• Title/Summary/Keyword: usage model

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An Investigation on the Continuous Use of Carsharing: Evidence from RFMC Model (RFMC 모델 기반의 카 셰어링 지속 사용에 관한 연구)

  • HanByeol Stella Choi;Chanhee Kwak;Junyeong Lee
    • Information Systems Review
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    • v.25 no.1
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    • pp.75-91
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    • 2023
  • Thanks to information technologies, sharing economy services offer a new way of consumption. Carsharing appeared as a novel type of service that transformed the conventional way of personal transportation, from owning a vehicle to using an on-demand service. Allowing users to use a vehicle without owning a car, carsharing provides various social benefits such as the reduction of resource allocation inefficiencies and the alleviation of transportation problems. To strengthen such positive aspects of carsharing service, it is essential to understand an individual's service usage pattern and reveal factors that affect users' reuse behavior. This study investigates the factors that have an influence on carsharing reuse of users applying RFMC (Recency, Frequency, Monetary, and Clumpiness) model, the popular model for understanding the reuse likelihood of customers. Using data from a leading carsharing service provider in South Korea, we empirically analyze the effect of RFMC on carsharing reuse behavior. The findings show that recency and monetary values are negatively related to reuse while frequency is positively related to carsharing service reuse. Moreover, the impact of recency and monetary value are more salient whereas the impact of frequency is smaller among users with higher clumpiness. Based on these findings, this study elaborates on theoretical and practical implications.

New Insights on Mobile Location-based Services(LBS): Leading Factors to the Use of Services and Privacy Paradox (모바일 위치기반서비스(LBS) 관련한 새로운 견해: 서비스사용으로 이끄는 요인들과 사생활염려의 모순)

  • Cheon, Eunyoung;Park, Yong-Tae
    • Journal of Intelligence and Information Systems
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    • v.23 no.4
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    • pp.33-56
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    • 2017
  • As Internet usage is becoming more common worldwide and smartphone become necessity in daily life, technologies and applications related to mobile Internet are developing rapidly. The results of the Internet usage patterns of consumers around the world imply that there are many potential new business opportunities for mobile Internet technologies and applications. The location-based service (LBS) is a service based on the location information of the mobile device. LBS has recently gotten much attention among many mobile applications and various LBSs are rapidly developing in numerous categories. However, even with the development of LBS related technologies and services, there is still a lack of empirical research on the intention to use LBS. The application of previous researches is limited because they focused on the effect of one particular factor and had not shown the direct relationship on the intention to use LBS. Therefore, this study presents a research model of factors that affect the intention to use and actual use of LBS whose market is expected to grow rapidly, and tested it by conducting a questionnaire survey of 330 users. The results of data analysis showed that service customization, service quality, and personal innovativeness have a positive effect on the intention to use LBS and the intention to use LBS has a positive effect on the actual use of LBS. These results implies that LBS providers can enhance the user's intention to use LBS by offering service customization through the provision of various LBSs based on users' needs, improving information service qualities such as accuracy, timeliness, sensitivity, and reliability, and encouraging personal innovativeness. However, privacy concerns in the context of LBS are not significantly affected by service customization and personal innovativeness and privacy concerns do not significantly affect the intention to use LBS. In fact, the information related to users' location collected by LBS is less sensitive when compared with the information that is used to perform financial transactions. Therefore, such outcomes on privacy concern are revealed. In addition, the advantages of using LBS are more important than the sensitivity of privacy protection to the users who use LBS than to the users who use information systems such as electronic commerce that involves financial transactions. Therefore, LBS are recommended to be treated differently from other information systems. This study is significant in the theoretical point of contribution that it proposed factors affecting the intention to use LBS in a multi-faceted perspective, proved the proposed research model empirically, brought new insights on LBS, and broadens understanding of the intention to use and actual use of LBS. Also, the empirical results of the customization of LBS affecting the user's intention to use the LBS suggest that the provision of customized LBS services based on the usage data analysis through utilizing technologies such as artificial intelligence can enhance the user's intention to use. In a practical point of view, the results of this study are expected to help LBS providers to develop a competitive strategy for responding to LBS users effectively and lead to the LBS market grows. We expect that there will be differences in using LBSs depending on some factors such as types of LBS, whether it is free of charge or not, privacy policies related to LBS, the levels of reliability related application and technology, the frequency of use, etc. Therefore, if we can make comparative studies with those factors, it will contribute to the development of the research areas of LBS. We hope this study can inspire many researchers and initiate many great researches in LBS fields.

