• Journal of Korean Society of Transportation
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• v.11 no.2
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• pp.5-26
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• 1993

In order to analyze travel mode choice behavior, behavioral models including logit model, based on revealed preference theory, have been using easily measurable variables such as individual socioeconomic characteristics and physical attributes of travel modes. But some recent attitudinal models of travel choice behavior have implied that the negligence of individual psychological variables and individual choice constraints in travel mode choice might preclude better prediction of individual travel mode choice behavior. In this context, this study was attempted to reconstruct an attitudinal model(AM), especially focused on the decision rules in travel mode choice decision making process, consistent with the conceptual framework relating individual attitude and choice constraints to choice behavior. And to evaluate the strengths of the AM to other comparative models(logit, linear-additive, conjunctive, lexicographic model) in predicting travel mode choice bebavior, an empirical study of the mode choice in work-trip to CBD in Seoul was performed. According to the results the percent of correct prediction(PCP) derived from the AM was higher than those derived from comparative models by at least 7 to 20% in predicting travel mode choice. But each model produced a different prediction accuracy depending on market segmentation by travel modal users, individual socioeconomic characteristics, transportation system characteristics, and satisfaction levels. The finding that different groups divided by a certain criterion employ different decision rules supports the necessity of developing a choice model such as the AM combining compensatory and noncompensatory decision rules, and suggests that a proposed transportation system management plan or policy may have different effects on each group.

• The Journal of Industrial Distribution & Business
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• v.11 no.1
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• pp.29-38
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• 2020

Purpose: Understanding which product types of overseas travel (free independent travel vs. package travel) consumers will choose is one of the key issues of marketing and consumer behavior in travel agency management. Prior studies on overseas travel type preferences mainly focused on comparing regional differences (e.g., Asian vs. Westerner, or Korean vs. Australian, or Korean vs. Japanese, or American, French, Italian vs. Japanese) influencing the choice of overseas travel type. Another researchers focused on comparing cultural differences (e.g., individualism vs. collectivism, or individualistic culture vs. collectivistic culture), subcultural difference (e.g., acculturation; Koreans living in Republic of Korea vs. Koreans living in Australia), travel lifestyle, and socio-demographics (e.g., age, gender, income level, education level, marital status, occupation etc.). However, there are few studies that identify individual psychological differences (i.e., individual psychological differences within the same culture) influencing the choice of overseas travel type. Self-construal is a psychological factors that greatly influences choice behavior. The purpose of this study was to examine the role of self-construal as an antecedent variable influencing choice of overseas travel product type. Research design, data and methodology: To achieve the purpose of this study, the questionnaire survey method was used. Self-construal items composed of independent self-construal items and interdependent self-construal items. Product types of overseas travel were free independent travel (FIT) type versus package travel type. In this study, the correlation coefficient between independent self-construal and interdependent self-construal was nonsignificant. It meant that the relationship between independent self-construal and interdependent self-construal was orthogonal. Therefore it was analyzed that independent self-construal and interdependent self-construal separately. Reliability analysis, factor analysis, and logistic regression analysis (controlling gender and age) was used as the data analysis method. Results: According to the results of this study, the stronger independent self-construal, the more preference for the free independent travel type rather than package travel, and the stronger interdependent self-construal, the more preference for the package travel type rather than free independent travel. Conclusions: Self-construal is an antecedent variable influencing the choice of travel type. Travel agencies must consider the consumer's self-construal (independent self-construal vs. interdependent self-construal) before planning and designing overseas travel products.

• Journal of Korean Society of Transportation
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• v.7 no.1
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• pp.35-42
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• 1989

The multinomial logit model has been applied for various choice problems. Among others, the joint destination mode choice, the mode choice and the route choice are the three major modeling topics for korean transportation planners. This paper examines with real world data (the Olympic road and its competing two major arterials) the usefulness of a Logit route choice model. Quites surpisingly, it is found that the multinomial route choice behavioral model calibrated for this study based on (0,1) individula data base can not provide a good estimate for O-D trips less than 6㎞. 400data points and 3case studies might not be sufficient for a sound conclusion. It is, however, believed from a series of similar studies conducted by the authors that the route choice behavior is more sensitive (more demand elastic with respect to travel time changes) than the mode choice and the shorter trip, the more sensitive. The travel time parameters for destination choice models are usually smalle than the travel time parameters for mode choice models and these parameters (for mode choice models) turn our smaller than the travel time parameters for route choice models from this study. Table 2 in this paper shows parameter changes for three different markets and Table 3 shows the modeling errors when the estimated individual probabilities are aggregated into a route level.

• Journal of Korean Society of Transportation
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• v.15 no.4
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• pp.35-51
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• 1997

The main objective of this research is to develop urban workers' daily travel pattern choice model. For this research, a hovel pattern choice model was empirically estimated by using a survey data collected from Kyongsan and Yeungchun City. For this research, a nested logit model structure was employed. For the model specification, it is hypothesized that urban workers' daily travel pattern choice behavior is represented by two stages of choices with single-destination or multi destination travel pattern choice as the higher stage, and the number of tours as the lower stage. The urban workers' daily travel pattern choice model developed in this research yields intuitively reasonable results. From the empirical results, it is found to be sensible to represent urban workers' daily travel patterns as the nested logit model structure Hypothesized in this research. furthermore, future directions of model development are suggested.

