A study on the effects of digital content marketing in OTT (Over The Top) service platform: focusing on indirect advertising types (OTT(Over The Top) 서비스 플랫폼에서 디지털 콘텐츠마케팅 효과 연구: 간접광고 유형을 중심으로)
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- The Journal of the Institute of Internet, Broadcasting and Communication
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- v.20 no.4
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- pp.155-164
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- 2020