• Title/Summary/Keyword: tourist behavior

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The Effects of Tourism Storytelling using Local Cultural Assets on Behavior Intention: focusing on Namwon (지역문화자산을 활용한 관광스토리텔링이 행동의도에 미치는 영향: 남원을 중심으로)

  • Park, Ju-Yeon;Kwon, Hyeg-In
    • The Journal of the Korea Contents Association
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    • v.21 no.8
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    • pp.89-107
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    • 2021
  • This study began with the problem of establishing the identity of the region through tourism storytelling and the need for economic and cultural recovery. Thus, we analyze the attributes of tourist-aware tourism storytelling, authenticity through experience in tourist attractions, and structural and causal relationships between behaviors. Studies have shown that the attributes of tourism storytelling's sensibility, educationality, ease of understanding, interest and theme have a significant impact on tourists' authenticity experiences. And it was confirmed that the authenticity experience of tourists has a positive impact on tourists' intentions of visiting and oral intentions. This study is of high academic significance in that it applied the attributes of storytelling, which had been studied in the existing linguistics and humanities, to Namwon, a representative cultural tourist destination in Korea. In addition, in order for Namwon to grow into a global cultural tourist destination, it is necessary to develop tourism storytelling using unique storytelling attributes and local resources, and furthermore, it is meaningful to suggest that various contents and services should be developed.

Features of the Architecture of Tourism and Tourist Complexes

  • Нnat, Galyna;Ivanochko, Ulyana;Solovii, Liubov;Petrenko, Yurii;Borutska, Yuliia
    • International Journal of Computer Science & Network Security
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    • v.22 no.9
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    • pp.117-122
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    • 2022
  • One of the promising sectors of the economy today is tourism in all forms and types. The multiplier effect of tourism is huge: the income received from one tourist exceeds the amount of money spent by him at the location on the purchase of services and goods in the range from 1.5 to 4 times. Countries known as world centers of tourism have made it a state policy, taking on the functions of forecasting, coordinating and controlling. The architectural monuments of the city historical structure are a pretty resource for tourism. Cultural tourism as a type of sociocultural human activity is one of the popular and mass types of tourism. The number of people wishing to get acquainted with historical and cultural sights is growing every year. In the cultural aspect, tourism has an impact on the spiritual and material spheres of human life, his way of life, value system, social behavior.Thus, the main task of the study is to analyze the features of the architecture of tourism and tourist complexes. As a result of the study, current trends and prerequisites for the architecture of tourism and tourist complexes were investigated.

Effects of Tourism Storytelling on Satisfaction and Behavioral Intention of Chinese Tourists in Jeju (관광스토리텔링이 제주 방문 중국관광객의 관광만족도와 행동의도에 미치는 영향)

  • Lin, Hua;Kim, Han Il
    • Journal of Korea Multimedia Society
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    • v.18 no.9
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    • pp.1140-1147
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    • 2015
  • The purpose of this research is to analyze the factor of tourism storytelling through literature review, to figure out the relations of tourism storytelling-tourism satisfaction and tourism satisfaction -behavior intention. The total number of the questionnaire copies handed out was 440, and the 384 copies of them (the 184copies from Chinese tourists, and 200copies from Korean tourists) were used for the analysis. The results were as follows. First, it was found that the factor of tourism storytelling has influence on tourism satisfaction. Second, it was also found that the tourism satisfaction has influence on behavioral intention as well. And based on the above results, the research has figured out what factors of tourism storytelling mostly affect tourism satisfaction. By comparing Chinese and Korean tourist, and ultimately, suggested the best way to utilize this storytelling idea in a tourist area.

The Development of Travel Demand Nowcasting Model Based on Travelers' Attention: Focusing on Web Search Traffic Information (여행자 관심 기반 스마트 여행 수요 예측 모형 개발: 웹검색 트래픽 정보를 중심으로)

  • Park, Do-Hyung
    • The Journal of Information Systems
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    • v.26 no.3
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    • pp.171-185
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    • 2017
  • Purpose Recently, there has been an increase in attempts to analyze social phenomena, consumption trends, and consumption behavior through a vast amount of customer data such as web search traffic information and social buzz information in various fields such as flu prediction and real estate price prediction. Internet portal service providers such as google and naver are disclosing web search traffic information of online users as services such as google trends and naver trends. Academic and industry are paying attention to research on information search behavior and utilization of online users based on the web search traffic information. Although there are many studies predicting social phenomena, consumption trends, political polls, etc. based on web search traffic information, it is hard to find the research to explain and predict tourism demand and establish tourism policy using it. In this study, we try to use web search traffic information to explain the tourism demand for major cities in Gangwon-do, the representative tourist area in Korea, and to develop a nowcasting model for the demand. Design/methodology/approach In the first step, the literature review on travel demand and web search traffic was conducted in parallel in two directions. In the second stage, we conducted a qualitative research to confirm the information retrieval behavior of the traveler. In the next step, we extracted the representative tourist cities of Gangwon-do and confirmed which keywords were used for the search. In the fourth step, we collected tourist demand data to be used as a dependent variable and collected web search traffic information of each keyword to be used as an independent variable. In the fifth step, we set up a time series benchmark model, and added the web search traffic information to this model to confirm whether the prediction model improved. In the last stage, we analyze the prediction models that are finally selected as optimal and confirm whether the influence of the keywords on the prediction of travel demand. Findings This study has developed a tourism demand forecasting model of Gangwon-do, a representative tourist destination in Korea, by expanding and applying web search traffic information to tourism demand forecasting. We compared the existing time series model with the benchmarking model and confirmed the superiority of the proposed model. In addition, this study also confirms that web search traffic information has a positive correlation with travel demand and precedes it by one or two months, thereby asserting its suitability as a prediction model. Furthermore, by deriving search keywords that have a significant effect on tourism demand forecast for each city, representative characteristics of each region can be selected.

