• Title/Summary/Keyword: travel satisfaction

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A Study on the Forecasting of Satisfaction Influence in the Foreign Medical Tourist (외국인 의료관광객의 만족영향력 예측 연구)

  • Kim, Sa-Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.3
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    • pp.1478-1488
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    • 2014
  • The purpose of this study was to forecast which factors provided satisfaction for the foreign medical tourist. The study concluded that the following key factors most affected the satisfaction of medical tourism: total travel budget, number of visits for medical services, occupation, education, monthly household income, budget for medical expenses, and the visiting period. Overall satisfaction of medical tourism explained was 43.5%. The influence of satisfaction on medical tourism through a word-of-mouth and the revisit intention was significant. These conclusions suggest that overall satisfaction with medical tourism based on this study's key factors may be an important factor for increasing the word-of-mouth and the revisit intention by the medical tourist in the future.

Evaluation on the Possibility for Sustainable Tourism of Cultural Heritage - Based on the Visitors' Perception of Sin-heung-sa - (문화유산의 지속가능한 관광 가능성에 대한 평가 - 신흥사 방문자의 의식을 중심으로 -)

  • Yi, Young-Kyoung
    • Journal of Environmental Impact Assessment
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    • v.19 no.6
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    • pp.633-645
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    • 2010
  • As the globalization increased, cultural heritage has been widely used as tourist destination. Traditional temples which have valuable cultural resources are important cultural heritages. It was found that most traditional temples which were used as famous tourist destinations lost their intrinsic religious values because of the intensive tourist uses. Sustainable tourism was introduced as an alternative tourism to the conventional one which could cause the destruction of the intrinsic values. Sustainable tourism represents and encompasses a set of principles balancing between visitor satisfaction, economic revitalization of the area, and the conservation of the heritage resources. The purpose of this study was to evaluate the possibility for the sustainable tourism of cultural heritage (traditional temple) by investigating visitors' satisfaction, revisit intention, and awareness on conservation. In order to perform this purpose, Sin-heung-sa was selected as a study site and 339 visitors participated in the questionnaire survey. The study results are summarized into three important findings. First, it was found that the possibility for the sustainable tourism of Sin-heung-sa was high. Vistors' awareness on conservation is high, but visiting satisfaction was medium-high. Specifically, the awareness for heritage transmission was the highest and the awareness for other conservational dimensions such as need for education, conservation for surrounding area, and respect for environmental capacity were also high. Second, visitors' overall and separate satisfactions were not high. Therefore, it was recommended that management strategies are needed to increase the visitor satisfaction because both conservation and visitor satisfaction are essential elements of successful sustainable tourism. The results revealed that visitors' satisfaction could be enhanced by improving safety of the area, providing diverse travel activities and information, and creating unique atmosphere. Third, the revisit intention was evaluated higher than the overall satisfaction, which showed that the attractiveness and competitiveness of Sin-heung-sa was relatively high. Important determinant attributes for revisit intention were analyzed to be good nature(landscape, valley, the fauna and flora) and network with surrounding tourist destinations.

Develpoment of Customer Satisfaction Model of Providing Traffic Information through VMS on the Freeway (교통정보 제공에 따른 이용자 만족도 모형 개발 - 고속도로상의 VMS 정보제공을 중심으로 -)

  • Kim, Jang Wook;Kim, Tae Hee;Lee, Soo Beom
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.28 no.5D
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    • pp.597-607
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    • 2008
  • ATIS(Advanced Traffic Information System) provide valuable information as the travel time and traffic congestion, detour, traffic accident information to drivers, so it is being in the spotlight. But so far, the study on the consumer satisfaction with providing traffic information is incomplete. So, this study run a Canonical discriminant analysis and a Canonical correlation analysis by a QuantificationIItheory based on a Traffic Information Satisfaction image data through questionnaires, and found out the factors with influence on the consumer satisfaction. And this study definitely found out the correlation between consumer's recognition and traffic information satisfaction through understanding the change on the recognition about traffic information satisfaction by a QuantificationItheory. Finally, this study found out the change on the sensibility recognition of drivers by running the principal component anlysis, developed the traffic information satisfaction evaluation model considering the change on the recognition by using the structural equation model.

An Analysis of the Growth Factors of Local Food (로컬푸드의 성장요인 분석: 완주 로컬푸드의 신뢰성향상을 중심으로)

  • Yoon, Jangwon;Song, Jaehoon
    • Journal of Applied Reliability
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    • v.16 no.1
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    • pp.15-25
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    • 2016
  • Purpose: The purpose of this study is to identify the success factor of local food markets compared to other types of markets such as large discount stores. Methods: SWOT analysis was conducted. In addition to the analysis, we also have interviewed the local farmers and retailers to elaborate the analysis results. Results: The study shows the success factors to the local markets are minimizing the stages of distribution channels, shortening the travel distance from producers to consumers, providing fresh foods, maintaining small amount of production system, and supporting customers. Conclusion: Customer satisfaction is one of the key factors for the successful growth of local food markets. It is strongly recommend to find strategic ways of meeting customer needs since the local food markets are facing tough competition form the large retail stores armed with huge amount of capitals and infrastructures.

