• Title/Summary/Keyword: u-농업

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A study on direct-to-consumer and intermediated marketing for the 6th industrialization in the U. S. agricultural sector

  • Kim, Sounghun
    • Korean Journal of Agricultural Science
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    • v.45 no.2
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    • pp.308-316
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    • 2018

  • The Korean government introduced the $6^{th}$ industrialization in the agricultural sector to increase farmers' income and value-added agricultural products. The U.S. government has also supported farmers' efforts to increase their income and value-added products in a similar way even though the $6^{th}$ industrialization is not the usual concept in the U.S. Especially, direct-to-consumer and intermediated marketing is one of the main methods to increase farmers' income and value-added agricultural products in the U.S. The purpose of this paper was to analyze direct-to-consumer and intermediated marketing in the U.S., through a survey and frequency analysis. The results of this study are as follows: First, U.S. farmers have shifted their concern and efforts from direct-to-consumer marketing to intermediated marketing because intermediated marketing may offer higher value-added agricultural products. However, consumers' perception and interest are higher for direct-to-consumer marketing than for intermediated marketing of agricultural products and related services. Consumers also will increase the portion of consumption of agricultural products and related services through direct-to-consumer marketing. This difference between farmers and consumers may cause difficulties in increasing farmers' income and value-added agricultural products in the U.S. Korean farmers may have same problem in the future, even though they have not encountered it yet. Especially, the Korean government needs to develop the capabilities of farmers so that they can solve this problem.

  • https://doi.org/10.7744/kjoas.201800039 인용 PDF KSCI

The Present of Rice Drying and Storage in the U.S.A (미국에서의 벼 건조 및 저장현황)

  • Bakker-Arkema, Fred W.;Hines, R.
    • Proceedings of the Korean Society for Agricultural Machinery Conference
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    • 1994.06f
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    • pp.139-160
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    • 1994

  • The-state-of-the-art of rice drying in the U.S.A. is presented. The U.S.A. is a minor producer but major exporter of rice. Head yield is its major criterion in evaluating rice quality . A decrease of 1 to 3 points in head yield can be expected to occur in a well-designed rice-drying system. Rice is dried on the farm in bins in the U.S. A., and n high-temperature continuous -flow dryers at the elevator level. Two relatively new rice-drying systems are discussed in some detail. : The top-bin/in -bin-counterflow bin-type on-farm dryer, and the concurrent-flow high-temperature elevator dryer.

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