A study on tourist satisfaction of the Daegu City Tour using a structural equation model (구조방정식모형을 이용한 대구시티투어 관광객의 만족도 연구)

  • Song, Mi-Jung;Lee, Ji-Yeon
    • Journal of the Korean Data and Information Science Society
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    • v.22 no.6
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    • pp.1075-1087
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    • 2011
  • We analyze the tourist satisfaction of the Daegu City Tour which plays a big role in the local tourism boosting through '2011 Visit Daegu Year'. To analyze a causal relation among factors, we proposed a structural equation model consisting of four latent variables of the tour: motivation, expectation, satisfaction, and future behaviors. Using data from the actual tourists of the Daegu City Tour, we found out that tourists' motivation before the tour does not affect tourists' satisfaction after the tour. However those who have higher motivation have positive future behavior and those who have the higher expectation are more satisfied with the tour. Meanwhile, the expectation before the tour does not lead the future behavior but the satisfaction after the tour influences the positive future behavior.

The Effect of Tourist Shopping Value on Product Types and Satisfaction - The Moderating Role of Escaping-Seeking Motivation - (관광쇼핑가치가 쇼핑제품 유형 및 만족도에 미치는 영향 - 탈출-추구동기의 조절효과를 중심으로 -)

  • Hur, Hee Jin;Suh, Young-Gu
    • Fashion & Textile Research Journal
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    • v.22 no.6
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    • pp.752-761
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    • 2020
  • This study analyzes the type of preferred shopping items based on tourism shopping value pursued by tourists through shopping at travel destinations as well as verifies their impact on satisfaction. A survey on 310 adult men and women aged 20 to 69 collected data samples representing tourism shoppers in Korea. Based on the collected data, a factor analysis and a structural model equation analysis were performed using SPSS 25.0 and AMOS. Tourism shopping value was divided into functional value, emotional value, exploratory value, and shared value. In addition, shopping items were categorized as physical materials and experience materials to identify the difference in preferred item types according to the value that tourists perceive. It also confirmed the adjustment effect of tourism motivation that affects tourism shopping behavior. According to the analysis results, the more tourists perceive functional and emotional values when shopping, the more physical material they prefer, and the more they perceive exploratory values, the higher the preference for experience goods. However, the shared value affected both physical materials and experience materials. Based on escape-seeking motivation, the adjustment effect of tourism motivation (a major variable to understand the behavior of tourists) on tourism shopping behavior was confirmed. Based on the academic and practical implications of this study, we hope to broaden our understanding of tourism shopping and revitalize research on tourism shopping.

A Study of Food Behavior of Tourist in the Goseong Dinosaur Festival (고성 공룡축제에 참가한 관광객의 식행동에 관한 연구)

  • Kim, Seok-Young;Shin, Ye-Sung;Min, Sun-Ok
    • Journal of the Korean Society of Food Culture
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    • v.21 no.6
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    • pp.589-595
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    • 2006
  • The purpose of this study was to analyze food behavior of tourists to develop consumer-oriented local cuisines for the Goseong dinosaur festival. A random sample of 518 tourists took part in one-on-one interviews which were conducted between May 7 and May 28, 2006. The highest percentage of people were in the 30-39 age group, and the over 60 years were the second highest. The participants resided mainly in urban areas of Gyeongnam province and other large Korean cities. Most of the tourists had breakfast at home before leaving for the festival, 27.8% skipped breakfast or bought and ate various food s as a breakfast on the way to the main venue. The proportion of the tourists who wanted to eat lunch at outlets in the main venue was 39.8%, while 34.6% of the tourists brought their lunch boxes. Only 14.5% had a desire to eat lunch at restaurants in Goseong. 33.8% of the tourists were willing to pay 5,000-6,000 Won per capita for the lunch, 15.6% wanted to pay 7,000-10,000 Won per capita. Noodles and Gimbab were chosen as favorite dishes for lunch by 15.4% of tourist while Bibimbab was selected by 12.0%. Various aspects of food behavior were different between the two predominant age groups. For example, the prices and the kinds of meals they wanted, and the places they preferred to eat meals. Therefore, it is suggested that more than 2 kinds of local cuisines have to be developed for the predominant age groups. The price of the local cuisine for the 30s age group should not exceed 5,000-6,000Won, whereas less than 10,000Won is an appropriate price for the over 60s. Menus for children also need to be developed, along with breakfast menus specifically for the 30s age group.