Adjustable Influence of the Converting Cost in Customer Satisfaction and Customer Preference Affected by the Main Factors of Airline Services (항공서비스요인이 고객만족과 고객애호도에 미치는 영향에 대한 전환비용의 조절적 효과)

  • Chung, Yang-MI;Lee, MI-Hye
    • Journal of Advanced Navigation Technology
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    • v.16 no.6
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    • pp.1065-1079
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    • 2012
  • This research is done with the objectives to examine and to identify how the main factors of airline services, which become fundamentals for airline customers to select their favorite one, affect their customer satisfaction and their customer preference, with a focus on adjustable influence of converting cost. The survey has been conducted with the population of the airline customers who use international airlines through Incheon International Airport and processed with the objectives to verify the influence of the main factors of airline services to customer satisfaction and customer preference and also to collect the verified data for adjustable influence of converting cost between customer satisfaction and customer preference, and its results are as follows: Firstly, airline services have significant impact on their customer satisfaction. Secondly, they also have significant impact on their customer preference, Thirdly, the converting cost between both of customer satisfaction and customer preference to airline services doesn't involve the adjustable function in consecutive cost nor in learning cost but it does involve the one in sunk cost.

A Comparative Study on Current Use and Satisfaction of Skiers between 'Suburban type' and 'Resort type' Ski Resort (스키장 이용실태 및 이용자 만족도에 관한 연구 -도시근교형과 리 조트형의 비교-)

  • 김지현;노정실;김한도;김유일
    • Journal of the Korean Institute of Landscape Architecture
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    • v.22 no.3
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    • pp.151-162
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    • 1994
  • This is a comparative study on the use pattern and satisfaction of skiers between the suburban skiing ground and the resort one. The purpose of this study is to provide basic data for the planning and the management of skiing ground. The sites of case study are Yong Pyung Ski Resort (Resort type) and Bears Town(Suburban type). Data were collected from questionaire. A total of 420 questionaires were completed. And data were subjected to following analysis: First, the descriptive statistics(mean, chi-square analysis etc.) were used to compare the characteristics of the users and the use pattern of two sites. Second, factor analysis was utilized to reduce 22 satisfaction items into the smaller number of factors. Third, regression analysis was used to find the factors affecting users' overall satisfaction in each skiing ground. The findings of this study are as follows: First, it was proved that the characteristics of users between tow sites were different in terms of age, income, and skill level. Second, it was proved that the use pattern between two sites were different in terms of travel distance from home, traffic mode, length of stay, accommodation type, and the money spent per day. Third, By a principal component factor analysis several factors of satisfaction are found: In physical terms, they are 'slope and life facilities', 'recreation and lodge facilities', 'accessibility', 'crowding', and 'landscape'. In psychological terms, they are 'skiing skills and thrills', and 'relaxation and freedom'. Forth, As the result of the stepwise regression analysis, it was yielded that 'relaxation/and freedom' was most important factor to predict the overall satisfaction in both skiing ground. And it was proved that not only physical factors but also phychological(need gratifying) factors were important sources of the satisfaction.

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A Study on Use Intention and Satisfaction of Mobile Transportation Information Applications (모바일 교통정보 애플리케이션의 사용의도와 만족도에 관한 연구)

  • Lee, Chang Hee;Kim, Myung Soo;Kum, Ki Jung
    • International Journal of Highway Engineering
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    • v.15 no.5
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    • pp.167-176
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    • 2013
  • PURPOSES : Lately, a traffic information market has been developed with a rapid speed owing to information and communications. In this situation, a study on the use intention and the satisfaction of mobile transportation information applications of users will be diverse implications and a strategic foundation to local governments and transportation information related enterprises that should provide satisfactory info as public goods to much more users. METHODS : Going along with the flow, this study establishes features of the mobile transportation information applications aiming to the users and analyzes empirical causality for effects of the use intension and the satisfaction. Through this study's analysis, targeting users having experienced transportation information applications among smart phone users, a survey was conducted and characteristics of the transportation information applications were lighted and the effects of the use intention and the satisfaction were analyzed using a technology acceptance model. RESULTS : The analysis result was that Accuracy, Riskiness, Ubiquity and Interactivity as all attributes of transportation information applications have a significant effect on Perceived usefulness and Perceived Ease of Use respectively. The Perceived usefulness and Perceived Ease of Use have affected significantly users' satisfaction respectively, so consequentially this shows effect relationship leading to reuse intention. CONCLUSIONS : The Perceived usefulness and Perceived Ease of Use all for the transportation information applications were shown to influence significantly on the satisfaction. With this kind of result, if users obtain positive outcomes such as travel time reduction or effective roles on their tasks through the transportation information applications, they feel the satisfaction for using and eventually these affect positively to the reuse intention of those transportation information applications.

