• 제목/요약/키워드: use motive

검색결과 205건 처리시간 0.033초

중국 당나라 시대(618년--907년) 조명 기구의 경향에 관한 연구 (A Study on the Trend of Lighting in Tang Dynasty of China)

  • 섭염;고정욱
    • 한국콘텐츠학회논문지
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    • 제18권12호
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    • pp.92-101
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    • 2018
  • 세계화 경향 속에서 각 나라와 각 지방의 고유한 문화적 특성을 계승 발전시키는 것은 중요하다. 중국의 전통적인 조명 기구는 그 당시 사람들의 생활방식과 생산방식에 의한 창작물이기에 그 사람들의 문화적 심미성과 실용성을 유출해 볼 수 있는 주요한 유물이다. 본 연구는 중국 역사에서 가장 부흥한 당나라의 조명 기구를 통하여 당시의 시대적 배경과 민족 문화적 의미를 이해하고자 한다. 이에 본 논문의 목적은 당나라 시대의 사회 배경, 종교 사상, 문화적 특징, 조명 기구의 특징에 대한 인식을 통하여 당나라 시대의 조명 기구 발전 경향을 고찰하는 것이다. 본 논문은 선행 연구의 다중요인 비교분석 방법을 통하여 당나라 시대 조명 기구가 지니는 7가지(기능, 조형, 연료, 사용 공간, 사용방법, 종교사상, 생활환경) 요인별 특징을 발견하였다. 또한 당나라 시대 조명 기구는 "조명 대중화, 조형의 보편적 단순화, 용도 다양화, 불교 영향력 확산"의 4가지 경향을 지님을 알 수 있었다. 이러한 경향은 문화적 고유성의 맥락과 계승적인 관점에서 현대 조명디자인에 새로운 모티브를 제공하는 의미를 지닌다.

피아노앙상블을 활용한 예비유아교사의 창의적 음악극 지도 방안 - 피터와 늑대를 중심으로 - (A Study on Creative Music Drama Teaching Plans for Pre-service Early Childhood Teachers using Piano Ensemble - Focusing on 'Peter & The Wolf' -)

  • 박주원
    • 한국엔터테인먼트산업학회논문지
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    • 제15권1호
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    • pp.117-129
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    • 2021
  • 최근 유아교육의 흐름은 각 교과와 영역의 융합을 통한 학습자 중심의 통합적인 경험으로 학습의 질을 높일 수 있는 교육활동을 모색하는 데 중점을 두고 있다. 예비유아교사의 음악극 활동은 예술 교과 간의 통합교육으로 예술의 역할과 가치를 이해할 수 있고 나아가 인성과 창의성 계발에 직접적인 영향을 미치기도 하며 다양한 학습에 직접적인 흥미를 유발시키는 동기가 되기도 한다. 또한 유아교육현장에서 음악극을 기획하고 실행, 지도할 수 있는 능력을 향상시킬 수 있는 활동이다. 피아노 앙상블을 활용한 창의적인 음악극 지도 방안의 개발은 교원양성과정의 통합교육활동에 대한 기초연구를 지원하고 음악극 활동이 활성화할 수 있을 것으로 기대된다. 연구 결과 및 제안은 다음과 같다. 첫째, 음악극 활동은 예비유아교사의 협동학습과 창의적인 계획에 의하여 관람 대상에 맞게 체계적이고 단계적으로 실행되도록 한다. 둘째, 음악극의 등장인물의 특징을 이해하고 효율적인 출연진의 역할을 분담하는 것은 예비유아교사 음악극 활동의 접근도를 높이고 활성화의 효과를 가져올 수 있다. 셋째, 음악극 활동 중 음악 만들기는 예비유아교사의 음악적 이해력과 수준에 맞게 창작, 편곡하여 실행할 수 있다. 넷째, 교육과정 중 단기간에 효율적인 방법으로 예비유아교사들이 실행한 통합적인 경험과 평가를 통해서 나온 음악극에 대한 교수방법 및 활동자료, 기록들이 교육현장에서 유아음악극을 지도하는데 참고자료가 되도록 한다.

