• Agribusiness and Information Management
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• 제10권1호
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• pp.26-34
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• 2018

Development, availability and users' participation in the information service of agricultural food sector is slower than that of other sectors in Korea. This phenomenon comes from the lack of development strategies and comparative analyses with other sectors, as well as the agricultural food industry's own characteristics which is developed based on the offline market. In this research, we will discuss about how to improve the public information service of agricultural food sector based on the example of establishing service improvement strategy by the most representative Okdab. In this research, we have drawn the following implications for development strategy of Okdab service based on three core keywords derived from benchmarking KOSIS. Three core subjects for upgrading public information service are 'analysis information with expertise and differentiation,' 'user cooperation-oriented platform,' and 'intuitive nd effective UX,' and to strength B.I. as an integrated information service of agricultural food sector, we need to identify the users' satisfaction and needs for the existing service, establish an optimized operating strategy on a short-term, mid-term and long term bases, and implement them in a positive way. Based on this positive action, it can become a trustworthy information service for the users, and we can expect the improvement of the users' recognition for its consistent usability and efficiency.

• 한국IT서비스학회지
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• 제11권3호
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• pp.49-65
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• 2012

This study aims to investigate the factors influencing followers' continuous usage intention of twitter based on Elaboration Likelihood Model. In particular, central route(information itself) and peripheral route(twitterian's trustworthiness) are tested to reveal which has a more influential role in effecting the continuous usage intention of power-twitter. Furthermore, this study tests the relationship of users' attitude and continuous usage intention. The results indicate that argument quality, accuracy(central route), source expertise and source trustworthiness (peripheral route) have an influence on attitude. However, trustworthy on central route is not significant. Argument quality, trustworthy, accuracy(central route) and source expertise(peripheral route) have an influence on perceived usefulness. But source trustworthiness on peripheral is not significant. Attitude has an influence on perceived usefulness, and attitude and perceived usefulness both have an influence on perceived usefulness. In conclusion, central route is more influential than peripheral route in forming a positive attitude towards arguments, which in turn leads to the perception of twitter's usefulness, and in the end brings the continuous usage intention of twitter.

• 융합보안논문지
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• 제12권4호
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• pp.49-55
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• 2012

이 논문에서는 ad-hoc 네트워크의 제한된 문제점들을 살펴보고 ad-hoc 네트워크에 보다 효율적으로 적용할 수 있는 2-tier 계층적 네트워크를 적용하는 새로운 동적 라우팅 방법을 제안한다. 효율적으로 네트워크를 관리하기 위하여 proactive와 reactive 라우팅 방법의 장점을 결합할 수 있는데, 이러한 방법을 NSDR(New Secure Dynamic Routing)이라고 정의한다. 이 논문에서는 또한 이러한 네트워크상에서의 신뢰할 수 있는 인증방법과 키 관리 방법을 제안한다. Ad-hoc 네트워크와 차세대 모바일 네트워크와 결합하여 신뢰성을 향상시키는 인증 방법이나 키 관리를 위한 부차적인 연구를 수행하고 있다.

• 한국소프트웨어감정평가학회 논문지
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• 제15권2호
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• pp.129-140
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• 2019

In the IoT environment, there is a huge amount of heterogeneous devices with limited capacity. Existing trust evaluation methods are not adequate to accommodate this requirement due to the limited storage space and computational resources. In addition, since IoT devices are mainly human operated devices, the trust evaluation should reflect the social relations among device owners. There is also a need for a mechanism that reflects the tendency of the trustor and environmental factors. In this paper, we propose an adaptable trust evaluation method for SOA-based IoT system to deal with these issues. The proposed model is designed to minimize the confidence bias and to dynamically respond to environmental changes by combining direct evaluation and indirect evaluation. It is expected that it will be possible to secure trust through quantitative evaluation by providing feedback based on social relationships.

• 한국항공운항학회지
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• 제25권2호
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• pp.77-82
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• 2017

Currently the international flight passenger visit at Incheon International Airport increased 12.4% compared to January 2017. Such increase affects on the congestion of an airport and the security check is one of the most congested area. There is a prejudice that airport security is not related to the airport service and is only a type of control that limits the quality of service. However, considering the huge impact that airport security agents have on passenger move within the airport, trustworthy, fast and kind service at airport security check is one of the most important part of airport service quality improvement. This research is an importance performance analysis of Incheon International Airport security service passenger satisfaction and its significance using IPA method. This research will contribute to the improvement of airport operation and service quality, by proving the relation between airport security and service.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제13권8호
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• pp.4212-4226
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• 2019

In this paper, a design and implementation for direct deal distribution platform is proposed to bypass the complex traditional distribution structure of agricultural market, as one of the fields where distribution patterns have changed. In the case of domestic agricultural distribution, demand and supply are unstable since the sales market is excessively concentrated in the designated wholesale market. Besides sales must go through multiple stages of distribution leading to problems in freshness and stability of agricultural products and downward pressure on profit margins for producers. To solve the above mentioned issues, we propose a cloud service convergence direct deal distribution platform based on asynchronous-driven Node.js. The proposed platform can facilitate a variety of direct trading functions and also access to visualization information related to agricultural products, which may increase user confidence at an intermediary-free direct transactions platform. First, we describe the requirements of intermediary-free direct transactions of agricultural products and transaction entities. Next the database structure and transaction functions are designed and then implemented according to those requirements. Finally, an API based cloud convergence service structure is designed to provide the analyzed information to ensure a trustworthy system.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제16권1호
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• pp.38-59
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• 2022

