• 제목/요약/키워드: usage behaviors

검색결과 333건 처리시간 0.023초

Students' Use of Notebook Computers in the College Classroom: Benefits and Pitfalls

  • JEONG, Soojeong;SHIN, Won Sug;PARK, Innwoo
    • Educational Technology International
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    • 제16권1호
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    • pp.31-57
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    • 2015
  • This study aims to understand the overall experiences of students who use notebook computers in class by using a qualitative approach. Interview data were collected from 23 Korean college students at a Korean university, who use notebook computers in their classes; the data were analyzed through the constant comparison method. The results from this study can be categorized into two themes: the positive and negative effects of using a notebook computer in class, and different perspectives on the effects of using a notebook computer in class. The positive effects of notebook computer usage were specified as production of lecture notes, performing searches for information, management of learning materials, and effective time management. However, behaviors such as perusing other works not associated with the class were indicated as negative effects. The participants had different perceptions about the effect of notebook computer usage in increasing academic performance, although they were satisfied in their experience with notebook computers in general. These results imply that appropriate methods of technology usage are needed and that the support of an instructor is essential to achieve fully beneficial use of notebook computers in class.

스마트TV 이용에 영향을 미치는 요인에 관한 연구 (An Exploratory Analysis of Contributors to Smart TV Usage)

  • 이선미
    • 한국콘텐츠학회논문지
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    • 제21권6호
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    • pp.524-532
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    • 2021
  • 방송통신융합 미디어인 스마트TV가 글로벌 시장에서 OTT 비디오 서비스를 주요 콘텐츠로 제공하면서 유료방송의 대안으로 부상했다. 한편 국내에서 스마트TV는 확산이 느려 연구가 거의 진행되지 않았다. 하지만 글로벌 스마트TV 성장이 국내에도 영향을 미칠 것으로 예측됨에 따라 스마트TV 이용자의 특성 및 이용행태 등에 대한 분석이 필요하다. 이에 이 연구는 미디어패널데이터를 활용하여 인구사회학적 특성 및 유료미디어 이용행태가 스마트TV이용에 미치는 영향을 탐색하였다. 연구결과 연령, 가구형태, 가구소득, 거주지역규모 등이 스마트TV 이용과 관련이 있었고, 유료플랫폼 중 IPTV 가입자가 스마트TV를 보완적으로 이용했으며, VOD 지출액이 클수록 스마트TV 이용가능성이 컸다. 영화VOD 지출액이 큰 IPTV 가입자는 스마트TV로 대체할 가능성이 낮았다. 이 연구는 소홀했던 스마트TV에 대한 연구를 재점화하고 사업자들에게 전략적 시사점을 제공하는데 활용될 수 있을 것이다.

동대문시장 이용자의 의복구매유형과 구매행동 (Clothing Purchase Behaviors of Patrons of Dongdaemun Market)

  • 김보경;김미숙
    • 한국의류학회지
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    • 제25권3호
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    • pp.638-649
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    • 2001
  • The purpose of the present study was to investigate the differences in clothing purchase behaviors among the patrons of Dongdaemun market grouped by clothing shopping orientation. A self-administered questionnaire survey was conducted among 600 men and women from ages 15-29 from August 9 to September 12, 1999; 548 were used for the data analysis. Based on the clothing buying orientation, the consumers of Dongdaemun market were divided into four groups: plan circumspected, economy-oriented, fashion-oriented and shopping-oriented. These groups showed significant differences in the selected criteria used for clothing purchase, the amount of money and time spent for shopping. The groups were also significantly different in the usage rate and perceived of the market, and the satisfaction levels with the shopping environments and services of the Dongdaemun Market. With regards to the satisfaction levels, they were showed significant different in the diversity and fashion statement of products, business hours, and advertisement/sales promotion in order. The fashion-oriented group was the highest satisfaction level about the four variables among groups.

