• The Journal of Asian Finance, Economics and Business
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• v.6 no.4
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• pp.147-158
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• 2019

The purpose of this study is to identify differences based on demographic characteristics and travel-related characteristics: first, whether travelers used a domestic travel agency and second whether travelers purchased a full-package travel program. A sample selection probit model was used to provide simultaneous evaluation of the different characteristics of outbound travelers. The present study investigates how tourists make decisions based on two travel-pattern choices. It then goes on to explore the characteristics of outbound travelers from South Korea. The data is drawn from a nationwide survey in South Korea, and a total of 859 surveys were used for analysis. Due to the interdependent nature of the choices, a sample selection probit model was used to estimate outbound tourists' use of domestic travel agency and purchase of full travel package. Significant determinants of domestic travel agency use are identified as age, gender, marital status, party size, children, length of travel, and travel distance, while those of full travel package purchase are age, marital status, and travel purpose. Estimated results provide manifestations of differing travel needs of outbound travelers. the results of this study demonstrate differences between travel-agency users and full-package travel-program consumers and provide determinants that affect the purchase of full-package travel.

• Journal of Distribution Science
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• v.21 no.1
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• pp.107-117
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• 2023

Purpose: This study attempted to confirm the mediating effect of brand experience and to travel brand community satisfaction in the relationship between the characteristics of brand community contents and travel product purchase intention. This study also investigated the moderating role of consumer characteristics. Research design, data and methodology: Based on a total of 381 bytes of data, hypothesis verification was conducted using Smart-PLS 3.2.8 statistical package programs. Results: First, the content community travel brand attributes, personal affordability and creativity are a lingering fragrances on the intended consumers ' shopping trip. Second, information provision, interaction, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through brand community satisfaction. Third, playfulness, vitality, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through double mediation of the experience and community satisfaction of brand. Conclusions: Tourism industry managers should be able to market content by forming their own brand community. It is necessary to create an environment in which tourism industry managers can use social media travel brand community content to give discounts to consumers, provide creative, playful and vivid travel information.

• Journal of Korean Society of Transportation
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• v.11 no.2
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• pp.5-26
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• 1993

In order to analyze travel mode choice behavior, behavioral models including logit model, based on revealed preference theory, have been using easily measurable variables such as individual socioeconomic characteristics and physical attributes of travel modes. But some recent attitudinal models of travel choice behavior have implied that the negligence of individual psychological variables and individual choice constraints in travel mode choice might preclude better prediction of individual travel mode choice behavior. In this context, this study was attempted to reconstruct an attitudinal model(AM), especially focused on the decision rules in travel mode choice decision making process, consistent with the conceptual framework relating individual attitude and choice constraints to choice behavior. And to evaluate the strengths of the AM to other comparative models(logit, linear-additive, conjunctive, lexicographic model) in predicting travel mode choice bebavior, an empirical study of the mode choice in work-trip to CBD in Seoul was performed. According to the results the percent of correct prediction(PCP) derived from the AM was higher than those derived from comparative models by at least 7 to 20% in predicting travel mode choice. But each model produced a different prediction accuracy depending on market segmentation by travel modal users, individual socioeconomic characteristics, transportation system characteristics, and satisfaction levels. The finding that different groups divided by a certain criterion employ different decision rules supports the necessity of developing a choice model such as the AM combining compensatory and noncompensatory decision rules, and suggests that a proposed transportation system management plan or policy may have different effects on each group.

• Journal of the Economic Geographical Society of Korea
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• v.14 no.4
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• pp.540-552
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• 2011

Freight travel pattern has been less studied comparing with the field of passenger travel. Nonetheless, the importance of the freight travel has been increasing in urban travel sector, and the research needs on the freight travel demand hence is increasing. The current paper aims to identify, by tons of freight trucks and cargos, the characteristics of mean travel pattern, efficiency or performance, and the characteristics of freight trip chain regarding destination location, destination type and freight type. The study analyzed the nation-wide data of freight travel behavior survey. This study intended to set the starting framework of decision-making principle in freight travel, which has already been popular in passenger travel study. Findings suggest that those characteristics are clearly distinguished among trucks and cargos of different sizes of tons. The results are expected to provide important insight to the development of relevant transportation policy measures.