Comparing Korean Cosmetics Purchase Behavior of Japanese and Chinese Tourists (일본과 중국 관광객의 한국 화장품 구매행동 비교)

  • Kim, Chan-Ju;Yu, Hae-Kyung;Kim, Hee-Ra
    • Journal of the Korean Society of Costume
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    • v.62 no.6
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    • pp.127-138
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    • 2012
  • The number of Japanese and Chinese tourists visiting Korea has been increasing rapidly and cosmetics is one of the most popular shopping items for tourists. The purpose of this study was to examine factors affecting the cosmetic purchase of Japanese and Chinese female tourists in Korea and compare their purchase behaviors. Questionnaires were collected from December 12, 2010 to February 15, 2011 from the tourists visiting Myeongdong and duty free shops in Seoul. 126 responses from Japanese and 163 from Chinese tourists were used in the final analysis. There were significant differences in many aspects between the two groups. Chinese tourists were satisfied with Korean cosmetics more and found them to be more favorable, and were more active in information searches than Japanese tourists except in a few aspects. Hallyu (Korean wave) had a powerful influence on Korean cosmetics purchase behavior for both Japanese and Chinese tourists, but its effect was stronger among Chinese tourists.

Smart Tourism: A Study of Mobile Application Use by Tourists Visiting South Korea

  • Brennan, Bradley S.;Koo, Chulmo;Bae, Kyung Mi
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.8 no.10
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    • pp.1-9
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    • 2018
  • The purpose of this exploratory study is to identify the mobile phone applications (apps) used by foreign tourists visiting South Korea through a pilot study using focus groups and individual interviews. Concentrating on tourist mobile app use in a smart tourism environment and categorized through a taxonomy of mobile applications lays the framework and determines the factors boosting tourism smartphone app trends by foreign tourists visiting South Korea. Researchers collected data through ethnographic methods and analyzed it through qualitative research to uncover major themes within the smart tourism app use phenomenon. The researchers coded, counted, analyzed, and then divided the findings gleaned from a pilot study and interviews into a taxonomy of seven logical smartphone app categories. The labeling and coding of all the data accounting for similarities and differences can be recognized and are logically discussed in the implications of the apps used by tourists to assist tourist destinations. More specifically these findings will assist smart tourism destinations by better understanding foreign tourist smartphone app use behavior. Tourists visiting South Korea interviewed in this study exhibited significant mastery of Internet of Things (IoT) technologies, craved free WiFi access, and utilized smartphone apps for all facets of their travel. Findings show major concentrations of app use in bookings of accommodations, tourist attractions, online shopping, navigation, wayfinding, augmented reality, information searching, language translation, gaming, and online dating while traveling in South Korea.

A Pilot Study on the Tourism Behavior of Family Groups with Children at the Asan Hot Springs (유아·아동 동반 가족의 아산온천지구 관광형태에 관한 예비 연구)

  • Jong-Min Woo
    • Journal of The Korean Society of Integrative Medicine
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    • v.12 no.3
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    • pp.61-70
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    • 2024
  • Purpose: The Asan Hot Springs are adjacent to the Seoul Metropolitan area and have excellent traffic access. However, a steady decline in tourist numbers followed the decline in the urban population. This study aims to provide participants with a hot springs visit as part of their independent tourism experience and then analyze their feedback to obtain meaningful suggestions to enhance local tourism. Methods: We recruited 12 families interested in taking a two-day, one-night tour, including a visit to the Asan Hot Springs. Participating families were grouped into two cohorts (Type C and Type A) depending on whether they included children aged one to ten. Each family answered a survey regarding their overall satisfaction with the Asan Hot Springs and provided targeted feedback regarding hot spring resorts, accommodations, restaurants, adjacent tourist spots, and tourism costs. Results: Most of the families that participated in the study were residents of Seoul, Incheon, or Kyunggi (74.47%); the majority were two-generation families (75%) with children (75%). The Type C group enjoyed the campsite (55.56%) accommodations at the Asan Hot Springs more than their Type A counterparts. Families visited an average of 3.6 places during their stay, and 61.11% of participating families visited entertainment and tourist attractions, including the Type C visit to the thermal bath. Compared with Type A, Type C families spent more on tourism and were more satisfied with the entertainment and tourist attractions experience. Overall, all study participants were satisfied with the thermal sources. Conclusion: Our results indicate that families with children have a higher added value than visitor groups consisting only of adults. Considering the significant impact on the local economy, the Asan Hot Springs and associated tourist attractions and services should be developed with these visitors in mind.