• Journal of Korean Classical Literature and Education
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• no.15
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• pp.89-111
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• 2008

In spite of importance of the experience education in Korean classic education, it has not made study in this field. Especially, is famous for typical Korean classic as a travel literature, but it was considered as a writing model or a novel. This study focuses on as the travel literature. For the experience education, it must be considered that literature appreciation is a core. So the experience education contents will contain what is selected, how to present, and how to teach. The resource of the experience education have to arouse educational meaning and interest in the classic literature. Concerning , there are two type of experience. First, the writer's experience. The writer, Yonam experienced a extra ordinary events. He wrote this event through other's points. This showed other's situation so it could make understand other's feeling and thought. Second, the reader's experience. A modern reader considers Korean classic as something difficult and strange. but if reader would have the point of view of others, he could understand more easily. Further, it will be expected that the reader can reflect on own's situation and conduct.

• Journal of English Language & Literature
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• v.57 no.6
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• pp.1151-1171
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• 2011

Conrad's novels, specifically the Lingard Trilogy-Almayer's Folly, An Outcast of the Islands, and The Rescue-and Lord Jim, set in the Southeast Asian or Malay Archipelago can be considered travel literature that played a significant role in British imperial expansion. Conrad's Malay novels were based not only on his experience in the region during his commercial journey but also on information from earlier travel writings about the Malays and their customs, including James Brooke's journals. The English traders in Conrad's novels, namely Lingard and Jim, were partly modeled on Brooke, the White Rajah, who founded and ruled the English colony on the northwest of Borneo in the 1840s. The white traders in Conrad's novels, who act as enlightened rulers, represent the British commercial expansionism, which was obscured by the phenomenon of the civilizing mission in the late nineteenth century. On the other hand, the colonial official Clifford's tales and novels about British Malaya demonstrate the typical travel accounts of the late nineteenth century that stress the civilizing mission over commercial exploitation. The concept of the enlightening mission was rooted in evolutionary anthropological thinking, which developed as part of the natural history in the early nineteenth century. In fact, the development of natural history, stimulating British expansion in search of commercially exploitable resources and lands, enabled travel writing as the collection of natural knowledge to become a profitable business. In Conrad, the white characters are mainly traders acting as colonial rulers, while in Clifford, they are scientific rulers with their commercial interests rarely apparent. In sum, Conrad's novels reveal that the new imperialism of the civilizing mission is still a commercial one, which disturbs rather than contributes to the imperial expansion-in contrast to other travel literature such as Clifford's.

• Journal of Smart Tourism
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• v.1 no.3
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• pp.31-44
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• 2021

The emergence of the digital economy and easy accessibility to Web 2.0 tools has seen an expansion of the influencer ecosystem within the travel and tourism industry. Founded on the principles of reference groups and peer reference there is a growing trend amongst industry practitioners who are now opting to move away from many of the traditional approaches used to market their products and services and are instead taking advantage of the concept of e-word-of-mouth (eWOM). Whilst there is a growing body of academic literature addressing the notion of influencer marketing, there is little understanding of influencer marketers themselves. Consequentially, this study addresses this gap in the literature through the quantitative examination of those who promote products, services, or companies by distributing eWOM through their online digital channels and presence; otherwise known as travel influencers. A quantitative research approach involving an online survey yielded 255 responses from travel influencers. The research findings indicate that those who work in this field prefer not to be awarded the label "travel influencer," focusing instead on their specific method of influencing, such as blogging and vlogging or sharing Instagram updates. The research also demonstrates how the new influencers have a strong role in generating travel urge and desire. The research contributes to the wider body of academic literature and travel industry practitioners by establishing the general profile of influencers and their increasingly specialized role in tourism and hospitality marketing.

• Culinary science and hospitality research
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• v.7 no.2
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• pp.243-266
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• 2001

In order to attain the research objective which it sees with method of research the literature research which investigates an existing system with triangular position of one concept the relationship literature, a statistical data and information back from data analysis it arranged the data which is necessary in foundation, it applied. Travel ep with direct conversation investigation of the person in charge and experience of the researcher it accomplished a research with character during that time. The research result with afterwords provides a same current events point First. It is a diversification of marketing. Secondth. It is an exhibition and exhibition travel goods wool visitor concentrating. Thirdth. It attempts a travel agency merger anger. Fourthth, goods reservation it sleeps and the pro wool of the on-line travel agency against syen it is. Fifth. Advance reservation discount my execution or it is a customer objective card my introduction. Sixth. Must promote an individual travel goods development and an order travel goods development.

