• Fashion & Textile Research Journal
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• v.18 no.2
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• pp.167-175
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• 2016

Brand personality is the human-like traits of brands that consumers can use to identify brands. Despite the importance of brand personality, there has been limited research about it in Korea recently, especially for casual apparel brands. Considering the changes in lifestyle and the increasing popularity of leasure activities in Korea, it is important to analyze the brand personality of casual brands for understanding Korean consumers. This study aimed to analyze the brand personalities of eight well-known casual brands in Korea, and to investigate the relationship between the brand personalities and brand preference. Specifically, this study questioned whether the similarity in brand personalities leads to similar patterns of preference for the brands. The eight brands were carefully selected so that they can well represent the diversity in the dimensions of perceived brand personality, while also being well-known to the participants of the survey. Factor analysis of the data from the survey of Korean university students yielded five factors of brand personality: liveliness, high class, ordinariness, rationality, and reliability. The eight brands showed significant difference across the five factors. Multidimensional scaling analyses of the brands were conducted based on the similarity in brand personality and brand preference respectively. The result showed significant difference in the relative distribution of the eight brands in the two-dimensional space of the analyses.

• Korean Journal of Community Nutrition
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• v.2 no.4
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• pp.605-615
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• 1997

The job characteristics and competencies of 285 dietitians in employee foodservices were investigated by worker-oriented job analysis methodology. The purposes of this study were to : a) determine the knowledge, abilities, skills and other characteristics(KASO) needed for dietitians in two types of employee foodservice groups(self-operated vs. contracted), b) categorize KASO items by factor analysis and c) provide job information and job descriptions for dietitians in employee foodservices. The job analysis questionnaire was consisted of questions concerning the 134 KASO items. The questionnaire was mailed to 250 dietitians who are members of The Korean Dietetic Association Practice Group in self-operated foodservices(group A) and 250 dietitians who are employed in contracted foodservice companies(group B). Completed questionnaires were received from 285 dietitians(121 in self-operated, 164 in contracted) ; with response rate of 57%. Statistical data analysis was completed using the SPSS/win and the SAS/win packages. The results of this study can be summarized as follows. 1) Through factor analysis, the 134 KASO items were regrouped into 6 categories :‘primary dietetic tasks concerning menu management and administrative work regarding merchants’, ‘primary dietetic tasks concerning procurement and purchasing of food and supplies and meal production and service control’, ‘primary dietetic tasks concerning facility, sanitation and safety control’, ‘secondary dietetic tasks concerning nutrition education and research’, ‘secondary dietetic tasks concerning foodservice operation management’and‘human attributes’. 2) Analysis of the total scores(average scores of degree of frequency, importance and entry requirements of KASO items within 6 categories), group A showed high priorities placed on‘human attributes’, ‘procurement and purchasing of food and supplies and meal production and service control’, ‘menu management and administrative work regarding merchants’, ‘whereas group B showed high priorities placed on’‘human attributes’, ‘foodservice operation management’. (Korean J Community Nutrition 2(4) : 605-615, 1997)

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.3
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• pp.353-364
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• 1998

Consumer knowledge has been discussed as an important concept to understand information processing such as information search and evaluation process. It has been defined as the amounts and contents of information in consumer's memory accumulated by experiences. According to literature review, experts who have much knowledge are likely to retrieve their information related to products for a purchase efficiency. Therefore, they are likely to simplify the information processing for a choice. The purpose of this study was to examine the relationship between clothing product knowledge and evaluative criteria for a purchase. The results were as follows; First, it was found out that evaluative criteria were composed of four dimensions such as the management, the esthetic, the fitness and the brand. Therefore, it is implied that evaluative criteria for purchasing clothing products were multidimensional. Second, the level of objective knowledge was low, and consumers perceived that they didn't have much knowledge related with clothing products. Also, the relationships between objective and subjective knowledge were positive but low. Third, the evaluative criteria were effected by the level of consumer's knowledge significantly. In subjective knowledge, the subjects in a high group considered all criteria more deeply than in a low group. But there was a significant difference only in the esthetic between two groups in objective knowledge. The results of this study imply that consumer knowledge may influence evaluation process. Knowledgeable consumer would consider product attributes deeply for evaluating clothing products, and especially, the esthetic would be an important factor as an attribute including the instrumental and expressive functions in a purchase phase. Therefore, consumer knowl- edge would be a basis of predicting expert's information processing and managing heavy buyer or loyal consumers in apparel industry.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.2
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• pp.266-279
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• 2010