문화예술교육 시설 변화에 따른 연극 교육프로그램 개발과정 연구 (A study on the Development Process of Theater Education Programs according to Changes in Cultural Arts Education Facilities)

  • 박나훈
    • 트랜스-
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    • 제12권
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    • pp.223-244
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    • 2022
  • 급속한 문화예술환경의 변화는 종전의 닫힌 공간의 문화예술교육에서 벗어나 새로운 문화예술교육과 문화예술 교육 시설의 변화로 나타나고 있다. 극장을 벗어난 연극, 미술관을 벗어난 전시, 산책하는 그림 등의 현상들은 문화예술 교육 시설이 더는 기존의 패러다임에 머무를 수 없으며 문화예술계의 변화와 함께 변모해가고 있음을 나타낸다. 이에 본 연구자는 문화예술 교육 시설의 변화라는 시대적 현상에 맞추어서 극장이나 스튜디오 중심이 아닌 특정한 장소를 중심으로 한 장소 특정적 연극 교육프로그램 개발을 위해 브레히트의 라디오 연극 실험과 동시대의 수행성 공연 실험 사례를 살핀다. 나아가 사례에서 확인된 문화예술교육의 지역과 공동체적 가치를 장소 특정적 연극 프로그램의 연구 동기로 삼으며 극장과 스튜디오를 벗어난 연극 프로그램을 실험하여 실행과 적용의 과정을 연구한다. 선행연구로서는 장소 특정적 공연에 대한 연구는 비교적 활발하게 이뤄지고 있으나 리그나그룹의 (Ligna group)공연 사례만을 다룬 선행연구는 부족한 실정이다. 다만 장소 특정적 공연 사례에 대한 제반 선행연구를 인식론적 배경으로 삼아 연구를 진행하고자 한다. 연구결과로서 총 10명의 학습자를 통한 장소 특정적 연극 프로그램은 전통적인 문학 텍스트에 의존하지 않은 특정한 장소를 기반으로 한 텍스트가 창작되었고 이를 통해 장소 특정적 연극 교육 프로그램의 가능성을 확인할 수 있었다.

일부 치위생과 신입생의 학과 선택 동기와 학과 SNS 이용 만족도에 관한 연구 (A Study on the Motivation to Choose a Major and Satisfaction with Social Media Usage in Dental Hygiene Freshman)

  • 장성연;오현경
    • 대한치위생과학회지
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    • 제5권2호
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    • pp.97-104
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    • 2022
  • Background: Due to the declining number of students preparing for university entrance exams , the quota of universities has been decreasing continuously. This situation became increasingly diverse as new media used online, mobile, and PR tools to continuously invite students. This study is aimed at offering the helpful data to plan an effective PR strategy by analyzing the correlation between the major selection and satisfaction of the department's social media usage among freshmen majoring in dental hygiene. Methods: The collected data from the self-reported survey with freshmen were analyzed using the SPSS 22.0 program. The survey items were motive to select the major, social media platform that subjects used, reasons to use the media, time to visit the department's social media platform, and satisfaction level on the department's social media platform, using a 5-point Likert Scale. Results: The reasons for choosing a major were given by 32.2% and 15.9% respondents, respectively, as the vision after graduation and practice facilities. 39.9% and 31.4% used Instagram and YouTube for social media platforms, respectively, for using social media platform; 26.9% and 26.3% visited the department's social media before and after entering the university, respectively; 46.4% and 24.9% used Instagram and YouTube for department social media; and they generally satisfied with the contents of the department's social media. 40.9% of them said that information from the department's social media was useful. 33.8% of them said the information from the department's social media exceeded their expectations. 46.8% of them answered that the department's social media made the department's image positive. 33.4% got interested in the major more due to the department's social media. According to 32.1% of respondents, the department's social media was helpful in deciding on a major. With 35.4%, a positive correlation was discovered between the department's practice facilities and satisfaction on the department's social media. Conclusion: It is thought that the department's social media should try continuously by uploading the contents to meet the users' needs on a regular basis and seeking the plans to be able to collect various opinions using surveys through the related social media so that students can select the major and, moreover, lead the positive direction to adapt the university life under the unfamiliar environment after admission.

