• 감성과학
• /
• 제18권2호
• /
• pp.55-64
• /
• 2015

The aim of the study was to investigate the neural substrates associated with processing anger among young males with alcohol use disorders (AUDs) using functional magnetic resonance imaging (fMRI). Eighteen individuals with AUD and 15 demographically similar non-abusers participated in the study. Participants were scanned on their brain functioning while they viewed an audio-visual film clip that was previously designed specifically to induce anger emotion, followed by anpsychological assessment. Greater brain activities were detected in the left inferior frontal gyrus (IFG) and dorsal anterior cingulate cortex (dACC) among subjects with AUD compared to the controls during the exposure to anger-provoking stimuli. Despite the same level of subjective anger during anger induction, the greater activations both in the IFG and dACC regions may suggestthat individuals with AUD have a greater propensity to undergo cognitive control and self-regulation while experiencing anger.

• Asia Marketing Journal
• /
• 제18권1호
• /
• pp.37-53
• /
• 2016

The purpose of this study is to show that the effectiveness of utilitarian versus hedonic attributefocused advertisement on product evaluation depends on the arousal level of positive emotion, and to explore mediation effect of cognitive response to utilitarian attribute-focused advertisement and affective response to hedonic attribute-focused advertisement on the effectiveness of utilitarian versus hedonic attribute-focused advertisement. This research employs a 2 (arousal level: mild vs. elevated) × 2 (advertisement type: utilitarian vs. hedonic) between-subjects design, and 200 undergraduate students participate in the experiment, in which there are 50 students at each experimental group. The results of ANCOVA with positive emotion level as a covariate on advertised product evaluation show significant interaction effect of arousal level and advertisement type, and no effect of positive emotional level. Both of the mediation effects of the cognitive response and those of the affective response are significant. Participants under mild (elevated) arousal of positive emotion more positively evaluate the product in utilitarian (hedonic) attribute-focused advertisement. The positive effect of utilitarian (hedonic) attributefocused advertisement on product evaluation is partially mediated by cognitive (affective) response to the advertisement when consumers are under the mild (elevated) arousal of positive emotion. The results of this study show that advertisers should use utilitarian (hedonic) attribute-focused advertisement to consumers under the mild (elevated) arousal of ambient positive emotion, which should be searched by exploring what kind of event they have experienced.

• 감성과학
• /
• 제24권3호
• /
• pp.115-124
• /
• 2021

Non-verbal communication is important in human interaction. It provides a layer of information that complements the message being transmitted. This type of information is not limited to human speakers. In human-robot communication, increasing the animacy of the robotic agent-by using non-verbal cues-can aid the expression of abstract concepts such as emotions. Considering the physical limitations of artificial agents, robots can use light and movement to express equivalent emotional feedback. This study analyzes the effects of LED and motion animation of a spherical robot on the emotion being expressed by the robot. A within-subjects experiment was conducted at the University of Tsukuba where participants were asked to rate 28 video samples of a robot interacting with a person. The robot displayed different motions with and without light animations. The results indicated that adding LED animations changes the emotional impression of the robot for valence, arousal, and dominance dimensions. Furthermore, people associated various situations according to the robot's behavior. These stimuli can be used to modulate the intensity of the emotion being expressed and enhance the interaction experience. This paper facilitates the possibility of designing more affective robots in the future, using simple feedback.

• Asian Pacific Journal of Cancer Prevention
• /
• 제15권9호
• /
• pp.4005-4012
• /
• 2014

Background: This study investigated the utilization of both problem and emotion focused coping strategies and their association with aspects of quality of life among Turkish women with ovarian cancer undergoing chemotherapy. Materials and Methods: The convenience sample consisted of 228 patients in all disease stages. The data were collected using the brief COPE, QOL-Cancer patient tool, sociodemographic sheet, and medical variables were gathered from patients' medical charts. Results: Findings reveal that quality of life is moderately high for this group of cancer patients, despite some specific negative facets of the illness and treatment experience. Acceptance, emotional support and religion were the most frequently used problem-focused coping strategies and self-distraction, venting and behavioral disengagement were the most frequently used emotion-focused coping strategies reported by patients. Overall quality of life and, particularly, psychological and spiritual well-being scores of younger patients were lower. Patients reported using significantly more problem-focused coping than emotion-focused coping, and more problem-focused and less emotion-focused coping predicted greater quality of life. Problem-focused coping was related to patients' physical and spiritual well-being and emotion-focused coping was related inversely with psychological and social well-being. Conclusions: Coping strategies are influential in patient quality of life and their psychosocial adaptation to ovarian cancer. Psycho-oncology support programs are needed to help patients to frequent use of problem-focused coping and reduce emotion-focused coping strategies to improve overall quality of life.

