• 한국프랜차이즈경영연구
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• 제15권1호
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• pp.43-60
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• 2024

Purpose: According to previous studies, customer experience had a significant effect on consumer behaviors. In this perspective, this study investigates the structural relationship among customer experience, resort use satisfaction, and customer behavioral intentions, with focus on the mediating role of resort use satisfaction. Research design, data, and methodology: Data collected from 361 individuals who had experienced the resort service were analyzed using SPSS 29.0 and AMOS 29.0, involving frequency analysis, HTMT, reliability analysis, correlation analysis, confirmatory factor analysis, and structural equation model testing. Result: Firstly, cognitive, and relational experiences had significant effect on resort use satisfaction. Secondly, resort use satisfaction had significant effect on customer behavioral intentions. Thirdly, resort use satisfaction had partial mediating effects in the relationship between customer experiences and customer behavioral intentions. Conclusion: This study academically confirmed the empirical link between customer experience and consumer behaviors. From a practical standpoint, it suggests the necessity of marketing activities that enhance customers' perception of their experiences, as well as resort use satisfaction and customer behavioral intentions, through systematic CS education and management of the physical environment.

• 디지털산업정보학회논문지
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• 제20권3호
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• pp.61-70
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• 2024

This study aimed to analyze the impact of perceived usefulness, ease of use, and satisfaction with ChatGPT on the intention to use it. Data were collected through an online survey, and the results showed differences in perceived usefulness, ease of use, and intention to use according to the demographic characteristics of the research subjects. Furthermore, a multiple regression analysis was conducted to examine the impact of ChatGPT's usability, ease of use, and satisfaction on the intention to use. The results indicated statistically significant differences in perceived usefulness, ease of use, and intention to use ChatGPT between students in different academic years. In addition, perceived usefulness, ease of use, and satisfaction with ChatGPT showed a significant positive influence on the intention to use it. This study is significant as it analyzes the intention to use ChatGPT, considering the role of generative AI in digital education and innovative teaching methods in the educational context.

• 융합경영연구
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• 제10권4호
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• pp.1-12
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• 2022

Purpose: The purpose of this study is to explore how customers perceive virtual mirror technology in the 4th industrial revolution environment. In particular, this study investigated how virtual mirror technology affects customer satisfaction and intention to use that are rarely examined in previous studies. Research questions include how proposed variables including sensory stimulation, enjoyment, product quality, telepresence, interactivity, and immersion affect satisfaction and intention to use and how satisfaction affects intention to use. Research design, data and methodology: This study conducted an online survey and applied factor and regression analyses to test hypotheses. Results: The results of this study found that effects of sensory stimulation, telepresence, and immersion on satisfaction were significant, while effects of enjoyment, product quality, and immersion on intention to use were significant. Therefore, variables affecting satisfaction and intention to use were different, while effects of immersion were significant both on satisfaction and intention to use. Conclusions: This study concluded that the role of virtual mirror technology helps customers determine product quality and increase satisfaction level, while it also helps customers enjoy shopping and increase intent to use the service. The results of this study provide how to foster better relationship with customers by applying advanced technologies.

• 융합보안논문지
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• 제18권3호
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• pp.141-148
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• 2018

본 연구는 경비안전시스템 이용자들의 안전욕구와 생활만족을 살펴보기 설문조사를 실시하였다. 설문내용은 "안전욕구, 이용만족, 생활만족"으로 구성하였다. 분석 결과 Chronbach's Alpha 계수가 안전욕구 0.897, 이용만족 0.888, 생활만족 0.887로 산출되어 측정항목들이 내적 일관성을 확보한 것으로 파악되었다. 판별타당성 검증에서 AVE와 CR 수치가 모두 기준치인 0.6와 0.8 이상으로 산출되어 본 연구에 사용된 변수들의 집중타당성이 대체로 확보된 것으로 파악되었다. 가설검증결과 표준화 계수가 '안전욕구 ⇨ 이용만족'은 0.993으로, '이용만족 ⇨ 생활만족'은 0.453으로 산출되어 두 가설이 양(+)인 관계로 산출되었다. 검증 결과 이용자들의 안전욕구가 높을수록 이용만족이 높을 것이고, 이용만족이 높을수록 생활만족이 높을 것으로 분석되었다.

• 한국조경학회지
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• 제29권4호
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• pp.44-52
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• 2001

This study performed factor analysis for 21 independent variables related to the effect of illumination and suggested the effect by multiple regression analysis on the relationship between the effect of illumination and the satisfaction of use of a dependent variable to find the effect of illumination in urban parks at night and the effect of illumination on the satisfaction of use. The results of this study are as follows; 1) Of the 21 independent variables used to study the effect of illumination in urban parks at night, the impact on safety and possibility of crime was highly. The effects of illumination by factor analysis were abstracted as effects of removing anxiety, securing safety, increasing use. 2) As a result of multiple regression analysis, independent variables influencing satisfaction of use in urban park were proved as effects of removing anxiety, securing safety, increasing identity, preparing atmosphere and increasing use. Also, the effect of securing safety was the most important factor; it showed a level of importance 2 times higher than the effect of removing anxiety, and 7.7 times higher than the effect of preparing atmosphere in relative contribution of the effect of illumination to satisfaction of use. 3) Of the effects of illumination influencing satisfaction of use in urban parks, the effect of securing safety and the effect of increasing visibility were more significant than the effects of removing anxiety, preparing atmosphere and increasing use. This fact means that personal safety an the identity of persons or facilities in the space of use should be considered with priority in planning or designing illumination. Also, it implies hat, for night use in urban parks, lightness of the space is required for general safety of use at parks, and proper illuminance on the activity in the space of use should be required. The subject parks of this study are 8 urban neighborhood parks. The model on the effect of illumination and the satisfaction of use depends on characteristics and conditions of location of he park and user class, so the subject parks and persons should be varied, and the difference by sex or ages should be suggested.

