• Title/Summary/Keyword: trends in development and marketing

Search Result 130, Processing Time 0.03 seconds

A Formal Specification and Meta-Model for Development of Cooperative Collection·Analysis Framework

  • Cho, Eun-Sook;Song, Chee-Yang
    • Journal of the Korea Society of Computer and Information
    • /
    • v.24 no.12
    • /
    • pp.85-92
    • /
    • 2019
  • Companies can identify user groups or consumption trends by collecting and analyzing opinions of many users on special subjects or their products as well as utilize them as various purposes such as predicting some specific trends or marketing strategies. Therefore current analyzing tools of social media have come into use as a means to measure the performances of social media marketing through network's statistical analysis. However these tools require expensive computing and network resources including burden of costs for building up and operating complex software platforms and much operating know-how. Hence, small companies or private business operators have difficulty in utilizing those social media data effectively. This paper proposes a framework applied into developing analysis system of social media. The framework could be set up and operate the system to extract necessary social media's data. Also to design the system, this study suggests a meta-model of proposed framework and to guarantee completeness and consistency, a formal specification of meta-model by using Z language is suggested. Finally, we could verify the clearness of framework's design by performing Z model checking of formal specification's output through Z-EVES tool.

Poultry Industry Trends and Consumer Analysis in Korea: Native Korean Chicken and Processed Chicken

  • Park, Seoyoung;Kim, Nayeong;Jang, Yunjeong;Lee, Dongmin;Moon, Junghoon
    • Agribusiness and Information Management
    • /
    • v.11 no.2
    • /
    • pp.25-34
    • /
    • 2019
  • Poultry is one of the three major meats in Korea and is a representative source of protein. The annual per capita consumption of chicken has been showing steady growth trends, with an increase of approximately 89% in 2018 compared to that of 2005. In this study, we investigated the domestic chicken production and consumption, and conducted an overall study on the domestic chicken industry. By using consumer panel data, we analyzed the characteristics of consumers buying chicken. Specifically, poultry was categorized into two types: traditional raw chicken and processed chicken, which emphasizes convenience. The purchase of raw chickens has generally been on the decline. From these, however, the proportion of native Korean chicken and chicken cuts is on the rise. Processed chicken, on the other hand, continues to grow, especially online. After examining the consumption characteristics of consumers who buy chicken, it was found that the purchase share increased with increasing age of native Korean chickens, whereas the purchase share increased with decreasing age of processed chicken. Based on these results, we confirmed that it is necessary to establish differentiated marketing and promotion strategies for each consumer target for the growth of chicken market.

Digital persona in E-girl and E-boy fashion images (E-girl과 E-boy 패션 이미지에 나타난 디지털 페르소나)

  • Uh, Kyung Jin
    • The Research Journal of the Costume Culture
    • /
    • v.28 no.5
    • /
    • pp.692-704
    • /
    • 2020
  • The aim of this study is to select MLMA and Noen Eubanks as representatives of Gen Z's unique subculture 'E-girl' and 'E-boy' to analyze fashion images and determine their meaning through the perspective of persona. To conduct this study, a literature review and case studies were combined and fashion images of E-girl and E-boy appearing on social media were analyzed to identify the personas they expressed. A case study of MLMA and Noen Eubanks' Instagram and TikTok account posts showed that grotesque, kitsch, and gender-related images stand out. The digital personae demonstrated by E-girl and E-boy fashion images were demonstrated to be a strange persona that reject perfect beauty and a playful persona escaping from reality and anxiety. Lastly persona of individual identity was shown to be formed. This study provides a basis for understanding and interpreting Gen Z's culture and aesthetics that will lead to future trends. Based on this study, I hope that various studies on E-girl and E-boy apparel will be conducted, and that by understanding the importance of E-girl and E-boy culture for Gen Z (which is paying attention to fashion trends), this can be used as a marketing strategy to consider their characteristics, with data used to inform design development.

