• The Journal of Information Systems
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• v.26 no.3
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• pp.171-185
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• 2017

Purpose Recently, there has been an increase in attempts to analyze social phenomena, consumption trends, and consumption behavior through a vast amount of customer data such as web search traffic information and social buzz information in various fields such as flu prediction and real estate price prediction. Internet portal service providers such as google and naver are disclosing web search traffic information of online users as services such as google trends and naver trends. Academic and industry are paying attention to research on information search behavior and utilization of online users based on the web search traffic information. Although there are many studies predicting social phenomena, consumption trends, political polls, etc. based on web search traffic information, it is hard to find the research to explain and predict tourism demand and establish tourism policy using it. In this study, we try to use web search traffic information to explain the tourism demand for major cities in Gangwon-do, the representative tourist area in Korea, and to develop a nowcasting model for the demand. Design/methodology/approach In the first step, the literature review on travel demand and web search traffic was conducted in parallel in two directions. In the second stage, we conducted a qualitative research to confirm the information retrieval behavior of the traveler. In the next step, we extracted the representative tourist cities of Gangwon-do and confirmed which keywords were used for the search. In the fourth step, we collected tourist demand data to be used as a dependent variable and collected web search traffic information of each keyword to be used as an independent variable. In the fifth step, we set up a time series benchmark model, and added the web search traffic information to this model to confirm whether the prediction model improved. In the last stage, we analyze the prediction models that are finally selected as optimal and confirm whether the influence of the keywords on the prediction of travel demand. Findings This study has developed a tourism demand forecasting model of Gangwon-do, a representative tourist destination in Korea, by expanding and applying web search traffic information to tourism demand forecasting. We compared the existing time series model with the benchmarking model and confirmed the superiority of the proposed model. In addition, this study also confirms that web search traffic information has a positive correlation with travel demand and precedes it by one or two months, thereby asserting its suitability as a prediction model. Furthermore, by deriving search keywords that have a significant effect on tourism demand forecast for each city, representative characteristics of each region can be selected.

• Proceedings of the KOR-KST Conference
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• 2007.11a
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• pp.638-646
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• 2007

• Proceedings of the KSR Conference
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• 2003.10b
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• pp.35-39
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• 2003

Effort has been given to improve demand forecast methodology of rail system since it can have great impact on project evaluation of rail system investment. However most of demand forecast softwares developed in western countries where concerns have been provided mostly to private transport and they should be updated in order to reflect our country's situation accurately. Therefore, this paper aims, especially focusing on rail system, to do comparison analysis of oversea's passenger demand forecast softwares and provide some ideas to develop the updated demand forecast system which enables to reflect our country's situation accurately. Main conclusions are that we will need to have well described model for real situation. So we will have to study for these aspects for travel demand forecasting system and develop the package architecture.

• Proceedings of the Korean Society of Disaster Information Conference
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• 2023.11a
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• pp.259-260
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• 2023

The rapid urbanization and modernization observed in countries like Myanmar have led to significant concerns regarding traffic congestion, especially in urban areas. This study focuses on the analysis and revitalization of urban transport in selected areas of Myanmar. The core of urban transportation planning lies in travel forecasting, which employs models to predict future traffic patterns and guide decisions related to road capacity, transit services, and land use policies. Travel demand modeling involves a series of mathematical models that simulate traveler behavior and decision-making within a transportation system, including highways, transit options, and policies. The paper offers an overview of the traditional four-step transportation modeling system, utilizing a simplified transport network in the context of Mandalay City, Myanmar.

• Journal of Korean Society of Transportation
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• v.26 no.5
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• pp.163-174
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• 2008

The conventional four-step travel demand model is still widely used as the state-of-practice in most transportation planning agencies even though it does not provide reliable estimates of travel demand. In order to improve the accuracy of travel demand estimation, implementing an alternative approach would be critical as much as acquiring reliable socioeconomic and travel data. Recently, the role of travel demand model is diverse to satisfy the needs of microscopic analysis regarding various policies of travel demand management and traffic operations. In this context, the activity-based approach for travel demand estimation is introduced and a case study of developing a spatial-temporal activity presence-based approach that estimates travel demand through forecasting number of people present at certain place and time is accomplished. Results show that the spatial-temporal activity presence-based approach provides reliable estimates of both number of people present and trips actually people made. It is expected that the proposed approach will provide better estimates and be used in not only long-term transport plans but short-term transport impact studies with respect to various transport policies. Finally, in order to introduce the spatial-temporal activity presence-based approach, the data such as activity-based travel diary and land use based on geographic information system are essential.