• Health Policy and Management
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• v.8 no.1
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• pp.183-202
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• 1998

This study is to investigate patient's choice of health care and the demand for Korean traditional medicine care in rural areas in 1995. It tried to evaluate the effect of out-of-pocket expenditure, travel time, and waiting time on improving care-seeking and substituting clinical medicine for pharmacy care and Korean traditional medicine care in rural areas. The statistical model of this study is conditional logit to estimate effects of choice-specific and individual-specific characteristics on the choice of type of services. This study used, as explanatory variables, average out-of-pocket payment, travel time, and waiting time of services required to use the services. The model was empirically tested using data from 1995 Korean National Health Survery. The results showed that rural Koreans responded to out-of pocket payment and travel time. Increases of out-of-pocket payment and travel time decreased the probability to choose care in rural Korea. Rural Koreans were more likely to seek care than others with low out-of-pocket payment and travel time. The probability of choosing Korean traditional medicine were higher among the members of the households with higher education level and older persons, while they were lower in the households with large family than others compared with the probabilities of choosing public health facilities. The result of this study implies that policy on use of health care in rural Korea can be focused in managing travel time and out-of-pocket payment.

• Proceedings of the KSR Conference
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• 1998.05a
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• pp.203-210
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• 1998

Rail transport has grown over the Past decades, and rail networks have highly concentrated in urban area, and it is possible for rail passengers to choose a route anions a number of alternative routes. Analysis of factors influencing the choice of route, are required to estimate the rail travel demand of each route. In this paper, we describes route choice model for the transit assignment and characteristics of the route choice(i.e., by relative travel time and fares), and attempts to estimate travel demand of new rail transit based on the slated preference(SP) survey data of Nanko Porttown, which is located in Osaka, Japan.

• Journal of Korean Society of Transportation
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• v.13 no.4
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• pp.5-29
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• 1995

Advanced Traveler Inoformation Systems*ATIS) , as a subsystem of ITS influence the travel choices of dreivers by providing them with historical, real-time and predictive information to supprot travel decisions and consequently improves the speed and quality of travel. For thesuccessul accomplishment of ATIS, the time-dependent variations of traffic in a road network and travel times of vehicles during their journey must be predicted . The purpose of this study is to evaluate the past developments in the dynamic route choice models and to apply the instantaneous dynamic user optimal route choice model. recently formulated with flow propagation constraints by Ran, Boyce and LeBlanc, to the real transportation network of Seocho-Ku in Seoul. As input data for this application, the time-dependent travel rates are estimated and the link travel time function is derived. The modelis validated from three view points : the efficiency of model itself the ability to predict traffic volume and travel time on links, and the optimal traffic control.

• Knowledge Management Research
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• v.10 no.3
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• pp.99-113
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• 2009

The goal of this article is to ascertain the factors that govern consumers' choosing to outbound travel product. The authors assess the consumers' travel product choosing processes with information search(internal knowledge, external information knowledge). alternative evaluation(perceived image, emotional experience, price acceptability, appeal, trust), and alternative choice(purchasing intention). Using data on Thailand travel product, the authors find considerable results and conclude by discussing prescriptive recommendations for the travel industry.

• Journal of Korean Society of Transportation
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• v.25 no.5
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• pp.209-231
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• 2007

This paper suggested an approach to characterize travel choice behaviors using the implicit price instead of the indirect utility. The choice criterion to compare the implicit prices of available trip options was developed from the utility maximization problem of a trip maker which is supposed to choose the best option from the available ones differentiated by only by the quantitative attributes such as travel cost and time but also by qualitative attributes such as comfort and safety. The utility maximization problem is constructed under household production theory, and is incorporated with a special kind of joint homogeneous production functions. The implicit price of a certain trip option is the sum of the monetary price and the multiple of travel time and the value-of-travel-time, and the value-of-travel-time refers to the portion of wage, which can be assignable to the trip-making activity. This choice criterion is statistically identifiable, and behaviorally plausible. Moreover, this criterion has the expression simpler than the indirect utility, and therefore could be an effective target of the statistical estimation for travel choice behaviors.

• Journal of Korean Society of Transportation
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• v.7 no.2
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• pp.45-52
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• 1989

The network equilibrium theory is to estimate the travel choices on a transportation network when the resulting travel times and costs are one basis for the choices. Increasing use of this principle on travel assignment problem lead to develop the combined choice models including not only travel options such as mode and route, but location options like trip distribution problems. This paper, first, reviews earlier developments of variable demand network equilibrium models, combined modeles of trip distribution and assignment, and entropy constrained combined models. Then various model structures of combining travel choice models based on network equilibrium theory and entropy constraints are discussed.