특정의약품의 자가투약행위에 관한 연구 (A Study on Self-medication Beharior of Four Cautious Drugs.)

  • 황미숙
    • 보건교육건강증진학회지
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    • 제4권2호
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    • pp.46-70
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    • 1987
  • The survey with questionnaire were conducted to grasp the actual condition of four cautious drugs-antibiotics, sedative hypnctics, mincr tranquilizer, analeptics-self -medication behavior through drugstore use and to analyze the primary factors connected with it. The following six objectives were established. 1) To catch the reason why the man who medicate himself buy four cautious drugs at a drugstore, and to know the choice motive of each drug purchased. 2) To grasp the distribution of four cautious drug taken by the man who medicate himself and to analyse the reason of taking the drug. 3) To find out whether the buyer has taken the same drug past and to know the duration and the frequency. 4) To grasp the degree of recognition about four cautious drugs and the attitude toward continuous taking them. 5) To analyze the degree of recognition about the influence on human body and the attitude of medication behavior. 6) To know "the experience of side-effects" and to grasp the kind of the side-effects. The data were collected from 15 drugstores with 677 respondents in seoul from August 17 to september 21, 1987. The following results were obtained. 1) The reasons for drugstore use were first, "for easy access and convenience" (53.7%) second, "for the slightness of illness" (19.9%) third "for the cheap price" (13.2%). According to that result, the factor of "the easy access of drugstore" was most influential. In case of the poor, the factor "for the cheap price "was revealed second (37.3%). And "for the slightness of illness" was second reason in the medically insured (22. 9%), "for the cheap price" was second reason in the others (29%). 2) The kind of drugs purchased were antibiotics (62.8%), analeptics(17.2%), minor tranquilizer(13.3%) and sedative hypnotics (6.7%) on the whole. In teenagers, besides antibiotics the percentage of taking analepits came second (42.4%) and it was revealed that the percentage of sedative hypnotics, minor tranquilizer increase with age. But in proportion to the increase of age, the taking of analeptis decreased. 3) The choice motives of each drug purchased were all different. In case of antibiotics "recommendation of pharmacist" was 39.6%, sedative hypnotics "recommendation of pharmacist" and "my own judgement", 28.9%, respectively, minor tranquilizer "my own judgement", 35.2%. and in case of analeptics "my oun judgement" was most common with 53.5%. 4) The reasons for taking drugs were as follows. antibiotics was taken for the inflammation mitigation of a wound and a swelling (38.5%), sedative hypnotics for the removal of insomnia (97.5%), minor tranquilizer because of restlessness and qloominess(39.3%), and analeptics for the shortening of sleeping hours (35.1%). 5) Those experienced in taking four cautious drugs were 78.2% on the average. It was revealed that antibiotics use duration was "from one week to one month" (38.9%), the frequency was "rarely" (62.1%), sedative hypnotics and minor tranquilizer; "More than three years", (35.7%, 30.4%), respectively, "Somtimes", (43.8%, 35%), respectively. analeptics ; "from one year to three years", (27.6%), "Sometimes", (42.7%). 6) In regard to the source of information in taking drugs, 35.3 percent of male were relied on "recommendation of pharmacist", 32.6 percent of female "my own judgement", There was a difference between below the middle school graduates and over the high school graduates Thease were relied on "recommendation of pharmacist" first, those "my own judgement" first. And "my own judgement" was the first source of specialist(40%), labours(41.4%), salesman(43.5%), and jobless men(36.8%), "recommendation of ralatives on friends" was the first source of students (30.4%), "recommendation of pharmacist" was the first soure of teachers, administrative office workers (39%) and housewives (40.7%). 7) The degree of recognition about four cautious drugs was as follows. "know a little" was (43.0%), "don't know" (30.2%), "know" (26.8%), respectively. In regard to the attitude toward continuous taking them, it was revealed that "I will take it according to circumstamces" was first (56.2%), " I will not take it as possible" was first(56.2%), "I dont know well" (12.9%), "I will take it continuously" (8.3%). 8) About the influence on human body, "if proper, it is effect" was common attitude toward antibiotics (43.6%), "Probably bad influence on the health" was first toward the other drugs (46.2%), In terms of the degree of observance to taking-time and dose of drugs, "suitably" was first (37.3%), "relatively correctly" second (27%), "correctly" (17%). 9) The percentage of four cautious drugs side-effects was 27.5 on the average. The kind of side-effects were eruption and urticaria (28.5%), heart acceleration and so forth. (25.4%), headache and Giddiness, dyspepsia (23%), respectively.