• Journal of English Language & Literature
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• v.64 no.1
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• pp.117-133
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• 2018

This article examines Laurence Sterne's Sentimental Journey in the context of eighteenth-century British travel literature. While literary critics generally read Sterne's work as a sentimental novel, contemporary readers initially interpreted the text as a travel narrative. It is my argument that travel writing, particularly the motion entailed in travelling, plays a significant role in Sterne's critical examination of sympathy and its cultural function during this period. By narrating in great detail his narrator Yorick's mobility and the effects it has on his sentimental encounters, Sterne illustrates how sympathy is not only difficult to activate and therefore requires added stimulation in the form of motion, but also does not necessarily result in charitable actions, a moral failure that is dramatized by the literal distance Yorick maintains from the objects of his sympathy. Calling to mind the figurative distance that constitutes an integral part of Adam Smith's formulation of sympathy in The Theory of Moral Sentiments, the distance Yorick establishes through his travels indicates sympathy's failure to bridge the emotional and socioeconomic distance between individuals, thereby highlighting sympathy's limitations as a moral instrument. I argue that by using Yorick's repeated acts of sympathy to explore the problems of sentimentalism, Sterne both draws from and innovates the tradition of employing imaginary voyages to engage in philosophical inquiries.

• SUVANNABHUMI
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• v.11 no.1
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• pp.169-184
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• 2019

In recent years, Vietnamese literature has seen the rise of women writers in a genre traditionally dominated by men-travel writing. Phuong Mai, Huyen Chip, Dinh Hang, among others, are just a few who have introduced innovations to this genre. This paper investigates the practice of contemporary Vietnamese women travel-writers and how they differ in perception compared to their male counterparts. One of the most crucial differences is that women perform cultural embodiment, employing their bodies instead of their minds. An encounter of the woman writer with other cultures is, therefore, an encounter between the body and the very physical conditions of culture, which leads to a will to change, to transform, more than a desire to conquer, to penetrate the other. Utilizing the concept deterritorialization developed by Gilles Deleuze and Felix Guattari, this paper argues that despite being deemed fragile and without protection, women's bodies are in fact fluid and able to open new possibilities of land and culture often stripped away by masculinist ideology.

• Land and Housing Review
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• v.13 no.1
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• pp.85-98
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• 2022

The increasing use of various types of data to capture travel behavior relatively discredits the utility of traditional national-scale household travel surveys. However, the surveys are still arguably meaningful in their clarification of purposes and means of travel. Accordingly, this study reviews travel survey cases and related literature, to identify the status of the Korean National Household Travel Survey (KNHTS). It discusses improving the KNHTS's survey method, focusing on its long investigation cycle, short survey period, reduction in sample size, and questionnaire format biased toward mandatory travel. To address these issues, this study suggests reducing the survey cycle, conducting a year-round survey, combining weekday and weekend surveys, and specifying items on nonmandatory travel. These practical suggestions duly consider the validity and reliability of the KNHTS within budget constraints and its applicability to related fields, such as tourism, public health, and sociology.

• Journal of Korean Classical Literature and Education
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• no.15
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• pp.5-29
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• 2008

This study examined how Ji-Won Park(Yeonam) created the eaning of things based on the epic of self and how his travel experience manifested on the epic of self. First of all, the author examined that how Yeonam interpreted the meaning of things based on his own reflection using the examples of "The Golden Arbor" and "Baeki-Sukje." As a result, the author found that Yeonam focused on the material value of "the Golden Arbor" rather than the reason of creation of "The Golden Arbor." Yeonam also used "Baeki-Sukje" as an ironic representation rather than the original meaning of loyalty and integrity. Second, it helped to present personal self epic since travel experience and the atmosphere of the travel journey could reduce the pressure from the epic of society on individuals. For instance, when Ji-Won Park (Yeonman) traveled the China (the country of Chung) where society promoted public welfare, Yeonman was able to express himself freely which showed utilitarian over justice. Finally, the author talked about how a book of travels can be used for the case of literature therapy since "Yeulhailgi" was written by Yeonam while he was traveling. The author indicated that it might be useful for the patients to write own travel journey since the therapist could analyze the mind of patients by the epic of self. In addition, using a book of travels also can be valuable for the patients since the therapist could analyze the condition of patients as well as help patients see through themselves while reading a book of travels.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2008.10a
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• pp.37-62
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• 2008

Recent market environment shows a new relationship between customer and company. You can easily observe customers take initiatives to get involved in the marketing activities such as product development, pricing and distribution etc. Despite the fact there are a lot of marketing activities initiated by customers in the online travel market, customer participation has been given little attention in the academic literature. Our research is grounded in the well-known commitment-trust theory of relationship marketing, originally proposed by Morgan and Hunt(1994). According to the theory, trust is central to successful relationship marketing. This study explores the effect of trust on customer participation in the online travel market. Consequently, this study suggests some managerial implications for marketing strategies in response to customer initiative in the marketing activities on the online travel market.

• Korean Management Science Review
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• v.26 no.2
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• pp.1-18
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• 2009

Recent market environment shows a new relationship between customer and company. You can easily observe customers take initiatives to get involved in the marketing activities such as product development, pricing and distribution etc. Despite the fact there are a lot of marketing activities initiated by customers in the online travel market, customer participation has been given little attention in the academic literature. Our research is grounded in the well-known commitment-trust theory of relationship marketing, originally proposed by Morgan and Hunt(1994). According to the theory, trust is central to successful relationship marketing. This study explores the effect of trust on customer participation in the online travel market. Consequently, this study suggests some managerial implications for marketing strategies in response to customer initiative In the marketing activities on the online travel market.