• Journal of Advanced Navigation Technology
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• v.15 no.5
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• pp.913-924
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• 2011

This study purpose to find out how the relationship characteristics between travel agencies and airlines affect the conflict. As a result of analysis, competition, specialty, uncertainty of environment, frequency of contact and cooperation from the airline's answers have an effect on conflict while variability of environment, similarity, frequency of contact and specialty from the travel agency's answers are affected. In terms of relationship characteristics and conflict between airlines and travel agencies, competition, similarity, frequency of contact and difference of perception and communication difficulty are affected. The relationship characteristics from the result of this study makes a contribution in reducing conflict and improving positive relationship between airlines and travel agencies.

• Journal of the Korean association of regional geographers
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• v.12 no.2
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• pp.265-280
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• 2006

This study identifies the impact of cultural characteristics on both the behavior of Korean and Japanese tourists, and the corporate strategies of travel agents. The investigation examines travel types(individual or group packaged tour), the travel process, structural change within the travel industry and the behavior of foreign direct investment on tourism-related sectors. The distinctive characteristics of Australia-bound tourism from Japan and Korea were: the high proportion of group packaged tours; strong ethnic linkage in travel activities; the restructuring of travel industry focused on the emergence of large wholesalers; the establishment of overseas branch agents; and the foreign direct investment in resort and hotel properties. The distinctive character of Korean and Japanese travel in Australia was strongly influenced by the collective social group behavior and the strong cultural barriers, notably language and food, of the two countries.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.8 no.5
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• pp.1-11
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• 2009

TCS Data imply characteristics of traffic conditions. However, there are outliers in TCS data, which can not represent the travel time of the pertinent section, if these outliers are not eliminated, travel time may be distorted owing to these outliers. Various travel time can be distributed under the same section and time because the variation of the travel time is increase as the section distance is increase, which make difficult to calculate the representative of travel time. Accordingly, it is important to grasp travel time characteristics in order to compute the representative of travel time using TCS Data. In this study, after analyzing the variation ratio of the travel time according to the link distance and the level of congestion, the outlier elimination model and the smoothing model for TCS data were proposed. The results show that the proposed model can be utilized for estimating a reliable travel time for a long-distance path in which there are a variation of travel times from the same departure time, the intervals are large and the change in the representative travel time is irregular for a short period.

• Journal of Advanced Navigation Technology
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• v.16 no.1
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• pp.131-144
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• 2012

The purpose of this study was not only to understand what relations the airlines and the travel agencies, who have developed mutually cooperative relation, forge as a supplier and receiver in light of distribution channel but also to identify how they effect conflict and partnership performance, by which it leads to find how two organizations, i.e., the airlines and the travel agencies should be able to develop a business partner relation to grow together. The findings from the actual analysis were as follows. Firstly, the distribution relation characteristics between the airlines and the travel agencies had a significant effect on conflict. Secondly, the conflict between the airlines and the travel agencies had a significant effect on partnership performance. Thirdly, the distribution relation characteristics between the airlines and the travel agencies had a significant effect on partnership performance both the airlines and the travel agencies.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.433-442
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• 2013

Families form the consumer base of travel market and the family travel patterns are highly dependent on family characteristics. It is therefore crucial to gain a better understanding of the impact of family characteristics on family travel participation. But tourist research has rarely taken notice of family travel participation in Korea. Taking an empirical perspective, this paper examines family tourism participation by Korean household demographics characteristics and derive implications to improve the domestic tourism using 2011 Korea National Tourism Survey data. As the results of analysis, there are significant difference in the total number of family travel days and expenditure by the size of the municipality where the household is located. And there are significant difference in the number of family travels, the total number of family travel days and expenditure by family income and the overall number of family members.

• Journal of Information Technology Applications and Management
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• v.24 no.4
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• pp.215-227
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• 2017

The development of information technology are leading to the rapid evolution of SNS (Social Networking Services) in various directions and industries. Initially, SNS have been used as the form of networking between user's groups. Currently SNS has been developed towards multiple purposes and platforms such as the promotion and the advertising of a company. There are many SNSs including QQ, Weibo, and Wechat and so on in China. However, the use of companies in terms of advertising and information sharing with the customers do not meet the trend in China. Especially, there were little researches for Chinese travel agencies how to utilize SNS for attracting new customers and making them contribute to the firm's performance. In this study, we try to investigate the impact of the firm's characteristics and the usage of SNS on the performance of Chinese travel agencies. Based on Top 100 China travel agencies in 2009, we analyzed the relationships between firm's characteristics and the usage of SNS, and firm's performances in 2013. We expect that our study can contribute to the increasing academic and practical needs on the empirical evidence of the impacts of the SNS utilizations on the firm's performance.