This research investigates the influence of color as an important factor of the visual image created by clothes. First, the factor analysis of the adjectives describing the images of clothes shows that the images of clothes are classified into 4 factors that include attraction, brightness, femininity, and the figure type (of which the attraction factor and brightness factor were found to be important dimensions). Second, as for the images of feminine style clothes colors, violet appears more refined and attractive than other colors in all 3 tones. Red appears as a brilliant and glowing image in a vivid tone. Yellow in a vivid tone and pale tone, and red in deep tone appear as a warm image, while blue appears as a cold image in all 3 tones. Blue and violet appear as a tall and slim image in all 3 tones. As for the images of mannish style clothes colors, yellow in vivid tone, violet in pale tone and red in deep tone appear as the most refined and attractive image, while green in all the tones appears as a rustic and unattractive image. Red in vivid tone, yellow in pale tone and violet in deep tone appear as a very brilliant and glowing image. Red in pale tone and deep tone appear as a warm and feminine image. Third, yellow in all the tones is evaluated to be attractive in the mannish style in the comparison of the image of feminine and mannish style clothes color, while blue in a pale tone in feminine style and in deep tone in mannish style earned high points. Red and violet did not show any significant differences between the two styles.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.1
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• pp.53-67
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• 2020

The purpose of this study is to analyze the foot shape and size specification of male high school students. 3D modeling programs such as 'Artec Studio', 'CATIA', and 'Auto CAD' measured the 3D scan data of 361 male high school students provided by KATS. Through principal factor analysis, 10 factors were extracted, including foot length, medial-lateral ratio, and foot length ratio. As the result of the cluster and ANOVA with post-hoc test (Duncan method), the differences among types were clarified. Type 1 (24.7%) represented outward medial-lateral ratio (M-L ratio) with the lowest instep, ankle and little deformed first toe. Type 2 (41.8%) was characterized by the shortest, even M-L ratio, thin ankle and heel, the highest instep and ankle. Type 3 (33.5%) showed the longest, inward M-L ratio, thick ankle and heel, and deformed first toe. As the cross-tabulation of foot length and ball circumference, 17.2 percent was not covered by KS standard; in addition, the foot length was longer than the KS standard. The correlation analysis of key dimensions showed that foot length and ball circumference were highly correlated with other items; therefore, regression equations were derived to estimate other foot measurements using these two items as independent variables.

• Economic and Environmental Geology
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• v.18 no.1
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• pp.55-63
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• 1985

Studies based on field observation and laboratory analysis of the littoral sands of beaches in Jeju Island indicate that the shores exhibit a great variation in both the beach geometry and the composition in terms of geological agents. Most of the beaches around the Island are developed in relatively small patches and discontinuous, as the result of intervening sea cliffs and rocky headlands. The sand quality and the dimensions of the beaches in the Island are relatively poor; for example, these beaches are 220~2,780m in length, 41~313m in width, and $7^{\circ}$ steepness in average foreshore slope. According to the textural parameters analysis, the beach sediments in study portion shows medium grained ($average\;1.42{\phi}$), moderately well sorted ($average\;0.65{\phi}$) and negative skewed ($average\;0.34{\phi}$), which seems to reflecting a high energy marine depositional environment. The heavy and light minerals of te beach sediments are composed of quartz, volcanic fragments, Na-Ca feldspar, olivine, augite as major constituents, along with apatite, biotite and other minor components, which originates from the adjacent geology. The content of CaO-MgO in shell fragments of the littoral sands ranged from 4.69~51.96%, suggesting that the high CaO-MgO content in some of the Island's beaches is attributable to geologic environments conducive to the growth of shell organisms and sediments migration. The provenance of the sediments studied are derived predominantly from adjacent continental shelves and/or terrigenous older river portion, Which sediments were transported mostly by rolling or bottom suspension. The depositional environments of the Jeju beaches can be divided into two types: beaches distributed in the North and the Northeastern parts of the Island are dominated by marine enviroment, whereas beaches in the Southwestern portion are characterized by terrigenous agencies.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.8 no.4
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• pp.1368-1389
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• 2014

