• Title/Summary/Keyword: travel satisfaction

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A Study for Increasing Satisfaction of Transfer Facilities, Services & Transit Tour by Analyzing Air Passengers' Behaviors (항공여객 특성분석을 통한 환승시설·서비스 및 환승투어 만족도 제고 연구)

  • Kim, Kwang-Ok;Kim, Kee-Woong;Kim, Kwang-Il;Kim, Nam-Sun;Park, Sung-Sik
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.23 no.2
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    • pp.89-97
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    • 2015
  • The volume of transfer passengers now faces a crisis because the number of Chinese and Japanese passengers, the majority of transfer through Korea, is decreasing. This paper is analyzing the their air travel behaviors as well as characteristics of their transfer behaviors at airport. According to the research, it is suggested that transfer passengers perceive the importance of duty-free stores but their satisfaction of using duty-free stores during their transfer at Icheon airport was proven to be low. Considering the characteristics of transfer service quality at Incheon airport, waiting time of transfer is important but not satisfactory for them. Moreover, information of free transfer tour to city downtown and paid-in transfer tour for medical tourism is not known very well among North East Asian passengers. Thus, it is necessary to do detailed research of North East Asian transfer passengers, who have transferred through Incheon airport more than twice a year, to find out their exact needs of transfer tour in Korea.

Factors That Influence the Intentions to Revisit Korea of Vietnamese Tourists

  • NGUYEN, Xuan Truong
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.4
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    • pp.247-258
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    • 2020
  • The study investigates the influences of different factors on revisit intention to Korea of Vietnamese tourists. A mixed-method including qualitative and quantitative methodologies were utilized. A focus group of 9 experts was carried out for reviewing and exploring different factors and the conceptual model. An in-depth interview with 19 participants was developed with an aim to develop and correct measurement items. The conceptual model was tested and developed using data collected by a questionnaire, from a sample of 473 respondents, who have visited Korea by both electronic and paper surveys with non-probability and convenience sampling techniques. The questionnaire in this research applied a 5-point Likert scale and was distributed both electronically using Google form and by questionnaire paper. The Bootstrap model was used for estimating the model parameters for retesting the reliability of the estimates. Factor analysis and Structural Equation Modelling are employed to analyze the data. Results showed that 427 tourists traveling by groups organized by travel companies and 46 tourists traveling on their own. The reliability, tangibility, empathy, and assurance had influences on tourists' intention to revisit a destination, especially through satisfaction mediating construct. Destination image, self-congruity, and the emergence of Hallyu had influences intension revisit through attitude and tourist motivation.

An Ecological Approach to Housing Experience of Korean Women in Malaysia (생태학적 접근으로 본 말레이시아 거주 한인 여성의 주거경험)

  • Hong, Hyung Ock
    • Human Ecology Research
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    • v.53 no.4
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    • pp.375-390
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    • 2015
  • This study was designed to understand the residential experience of Korean women living in tropical country. For qualitative research, interviewees were selected by snowball sampling among Korean women living in Malaysia for over 20 years. The selection criteria for interviewees included husband's nationality, occupational experience, future living plan, frequency of travel to Korea. In-depth group and individual interviews were conducted from August 23 to October 7 2014. Subsequently (1) interviewees' general residential experiences in Malaysia were summarized, (2) interviewee's identity and lifestyle with housing pathways approach were clarified, (3) interviewees' residential experiences in 5 issues, reciprocity in residential area, intention of environmental change, meaning of housing and interaction, housing adaptation, and residential satisfaction/dissatisfaction were prescribed and interpreted. In conclusion, the reflection of interviewees' experiences in tropical country, suggested variations of housing structure type within a residential complex, air well and pocket by setback in building block for improving ventilation and noise prevention from neighbors, and ceiling fans in the house were suggested for the upcoming subtropical climate in Korea. Full option and minus options were also suggested for the presale market to reduce before occupancy remodeling needs. The research results implies valuable suggestions for a multicultural society, ecological housing and stronger communities.

