• 제목/요약/키워드: tourism website

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Trade Scale, Property Types, and Location Environment of Vacation Houses: Examples from Central Japan

  • Shin, Byung-Chuel;Park, Gu-Won
    • 한국환경과학회지
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    • 제25권12호
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    • pp.1701-1715
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    • 2016
  • This study is a basic investigation of the contents and services relevant to the domestic vacation house business. In which, the trade scale, types of housing, and environmental conditions of various property locations were analyzed. The characteristics of properties listed on the Japanese website that conducts the greatest volume of vacation house trade in Japan were examined, and the following results were obtained: Villa areas, villas, and resort condos (resort mansions) are the three basic types of properties handled in the vacation house trade. In this market, sales per unit in villa areas and per spaces in resort condos accounted for the highest volume of trade, followed by that of villas (individual houses). In terms of land area, floor area, and sales price per house type, the relatively cheaper small and medium-sized vacation houses are more frequently traded, than expensive large-scale villas. In particular, small multi-family type villas (such as in resort condos) are the most popular. Land and floor area, and sales prices all show considerable variation depending on the type of property considered. Therefore, a business initiative to provide a more detailed classification of properties is required. In terms of the environment of vacation properties, most are located on coasts, plateaus, or inland mountains, and are generally within three-hours' traveling distance of large cities.

The Influence of Online-Store Cue on Consumers Perceived Quality and Online Purchase Intention

  • Liu, Fei;Sun, Yang;Na, Seung-Hwa
    • 유통과학연구
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    • 제11권4호
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    • pp.13-21
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    • 2013
  • Purpose - The purpose of this research is to find out the relationship between cue utilization and perceived website quality and purchase intention for an online store. To achieve this, we suggest a conceptual model that examines the relationship among product introductions, online communications, online reviews, perceived quality, and online purchase intention. Research design, data, and methodology - This research utilizes SPSS 19.0 and AMOS17.0 to analyze the data. We used factor analysis to shape the structure of the original data and saved the information with multiple dimensions. We then deployed the AMOS software to analyze the model. We performed both factor analysis and structural equation analysis. Results - The findings of this study show that graphic and word descriptions, online chatting, and online reviews have a positive influence on perceived quality. Furthermore, perceived quality has a positive influence on purchase intention. Conclusions - First, detailed product information should be added to influence quality perception. Second, consumers expect a certain level of service while shopping. Simultaneously, online products reviews from consumers deserve attention as they can impact consumer purchase intention.

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Research on Satisfaction Evaluation Based on Tourist Big Data

  • Guo, Hanwen;Liu, Ziyang;Jiao, Zeyu
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제16권1호
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    • pp.231-244
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    • 2022
  • With the improvement of people's living standards and the development of tourism, tourists have greater freedom in choosing destinations. Therefore, as an indicator of satisfaction with scenic spots, tourist comments are becoming increasingly prominent. This paper aims to compare and analyze the landscape image of the Five Great Mountains in China and provide specific strategies for its development. The online reviews of tourists on the Online Travel Agency (OTA) website about the Five Great Mountains from 2015 to 2018 are collected as research samples. The text analysis method and R language are used to analyze the content of the tourist reviews, while the high-frequency words in the word cloud are used for visual display. In addition, the entropy weight method is used to determine the index weight and tourist satisfaction is evaluated to understand the weaknesses of those scenic spots. The results of the study show that firstly, the tourist satisfaction with the Five Great Mountains is basically consistent with its popularity. Secondly, through weight analysis, tourists pay special attention to the landscape features and environmental health of the scenic area, so that relevant departments should focus on building the landscape characteristics and improving the environmental health of the scenic area. At the same time, the accommodation and service management of the scenic spot cannot be ignored. Finally, according to the analysis results, suggestions are made on how to improve the tourist satisfaction with the Five Great Mountains.

Factors Affecting Online Hotel Selection Behavior of Domestic Tourists: An Empirical Study from Vietnam

  • LE, Ngan Ngoc Kim;BUI, Bao Trong Tien
    • The Journal of Asian Finance, Economics and Business
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    • 제9권5호
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    • pp.187-199
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    • 2022
  • The purpose of this study was to offer a new conceptual framework based on a combination of the TPB model, the TAM model, and two additional constructs consisting of eWOM and pricing value called the E-P-TAM-TPB model, and to assess the model's implications on hotel selection behavior. This study empirically examines the E-P-TAM-TPB model to evaluate and validate domestic tourists' online hotel booking intentions by using the partial least squares structural equation modeling (PLS-SEM) approach. The data was collected from 355 domestic tourists who booked the room via the hotel website. The major findings of this study indicated that the E-P-TAM-TPB model has a positive significant influence on online hotel selection behavior. The results revealed that all proposed hypotheses were declared supported. Future studies should build on the framework by incorporating potential moderators to better understand how different groups of customers behave online in different segments of the hospitality industry. Managers must not only develop an easy booking process but also provide price value information to attract or impress clients. Tourists can compare room rates with other hotel websites and OTAs.

