• The Korean Journal of Franchise Management
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• v.15 no.1
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• pp.43-60
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• 2024

Purpose: According to previous studies, customer experience had a significant effect on consumer behaviors. In this perspective, this study investigates the structural relationship among customer experience, resort use satisfaction, and customer behavioral intentions, with focus on the mediating role of resort use satisfaction. Research design, data, and methodology: Data collected from 361 individuals who had experienced the resort service were analyzed using SPSS 29.0 and AMOS 29.0, involving frequency analysis, HTMT, reliability analysis, correlation analysis, confirmatory factor analysis, and structural equation model testing. Result: Firstly, cognitive, and relational experiences had significant effect on resort use satisfaction. Secondly, resort use satisfaction had significant effect on customer behavioral intentions. Thirdly, resort use satisfaction had partial mediating effects in the relationship between customer experiences and customer behavioral intentions. Conclusion: This study academically confirmed the empirical link between customer experience and consumer behaviors. From a practical standpoint, it suggests the necessity of marketing activities that enhance customers' perception of their experiences, as well as resort use satisfaction and customer behavioral intentions, through systematic CS education and management of the physical environment.

• Journal of Korea Society of Digital Industry and Information Management
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• v.20 no.3
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• pp.61-70
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• 2024

This study aimed to analyze the impact of perceived usefulness, ease of use, and satisfaction with ChatGPT on the intention to use it. Data were collected through an online survey, and the results showed differences in perceived usefulness, ease of use, and intention to use according to the demographic characteristics of the research subjects. Furthermore, a multiple regression analysis was conducted to examine the impact of ChatGPT's usability, ease of use, and satisfaction on the intention to use. The results indicated statistically significant differences in perceived usefulness, ease of use, and intention to use ChatGPT between students in different academic years. In addition, perceived usefulness, ease of use, and satisfaction with ChatGPT showed a significant positive influence on the intention to use it. This study is significant as it analyzes the intention to use ChatGPT, considering the role of generative AI in digital education and innovative teaching methods in the educational context.

• The Journal of Economics, Marketing and Management
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• v.10 no.4
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• pp.1-12
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• 2022

Purpose: The purpose of this study is to explore how customers perceive virtual mirror technology in the 4th industrial revolution environment. In particular, this study investigated how virtual mirror technology affects customer satisfaction and intention to use that are rarely examined in previous studies. Research questions include how proposed variables including sensory stimulation, enjoyment, product quality, telepresence, interactivity, and immersion affect satisfaction and intention to use and how satisfaction affects intention to use. Research design, data and methodology: This study conducted an online survey and applied factor and regression analyses to test hypotheses. Results: The results of this study found that effects of sensory stimulation, telepresence, and immersion on satisfaction were significant, while effects of enjoyment, product quality, and immersion on intention to use were significant. Therefore, variables affecting satisfaction and intention to use were different, while effects of immersion were significant both on satisfaction and intention to use. Conclusions: This study concluded that the role of virtual mirror technology helps customers determine product quality and increase satisfaction level, while it also helps customers enjoy shopping and increase intent to use the service. The results of this study provide how to foster better relationship with customers by applying advanced technologies.

• Convergence Security Journal
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• v.18 no.3
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• pp.141-148
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• 2018

The purpose of this study is to analyze the safety needs and life satisfaction of users of security system. The contents of the questionnaire consisted of "safety need, use satisfaction, life satisfaction". As a result of the analysis, Chronbach's alpha coefficient was calculated as 0.897 for safety needs, 0.888 for use satisfaction, and 0.887 for life satisfaction. The items were found to have internal consistency. In the validation of discriminant validity, both AVE and CR values were found to be 0.6 or more than the reference value of 0.8. The intuitiveness of the variables used in this study was found to be largely secured. As the hypothesis test result, the standardization factor was calculated as 0.993 for 'safety needs ⇨ use satisfaction' and 0.453 for 'use satisfaction ⇨ life satisfaction', and both hypotheses were positive. As a result of the verification, it was analyzed that the higher the user's safety needs, the higher the use satisfaction, and the higher the use satisfaction, the higher the life satisfaction.

• Journal of the Korean Institute of Landscape Architecture
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• v.29 no.4
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• pp.44-52
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• 2001

This study performed factor analysis for 21 independent variables related to the effect of illumination and suggested the effect by multiple regression analysis on the relationship between the effect of illumination and the satisfaction of use of a dependent variable to find the effect of illumination in urban parks at night and the effect of illumination on the satisfaction of use. The results of this study are as follows; 1) Of the 21 independent variables used to study the effect of illumination in urban parks at night, the impact on safety and possibility of crime was highly. The effects of illumination by factor analysis were abstracted as effects of removing anxiety, securing safety, increasing use. 2) As a result of multiple regression analysis, independent variables influencing satisfaction of use in urban park were proved as effects of removing anxiety, securing safety, increasing identity, preparing atmosphere and increasing use. Also, the effect of securing safety was the most important factor; it showed a level of importance 2 times higher than the effect of removing anxiety, and 7.7 times higher than the effect of preparing atmosphere in relative contribution of the effect of illumination to satisfaction of use. 3) Of the effects of illumination influencing satisfaction of use in urban parks, the effect of securing safety and the effect of increasing visibility were more significant than the effects of removing anxiety, preparing atmosphere and increasing use. This fact means that personal safety an the identity of persons or facilities in the space of use should be considered with priority in planning or designing illumination. Also, it implies hat, for night use in urban parks, lightness of the space is required for general safety of use at parks, and proper illuminance on the activity in the space of use should be required. The subject parks of this study are 8 urban neighborhood parks. The model on the effect of illumination and the satisfaction of use depends on characteristics and conditions of location of he park and user class, so the subject parks and persons should be varied, and the difference by sex or ages should be suggested.