ANALYSIS OF ASTRONOMICAL ALMANAC DATA FOR NATIONAL STANDARD REFERENCE DATA (참조표준 등록을 위한 천문역법 자료 분석)

  • Yang, Hong-Jin;Ahn, Young-Sook;Lee, Ki-Won
    • Publications of The Korean Astronomical Society
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    • v.23 no.2
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    • pp.53-63
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    • 2008
  • Korea Astronomy and Space Science Institute (KASI), direct decendant of Korea National Astronomy Observatory, has been publishing Korean Astronomical Almanac since in 1976. The almanac contains essential data in our daily lives such as the times of sunrise, sunset, moonrise, and moonset, conversion tables between luni-solar and solar calendars, and so forth. So, we are planning to register Korean astronomical almanac data for national Standard Reference Data(SRD), which is a scientific/technical data whose the reliablity and the accuracy are authorized by scientific analysis and evalution. To be certificated as national SRD, reference data has to satisfy several criteria such as traceability, consistency, uncertainty, and so on. Based on similarity among calculation processes, we classified astronomical almanac data into three groups: Class I, II, and III. We are planning to register them for national SRD in consecutive order. In this study, we analyzed Class I data which is aimed to register in 2009, and presented the results. Firstly, we found that the traceability and the consistency can be ensured by the usage of NASA/JPL DE405 ephemeris and by the comparsion with international data, respectively. To evaluate uncertainty in Class I data, we solved the mathematical model and determined the factors influencing the calculations. As a result, we found that the atmospheric refraction is the main factor and leads to a variation of ${\pm}16$ seconds in the times of sunrise and sunset. We also briefly review the histories of astronomical almanac data and of standard reference data in Korea.

Supercapacitor Applications for System Stabilization and Efficiency Improvement on DC Railway System (직류 도시철도 시스템 에너지 효율 향상 및 안정화를 위한 슈퍼커패시터 에너지 저장장치 활용 방안 연구)

  • Song, Ji-Young;Lee, Kye-Byung;Lee, Han-Sang;Jang, Gil-Soo;Kwon, Sae-Hyuk;Lee, Chang-Mu;Lee, Han-Min;Kim, Gil-Dong
    • Journal of IKEEE
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    • v.13 no.1
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    • pp.49-56
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    • 2009
  • In this paper, a simulation for the stability of the catenary voltage through charging and discharging by introducing an energy storage system in the railway system and the efficient usage of restoration energy has been performed. In order for the simulation, a simple railway model with an appropriate control technique has been introduced. The catenary voltage area is divided into two areas with voltage control and an area with normal operation and current control is performed to satisfy current limit of the supercapacitor. We confirmed the energy absorption and emission through the simulation and observed energy efficiency through charging and discharging according to the operation state of the railway.

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The Development of Third-Rail System Applied to Turn-out Section for Urban Maglev (도시형 자기부상열차 분기기 구간의 제3궤조 전차선 시스템 개발)

  • Min, Byong-Chan;Heo, Young-Tae;Hong, Du-Young;Lee, Won-Joo;Jo, Su-Yeon;Jeong, Nam-Cheol
    • Proceedings of the KSR Conference
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    • 2011.10a
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    • pp.3046-3051
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    • 2011
  • The third-rail system is an important device supplying power directly to the Maglev train through physical contact with the collecting shoe. It is directly related to safety and reliability for the running of Maglev. However, most the third-rail system used in Korea depend on foreign product or technologies, Korea Urban Maglev in the development of appropriate power feeding is urgent. In particular, the turnout section is the weakness point in the system because bending force by turnout section movement and fatigue caused by repetitive motion as well as the expansion by temperature, the forces by Maglev collecting shoe is added th the third-rail. Therefore, this paper proposes the third-rail system appropriate for Korean Urban Maglev of turnout section. To verify the structural stability of POSCO ICT third-rail system, the finite element analysis and physical testing was performed. The third-rail is fixed on each side of the turn-out section steel structure by epoxy insulation supporter and the integral behaviors are occurred. Therefore, the maximum horizontal displacements of each support are investigated and then, it is applied to finite element model of the third-rail to investigate the moments and stress. Also, the bending test about one million times and Expansion Joint for the third-rail was performed. The third-rail system safety and reliability was identified by test line on Korea Institute of Machinery & Materials in Deajeon for under the actual usage environment such as the Maglev and turn-out operation.