• 한국의류산업학회지
• /
• 제20권5호
• /
• pp.509-519
• /
• 2018

This study is to examine the effects of salespeople' attributes (i.e., empathy, availability, professional appearance) on consumer cognition, emotion, and behavior. A conceptual model was developed based on stimulus-organism-response (S-O-R) theory and cognition-emotion theory. A total of 542 questionnaires were collected online and some incompletely written questionnaires were excluded. Because of the high possibility of memory distortion, only the questionnaires (n=220) written by those who visited fashion stores within one week were used for the final analysis. The results of PLS analyses demonstrated that 1) salespeople's empathy directly affected consumers' shopping emotion; 2) salespeople's availability and professional appearance indirectly affected consumer's shopping emotion through store image; 3) consumers' shopping emotion positively affected purchase intention. Theoretical and practical implications of the results are discussed in conclusion. As a result of this research, the main characteristics of the salespeople were identified in order to allow the consumers visiting the fashion store to buy the fashion products naturally and the basic directions of sales manuals for the salespeople in the fashion store were presented. It is also hoped that academic researchers will be able to use the characteristics of salespeople as the main data to understand how they affect consumers' cognitive and emotional responses and how they are connected to purchase behavior.

• 한국의류산업학회지
• /
• 제9권2호
• /
• pp.203-210
• /
• 2007

The purpose of this study is to understand consumer needs through emotion on character T-shirts. Study results suggest the basis for planning effective designs of character T-shirts. The results were summarized as follows: Emotion factors such as complex and arousal occupied 64.0% of the total. The types of the character T-shirts were clustered as four groups. The four types showed significant differences in all emotion factors. Complex emotion indicated its highest and lowest scores in types 4 and 2, respectively; and arousal emotion in types 2 and 3, respectively. As for the relation of consumption sensibility to emotions, three consumption sensibilities were related to all eight emotional adjectives. In the demographical aspect of emotions and consumption sensibilities, significant differences were found in age, gender, job and education. Therefore, the results of this study can be used as criteria improving emotions and consumption sensibility of character T-shirts. Especially, enhanced comsumption sensibility can be expected by the elimination of texts and the use of preferred character actions and vivid warm colors.

• 한국안전학회지
• /
• 제31권6호
• /
• pp.113-120
• /
• 2016

People use social media platforms such as Twitter to leave traces of their personal thoughts and opinions. In other words, social media platforms retain the emotions of the people as it is, and accurately understanding the emotions of the people through social media will be used as a significant index for disaster management. In this research, emotion type modeling method and emotional quotient quantification method will be proposed to understand the emotions present in social media platforms. Emotion types are primarily analyzed based on 3 major emotions of affirmation, caution, and observation. Then, in order to understand the public's emotional progress according to the progress of disaster or accident and government response in detail, negative emotions are broken down into anxiety, seriousness, sadness, and complaint to enhance the analysis. Ultimately, positive emotions are further broken down into 3 more emotions, and Russell emotion model was used as a reference to develop a model of 8 primary emotions in order to acquire an overall understanding of the public's emotions. Then, the emotional quotient of each emotion was quantified. Based on the results, overall emotional status of the public is monitored, and in the event of a disaster, the public's emotional fluctuation rate could be quantitatively observed.