• 문화기술의 융합
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• 제6권2호
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• pp.107-115
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• 2020

본 연구는 중국 청소년을 대상으로 틱톡(Tiktok)의 이용동기를 밝히고 그것이 이용만족도와 지속사용의도에 미치는 영향을 살펴보았다. 또한 이용 동기와 지속사용의도의 관계를 이용만족도의 매개효과로 파악하고자 하였다. 설문조사는 온라인과 오프라인으로 실시하였고 청소년 315명을 표본으로 분석하였다. 자료는 SPSS 25 프로그램을 이용하여 요인분석, 다중 회귀분석 및 매개변수의 효과 분석을 실시하였다. 연구결과 이용 동기로는 정보/오락추구, 소통, 자기표현이 도출되었다. 이들 이용 동기 중 정보/오락추구, 소통이 이용만족도와 지속사용의도에 유의미한 영향을 미치는 것으로 나타났다. 이와 함께, 이용만족도는 지속사용의도에 매개적인 효과가 있는 것으로 확인되었다. 하지만 기존의 소셜미디어의 이용 동기 연구에서 중요한 요인으로 다뤄졌던 자기표현 요인은 틱톡 이용만족도와 지속사용의도에 유의미한 영향을 미치지 않는다는 점을 발견하였다. 본 연구가 향후 틱톡(짧은 동영상) 관련연구에 작은 기여를 할 수 있길 기대한다.

• 한국정보시스템학회지:정보시스템연구
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• 제23권3호
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• pp.47-71
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• 2014

The purpose of the present study is to verify the structural relationship among system quality, information quality, service quality, perceived ease of use, perceived usefulness, satisfaction, intention on continuous use of mobile learning in cyber university. For this study, W cyber university in Korea was chosen to conduct web survey. The subjects were 283 students who participated in W's cyber university courses. A hypothetical model was composed of system quality, information quality, service quality, perceived ease of use and perceived usefulness as exogenous variables, satisfaction and intention on continuous use of mobile learning as endogenous variables. The result of this study through structural equation modeling analysis is as follows: First, information quality only affect satisfaction, Second, perceived ease of use, perceived usefulness and satisfaction significantly affect intention on continuous use of mobile learning. These results imply that information quality should be considered for the design and development of mobile learning contents. Also, perceived ease of use, perceived usefulness and satisfaction is important to enhance intention on continuous use of mobile learning. This study proposes strategies for successful mobile learning in cyber university.

• Human Ecology Research
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• 제57권1호
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• pp.1-13
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• 2019

Internet-based financial services are being increasingly integrated into consumers' daily lives. Internet-only banks have emerged as a powerful tool accelerating financial inclusion. This study investigates the satisfaction and continuous use intention predictors for Internet-only banks. We employed an extended post-acceptance model and used six antecedent factors that included perceived usefulness, perceived ease of use, privacy risk, functional risk, subjective norms, and network externality. All 351 participants used Internet-only banks and were 20-40 years of age. A self-administration online survey was conducted. SPSS 23.0 analyzed the frequency, description, and multiple regression analysis. The results of current study are as follows. The education, perceived usefulness, perceived ease of use, and network externality positively influenced the satisfaction of Internet-only banks. Privacy risk negatively influenced satisfaction with Internet-only banks. Perceived ease of use, subjective norm, network externality, and satisfaction positively influenced the continuous use intention of Internet-only banks. The results of our study provide a better explanation of important factors that could enhance the understanding of satisfaction and continuous use intention for Internet-only banks. Furthermore, this study extends the antecedent variables to the knowledge of financial services and enlarges the understanding of users' post-adoption behaviors.

• 품질경영학회지
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• 제34권2호
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• pp.33-47
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• 2006

This study was designed to examine the casual relationships among trust evaluation factors, trust, customer satisfaction, and re-use intention in the P2P file sharing service. We applied structural equation model to test the hypotheses and research model. As a result of this study, trust evaluation factors affect trust and customer satisfaction and both of trust and customer satisfaction affect re-use intention respectively and significantly. Also trust affects customer satisfaction significantly. Specifically, trust was empirically confirmed as one of the important factors preceding customer satisfaction and re-use intetion in the P2P file sharing service. Therefore, this study shows that trust is important factor that P2P companies have to emphasize to raise user satisfaction and performance.

• 한국조경학회지
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• 제29권6호
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• pp.21-26
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• 2002

The propose of this study is to suggest objective data to be utilized for a plan and the improvement of open space through the analysis of people's behaviour and satisfaction after the introduction of an opened-fence around offices followed by a plan for wall-afforestation of public institution's. The sites examined are four offices; two of them have opened-walls and the others have traditional enclosure. Analysis of frequency is conducted to understand the actual use according to people's individual peculiarities. Pearson's correlation analysis, t-test, multiple regression analysis are carried out to find out relations of fluents. In the end, the satisfaction is high in public institution satisfaction, entrance, space perception. stability, Landscaped office with opened-fence rather than fence, and the increase in usage of fluent of public institution satisfaction, entrance, space perception. stability, confusion brings about rising of use-satisfaction. Satisfaction with the exterior of building is the most important variable that influences the whole urban open space. Furthermore the influences of the approach and stability having connection with open or not-open fence is major variable affecting satisfaction of use of open space. Whether open or not is important factor on satisfaction of open space of office building. Through this study, we can find that opened fence determines use satisfaction of resting space of outdoor-office. So factors affecting satisfaction must be regarded as important requisite on planning, design, development and management in plan for afforestation of fence at public institution.