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메타버스 디지털 아이템 이용 실태 및 이용동기에 따른 만족도 및 추후 구매의사 (The Purchasing Status of the Avatars and Digital Fashion Items in Metaverse and Consumers' Purchase Satisfaction and the Future Purchase Intentions According to Usage Motivation)

  • 김남은;이정란
    • 한국가정과교육학회지
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    • 제34권3호
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    • pp.133-148
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    • 2022
  • 이 연구의 목적은 메타버스에서 아바타와 패션아이템을 구매하는 행동이 어떤 이용동기와 관련이 있는지를 밝히고, 구매만족도와 추후 구매의사에 대해 알아보는 데 있다. 이를 통해 아바타와 패션아이템 개발 및 패션산업과 의류교육의 방향성을 위한 기초자료를 제시하고자 한다. 이를 위하여 만 19세 이상 아바타를 보유하고 있는 149명을 대상으로 아바타와 패션아이템 구매실태와 이용동기, 구매만족도, 추후구매의사를 조사하였다. 연구결과는 다음과 같다. 첫째, 아바타 소유 비율은 여성, 19세~29세, 소득이 낮거나 아예 높은 경우 높게 나타났다. 연령이 낮은 집단은 모바일폰으로 구매하고, 연령이 높은 집단은 신용카드를 사용하는 경향이 있었다. 응답자들은 아바타를 보유하고 있었어도 구매빈도나 지출 금액이 많지 않았다. 반면, 패션아이템 구매에서는 구매금액이 8,000원 이상 소비하는 집단은 19세~29세였고 소득에 따라 구매빈도, 구매금액이 높아지고 있었다. 둘째, 아바타와 패션아이템 이용동기 중 쾌락추구는 가장 큰 영향력을 미쳤고, 남성은 여성보다 아바타를 통한 자기표현에 신경을 썼다. 셋째, 대리만족 동기는 구매만족도를 높였고 추후 구매의사를 높이는 요인은 대리만족과 스트레스 해소였다. 이를 통해 장기적으로 모든 연령층이 함께 스트레스를 해소할 수 있고, 메타버스 이용자간에 동질감을 느낄 수 있게 하고, 현실과는 다른 가상세계에서의 만족감을 줄 수 있는 요인을 고려하여 아바타와 패션아이템이 개발되어야 할 것이다. 그리고 의생활과 관련된 교육에서 패션 아이템을 활용할 수 있는 방안 및 소비태도에 대한 교육이 필요할 것이다.

인터넷 점포에서의 구매후기 작성 동기 및 점포 고객 유형화 (Motives for Writing After-Purchase Consumer Reviews in Online Stores and Classification of Online Store Shoppers)

