image is also attenuated. To compromise benefits of TV and higher-order TV, the weighted sum of the non-convex TV and non-convex higher order TV is used as a regularizer in the proposed variational model. The proposed model is non-convex and non-smooth, and so it is very challenging to solve the model. We propose an iterative reweighted algorithm with the proximal linearized alternating direction method of multipliers to solve the proposed model and study convergence properties of the algorithm.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.25 no.6
• /
• pp.1143-1154
• /
• 2001

This research aimed to examine consumer's expectancy disconformation related to purchase satisfaction/dissatisfaction and post-purchase behavior in cable TV home shopping. A total of 700 questionnaires were randomly sent to cable TV home shoppers and 172 copies were used in final analysis. Frequency analysis. correlation analysis, analysis of variance, regression analysis, path analysis, and multinominal logit were used. The expectancy discoformation on \"fitting\" and \"how well the clothes suits oneself\" were significantly related to the complaint behavior of return and refund. TV home shoppers tended to express their complaints by requesting the home shopping company or the manufacture company for a compensation rather than express privately such as warning friends, stop buying and boycotting the item. The significant variables that would influence consumers to seek refund rather than exchange were purchase satisfaction, request of compensation to the company, overall expectancy disconformation and expectancy disconformation on decoration and details and suiting oneself.

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 1999.06a
• /
• pp.151-158
• /
• 1999

This paper describes TVML (TV program Making Language) for automatically generating television programs from text-based script. This language describes the contents of a television program using expression with a high level of abstraction like“title #1”and“zoom-in”. The software used to read a script written in TVML and to automatically generate the program video and audio is called the TVML Player. The paper begins by describing TVML language specifications and the TVML Player. It then describes the“external control mode”of the TVML Player that can be used for applying TVML to interactive applications. Finally, it describes the TVML Editor, a user interface that we developed which enables users having no specialized knowledge of computer languages to make TVML scripts. In addition to its role as a television-program production tool. TVML is expected to have a wide range of applications in the network and multimedia fields.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2013.10a
• /
• pp.622-624
• /
• 2013

TV is Device best known to everyone. Showing off a smart TV in the TV industry has recently become a new blue ocean in the TV market. As with other smart devices, smart TV is also an important factor is a very important application. In this paper, by using the Samsung SDK to application of Web-based that can be used in smart TV environment of Samsung, we have developed a board game that has been created based on JAVA SCRIPT, CSS, and HTML. Rules of the game of the board game format using the dice is easy, this application is a four-person game that also men and women of all ages who enjoy.