• The Journal of the Convergence on Culture Technology
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• v.6 no.2
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• pp.107-115
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• 2020

This study verified the motivation to use Tiktok for Chinese teenagers. This paper investigated the influence of adolescents'use motivation on use satisfaction and continuous use intention. In addition, this study was to grasp the relationship between use motivation and sustained use intention as a mediating effect of use satisfaction. The survey was conducted online and offline, 315 adolescents were selected for analysis. For the data, factor analysis, multiple regression analysis, and effect analysis of parameters were conducted using the SPSS 25 program. As a result of the study, information/entertainment pursuit, communication, and self-expression were derived as motivation for use. Among these motivations, information/enterprise pursuit and communication were found to have a significant effect on use satisfaction and continued use intention. In addition, it was confirmed that use satisfaction has a mediating effect on intention to use continuously. But it is found that the self-expression factor handled as reuse intention have no significant influence on the use satisfaction and continuous use intention of Tiktok.

• The Journal of Information Systems
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• v.23 no.3
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• pp.47-71
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• 2014

The purpose of the present study is to verify the structural relationship among system quality, information quality, service quality, perceived ease of use, perceived usefulness, satisfaction, intention on continuous use of mobile learning in cyber university. For this study, W cyber university in Korea was chosen to conduct web survey. The subjects were 283 students who participated in W's cyber university courses. A hypothetical model was composed of system quality, information quality, service quality, perceived ease of use and perceived usefulness as exogenous variables, satisfaction and intention on continuous use of mobile learning as endogenous variables. The result of this study through structural equation modeling analysis is as follows: First, information quality only affect satisfaction, Second, perceived ease of use, perceived usefulness and satisfaction significantly affect intention on continuous use of mobile learning. These results imply that information quality should be considered for the design and development of mobile learning contents. Also, perceived ease of use, perceived usefulness and satisfaction is important to enhance intention on continuous use of mobile learning. This study proposes strategies for successful mobile learning in cyber university.

• Human Ecology Research
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• v.57 no.1
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• pp.1-13
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• 2019

Internet-based financial services are being increasingly integrated into consumers' daily lives. Internet-only banks have emerged as a powerful tool accelerating financial inclusion. This study investigates the satisfaction and continuous use intention predictors for Internet-only banks. We employed an extended post-acceptance model and used six antecedent factors that included perceived usefulness, perceived ease of use, privacy risk, functional risk, subjective norms, and network externality. All 351 participants used Internet-only banks and were 20-40 years of age. A self-administration online survey was conducted. SPSS 23.0 analyzed the frequency, description, and multiple regression analysis. The results of current study are as follows. The education, perceived usefulness, perceived ease of use, and network externality positively influenced the satisfaction of Internet-only banks. Privacy risk negatively influenced satisfaction with Internet-only banks. Perceived ease of use, subjective norm, network externality, and satisfaction positively influenced the continuous use intention of Internet-only banks. The results of our study provide a better explanation of important factors that could enhance the understanding of satisfaction and continuous use intention for Internet-only banks. Furthermore, this study extends the antecedent variables to the knowledge of financial services and enlarges the understanding of users' post-adoption behaviors.

• Journal of Korean Society for Quality Management
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• v.34 no.2
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• pp.33-47
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• 2006

This study was designed to examine the casual relationships among trust evaluation factors, trust, customer satisfaction, and re-use intention in the P2P file sharing service. We applied structural equation model to test the hypotheses and research model. As a result of this study, trust evaluation factors affect trust and customer satisfaction and both of trust and customer satisfaction affect re-use intention respectively and significantly. Also trust affects customer satisfaction significantly. Specifically, trust was empirically confirmed as one of the important factors preceding customer satisfaction and re-use intetion in the P2P file sharing service. Therefore, this study shows that trust is important factor that P2P companies have to emphasize to raise user satisfaction and performance.

• Journal of the Korean Institute of Landscape Architecture
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• v.29 no.6
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• pp.21-26
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• 2002

The propose of this study is to suggest objective data to be utilized for a plan and the improvement of open space through the analysis of people's behaviour and satisfaction after the introduction of an opened-fence around offices followed by a plan for wall-afforestation of public institution's. The sites examined are four offices; two of them have opened-walls and the others have traditional enclosure. Analysis of frequency is conducted to understand the actual use according to people's individual peculiarities. Pearson's correlation analysis, t-test, multiple regression analysis are carried out to find out relations of fluents. In the end, the satisfaction is high in public institution satisfaction, entrance, space perception. stability, Landscaped office with opened-fence rather than fence, and the increase in usage of fluent of public institution satisfaction, entrance, space perception. stability, confusion brings about rising of use-satisfaction. Satisfaction with the exterior of building is the most important variable that influences the whole urban open space. Furthermore the influences of the approach and stability having connection with open or not-open fence is major variable affecting satisfaction of use of open space. Whether open or not is important factor on satisfaction of open space of office building. Through this study, we can find that opened fence determines use satisfaction of resting space of outdoor-office. So factors affecting satisfaction must be regarded as important requisite on planning, design, development and management in plan for afforestation of fence at public institution.