• 농촌계획
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• 제24권1호
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• pp.89-97
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• 2018

Recently, interest in rural tourism for urban dwellers has increased, and rural communities are chosen as tourist destinations. Under these circumstances, the study was designed to analyze the effects of the quality of service at rural stay sites on customer satisfaction and recommendation intention. The analysis method analyzes the demographic characteristics of the survey participants and characteristics of participation in rural stay. And the quality of service for the experience of rural stay was analyzed with SERVQUAL'S five-dimensional type, reliability, assurance, responsiveness, empathy, tangible and customer satisfaction, intent of recommendation and regression. Major analysis shows that the survey subjects were found to have an average age of 41.8 years, 49 to 59 years old, and a high degree of university graduation. And as characteristic of participation, the form of company was family and relatives, the form of family meeting was many summer, the reservation was Internet, and payment by cash and card were many. As a result of the hypothesis testing, reliability, assurance, responsiveness, and empathy among the quality of service of rural stay were affected in customer satisfaction. In addition, the quality of service and the intent to recommend it were statistically significant, reliability, assurance and empathy. Therefore, it is deemed necessary to make efforts to improve service quality as the quality of service at rural stay places has relevance to customer satisfaction and recommendation intention.

• 농촌계획
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• 제23권3호
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• pp.73-81
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• 2017

The importance key to overcome crisis in rural society is to utilize multivaluedness of rurality. In order to comprehend and utilize a variety of multivaluedness of rurality, firstly it should be needed to investigate and analyze the rural resource. secondly it should be needed to make a plan reflected re-evaleted rural resources. This study aimed at setting up the analysis of all villages in Yeongdong-Gun, Chungcheongbuk-Do by 5 rural village types(Basic life-supporting, Agricultural promotion, Marketing/processing oriented, Urban-rural communication, Life-style choice types) differed in score of classified indicators. These results are expected to be helpful to make a rural development plan reflected villages' characteristics based on rural resources.

• 한국축산식품학회지
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• 제36권2호
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• pp.137-144
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• 2016

Livestock is considered as one of the most important segments in agriculture since animal husbandry was practiced for centuries as a backyard system by rural families. Livestock plays as a powerful tool in rural development where meat industry contributes a dominant part. Meat and meat products become a vital component in the diet, which had been one of the main protein sources traditionally as well. The development in the livestock and meat industry of Sri Lanka basically depends upon religious, cultural, and economic factors. There is a growing demand for processed meat products in Sri Lankan urban culture and several large scale processors entered the business during the past few decades. The consumption of meat and meat products shows an upward trend in Sri Lanka during the last decade and is anticipated to increase further in future. The growth potential of the local meat industry is considerably high owing to the improvement of the market and consumer perception. The present status, trends, and future prospects for the Sri Lankan meat industry with respect to production, consumption, processing, marketing, and improvement are discussed in this review.

• 한국문헌정보학회지
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• 제53권1호
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• pp.133-157
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• 2019

본 연구는 도서관의 고령자서비스 가이드라인 수립에 필요한 내용과 고려사항을 도출하는 것을 목적으로 하였다. 이를 위해 고령자 서비스 관련 국내 법 정책 및 국외 가이드라인과 사례를 조사 분석하고, 수도권 사서 10명을 대상으로 포커스그룹인터뷰를 실시하였다. 연구 결과 고령자서비스 가이드라인에는 정보자원, 인적자원, 시설 및 설비, 서비스 및 프로그램, 홍보 및 마케팅의 영역에 따라 세부 지침을 두고, 고령자의 디지털 리터러시를 향상하고 사서가 고령자 응대에서 느끼는 어려움을 해결할 수 있는 방안이 포함되어야 하는 것으로 나타났다.