Perceptions and Trends of Digital Fashion Technology - A Big Data Analysis - (빅데이터 분석을 이용한 디지털 패션 테크에 대한 인식 연구)

  • Song, Eun-young;Lim, Ho-sun
    • Fashion & Textile Research Journal
    • /
    • v.23 no.3
    • /
    • pp.380-389
    • /
    • 2021
  • This study aimed to reveal the perceptions and trends of digital fashion technology through an informational approach. A big data analysis was conducted after collecting the text shown in a web environment from April 2019 to April 2021. Key words were derived through text mining analysis and network analysis, and the structure of perception of digital fashion technology was identified. Using textoms, we collected 8144 texts after data refinement, conducted a frequency of emergence and central component analysis, and visualized the results with word cloud and N-gram. The frequency of appearance also generated matrices with the top 70 words, and a structural equivalent analysis was performed. The results were presented with network visualizations and dendrograms. Fashion, digital, and technology were the most frequently mentioned topics, and the frequencies of platform, digital transformation, and start-ups were also high. Through clustering, four clusters of marketing were formed using fashion, digital technology, startups, and augmented reality/virtual reality technology. Future research on startups and smart factories with technologies based on stable platforms is needed. The results of this study contribute to increasing the fashion industry's knowledge on digital fashion technology and can be used as a foundational study for the development of research on related topics.

International Standard for the Banking, Brokerage and Insurance Industries

  • Jung, Yong Gyu;Seo, Weon Joon;Jung, Ga-Woon;Choi, Byeong Cheol;Dollein, Richard
    • International Journal of Advanced Culture Technology
    • /
    • v.2 no.1
    • /
    • pp.20-24
    • /
    • 2014
  • As the standards organization under ISO responsible for the development of all international financial services standards, ISO/TC 68 plays a key role in the development and adoption of new technologies in the banking, brokerage and insurance industries. In this paper many of its current work projects are introduced for developing ecommerce standards. We need to discuss the recommendations on XML conversion with ISO and other international standard organizations. Each country try to adopt the international standards even though domestic technical standards and barriers. To solve this problem of interworking between these standards, harmonization activities are nedded. For development and distribution of electronic documents to be conformed to international standards, it is enough to have the role of international activities continue to supply part of the domestic industry and the trends in participation and international standard.Our principal focus is on facilitating national and international trade, through the simplification and harmonization of processes, procedures and information flows, and so contributing to the growth of global commerce.

Policy on Sophistication of Industrial Structure through Interior and Exterior Circumstantial Change Analysis of the Textile & Fashion Industry in Gyeonggi Province -Focused on Current Foundational Causes by Collapsing Specialization System with Vendors- (경기도 섬유패션 산업의 대내·외 환경변화 분석을 통한 산업구조 고도화 정책방안 - 벤더와의 분업화체계 와해에 따른 근원적 현안의 해결 중심으로 -)

  • Ju, Yoon Chang;Jin, Jeong
    • Fashion & Textile Research Journal
    • /
    • v.19 no.2
    • /
    • pp.109-120
    • /
    • 2017
  • In the textile industry located in Gyeonggi-do, 85% of small-sized firms have less than 10 employees; in addition, the most of them are characterized by a vendor relying specialization system that conducts foundry from the vendor that managed marketing, textile design development, and quality checks according to unit stream. The breakaway of these vendors accelerated over the last 7 years; however, industry survival is at stake because the specialization system and orders have collapsed. The following four main policies must be implemented to overcome industry hardship. Policies have been derived from survey and analysis (present condition and trends) from industrial statistics and related policies in advanced and developing countries. First, a policy to promote cooperation between small-sized foundry unit-streams. Second, unification of the marketing support function with a textile design and development support system. Third, the introduction of policy support-management system customized according to developmental stages (tall process${\rightarrow}$fabric production${\rightarrow}$sales${\rightarrow}$clothing production sales). Fourth, foundation of a control tower that puts these tasks in a vehicle and runs them and the division of roles with the central government. We must propel main tasks to manifest the developmental potential (develop eco-friend dyeing and processing technologies, change to the young next CEO in business environment, and grow the of knit market) of the Gyeonggi Textile Industry in a short period to present a condition where these four main policies are running.

Developing Fashion Products of Casual Brand with Conjoint Analysis -focusing on extrinsic attributes- (컨조인트 분석을 이용한 캐주얼 브랜드의 제품 개발 -외재적 속성을 중심으로-)

  • Choi, Sun-Hyung
    • Journal of the Korean Home Economics Association
    • /
    • v.44 no.12
    • /
    • pp.105-115
    • /
    • 2006
  • The purpose of this study is to apply conjoint analysis to fashion product development. Conjoint measurement was undertaken on the traditional casual market, composed of Polo, Beanpole, Maru and Giordano brands. Product's attributes, such as brand name, price, country of origin and style, were selected as choice factors. Twelve profiles were used for full-profile stimulus cards method. Based on the importance and utility rates of the product attributes, preferences for the products currently in the market and simulated products were calculated. The results increased our understanding of the trends in traditional casual market and assisted in the preparation of marketing strategies for each brand.