• International Journal of Computer Science & Network Security
• /
• 제23권9호
• /
• pp.47-54
• /
• 2023

For Bengali music emotion classification, deep learning models, particularly CNN and RNN are frequently used. But previous researches had the flaws of low accuracy and overfitting problem. In this research, attention-based Conv1D and BiGRU model is designed for music emotion classification and comparative experimentation shows that the proposed model is classifying emotions more accurate. We have proposed a Conv1D and Bi-GRU with the attention-based model for emotion classification of our Bengali music dataset. The model integrates attention-based. Wav preprocessing makes use of MFCCs. To reduce the dimensionality of the feature space, contextual features were extracted from two Conv1D layers. In order to solve the overfitting problems, dropouts are utilized. Two bidirectional GRUs networks are used to update previous and future emotion representation of the output from the Conv1D layers. Two BiGRU layers are conntected to an attention mechanism to give various MFCC feature vectors more attention. Moreover, the attention mechanism has increased the accuracy of the proposed classification model. The vector is finally classified into four emotion classes: Angry, Happy, Relax, Sad; using a dense, fully connected layer with softmax activation. The proposed Conv1D+BiGRU+Attention model is efficient at classifying emotions in the Bengali music dataset than baseline methods. For our Bengali music dataset, the performance of our proposed model is 95%.

• 한국융합학회논문지
• /
• 제12권8호
• /
• pp.197-205
• /
• 2021

본 연구에서는 의료기관 구성원들이 지각하는 감성지능이 직무만족에 미치는 영향과 자기효능감의 매개효과에 대하여 확인하고자 한다. 연구의 가설을 검정하기 위하여 경기지역 의료기관 구성원(의사 제외)을 대상으로 설문조사를 실시하였으며, 통계적 분석은 SPSS 22.0을 이용하였다. 연구 결과는 첫째, 구성원이 지각하는 감성지능이 자기효능감에 미치는 영향관계에서는 감성지능의 하위 요인 중 감성활용에서만 긍정적인 영향이 나타났다. 둘째, 구성원이 지각하는 감성지능이 직무만족에 미치는 영향관계에서는 감성지능의 하위 요인인 자기감성이해, 타인감성이해, 감성조절, 감성활용 모두 긍정적인 영향이 나타났다. 셋째, 구성원의 자기효능감이 직무만족에 미치는 영향도 긍정적으로 나타나는 것을 확인하였고, 넷째, 감성지능과 직무만족간의 자기효능감의 매개효과도 확인하였다. 따라서 구성원들의 감성지능과 자기효능감을 향상시키기 위한 프로그램을 도입하고 제도적 필요성이 요구된다.

• 산경연구논집
• /
• 제10권10호
• /
• pp.53-65
• /
• 2019

Purpose - Current study aimed at investigating the effects of the choice easiness as a thought triggered at the time of making decision and the goal achievement emotion as a prediction of how consumers feel in the state of achieving consumption goal on brand purchase intention. And It also explored moderation role of incidental pride type such as ambient hubris pride and ambient authentic pride felt before the event in the effects of message type such as self-verifying message and self-enhancing message on the choice easiness and the goal achievement emotion. Research design, data, and methodology - Message type was divided into self-verifying message and self-enhancing message. Incidental pride type was divided into hubris and authentic pride. Smart mobile phone was selected for empirical study. And the experiment was performed with 2(pride type: hubristic versus authentic) × 2(message type: self-verifying message versus self-enhancing message) between-subjects design. Questionnaires from 215 undergraduate students were used to test hypotheses by Macro process model 7. The hypotheses were tested at each of self-verifying message group and self-enhancing message group. Results - First, both choice easiness and goal achievement emotion positively influenced on the purchase intention at both self-verifying message group and self-enhancing message group. Second, at self-verifying message group, the positive effects of self verification on both choice easiness and goal achievement emotion were higher to the customers under incidental hubris pride than to those under incidental authentic pride customers. Third, at self-enhancing message group, the positive effects of self enhancement on goal achievement emotion were higher to the customers under incidental authentic pride than to those under incidental hubris pride. However, at self-enhancing message group, the positive effects of self enhancement on choice easiness (goal achievement emotion) were not higher (higher) to the customers under incidental authentic pride than to those under incidental hubris pride. Conclusions - Focusing on the results of this study, to promote their brand purchase intention, brand managers should use self-enhancing message to induce goal achievement emotion from incidental authentic pride customers. And the brand managers should develop and use self-verifying message to induce choice easiness as well as goal achievement emotion from hubris pride customers, which in turn, promote their brand purchase intention.