• Journal of Korean Society of Transportation
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• v.36 no.2
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• pp.141-154
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• 2018

In order to meet the ever-increasing demand for international air travel, several plans are underway to open new airports and expand existing provincial airports. However, existing air demand forecasts have been based on the total air demand in Korea or the air demand among major cities. There is not much forecast of regional air demand considering local characteristics. In this study, the outbound air travel demand in the southeastern region of Korea was analyzed and the fixed-effects model using panel data was proposed as an optimal model that can reflect the inherent characteristics of metropolitan areas which are difficult to observe in reality. The results of model validation show that panel data analysis effectively addresses the spurious regression and unobserved heterogeneity that are difficult to handle in a model using only a few macroeconomic indicators with time series characteristics. Various statistical validation and conformance tests suggest that the fixed-effects model proposed in this study is superior to other econometric models in predicting demand for international demand in the southeastern region.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.31 no.5D
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• pp.671-677
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• 2011

A diversity of railway network function enhancement projects such as the double tracking, electrification, and direct operation have been actively executed to improve the railway service. When the new rapid transit is provided, how many people will use it instead of other transports? How will the railway choice behavior be changed? Accordingly, in this paper, the applicability of diverted travel demand forecast methods, by Revealed Preference(RP) and Stated Preference(SP) data was reviewed for Daegu metropolitan rail rapid transit service. As the result of combining RP and SP data, including the sequential and simultaneous approach, the total travel time and travel cost parameters are of the right sign and are highly significant. The simultaneous approach is more efficient in terms of the estimation of coefficients. In particular, methods to improve validity of the Mixed RP/SP models, when RP data is used proportionally, the diverted travel demand can be easily identified by railway fare and travel time service level. Therefore, it is considered that this will practically apply even in other regions as well as Daegu metropolitan railway.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.21 no.4
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• pp.77-89
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• 2013

The purpose of this study is to anticipate the air travel demands over the period of 164 months, from January 1997 to August 2010 using ARIMA-Intervention modeling on the selected sample data. The sample data is composed of the number of the passengers who in the domestic route for Jeju route. In the analysis work of this study, the past events which are assumed to have affected the demands for the air travel routes to Jeju in different periods were used as the intervention variables. The impacts of such variables were reflected in the presupposed demand. The intervention variables used in this study are, respectively, the World Cup event in 2002 (from May to June), 2003 SARS outbreak (from April to May), Tsunami in January 2005, and the influenza outbreak from October to December 2009. The result of the above mentioned analysis revealed that the negative intervention events, like a global outbreak of an epidemic did have negative impact on the air travel demands in a risk aversion by the users of the aviation services. However, in case of the negative intervention events in limited area, where there are possible substituting destinations for the tourists, the impact was positive in terms of the air travel demands for substituting destinations due to the rational expectation of the users as they searched for other options. Also in this study, it was discovered that there is not a binding correlation between a nation wide mega-event, such as the World Cup games in 2002, and the increased air travel demands over a short-term period.

• Proceedings of the KSR Conference
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• 2010.06a
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• pp.2166-2178
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• 2010

The Korea Transportation Database (KTDB) is used to obtain data on the origin and destination (OD) of inter-city travel, which are currently used in railroad planning when estimating traffic demand. The KTDB employs the trip assignment method, whereby the total traffic volume researched for inter-city travel in Korea is divided into road, rail and air traffic, etc. However, as regards rail travel, the railroad stations are not identical to the existing zones or the connector has not been established because there are several stations in one zone as such, certain problems with the applicable methods have been identified. Therefore, estimates of the volume of railroad traffic using the KTDB display low reliability compared to other modes of transportation. In this study, these problems are reviewed and analyzed, and use of the aggregate model method to estimate the direct demand for rail travel is proposed in order to improve the reliability of estimation. In addition, a method of minimizing error in traffic demand estimation for the railroad field is proposed via an analysis of the relationship between the aggregate model and various social-economic indicators including population, distances, numbers of industrial employees, numbers of automobiles, and the extension of roads between cities.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.14 no.4
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• pp.62-72
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• 2015

Nowadays the issue of aging society has received considerable critical attention, especially in transportation planning and demand forecasting. This study identified the factors related to travel time budget for elderly by purpose using seemingly unrelated regression model (SUR model). The SUR model is suitable when error terms of each equation are assumed to be correlated across the equations in terms of travel time budget which is constant in 2 hours per day commonly. The results showed that elderly's travel time budget was affected by individual, household, urban facility and transportation service. The leisure travel comprised a large proportion of total travel time and had a positive relationship with elderly, sports, religious facilities. Moreover, the elderly who had low income or unemployed person had low frequency of social activity such as leisure, shopping and business. This study can provide a comprehensive implications of forecasting the future travel demand and analyzing the travel behavior.