A Study on the Perception of Airline Non-Face-to-Face Boarding Service among Chinese Travelers (중국 여행객의 항공사 비대면 탑승수속 서비스에 대한 인식 연구)

  • Xin Shu Jiang;Young Woo Lee
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.32 no.2
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    • pp.124-134
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    • 2024
  • This study is based on the Expectation Confirmation Theory (ECT) and categorizes trust types in non-face-to-face boarding services into three dimensions: structural assurance, platform, and service provider. It analyzes the impact of these trust types on users' perceived usefulness, satisfaction, and continuous usage intentions. Using a structural equation model, the study found that the three dimensions of trust positively influence users' satisfaction and perception of usefulness, thereby promoting intentions for continuous use. However, perceived risk weakens the positive relationship between trust and continuous usage intentions. By exploring the moderating role of perceived risk in non-face-to-face boarding services, this study analyzes its impact on user behavior patterns, contributing to the optimization of service design and enhancement of user trust. This study promotes widespread acceptance and continuous use of the service, and is crucial for developing effective non-contact service strategies that meet the needs and expectations of Chinese travelers in the post-pandemic travel environment. The findings provide a new perspective and empirical evidence for understanding user attitudes and behaviors towards non-face-to-face services, holding significant theoretical and practical implications.

An effect of the internal marketing policies of financial institutions on the job satisfaction and customer orientation of employees (금융기관의 내부마케팅정책이 종업원의 직무만족과 고객지향성에 미치는 영향에 관한 연구)

  • Kim, Jung-keun;Ha, Kyu-Soo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.2
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    • pp.678-689
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    • 2016
  • This study examined the effect of the internal marketing policies of financial institutions on the job satisfaction and customer orientation of employees. Many studies have examined internal marketing policies. On the other hand, these studies focused the employees in the service industries (e.g. travel agencies, airlines and hotel, etc.) With the drastic change in financial institutions in recent years, financial institutions are conscious of the importance of customer service and have increased their efforts to manage and train their employees (e.g. expansion of empowerment, education and training, management support, and compensation system). The authors conducted an empirical analysis based on the assumption that these internal policies are effective in increasing the job satisfaction of employees and further influence the customer orientation. The results showed that 'empowerment, management support and compensation system' of internal marketing policies have meaningful effects on job satisfaction, whereas the education and training does not. In addition, job satisfaction has a meaningful effect on the customer orientation and on a mediating effect between internal marketing policies and customer orientation. These results indicate that the internal marketing policies of financial institutions can help improve job satisfaction and customer orientation.

An Effect of Brand Awareness and Involvement upon choice of product (브랜드 인지도와 관여도가 제품 선택에 미치는 영향에 관한 연구)

  • Han Kyong Hee;Jho Jai Rip
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2003.05a
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    • pp.523-528
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    • 2003
  • Involvement was defined customers has been the standard of interest of product, service, company. Involvement can explain customers doing more detail than any conception. In the light of this, the brand awareness is important factor to reduce the perceived risk. Therefore, we measured the brand awareness to study whether it affects on decision of product. As a result of study, we could get the following outcome. We found out that the brand awareness effects positive influence on consumer to choose a travel agency. It can be considered as a natural result, but it proved that the brand awareness has a quite important role for decision making process. This study has investigated the relationships between brand awareness satisfaction and involvement about product.

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Will Middle-Aged Korean Women Buy Jeans Again?

  • Kang, Won Sook;Kwon, Yoo Jin
    • International Journal of Costume and Fashion
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    • v.15 no.2
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    • pp.49-62
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    • 2015
  • The purpose of the study was to investigate jean consumption among middle-aged Korean women and the characteristics of consumers as potential jean consumers. The data were collected from the survey of 238 Korean women aged 45 to 64 years old. The respondents prefer outlet store to other retail outlets and wear jeans mainly for travel, grocery shopping, and outing. The main reason for not wearing jeans is body change, which leads to poor fit in abdomen and waist area. The sample was clustered into two groups based on interest in jeans: high-interest and low-interest group. From the examination of group differences, the high-interest group rated conformity/brand reputation, scarcity, and attractiveness of appearance significantly higher compared to the low-interest group among the five clothing benefits pursued. No difference was found in obesity and body satisfaction. Group differences were found in recent purchase, price, number of jeans owned, and frequency of wearing jeans. The results suggest the characteristics of the potential jean market among middle-aged women in Korea. Implications are discussed.