  • 홍희숙;류성민
    • 한국유통학회지:유통연구
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    • 제17권3호
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    • pp.25-57
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    • 2012
  • 본 연구에서는 인터넷 점포에서 의류상품 구매후기를 작성하는 동기의 유형을 규명하는 한편 작성 동기 유형에 따라 인터넷 점포 고객들을 범주화하고, 각 집단의 작성행동, 인터넷 구매 행동, 인구사회적 특성의 차이를 규명하였다. 초점집단 면접과 온라인 서베이를 통해 연구되었으며, 정량적 연구에서는 의류상품 구매후기를 읽은 경험과 작성한 경험이 많은 국내 인터넷 점포 여성 고객 252명을 대상으로 자료가 수집되었다. 연구결과, 인터넷 점포에서 구매후기를 작성하는 동기 유형은 이타적 정보 공유, 불만해소 및 보복, 경제적 보상 추구, 상품 개발 지원, 감동 표현으로 나타났다. 특히, 작성행동에 대한 영향력이 큰 동기는 이타적 정보 공유 동기와 경제적 보상 추구 동기였다. 인터넷 점포 고객은 작성동기 유형에 따라 소비자 옹호 집단, 이익 추구 집단, 중도적 집단으로 범주화되었으며, 세 집단은 구매후기 작성행동, 인터넷 구매빈도, 인구사회적 요인들에서 차별적 특성을 보였다. 소비자 옹호 집단과 이익 추구 집단을 대상으로 인터넷 점포 구전 채널 관리 방안이 제시되었다.

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중학교용 에너지 교육 자료 개발 연구 (A Study on Development of Energy Education Materials for Middle School Students)

  • 최돈형;이양락
    • 한국환경교육학회지:환경교육
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    • 제7권1호
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    • pp.46-87
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    • 1994
  • Our country has been consuming a huge amount of energy in the course of industrialization and its demand is expected to increase enormously in the future. However, the deposits of energy resources are so limited that the settlement of energy problem comes up the essential subject. To solve the energy problem, it is requested that new resources to gain energy stably should be developed and also energy should be economized and used effectively. The effective use of energy and an the wisdom of economy in energy are requested to everybody and these things should be habitualized from very young age through education. Nevertheless, almost every school in our country hasn’t been concerned about energy education. Even though they have a concern, they are very short of the energy education materials and the quality of the materials is not so good. Therefore it is very meaningful to the settlement of energy problem of the country to make the students who will lead our country to make the students who will lead our country in the future realize the seriousness of energy problem and to provide them the necessary knowledge and methods to solve this problem so that they practice those things in everyday life. Having these necessities, this research, supported by The Korea Energy Management Corporation(KEMCO), was performed for 8 months from April 17, 1994 to December 17, 1994. Many peoples participated in this study such as 30 staffs of researchers and authors, 5 staffs of photographers and illustrators, and 3 VCR program producers developing an energy education material set for middle school students that includes a printed material for student, a diskette for computer simulation, a teacher's guidebook, VCR material and its guidebook. The following main development direction was established : First, the material for student should be consisted of units that let students know the seriousness of energy problem. Second, the focus should be put on the necessary method and practice to economize energy actually in real life based on the basic knowledge learned in elementary school. Third, material for student should be consisted of modules to be student activity-oriented teaching-learning rather than lecture-oriented one. The activity, to maximize student's interests, should be presented in various forms such as experiments, investigation, play, data interpretation, computer simulation, visits, expression and appreciation, etc. To develop the energy education materials for middle school students, a research plan was made first. After literature review about domestic and foreign energy education materials, several research trips home and abroad, and discussion meetings, the basic theory of energy education such as the principle, objective, contents, teaching-learning method, and evaluation method was established. Material for student was developed through the following procedures : The activities in the existing energy education materials were analysed and were divided into four categories related to energy using places of home, school, community, and country, and which were again divided into three categories related to time of past, present, and future, Considering these division, nine modules which are structure units of material for student were chosen, Each module comprises 2-4 activities. Totally 31 activities were designed in this way. The syllabi were made out for each activity and writing was asked for to experts related to each activity after several discussions and revision. To complement the draft, another several discussions and revision were also made on it and then pictures and illustrations were asked for. All these procedures complete the material for student, titled ; Energy Inquiry of Middle School Students', which totals 129 pages and is all in color. As the manuscript of material for student was fixed, writing for teacher's guidebook was asked for to the same writers. The draft of teacher's guidebook was also complemented through the several concentrated works and discussions. Teacher's guidebook focused on the teaching-learning principle and methods of energy education and on the concrete instruction cases for effective instruction of material for student. It is organized with two parts : the one is 'general outline' which introduces theoretical contents and the other is 'details' which are practically helpful to teaching-learning. It is totally 131 pages including both 'general outline' and 'details'. The VCR material and its guidebook consist of contents that cultivate the good attitude trying to economize energy and raise student's interests with a purpose of strong motivation to recognize the necessity of economy and practice it. After establishing development direction of VCR material through discussion meetings and research trips, its script was made by relevant experts. Then the script was also reviewed two times. The drafted VCR material made by a video material developing expert was examined and modified by previews twice. After completion of VCR material, the VCR guidebook was made. All these procedures led to the development of VCR material which runs 20 minutes in VHS type. The VCR guidebook shows a production purpose of the program, structure of contents, evaluation methods, and contents of the program in detail to give help to instructors when they use this VCR material, When these energy education materials are used, it is desirable that the VCR material should be presented first to induce student's motive, and then material for student is introduced Since the material for student is composed of activity-oriented modules and each module is independent one another in general, and each activity is, too. the necessary module or activity can be chosen and utilized in any order according to school or class conditions. This energy education materials will contribute to the development of student's ability to solve energy problem in everyday life and teacher's ability to teach the fundamental knowledge and method in solving energy problem.

