• Journal of Korea Society of Digital Industry and Information Management
• /
• v.13 no.4
• /
• pp.247-261
• /
• 2017

O2O service that combine online with offline service has been rapidly increasing and O2O service is the new trend that merges online commerce with traditional markets in various fields. The purpose of this study is to investigate influences of University Student's Perceived O2O application characteristics on O2O services satisfaction and continuous use intention. For this purpose, questionnaires including O2O application characteristics scale, customer perceived O2O satisfaction scale and O2O use intention scale were administered to 241 college students in Seoul. Regression analysis revealed that O2O application Characteristics showed influences of O2O service satisfaction. The O2O application charac*teristics showed influences of continuous use of intention of O2O services, O2O services satisfaction showed partial influence continuous use intention of O2O service. The result of this study is expected to provide implication as an initial study O2O service which is spreading with the growth of mobile ICT. Ultimately, the results of this study provide a number of theoretical and practical implications.

• Asian Pacific Journal of Cancer Prevention
• /
• v.15 no.16
• /
• pp.6477-6483
• /
• 2014

Background: Shammah is a traditional form of chewing tobacco [smokeless tobacco, (ST)] that is commonly used in the Middle East especially in Saudi Arabia (KSA), Yemen and Sudan. The Substance Abuse Research Centre (SARC) at Jazan University noted that no adequate research and information on the prevalence of shammah use in the province of Jazan, and KSA as well, has been provided in the scientific literature. Materials and Methods: An intensive systematic review of online databases was performed, including AMED (The Allied and Complementary Medicine Database), Biological Abstracts, Cochrane Collection Plus, Dentistry and Oral Sciences Source, E-Journals Database, EBSCO Discovery Service, MEDLINE, PEMSoft, PEP Archive, PsycARTICLES, scopus, Sciencedirect and Google Scholar. Results: Shammah is a mixture of powdered tobacco, lime, ash, black pepper, oils and flavorings. ST in KSA is placed in the buccal or lower labial vestibule of the mouth. The user (or dipper) spits out insoluble debris. The importation of ST products is prohibited in KSA. Accessible information on legislative action to control the use of ST in KSA appeared in 1990. The actual percentage use may be higher, than reported since shammah is illegal in KSA and there may be some reluctance to admit to its use. Conclusions: This review paper is an initial step in a funded research project by SARC to understand the pattern of use of shammah and provide adequate epidemiological data. One goal of this review is to generate further data for public health education.

• Magazine of the Korean Society of Agricultural Engineers
• /
• v.35 no.3
• /
• pp.63-73
• /
• 1993

For a systematic approach to rural settlement planning, socio-economic and land use potentialities were analysed in 10 villages("Ri", the lowest-order administrative unit in Korea)of Izuk-myun, Anseong-gun, Kyeonggi province, the model area in this study. Socio-economic potentialities, sub-grouped into rural and urban related ones, were analysed by the principal component analysis technique, while land use potentialities by the land suitability system of which the physical analysis is based on geographical information system. The principal component of rurality is strongly related with 5 key variables such as annual increasing rate of farm households, ratio of over 1ha-households, ratio of full-time farmers, ratio of animal rearing households and the principal component of urbanity with 6 key ones such as population density, number of schools, number of shops and servicing facilities, number of daily bus routes, number of non-farm households, percentage of area of housing sites. The analysis procedure of land suitability using the geographical information system were generalized and the results of analysis on village sites and paddy and upland fields were presented. The whole land use planning was presented by the criteria of the land suitability rank and the priority order of land use. land use.

• The Journal of Korean Institute of Electromagnetic Engineering and Science
• /
• v.17 no.1 s.104
• /
• pp.81-88
• /
• 2006

In this paper, spectrum use factor as the ratio between used spectrum bandwidth by the existing system and total spectrum resources at specific locations was derived and calculated. Spectrum use factor was also presented as a function of antenna patterns and transmitter power of existing systems. Real spectrum use factor was calculated for fixed radio station as a validity of this paper. With the results of this paper, we can use the spectrum more efficiently because the white space of spectrum space is replaced by the quantificated spectrum space.

• Asia pacific journal of information systems
• /
• v.23 no.3
• /
• pp.55-76
• /
• 2013

The principal objective of the work is to confirm the effects of perceived interactivity, trust, and emotion on intentions to use IPTV service. The empirical investigation into IPTV service users suggests that (i) the perception of interactivity should be directly related with trust, (ii) Users' trust should bolster users' emotion in a positive or negative aspect, and (iii) such emotion is verified to affect the intention to use IPTV continuously. More specifically, we demonstrate that positive and negative emotions influence user intentions positively and negatively. Additionally, we find that the trust mediates perceived interactivity and emotions, and both trust and emotion mediate the relationship between perceived interactivity and intentions to use IPTV. The work indicates that trust and emotion of users should be considered from IS perspective in an attempt to build the intention to use IPTV. IPTV firms should consider in their IPTV design and offering strategy how to enhance positive emotions for user retention and eventually bolster intentions to use IPTV continuously.