Three-dimensional multiple-input multiple-output (3D MIMO) and large-scale MIMO are two promising technologies for upcoming high data rate wireless communications, since the inter-user interference can be reduced by exploiting antenna vertical gain and degree of freedom, respectively. In this paper, we derive the achievable sum rate of 3D MIMO systems employing zero-forcing (ZF) receivers, accounting for log-normal shadowing fading, path-loss and antenna gain. In particular, we consider the prevalent log-normal model and propose a novel closed-form lower bound on the achievable sum rate exploiting elevation features. Using the lower bound as a starting point, we pursue the "large-system" analysis and derive a closed-form expression when the number of antennas grows large for fixed average transmit power and fixed total transmit power schemes. We further model a high-building with several floors. Due to the floor height, different floors correspond to different elevation angles. Therefore, the asymptotic achievable sum rate performances for each floor and the whole building considering the elevation features are analyzed and the effects of tilt angle and user distribution for both horizontal and vertical dimensions are discussed. Finally, the relationship between the achievable sum rate and the number of users is investigated and the optimal number of users to maximize the sum rate performance is determined.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.4
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• pp.172-179
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• 2016

This study examined what entrepreneurial elements of social enterprises contribute to the virtuous cycle to lay a foundation of the coevolution with communities through growth and wealth distribution. To this end, the study was started by adding the pursuit of social goals to the components of entrepreneurship, namely an innovative mind, progressive spirit, and risk sensitivity, and the effects of each of these factors on their economic performance and the social performance were examined. Within this framework, the relationships between social enterprises' performance in economic and social dimensions as dependent variables, and the entrepreneurial elements as independent variables were examined by correlation tests and regression analysis for two hypotheses and their 8 subsequent hypotheses. The results showed that the entrepreneurs' progressive spirit had a statistically meaning effect on the economic performance, and an innovative mind and risk sensitivity are influential variables for social performance.

• Korean Journal of Community Nutrition
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• v.17 no.4
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• pp.494-503
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• 2012

The purpose of this study was to examine the effect of sustainability management (SM) at coffee houses on customers' store image and behavioral intention. In addition, customers' willingness to pay a premium for sustainable coffee houses was studied. During October 2011, a web survey was conducted via an on-line research company with customers aged 20 to 39 visiting one of the top five coffee houses in Korea at least once a month. A total of 300 targeted customers responded and all the data were analyzed. An exploratory factor analysis derived two dimensions of SM: SM in Social and Environmental Perspective and SM in Economic Perspective. The result of structural equation modeling indicated that SM in Economic Perspective at coffee houses had a significant positive effect on customers' behavioral intention with mediating effect by store image, but SM in Social and Environmental Perspective did not have such effect. Approximately one-third (31%) of the respondents were willing to pay a premium for a sustainable coffee house in a scenario. approximately 84% of the respondents unwilling to pay a premium for the sustainable coffee house chose the cost-related reasons including "Coffee price at the coffee house that they most often visit is already expensive (62.3%)" for such unwillingness. The results of this study showed that SM of coffee houses, especially that in Economic Perspective, could contribute to store image, and therefore increase customers' favorable behavioral intention, although the additional cost resulted from such SM practices might not be easily accommodated by customers.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.1
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• pp.92-103
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• 2009

The study is interested in the consumer's mixed choice of the internet and the offline stores. Therefore the purpose of study is to investigate if the clothing shopping orientation of consumers varies when they shop internet and offline, instead of classifying consumers into internet shoppers and offline shoppers. For the purpose, quantitative survey was carried out using 201 questionnaires from men and women in their twenties. The data were analyzed using factor analysis, Pearson's correlation analysis, Spearman's rank order correlation coefficient, t-test, and frequency analysis. The results are as following. First, the clothing shopping orientation structures of offline and internet stores were different each other. As the result of factor analysis, positive, brand oriented, economic, convenient conformity, convenient impulsive factors were extracted from offline store and rational, enjoying, goal oriented, conformity, brand oriented, convenient impulsive purchase factors were extracted from internet store respectively. Second, as the results of investigating the relationship between the clothing shopping orientation structures of offline and internet stores, positive(off)-enjoying(on), brand oriented(off)-brand oriented(on), convenient conformity(off)-conformity(on) had strong correlation s and the rest were peculiar to the each store type. Specifically, the goal oriented factor peculiar to the internet store was noticeable. Third, as the results of investigating the differences between clothing shopping orientation of offline and internet stores, the ranks of strong orientation dimension were different between two channels. As well, the mean differences were significant in goal oriented, conformity, brand oriented, and convenient impulsive purchase dimensions. This study has the significance that it investigated the variance of clothing shopping orientation according to the mixed selection trend of internet/offline.