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The influence of smartphone addiction on mental health, campus life and personal relations - Focusing on K university students (스마트폰중독이 정신건강, 학교생활, 대인관계에 미치는 영향 - K대 대학생을 중심으로)

  • Choi, Hyun-Seok;Lee, Hyun-Kyung;Ha, Jeong-Cheol
    • Journal of the Korean Data and Information Science Society
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    • v.23 no.5
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    • pp.1005-1015
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    • 2012
  • Since the smartphone was first released in 2009, its common use has made everyday life convenient but caused many social problems. In this article, we surveyed the status of smartphone usage and identified the influence of smartphone addiction on mental health, campus life and personal relations of university students. We gave the methods to prevent smartphone addiction, which could be used as basic materials for solving the problems. We found the smartphone addiction syndrome cause problems of mental health, campus life and personal relations in many ways. In addition to significant direct effects, smartphone addiction has significant indirect effects on personal relations via mental health and campus life as a medium.

Design and Implementation of SK-VM based Avatar E-mail Service System (SK-VM 기반의 Avatar E-mail 서비스 시스템 설계 및 구현)

  • Lee Kyung-Jin;Song Wang-Cheol;Lee Jung-Yun
    • The Journal of the Korea Contents Association
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    • v.5 no.4
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    • pp.212-218
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    • 2005
  • These days, mobile technology is developing very fast. It has increased the usage of the Internet by mobile phones. Nowadays the avatar and game contents services are most popular in mobile phones using the Internet. In this paper, we propose a Client/Server system to combine the animation avatar and e-mail services on SK-VM which are different from simple avatar services. The server which consists of DB (database) module and mail management module is designed in order to manage the information about avatar and the user. The client is designed so as to show the email contents and avatar animation on the mobile phone. This model is intended to reduce the performance overhead on the client as much as possible. We expect that this module would be useful in the mobile phones with limited resources, although the technology is being developed very rapidly.

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A Study on Factors Affecting the Usage of the Digital Copyright Exchange in Knowledge Service Convergence Era (지식서비스 융합시대 디지털저작권거래소 이용의도에 영향을 미치는 요인에 관한 연구)

  • Lee, Jung-Jae;Han, Kyeong-Seok
    • Journal of Digital Convergence
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    • v.10 no.6
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    • pp.153-158
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    • 2012
  • Digital contents market has been drastically increasing under Clouding Computing and Smart Phone environment. The Contents industry is going to be more essential portion than manufacture or service industry in the near future. One good example of high value-added contents is the Harry Potter series which exceeds 10 years' net profit of Hundai automobile company. This one example shows us very well that digital contents market as a core-engine for culture industry development is economically influential and attractive as well. This study focuses on activation of Digital Copyright Exchange in knowledge service convergence era. First, it examines other services like stock exchange, electronic documents and authentication certificate etc. which are similar to DCE service. Then it analyzes what factors make copyright industry have interested in the DCE the through technology acceptance model. Based on the results of the analysis, finally, this study evaluates how the DCE contributes to copyright industry overall including fair utilization of works.

Usability Evaluation for Simple Payment Service Based on Mobile Application -Focused on Shinhan and Samsung- (모바일 간편결제 애플리케이션 사용성 평가 연구 -신한FAN 앱카드와 삼성 앱카드를 중심으로-)

  • Lee, Kyung-Joo;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.16 no.9
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    • pp.421-426
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    • 2018
  • This study is meant to derive what is needed to enhance the convenience and satisfaction of users of mobile credit card applications. For the first step, the current status of simple payment service using application has been identified and in-depth interview by reorganizing Peter Morvile's Honeycomb model into the five usage principle based on the main function of the application card. As a result, it was found that users prefer personalized services that fulfill the purpose and key functions of the app card and take into account their consumption patterns rather than too many additional functions. Based on this study, it is expected that it would help card companies increase their experience with app card users and strengthen their platforms.

Estimation of value of freeway traffic information using Contingent Valuation Method (조건부가치측정법을 이용한 고속도로 교통정보의 가치 산정에 관한 연구)

  • Lee Eui-Eun;Kim Jun-jung
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.3 no.2 s.5
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    • pp.55-68
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    • 2004
  • On this research, Contingent Valuation Method which is universally applicable to non market goods and being developed in a field of the environmental economics is used to estimate appropriate value of freeway traffic information. Imaginary scenario is designed to estimate appropriate value of freeway traffic information and major in traffic-related field is used & man-to-man interview carried out to enhance a reliance of questionnaire. Open-ended question and a way of payment card are in use each other. make use of Multiple Regression Model in Contingent Valuation Method of traffic information and find an effect on the value of the traffic information. As a result of research, intention to pay for usage per information is regarded as a somewhat higher but monthly cost is lower than they have to. It is concluded that value and usefulness of the individual information is nod in approval but a majority of user's recognition that publish information must be provided free of charge lowers intention of payment.

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