• 패션비즈니스
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• 제23권2호
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• pp.34-47
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• 2019

Fashion can be regarded as an effective marketing tool for the promotion of urban tourism. Since fashion is attractive in itself, it can work as a resource which fascinates people and attracts many tourists to the city. This study examines fashion tourism based on the close relationship between fashion and tourism. This study focuses on analyzing the positive effect of the existence of a fashion museum on the advent of fashion tourism, in particular. A fashion museum can be classified in the same category as an art museum, whereby the museum exists as specializing in fashion and is considered a fashion brand museum. Thus, this study examines the current trends and characteristics of fashion museums and analyzes roles of fashion museums in fashion tourism by types, which are based on advanced researches of general tourism including trends in the fashion tourism industry. The results of this study are as follows: First, a fashion museum can help spread the word and educate tourists about fashion culture. Second, a fashion museum can increase the value of its brand by strengthening the city's identity. Lastly, the presence of a fashion museum would encourage tourists to spend more money in the city, which causes a ripple effect on the city's economy such as creating more jobs within the fashion.

• 융합경영연구
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• 제11권3호
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• pp.11-23
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• 2023

Purpose: This study empirically studied the effects of the perceived value of education and training on SME cooperative on job performance. Research design, data and methodology: From November 7 to 9, 2022, a survey was conducted targeting members and executives of SME cooperatives in their 20s and 60s across the country, and a total of 217 people were used for the final analysis. Verification of the research model was performed using SPSS & AMOS. Frequency analysis was conducted to examine the sample characteristics. Results: First, perceived value (functional value, service performance value, emotional value, convenience value) did not have a significant effect on organizational commitment. Second, perceived value (functional value, service performance value, emotional value, convenience value) were found to have a significant positive (+) effect on job satisfaction. Third, job satisfaction was found to have a significant positive (+) effect on organizational commitment. Fourth, organizational commitment was found to have a significant positive (+) effect on job performance. Fifth, job satisfaction was found to have a significant positive (+) effect on job performance. Conclusions: These results suggest that the perceived value of SME cooperative education and training can affect organizational commitment and job performance through job satisfaction, so it is necessary to strengthen online education and training to meet the emotional response of training subjects along.

• 융합경영연구
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• 제11권5호
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• pp.29-44
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• 2023

Purpose: This study analyzed the effect of the perceived value of the OTT platform on consumers' technology acceptance, continuous use intention, and WOM using the Expanded TAM. Research design, data and methodology: A survey was conducted targeting OTT platform users in their 20s to 40s nationwide from August 10 to 16, 2022, and a total of 208 people were used in the final analysis. To verify the research model, frequency analysis, CFA, and SEM analysis were performed using SPSS and AMOS. Results: First, the perceived value of the OTT platform was found to have a positive effect on consumers' technology acceptance (perceived usefulness, perceived ease of use, and perceived enjoyment). Second, the perceived ease of use of OTT platform consumers was found to have a positive effect on perceived usefulness and perceived enjoyment. Third, it was found that the perceived usefulness and perceived enjoyment of OTT platform consumers had a positive effect on the continuous use intention, and WOM. Fourth, it was found that the continuous use intention the OTT platform had a positive effect on the WOM. Conclusions: Word of mouth and continuous use of existing customers are important for OTT platform companies to retain existing customers and secure new customers. Through the perceived value of the OTT platform, efforts should be made to provide various contents that consumers can enjoy along with usefulness and convenience of functions.

• 한국산학기술학회논문지
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• 제15권4호
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• pp.2036-2047
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• 2014

세계도시의 흐름 속에서 국가 간 장벽이 허물어지면서 무한경쟁의 세계화 및 지식경제시대에 대한 지역발전 및 지역경제 활성화를 위한 방안으로 세계 각국은 앞다투어 산업에 대한 관심을 보이고 있다. 이렇듯 산업에 관심을 갖는 이유는 기술혁신과 지식창출을 촉진하는 유리한 환경을 조성해 주기 때문이다. 이를 위해 단순히 정책적 과제로만 끝나는 것이 아니라 지속적인 실행에 옮길 수 있도록 지자체의 많은 관심과 역할이 중요하며 장기적으로 지역산업과 관련된 지속적인 발전이 가능한지를 분석해야 한다. 이에 본 연구는 지역산업 육성정책의 수혜기업을 대상으로 설문조사를 실시하였고, 지역산업 육성정책의 세부 지원사업을 PLS구조방정식을 이용하여 영향구조모형을 분석하였다. 연구결과를 요약하면 첫째, 산업발전에 영향을 미치는 지역산업 육성정책은 '인프라활용, '기술개발', '마케팅', '투자유치', '인력양성'으로 도출되었다. 둘째, 지역발전에 영향을 미치는 지역산업 육성정책은 '연구지원', '기술이전', '투자유치', '인력양성', '네트워킹'으로 도출되었고, 셋째, 산업발전은 지역발전에 영향을 미치는 것으로 도출되었다.

