• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.326-338
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• 2009

In this paper, we argue that characteristics of ubiquitous business are different from those of e-business or m-business. We have developed a u-business model development framework incorporating the concept of value co-creation experiences, which is a core of the ubiquitous business paradigm. The framework of u-business model development presented in this paper consists of eight steps such as defining of domain, discovery of opportunity nucleus, defining of potential co-creation experience environment, deriving candidates of u-business services, selecting u-business killer services, defining value propositions of u-business killer services, defining u-business killer service offerings, and drawing a resource map of u-business killer services. The proposed u-business model development framework offers useful guidelines for practitioners to develop successful u-business models under a ubiquitous business paradigm.

• The Journal of the Korea Contents Association
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• v.10 no.5
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• pp.351-359
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• 2010

Recently, interesting of U-city with ubiquitous computing technologies has increased and u-city services can improve people's quality of life. Among the u-city services, traffice service is actively developed in our lives. In this paper, we propose the business model and business model process in u-intelligence traffic service. To propose the research purpose, we examined the prior business model and investigated u-intelligence traffic information and control services. And also, we draw scenario and used it to identify business model. To efficiently understand proposed business model, we built business model process of u-intelligence traffic information and control services. The results of study, we draw 4 representative U-intelligence traffic information and control service. Based on representative services, we proposed business model and business model process with stakeholder, benefiter and value model. This study concludes with implications of the study results as well as limitations and future research directions.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.115-117
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• 2014

Recently, interesting of U-city with ubiquitous computing technologies has increased and u-city services can improve people's quality of life. Among the u-city services, traffice service is actively developed in our lives. In this paper, we propose the business model and business model process in u-car tracking service. To propose the research purpose, we examined the prior business model and investigated u-car tracking information. And also, we draw scenario and used it to identify business model. To efficiently understand proposed business model, we built business model process of u-car tracking service. The results of study, we proposed business model and business model process with stakeholder, benefiter and value model. This study concludes with implications of the study results as well as limitations and future research directions.

• The Journal of Society for e-Business Studies
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• v.14 no.1
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• pp.13-34
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• 2009

As ubiquitous computing technology is proliferating, a wider range of u-services applying ubiquitous computing technology has been implemented and some of the u-services have been actively considered for commercialization. Accordingly, establishing corresponding business models based on u-services also have been increased. However, structured methodologies to build u-service business models are still in its very early age. Moreover, since most of the legacy business model formulation and analysis methodologies have stressed on conventional or digital services, not u-services. Hence, the purpose of this paper is to propose a structured methodology of formulating and analyzing business models for u-services. An illustrative example is described to show the feasibility of the proposed methodology. To do so, Business Model Diagram (BMD), which adopts model components for u-services, is newly developed.

• Journal of Intelligence and Information Systems
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• v.14 no.2
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• pp.45-61
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• 2008

Previous U-Commerce researches have dealt with the business support systems for traditional commerce space such as real world shopping malls. This paper investigates U-Commerce business models in service space. The McDonald's Touch-Order case is analyzed from business model perspective and the Media-Embedded Place business model is introduced as a U-Commerce business model for value creation in service space. The media-embedded place business model attaches auto-identification tags to tables or billboards, triggers commercial transaction through the tags, and shares the revenues and the incentives among the place owners and commerce/content providers. This paper analyzes its scenario and applications and illustrates the profitability analysis using so-called 'tag evaluation model'.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.33 no.1
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• pp.24-32
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• 2010

The first full-scale u-City operation has started in Dongtan u-City. As local cities take over and operates the u-City, unexpected issues arise such as securing the budget of operating costs and self-providing the costs with business models utilizing the u-City assets. The paper presents a strategy for solving these issues. The strategy provides a foundation(infrastructure) for long-term operation models which may reduce the long-term operation costs. In order to establish the economic operating framework of u-City, suggested are some cost-reduction models based on the operating costs structure. For each model, a base framework with comparative analysis of operating costs is provided. With these models, each u-City may select a relevant model according to the characteristics of it. We hope that the framework provides the foundation for efficient and sustainable u-City operations.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.33 no.4
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• pp.10-22
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• 2010