PCM Technology Development Trends of Korea and USA by Patent Analysis of Phase Change Material Related to Textile Products (섬유제품 상변화물질 관련 특허통계 분석을 통한 한국과 미국의 기술개발동향 - 특허정보검색 중심으로 -)

  • Yoo, Hwa-Sook;Park, Kwang-Hee;Kim, Moon-Young
    • Fashion & Textile Research Journal
    • /
    • v.9 no.3
    • /
    • pp.295-302
    • /
    • 2007
  • Phase change material-related patents filed at Korea Institute of Patent Information(KIPI) and United States Patent and Trademark Office(USPTO) were analyzed for understanding the PCM's technological level of Korea and providing the information for establishing the research development policy concerned with high technology fibers. Patent data from 1980 to 2005 collected from KIPI and USPTO internet sites were examined using the number of patents and share of assignees in patents. The contents of patent were classified according to IPC(International Patent Classification) and assignees were divided into individual and firm/public body. The results of comparing total number of patents in USA with that in Korea showed USA had as 2.3 times as Korea had. The number of patents of USA had increased steadily since 1980 whereas that of Korea sharply since 2001. The number of patents of Korea from 2001 to 2005 was more than that of USA. USA was specialized in fundamental technology and Korea was specialized in application area with PCM. Assignees who had the most patents were firms and the next were individuals. Assignees who applied for several patents were more in USA than in Korea and patent application numbers per the assignees were higher for USA.

Research Trends Analysis on ESG Using Unsupervised Learning

  • Woo-Ryeong YANG;Hoe-Chang YANG
    • The Journal of Economics, Marketing and Management
    • /
    • v.11 no.3
    • /
    • pp.47-66
    • /
    • 2023
  • Purpose: The purpose of this study is to identify research trends related to ESG by domestic and overseas researchers so far, and to present research directions and clues for the possibility of applying ESG to Korean companies in the future and ESG practice through comparison of derived topics. Research design, data and methodology: In this study, as of October 20, 2022, after searching for the keyword 'ESG' in 'scienceON', 341 domestic papers with English abstracts and 1,173 overseas papers were extracted. For analysis, word frequency analysis, word co-occurrence frequency analysis, BERTopic, LDA, and OLS regression analysis were performed to confirm trends for each topic using Python 3.7. Results: As a result of word frequency analysis, It was found that words such as management, company, performance, and value were commonly used in both domestic and overseas papers. In domestic papers, words such as activity and responsibility, and in overseas papers, words such as sustainability, impact, and development were included in the top 20 words. As a result of analyzing the co-occurrence frequency of words, it was confirmed that domestic papers were related mainly to words such as company, management, and activity, and overseas papers were related to words such as investment, sustainability, and performance. As a result of topic modeling, 3 topics such as named ESG from the corporate perspective were derived for domestic papers, and a total of 7 topics such as named sustainable investment for overseas papers were derived. As a result of the annual trend analysis, each topic did not show a relatively increasing or decreasing tendency, confirming that all topics were neutral. Conclusions: The results of this study confirmed that although it is desirable that domestic papers have recently started research on consumers, the subject diversity is lower than that of overseas papers. Therefore, it is suggested that future research needs to approach various topics such as forecasting future risks related to ESG and corporate evaluation methods.

Activation future method plan of marketing in distribution industry (유통산업의 마케팅 활성화 방안)

  • CHO, HAG-RAE
    • Journal of the Korea society of information convergence
    • /
    • v.5 no.2
    • /
    • pp.25-35
    • /
    • 2012
  • In morern the distrivbution industry an enterprise have many similar tactics. Improvement of distribution structure is importance of a subject and have a great relative importance nationally. The change of national distribution industry. A variety of Life styles and consumption trends have many changes on distribution structure and have a variety of tactics, too. Therefore this study is expectrd to be the material basis data in development of the distribution industry and to be a starting point.

  • PDF