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대학전공별(大學專攻別) 전문직학생(專門職學生)들의 인구관련문제(人口關聯問題)에 대한 연차적(年次的) 변화(變化) 연구(硏究) (A Prospective Study on Attitude of Professional Student toward Population Related Issues in Korea)

  • 이경식;김화중
    • Journal of Preventive Medicine and Public Health
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    • 제9권1호
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    • pp.11-24
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    • 1976
  • This study was a part of large scale of a prospective study on attitudes of professional students in medicine, nursing and teaching toward population related issues in Korea. The study was first conducted in May 1974 and then in May 1975 for the 1974 class cohot using a questionaire consisted of attitude scales and other items developed by Lee. The purpose of stuay was twohold, namely, to determine the difference in students among specializations on one hand and between the first and second years in the 1974 class cohot regarding tile subject matter. A one-way analysis of variance was used for attitude scale, and absolute and relative frequency were computed for the analysis of non-attitude scale items by employing Fishers' Ratio and Duncan's multiple range test at 5% level and chi square test at 5% level as significance tests. The hypothesis 'students in health profession are more likely to have positive attitudes toward population related issues progressively as class year advances than students in teaching profession' was tested and the following results were obtained: 1) Nursing students were more likely to display favarable attitudes toward family planning than medical or teaching students although the class cohot showed slightly negative improvement in the second year. Medical and teaching students apperaed to have slightly improved attitudes in the second year. 2) Respondents in general perceived national family planning program as a means of population control and this tendency was more true among nursing students as the class year advances than two other professional groups of students. Students in teaching profession appeared to perceive it more as a means to improve individual family welfare while health students were likely to see as to improve maternal and child health. This tendency was progressively improved as the class year advanced. 3) The majority of students regardless of their respective specializations believed that family planning program should be directed toward the improvement of individual family welfare. No progressive changes in the class cohot were observed. 4) About the plan to use contraceptives in future, no singnificant differences were observes among different specializations nor in different class years. However, the majority was confirmed to have a plan to use contracepives in future. An increasing proportion of the undecided category was observed, as class year advanced among health students. 5) Students in health profession were found to be more favorable about 'more leisure opportunities' as motive for limiting number of children whereas education students indicated the reasons as 'facilitate ambitions' and 'economic base' The progressive changes toward positive direction in both groups were observed as the class years advanced. 6) Attitudes toward induced abortions of the health students were observed to be positively related to class years while an inverse relationship was found in teaching students who showed much less favor in the subject matter than health students. This phenomenon may be due to the different exposure to learning environments unique to respective specializations. 7) Health students were found to have more favorable attitudes toward population education in general than the teaching students. The teaching students appeared to have changed more to the negative direction when they became the second year while no such development was observed in health students. The teaching students seemed to hold a very conservative position with regard to sex education in schools. 8) About the equality of sexes, the nursing group was found to be most favorable while the reverse was true in the teaching group. A change in the negative direction as the class year advanced was found in the teaching group. 9) About questions related to fertility values-the 10 percent of respondents regardless of specialization indicated that they would maintain their single status in future, however no change was observed in the second year. The desired number of children was found to be two by the majority of students in nursing, medicine and teaching in order of high proportion. No changes in a different class year were observed. The childless marriage was seen by nursing students as a problem more than other students, but a slight change in positive direction was found when the nursing students became the second year. In summing, as data supported in the above, students in health profession demonstrated more favorable attitudes toward population related issues than the teaching students and this tendency became more apparent in the second year. It was noticed that health students were more conscious about the health aspect of population and family planning program while the teaching students gave more attention to the socioeconomic aspect. The sex variable seemed to have operated in the item related to the equality of sexes. In conclusion, as data presented in the above, the hypothesis of this study was accepted except in the few items. It should be noted that the limitation of this study is the short duration of the observation in measuring the possible attitude changes. It should include curriculum analysis for the respective specializations in order to indentify the area of curriculum impact on students in future study.