The first full-scale u-City operation has started in Dongtan u-City. As local cities take over and operate the u-City, unexpected issues arise such as securing the budget of operating costs and self-providing the costs with business models utilizing the u-City assets. The paper presents a strategy for solving these issues. The strategy provides a foundation(infrastructure) for long-term operation models which may reduce the long-term operating costs. In order to establish the economic operating framework of u-City, suggested are some cost-reduction models based on the operating costs structure. For each model, a base framework with comparative analysis of operating costs is provided. With these models, each u-City may select a relevant model according to the characteristics of it. We hope that the framework provides the foundation for efficient and sustainable u-City operations.

• Journal of Information Technology Services
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• v.10 no.4
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• pp.47-65
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• 2011

Business organizations are asked to create new business models utilizing current technological innovations such as ubiquitous computing technology for developing new domains of business to obtain a competitive advantage and achieve a sustainable development. This study was focused on the processes for developing new and practical business models. The purpose of this study was to propose ubiquitous sport business modeling processes from the modeling framework. In particular, this study focused on developing new, pragmatic, and effective sport business models, and this new type of business is defined as 'u-sport.' For design the business model, extensive literature reviews and case studies were conducted for benchmarking the cases and expert group review was conducted for developing u-sport business model framework. The suggested business modeling processes in this study were consisted of four phases; 1) organization strategy level setting phase, 2) business strategy level setting phase, 3) business structure level setting phase, and 4) service level setting phase. The modeling processes were verified to adapt ubiquitous sport business. This designing and modeling process is expected to play a significant role on enhancing the technology-based business environments as the process mainly focuses on the service and consumer oriented approach rather than technology and suppliers oriented approach. In conclusion, establishing sport business models by adapting the service modeling process will deliver an exponential growth and development of future ubiquitous based industry.

• 한국IT서비스학회:학술대회논문집
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• 2009.05a
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• pp.3-7
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• 2009

최근 우리 사회는 유비쿼터스 컴퓨팅 기술의 발전과 지자체별 u-City 건설 붐에 힘입어 도시민의 삶의 질 개선과, 도시관리 기능의 효율화를 위한 차세대 서비스 사업이 활발히 전개되고 있다. 반면 유비쿼터스 사회에서의 기술 수명주기의 단축과 시장의 급변은 사업 전개에 있어 커다란 부담으로 작용하고 있어 사업 계획 단계에서부터 사업의 타당성에 대한 충분한 고려가 필요하다. 본 논문은 과거의 전통적인 Business로부터 u-Business로의 진화과정을 살펴보고 기술의 발전과 가치의 변화에 따른 u-Business의 성공요인과 u-City 사업의 특징 분석을 바탕으로 u-City 사업 계획 단계에서 적용 가능한 u-City Business Model의 사업타당성 평가지표를 도출하고자 한다.

• The Journal of the Korea Contents Association
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• v.7 no.11
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• pp.223-231
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• 2007

This paper presents the main business models in ubiquitous city (u-City), the future city strategically integrated with the ubiquitous computing technology. Based on the concept of u-City, the chief services related to the u-City that has been actively developed are analysed, and then the best main four business models (u-Tour, u-ITS, u-SCM and B2B) for SongTan city are presented. The four business models are selected from making an analysis for the present situation of the tour industries, industrial complex, traditional market in SongTan. With the business models, the strategies to realize the active business transactions, high revenues, high value-adding industries, self-sufficient business through the construction of u-City are also presented. Finally, the promoting plans for local autonomy party, citizen party and consortium of industries/universities/researches to give an comfortable u-Life to citizen in SongTan are described.