Correlates of the Participation of Leisure Activities, Leisure Satisfaction, and Quality of Life among Disabled People (장애인의 여가활동참여와 여가만족, 삶의 질과의 관계)

  • Nam, Hyun Joo;Lee, Hyun Ji
    • 재활복지
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    • v.21 no.1
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    • pp.121-140
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    • 2017
  • The purpose of the this study was to investigate the association of the participation of leisure activities, leisure satisfaction and quality of life, and analyze the mediating effect of leisure satisfaction in the relationship between the participation of leisure activities and quality of life among people with disabilities. For the purpose, the data were collected by using non-random purposive and convenient sampling methods and 192 disabled people who reside in Daegu city and Kyungpook provinces filled out self-administered questionnaires for this study. Findings of the study indicated that there were statistically significant relationships among the participation of leisure activities, leisure satisfaction, and quality of life and active types of leisure activities such as physical activities, travel activities, and social participating activities were significantly related with leisure satisfaction and quality of life. In addition, the mediating effect of leisure satisfaction in the relationship between the participation of leisure activities and quality of life was statistically significant. Based on the findings of the study, possible practice implications for improving quality of life among disabled people and recommendation for further study were provided.

The Effect of Leisure Activities on Leisure Satisfaction and Job Satisfaction - Targeting Airline Cabin Crew Members - (여가활동이 여가 만족과 직무 만족에 미치는 영향 -항공사 객실승무원을 대상으로-)

  • JiSoo Kim;MinSu Kim
    • Journal of Korea Society of Industrial Information Systems
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    • v.29 no.4
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    • pp.123-138
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    • 2024
  • This study aimed to examine the effects of leisure activities on leisure satisfaction and job satisfaction among airline cabin crew, as well as the mediating effect of leisure satisfaction. The context for this research was the sudden increase in air travel demand in 2022 following the COVID-19 economic recovery, which led to cabin crew members experiencing severe stress and fatigue due to excessive scheduling. To achieve this research objective, a self-administered online survey was conducted with 251 cabin crew members from domestic and international airlines, resulting in a total of 224 valid leisure satisfaction and job satisfaction, as well as the mediating effect of leisure satisfaction on the relationship between leisure activity types and job satisfaction. The hypothesis testing results revealed that all types of leisure activities, including family-oriented, friend-oriented, and work-related activities, had a significant positive effect on leisure satisfaction. Family-oriented and work-related leisure activities had a significant positive effect on job satisfaction, and leisure satisfaction had a significant positive effect on job satisfaction. Additionally, the mediation analysis confirmed that leisure satisfaction partially mediated the relationship between family-oriented and work-related leisure activities and job satisfaction, while it fully mediated the relationship between friend-oriented leisure activities and job satisfaction. Therefore, the study offers academic implications based on these findings and proposes strategies for utilizing various types of leisure activities to enhance leisure satisfaction and job satisfaction among airline cabin crew. It also suggests that future research should further validate these findings through methods such as the Delphi technique or Analytic Hierarchy Process (AHP) analysis to assess the importance and prioritization of these factors among relevant industry stakeholders.

Relationship among Role Conflict, Ambiguity, Overload and Service Delivery Level of Tour Conductor (국외여행인솔자의 역할갈등, 모호성, 과부하와 서비스 제공 수준과의 영향관계)

  • Jee, Jin-Ho;Kim, Pan-Young
    • The Journal of the Korea Contents Association
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    • v.8 no.9
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    • pp.251-258
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    • 2008
  • Many approaches exist for studying travel service quality, employee's satisfaction, and traveler' satisfaction. Although tour conductor play an important role in travel service, there is a lack of research on how to conceptualize and measure tour conductor's role, role stress and service delivery level. So this paper presents a conceptual framework and research approach for examining the role conflict, ambiguity, overload, and service delivery level of tour conductor in group package and the impacts of role stress on service delivery level. Results indicate that there are significant affection on service delivery level of TC among the role conflict, ambiguity, and overload. For the most part, the role conflict and ambiguity more impacted on responsibility and empathy with service encounter, the role overload affected on professional and tangibles. In conclusion, the studies reported here highlight the importance of individual effort as well as organizational police in reducing strain and improving service delivery level.