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관광객의 선택행동 특성에 관한 연구 - 온천리조트를 중심으로 - (A Study on Characters of Select Behaviors of Tourist - at a spa & resort -)

  • 오재경
    • 유통과학연구
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    • 제4권2호
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    • pp.81-106
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    • 2006
  • 본 연구에서는 관광객의 가치유형에 따라 온천리조트 선택행동에 어떠한 차이가 있는지를 분석하는데 첫 번째 세부 목적이 있다. 두 번째 세부목적으로 온천리조트 방문자의 선택행동특성에 관해 살펴보려고 한다. 세 번째 세부목적으로는 온천리조트 방문자의 만족도와 재방문, 추천의사에 대한 분석을 하는데 있다. 네 번째 세부목적으로는 다양한 온천리조트 방문자의 가치를 분석하는데 유용한 자료가 될 수 있으며, 온천리조트의 방문자 가치에 따른 선택행동특성을 분석하여 온천지역 관광상품의 개발과 유통 온천지역 경제의 활성화 방안과 온천지역 호텔의 경영수익의 극대화 그리고 온천지역 방문객의 욕구 만족을 통한 휴양, 요양의 극적인 효과를 유발함을 연구의 세부목적으로 한다. 온천리조트 방문자의 가치와 방문자의 선택행동특성에 관하여 문헌조사를 통하여 이론적 고찰을 하였고 실증분석을 하기 위하여 설문조사를 하였는데 우리나라에 개발된 온천 중에서 많은 방문자가 찾고 있는 중부권의 경기, 충청지역을 그 대상으로 하였다. 분석은 SPSS Windows Version 10.0의 Factor Analysis Routine을 이용 조사대상자들의 인구통계적 특성을 파악하기 위하여 빈도분석을 이용행태를 알아보기 위해 방문경험, 선택영향자, 방문기간, 이용 숙박시설 형태, 동행자, 등의 내용에 대해 빈도분석을 실시했다. 이용동기(기술통계분석)와 방문자의 선택속성 중요도 평가(기술통계분석), 개인적 가치 중요도평가(기술통계분석) 정보탐색경로 분석(기술통계분석), 이용동기/선택속성/개인적 가치에 대한 요인화를 위하여 요인분석을 하였다. 온천리조트 방문자의 개인적 가치와 이용 동기와의 관계 그리고 관광지 선택행동에 있어서 서로 중요한 상관관계가 있으며 온천리조트 방문자의 개인적 가치와 구매 후 행동의 관계, 온천리조트 방문자의 선택속성과 구매 후 행동의 관계에 있어서도 중요한 상관관계가 있음이 밝혀졌다. 따라서 온천리조트의 경영자나 개발자들은 방문자의 개인적 가치를 충분히 검토한 후 계획을 수립하여야 할 것이다.

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