• 한국지역지리학회지
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• 제2권2호
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• pp.113-131
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• 1996

본 논문은 최근에 대도시에 출현한 새로운 정기시장인 도사 요일장의 형성원인, 시장이용자(상인과 소비자)의 속성과 이용행태, 그리고 시장의 기능 등을 밝히기 위하여, 대구시에 개설되고 있는 4곳의 요일장(성서월요장, 칠곡수요장, 시지목요장, 칠곡금요장)을 대상으로 양적이고 질적인 분석을 하였다. 대구의 도시 요일장은 칠곡농협의 금요장에서 본래 기원하였으나, 그것이 본격적으로 형성되고 다른 장소로 확산 발전된 것은 생계를 목적으로 소자본으로 장사하려는 상인(이동상인)들이 중합시장이 없는 신개발 아파트 주거지역에 요즘의 생활리듬(1주일 주기)에 맞는 정기시장을 개설하려고 노력하였기 때문인 것으로 해석된다. 요일장음 이용하는 상인과 소비자의 계속성과 이용행태를 분석 논의하고, 이를 기초로 요일장의 시장기능을 파악해 본 결과, 요일장은 수직적 교환기능이 강하고, 상업기회와 영세민에게 생계유지기능을 제공하며, 농민의 소득중대에 기여하고 있을 뿐만 아니라, 인근주민(소비자)들에게 종합식품 시장으로서 중요한 기능도 수행하고 있는 것으로 밝혀졌다.

• 한국산학기술학회논문지
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• 제14권10호
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• pp.5260-5267
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• 2013

성공적인 지역발전 모델을 창출하기 위해서는 지역의 공간적 특색을 살릴 수 있는 전략산업 육성이 필요 하다. 지역산업 발전의 선택과 집중사이에서 선정된 전략산업이 지역경제를 이끄는 원동력이 될 것이며 지역경제 활성화에 파급효과를 줄 것은 분명하기 때문이다. 이를 위해 단순히 정책적 과제로만 끝나는 것이 아니라 지속적인 실행에 옮길 수 있도록 지자체의 많은 관심과 역할이 중요하며 장기적으로 지역산업과 관련된 주체의 지속적인 발전이 가능한지를 평가해야 한다. 본 연구에서는 지역산업을 육성하는 정책적 사업의 적정성을 고려하기 위해서 다양한 평가지표가 고려되어야 할 것임에 착안하여 국내외 지역발전 성공사례를 중심으로 지표를 구축하였다. 다음으로 전문가를 대상으로 컨조인트 분석을 실시하여 지표의 가중치를 도출하고, 지속가능한 지역산업이 갖춰야 할 합리적 평가체계 방안을 제시하였다. 그 결과 '지역발전' 부문에서 '지역경제', '인력양성', '지역마케팅' 부문의 속성으로 구분하여 총 9개의 지표를 도출하였고, '산업발전'부문의 '인프라 구축', '기술개발', '기업지원'의 9개 지표를 도출하였다. 본 연구를 통한 시사점을 살펴보면, 첫째, 향후 지역산업 육성정책의 평가 시 다양하고, 구체적인 평가체제를 기본으로 부족 부분을 보완해 나가야 할 것이다. 둘째, 지자체는 전략적으로 산업간 융복합이 가능하고, 광역지역 간 연계가 용이한 전략 산업을 우선적으로 고려해야 할 것이다. 마지막으로 지역산업을 위한 인재와 기업에 대한 원활한 기반마련 및 지원이 이루어 져야 한다.