Web services instances can be classified into two categories, namely trusted and untrusted from users. A web service with high throughput (TP) and low response time (RT) instance values is a trusted web service. Web services are not trustworthy due to the mismatch in the guaranteed instance values and the actual values achieved by users. To perform web services selection from users' attained TP and RT values, we need to verify the correct prediction of trusted and untrusted instances from invoked web services. This accurate prediction of web services instances is used to perform the selection of web services. We propose to construct fuzzy rules to label web services instances correctly. This paper presents web services selection using a well-known machine learning algorithm, namely REPTree, for the correct prediction of trusted and untrusted instances. Performance comparison of REPTree with five machine learning models is conducted on web services datasets. We have performed experiments on web services datasets using a ten k-fold cross-validation method. To evaluate the performance of the REPTree classifier, we used accuracy metrics (Sensitivity and Specificity). Experimental results showed that web service (WS1) gained top selection score with the (47.0588%) trusted instances, and web service (WS2) was selected the least with (25.00%) trusted instances. Evaluation results of the proposed web services selection approach were found as (asymptotic sig. = 0.019), demonstrating the relationship between final selection and recommended trust score of web services.

• Journal of Information Technology Applications and Management
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• 제30권5호
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• pp.83-105
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• 2023

The purpose of this study was to investigate the impact of investment fund attributes such as fund product characteristics, returns on fund investment (ROI), internal controls, and after service on fund investor behavior based on investment information technology. In addition, we also examined how customers reinvest through emotional immersion, company trust and company satisfaction of investment firms in the context of fund investment. First, empirical results show that fund product characteristics, returns on fund investment, and financial firms' internal controls and after service act as signals to fund investors to shape their reinvestment intentions. Second, while investors are generally perceived to be interested only in investment returns, this study also shows that they consider both fund product characteristics and fund investment returns, which are core attributes of funds, as well as financial firms' internal control and after service, which are non-core attributes. Third, we find that company trust is an important factor in investors' reinvestment intentions, showing that investors are more likely to reinvest in a fund if they perceive the financial firm to be trustworthy and reliable. Finally, these findings emphasize that investors consider not only tangible aspects of fund products, such as fund product characteristics and returns on fund investment, but also intangible factors, such as financial firms' internal control and after service, and trustworthiness. Taken together, another implication is that the more advanced the investment information technology of financial firms, the more trust, satisfaction, immersion, and reinvestment intentions of investors will increase.

• 한국정보통신학회논문지
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• 제13권9호
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• pp.1947-1954
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• 2009

MANET(Mobile Ad-Hoc NETwork)에서 서비스 발견 기법은 서비스를 요구하는 노드가 서비스를 제공하는 노드를 발견하고 제공하는 서비스를 전달하기 위한 핵심응용기술이다. 그러나 MANET의 특징으로 기존의 서비스 발견 기법들 이용하여 빠르게 신뢰할 수 있는 서비스를 발견하고 안정적인 서비스 전달하고 네트워크의 확장성을 지원하는 문제 해결이 아직까지 어려운 실정이다. 본 논문에서는 MANET을 구성하는 이동 노드들 중 신뢰도가 높은 서비스 제공 노드들의 서비스를 빠르게 발견하고 안정적으로 서비스를 전달할 수 있도록 서비스 제공자의 신뢰도 평가를 통한 DHT(Distributed Hash Table)를 구성으로 안정적인 서비스를 제공하는 서비스 발견 기법을 제안한다. 제안된 서비스 발견 기법은 신뢰성 있는 서비스 발견뿐만 아니라 DHT의 특징을 응용하기 때문에 MANET의 낮은 서비스 발견 메시지의 오버 헤드를 유지시켜 네트워크의 확장성을 높일 수 있다. 이러한 제안 기법을 기존의 서비스 발견 기법들과 비교하는 시뮬레이션을 통해 더 나은 성능을 보임을 확인할 수 있다.

• 한국소프트웨어감정평가학회 논문지
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• 제15권1호
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• pp.123-131
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• 2019

IoT(Internet of Things) 환경은 다양한 사용자 애플리케이션을 만드는데 사용할 수 있는 여러 가지 서비스에 대한 액세스를 제공하여 사용자의 요구 사항을 충족시킬 수 있어야 한다. 그러나 수많은 이기종의 장치 및 잠재적인 자원 제약과 같은 IoT 환경적 특징으로 QoS 문제가 발생하게 된다. 본 논문에서는 SOA기반 IoT 시스템에서 사용자간 신뢰관계를 반영한 QoS 예측 방법을 제안한다. QoS예측의 정확도를 높이기 위해, 사용자간 신뢰 관계를 분석하여 사용자들 사이의 유사성을 파악하고 이를 기반으로 QoS를 예측하도록 한다. 연결중심성을 계산하여 신뢰를 강화하도록 하였으며, 실험을 통해 QoS 예측의 향상이 이루어지는 결과를 얻을 수 있었다.