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The New Korean Wave in China: Chinese Users' Use of Korean Popular Culture via the Internet

  • Ahn, Jungah
    • International Journal of Contents
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    • 제10권3호
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    • pp.47-54
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    • 2014
  • Although the Korean Wave originated in China, its presence in this country had been faltering for some time. Recently, however, Korean Wave star centered K-drama via online video websites, Korean Wave TV programs with high ratings, and idol group centered K-pop with glocalization strategies are all popular in China once again. The purpose of this paper is to explore Chinese teens and twenty year olds as the main consumers of Korean popular culture and the how preferred genres, motives, and behaviors of Korean pop culture use and Korean image affect one another. According to the study results, media use via online video service was most common, and among the preferred genres, K-drama has the highest usage rates. In addition, it was discovered that motives and behaviors associated with the use of Korean pop culture had a considerable influence on a positive Korean image.

Learning Activities and Learning Behaviors for Learning Analytics in e-Learning Environments

  • Jin, Sung-Hee;SUNG, Eunmo;Kim, Younyoung
    • Educational Technology International
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    • 제17권2호
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    • pp.175-202
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    • 2016
  • Most of the learning analytics research has investigated how quantitative data can affect learning. The information that is provided to learners has been determined by teachers and researchers based on reviews of the previous literature. However, there have been few studies on standard learning activities that are performed in e-learning environments independent of the teaching methods or on learning behavior data that are obtained through learning analytics. This study aims to explore the general learning activities and learning behaviors that can be used in the analysis of learning data. Learning activities and learning behavior are defined in conjunction with the concept of learning analytics to identify the differences between teachers' and learners' learning activities. Learning activities and learning behavior were verified by an expert panel review in an e-learning environment. The differences between instructors and learners in their usage were analyzed using a survey method. As results, 8 learning activities and 29 learning behaviors were validated. The Research has shown that instructors' degree of utilization is higher than that of the learners.

식생활라이프스타일에 따른 소비자의 음료선택행동 - 서울, 경기지역을 중심으로 - (Study on Beverage Select Behavior according to the Food-related Lifestyle focused on Behaviors in Seoul, and Gyeonggi Province)

  • 이경란;이은정;김주연
    • 한국식생활문화학회지
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    • 제32권1호
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    • pp.27-38
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    • 2017
  • This study aimed to analyze the beverage usage behavior according to the food-related lifestyle in Seoul, Gyeonggi province area. Group 1, named 'health & safety seeking' group, consists of high percentage of women in their 40s, as well as a high percentage of high income and highly educated. Group 2, was group of 'high interest in dietary life', consists of a high percentage of women in their 30s, highly educated, earned 3~5 million won. Group 3, named 'convenience seeking' group, had a high percentage of men and of those in their 20s who earned less than 2 million won. In verifying the difference between food-related lifestyle groups in terms of their behaviors and attitudes towards the usage of beverage specialty shop, group 1 showed significantly high score in the number of visit beverage specialty shops, the intention to spend higher average expenditure per visit per person, importance of selection attributes of beverage specialty shop.

만두에 대한 소비자들의 인식과 만두 유형별 이용 행동 (Perceptions of Mandu and Usage Behaviors by Mandu Type)

  • 김주연;김기쁨;박인수
    • 동아시아식생활학회지
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    • 제19권5호
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    • pp.690-702
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    • 2009
  • Mandu has become more increasingly essential and popular. Various types of Mandu are on saleavailable for purchase and are receiving good response from customers. This study explored the buyers' perceptions and their usage behaviors regarding to Mandu. The results showed the followings: 1) The respondents considered Mandu a snack rather than a meal. 2) The perceptions of a meal were different by gender, age, annual income, and number of children. 3) Respondents frequently have consumed frozen Mandu more than handmade Mandu and the type of Mandu consumed differed by age, marriage, occupation and annual income. 4) Respondents generally preferred meat to vegetable for as the stuffing in Mandu and favorite stuffings differed by gender and age. 5) The 'snack factor' was the highest purchasing motive among three factors including 'meal', 'economy' and 'snack' factor. 6) The derived factors for Mandu purchasing attributes were 'safety', 'loyalty/practicality' and 'storage' factor. 'Loyalty/practicality' represented the highest among them and each purchasing attribute differed according to gender, marriage and annual income.