• Asia pacific journal of information systems
• /
• v.13 no.3
• /
• pp.85-106
• /
• 2003

Recently, firms which have offered a "free Internet service" to their customers, are considering a "charged Internet service" for increasing a company's profit. But they have doubts about the results, because consumers may fly away from their web-site easily and may discontinue using their services. The purpose of this study is to investigate which factors make consumers use the charged Internet services. To do this, the factors, which are ease of using the service, usefulness of the service, the reputation of the service provider, service cost, and the intention to use the service as a mediator, are analyzed. To achieve this research objective, a structural equation model was constructed and a field study method was used. The findings are summarized as follows: First, ease of using the service, usefulness of the service, and service cost have significant impacts on the charged Internet service usage through the intention to use. Especially, although service cost influences on the service usage largely, the usefulness of the service has a bigger impact on the charged Internet service usage than service cost. Second, the reputation of the service provider does not have any impact on the service usage. Third, consumers using only the free Internet service tend to hesitate about using the "charged Internet service" because they doubt its ease of use and usefulness in spite of the service cost.

• The Journal of Information Systems
• /
• v.24 no.1
• /
• pp.147-168
• /
• 2015

Why people reduce or stop using social network services(SNS), which are regarded as a mean of relationship and communication, unlike the early trend? To explain the phenomenon, this study tries to predict psychological decision making process of users from perspectives of cognitive dissonance theory. From this perspective, this study attempted an integrative approach that reflected 'User's literacy' indicating the ability of individuals to use SNS, and 'negative mass media influence' such as media reports on side effects or the bad experiences of acquaintances, along with the 3 factors used in the SNS Prior research. This study conducted an empirical analysis by surveying 256 facebook users, and the major findings are as follows:- First, Social-overload, complexity, uncertainty and negative media influence are significantly affect dissonance on the use of SNS. Second, Dissonance on the use of SNS significantly affects the behavior that possibly reduces and limits the use of SNS. In other words, the users who have experienced psychological dissonance respond passively by avoiding the use of SNS to resolve the dissonance. Third, the moderating effect of User's literacy wasn't a significant. This study presents a clue to understand psychological decision making process of use of SNS and a guideline for establishing practical strategies. In addition, it is important to note that this study contributes to expansion of theoretical discussion about usage.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.20 no.1
• /
• pp.47-58
• /
• 2024

The serving robot is defined as a robot that carries cooked food to a customer table or collects and carries bowls after eating. This study presented a research model to find out the causal relationship between customer satisfaction and continuous use intention through the three factors of serving robot service quality. In addition, in order to empirically verify the above research model, a survey was conducted on customers using serving robots within the last 5 months. 300 copies were analyzed using SPSS 20 as the final analysis, excluding unfaithful responses. The main findings of this study are as follows. First, serving robot service quality (typical) found to have significant effect on customer satisfaction and continuous use intention. Second, it was found that serving robot service quality (reliability) had a significant effect on customer satisfaction and continuous use intention. Third, it was found that serving robot service quality (ease) did not significantly affect customer satisfaction and continuous use intention.

• Spatial Information Research
• /
• v.17 no.2
• /
• pp.171-181
• /
• 2009

In Web2.0 environment, with advanced platform technologies, global vendors such as Google, Microsoft and Yahoo provide competitive geospatial services based on global map and satellite image. But the relatively low level of platform technologies has not rapidly increased the land information and geospatial service markets in Korea. For the ubiquitous next generation Internet, as a one of the R&D projects by Korean Land Spatialization Group, the project for platform technologies has being made to provide customized land information and geospatial service. The platform technologies can be categorized for streamming, mashup and geosearch. More specifically, the 2D/3D Hybird streamming engine, mashup engine for u-GIS service and next generation search engine for land information have being developed. In this context, the strategies for efficient development and use of geoweb platform technologies are required. This study surveys the present geospatial products and services using of platform technologies to propose the strategies for efficient development and use of platform technologies. The strategies for efficient development and use of platform technologies can be proposed focusing on target market and each of platform technologies.

• Journal of the Korean Society for Library and Information Science
• /
• v.44 no.4
• /
• pp.155-178
• /
• 2010

Assessment of information credibility is a ubiquitous human activity given that people constantly make decisions and selections based on the value of information in a variety of information seeking and use contexts. Today, people are increasingly engaging in diverse online activities beyond searching for and reading information, including activities such as creating, tagging and rating content, shopping, and listening to and watching multimedia content. The Web 2.0 environment presents new challenges for people because the burden of information evaluation is shifted from professional gatekeepers to individual information consumers. At the same time, however, it also provides unprecedented opportunities for people to use tools and features that help them to make informed credibility judgments by relying on other people's ratings and recommendations. This paper introduces fundamental notions and dimensions of credibility, and contends that credibility assessment can be best understood with respect to human information behavior because it encompasses both the level of effort people exert as well as the heuristics they employ to evaluate information. The paper reports on a survey study investigating people's credibility judgments with respect to online information, focusing on the constructs, heuristics, and interactions involved in people's credibility assessment processes within the context of their everyday life information activities. Using an online activity diary method, empirical data about people's online activities and their associated credibility assessments were collected at multiple points throughout the day for three days. The results indicate that distinct credibility assessment heuristics are emerging as people engage in diverse online activities involving more user-generated and multimedia content. A heuristic approach suggests that people apply mental shortcuts or rules of thumb in order to minimize the amount of cognitive effort and time required to make credibility judgments. The paper discusses why a heuristic approach is key to reaching a more comprehensive understanding of people's credibility assessments within the information-abundant online environment.