System Thinking for Increasing the Operational Efficiency of Door-to-door Delivery Network (택배네트워크의 운영효율성 증진을 위한 시스템 사고)

  • Choi, Kang-Hwa
    • Korean System Dynamics Review
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    • v.12 no.1
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    • pp.89-114
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    • 2011
  • With steady increase in the demand for door-to-door delivery services, courier service providers are facing a constant pressure to reduce delivery price in order to secure quantity order and to improve the efficiency and reliability for customer service. The objective of this research is to explain the structure of the door-to-door delivery including door-to-door delivery service demand, sorting capacity in the hub-terminal, and the system performance measures such as service reliability networks using causal loop diagram(CLD). Based on causal relation, this research describes a comprehensive approach to examine how capacity reliability contributes to the renewal of the firm's competences through its reciprocal relationship with travel time reliability and connectivity reliability. Also, this research suggests the policy alternatives to improve effectiveness and efficiency of door-to-door delivery network in response to increase customer satisfaction and profit maximization of the courier service providers: operational, tactical, and strategic levels.

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Mediating Effect of Job Involvement and Job Satisfaction on the Relationship between Service Orientation and Turnover Intention of Medical Service Employees (의료관광 서비스 종사자들의 서비스지향성과 이직의도의 관계에서의 직무몰입과 직무만족의 매개효과)

  • Kim, Ji-Young
    • The Journal of the Korea Contents Association
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    • v.15 no.7
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    • pp.330-342
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    • 2015
  • Medical tourism has been regarded as one of the most lucrative tourism sector for many destinations, particularly Asian countries. Medical tourism, combining the very polarized purposes of pleasurable travel and potentially stressful health care services, is an emergent and growing business worldwide. This study empirically examined the mediating effect on the relationship between service orientation and turnover intention of medical tourism employees, sampling nurses. The empirical results demonstrated: 1) service orientation had a direct negative influence on turnover intention; 2) the relationship between service orientation and turnover intention was mediated by job involvement; and 3) the relationship between service orientation and turnover intention was mediated by job satisfaction. These results can contribute to the medical tourism field by managers a valid and reliable indications for developing successful strategies in the medical tourism sector.

Intergenerational Residential Proximity and Older Parents' Mental and Physical Health (기혼자녀와의 거주근접성과 부모의 정신 및 신체건강)

  • Nam, Boram;Choi, Heejeong
    • Journal of Families and Better Life
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    • v.34 no.6
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    • pp.69-85
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    • 2016
  • This study examined bidirectional associations between intergenerational residential proximity and older parents' mental and physical health. The data were drawn from first three waves of the Korean Longitudinal Study of Ageing (KLoSA, 2006, 2008, 2010), a nationally representative sample of adults 45 years or older and their spouses. The analytic sample consisted of 2,391 parents aged 60 years or older with at least one child who were continuously married between 2006 and 2010. Intergenerational residential proximity was measured with travel time between parental residence and that of the oldest of the continuously married children. For statistical analysis, autoregressive cross-lagged models were estimated using AMOS. Findings suggest that intergenerational residential proximity may have bidirectional associations with functional health, and an unidirectional association with life satisfaction. Specifically, a closer distance to a married son or daughter reported in 2006 was associated with poorer functional health of the parent in 2008. An older parent's greater number of functional limitations in 2006 was also related to a closer residential proximity to the married child in 2008. A greater residential proximity to a son, but not a daughter, reported in 2006 was associated with a higher level of parental life satisfaction in 2008. Overall, results suggest that having nearby a married adult child, particularly a married son, may help maintain parental health.