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대출기록을 통해 본 공공도서관 이용자 연구 - 강서·양천지역을 중심으로 - (A Study on Public Libraries' User Behaviors Based upon Circulation Data in Gangseo and Yangcheon Region)

  • 허선;정연경
    • 한국비블리아학회지
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    • 제25권4호
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    • pp.187-207
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    • 2014
  • 대출기록은 공공도서관에 축적되는 다양한 이용데이터로 이용 행태 분석을 통해 도서관서비스 개선에 적극 반영할 수 있다. 본 연구는 강서 양천지역 공공도서관 2개관의 대출기록 754,198건을 대상으로 대출이용자 및 대출 횟수, 대출자료, 대출시간 및 대출요일 분석을 실시하였다. 분석을 통해 두 도서관의 주된 이용자 계층, 도서관 방문 횟수, 주로 이용되는 자료의 주제, 주로 이용되는 시간을 확인할 수 있었고, 근접하였지만 환경이 서로 다른 두 도서관의 유사한 이용행태를 밝혀냄으로써 대출기록의 활용방안을 제시하였다.

인터넷 패션 소비자의 의복관여도와 위험지각이 위험감소행동에 미치는 영향 (The effect of clothing involvement and risk preception of internet fashion consumers on the risk reduction behavior)

  • 임경복
    • 한국의상디자인학회지
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    • 제21권1호
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    • pp.73-85
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    • 2019
  • The purpose of this study was to discover the effects of clothing involvement and risk perception, which can influence risk reduction behavior. The subjects of this study were young male consumers living in Seoul and Kyunggi-do who had purchased fashion products from an Internet shopping mall. Questionnaires were collected from July 1, 2018 to July 8, 2018 and 300 questionnaires were used in the data analysis. The data was analyzed utilizing a factor analysis, a regression, ANOVA and a Duncan-test. The results of this study were as follows. Clothing involvement factors influenced various risk perceptions and risk perception influenced risk reduction behaviors. Among the various risk perception factors, psychological risk was the most important factor, which was influenced by clothing involvement factors. The usage of media was the most important factor, which was influenced by various risk perception factors. Finally clothing involvement and risk perception influenced risk reduction behaviors. Among the various risk reduction factors, the usage of media was the most important factor, which was influenced by clothing involvement and risk perception factors.

색채감성척도의 사용현황 분석 및 개선에 대한 연구 (A Study on the Usage and Improvement of the Color Image Scale)

  • 김미리;박연선
    • 감성과학
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    • 제25권3호
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    • pp.117-126
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    • 2022
  • 본 연구의 목적은 색채 감성척도의 학술적, 실무적 활용 가치를 높이기 위해 색채 감성척도의 사용 현황과 개선 요인을 제시하는 것이다. 이를 위해 5년 이상 현업에 종사하고 있는 색채 전문가 25명을 대상으로 설문조사를 실시하였다. 조사 구성 내용은 고바야시와 아이알아이 색채 감성척도에 대해 우선적으로 개선이 필요한 감성어휘를 도출하고, 개선과 관련한 전문가들의 추가 의견을 수렴하였다. 분석 결과 1) 친숙도와 신뢰도에 대한 조사 결과는 아이알아이가 더 높게 나타났다. 2) 필요성과 활용도 조사 결과 색채 감성척도가 필요하다는 응답이 88%로 나타났으며, 연구, 교육 분야보다 기업 실무분야에서 필요하다는 의견이 43.6%로 가장 높게 조사되었다. 3) 개선 필요성 조사 결과 아이알아이의 색채 감성척도의 개선이 필요하다는 의견이 88%로 나타났다. 4) 개선 필요 요인에 대해 가장 높은 응답은 시대성 반영이었으며, 고바야시 31.9%와 아이알아이 30.9%로 나타났다. 5) 색채 감성척도를 개선할 경우 중요하게 또는 우선적으로 다루어질 필요가 있는 어휘는 모던한(15.8%) → 내추럴한, 낭만적인, 와일드한(8.8%) → 다이내믹한(7.0%) → 고전적인, 캐주얼한, 시크한(5.3%) 순서로 조사되었다. 결과를 종합하면 실무 및 연구 현장에서 색채 감성척도 사용에 한계를 인식하고 있었으며, 수정 보완에 대한 요구가 있음을 알 수 있었다.