커뮤니티 사이트 특성과 navigation pattern 연관성의 세분시장별 이질성분석 - 믹스처모델의 구조방정식 적용을 중심으로 - (Exploring Navigation Pattern and Site Evaluation Variation in a Community Website by Mixture Model at Segment Level)

  • 김소영;곽영식;남용식
    • 마케팅과학연구
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    • 제13권
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    • pp.209-229
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    • 2004
  • 기존의 인터넷소비자의 방문행동에 관한 연구들이 대부분 전체시장 수준에서 이루어졌고, 시장세분화를 하더라도 사전적 시장세분화로서 연구자의 주관이 반영되는 경우가 많다는 문제점이 있었다. 본 연구에서는 세분시장 수준에서의 인터넷소비자 방문행동 연구가 필요하다는 점과 함께 연구자의 임의성율 배제한 사후적 시장세분화의 필요성을 제기하고 이를 믹스처모델로 실증적으로 분석하였다. 또한 기존 연구가 웹사이트 평가요인과 방문행동 간의 단편적인 인과관계를 파악한 것과는 달리, 웹 사이트 방문행동에 영향을 미치는 요인들 간의 간접효과에 따른 통합적인 인과관계를 파악하였다. 연구에서는 실제 커뮤니티 사이트를 방문한 1,765명 의 웹상의 움직임과 설문조사를 통해 세분시장별로 이질적인 navigation pattern 과 원인변수와의 관계가 존재함을 입증하였다. 마케터는 이런 세분시장멸 이질적 관계를 이용하여 eCRM을 실행함에 있어 navigation pattern의 이질성에 영향을 미치는 변수를 세분시장별로 조절함으로써 기업이 원하는 방향으로 고객의 웹사이트 방문행위를 유도할 수 있는 기회를 얻게 되었다.

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Digital Barrier-Free and Psychosocial Support for Students with Disabilities in Distance Learning Environments

  • Kravchenko, Oksana;Koliada, Natalia;Berezivska, Larysa;Dikhtyarenko, Svitlana;Baida, Svitlana;Danylevych, Larysa
    • International Journal of Computer Science & Network Security
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    • 제22권8호
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    • pp.15-24
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    • 2022
  • The article clarifies the conditions for information, digital and educational accessibility for higher education seekers with disabilities in terms of distance learning caused by quarantine restrictions. It is established that such conditions are regulated by international and Ukrainian legal documents (The Standard Rules on the Equalization of Opportunities for Persons with Disabilities, Convention on the Rights of Persons with Disabilities, Sustainable Development Goals, Law of Ukraine "On Education", Law of Ukraine "On Higher Education", Strategy for the Development of Higher Education in Ukraine 2021-2031, Development Strategy areas of innovation for the period up to 2030, Development strategy of the sphere of innovation activity for the period up to 2030). As a part of information barrierlessness, Higher Education Institutions (HEI) should provide access to information in various formats and using technologies, in particular Braille script, large-type printing, audio description (audio descriptive commenting), sign language interpretation, subtitling, a format suitable for reading by screen access programs, formats of simple speech, easy-to-read formats, means of alternative communication. The experience of Pavlo Tychyna Uman State Pedagogical University is described. In particular, special attention is paid to the study of sign language: in view of this, the initiative group implemented the project "Learning to hear and overcome social isolation together" with the financial support of the British Council in Ukraine. Within the framework of digital accessibility, the official website of the Faculty of Social and Psychological Education has been adapted for the visually impaired in accordance with WCAG 2.0 World Standards. In 2021, Pavlo Tychyna Uman State Pedagogical University implemented the project "Cultural, Recreational and Tourist Cherkasy Region: Inclusive Social 3D Map" funded by the Ukrainian Cultural Foundation; a site with available content for online travel in the region to provide barrier-free access to the historical and cultural heritage of Cherkasy region was created. Educational accessibility is achieved by increasing the number of people with special educational needs, receiving education in inclusive groups; activities of the Center for Social and Educational Integration and Inclusive Rehabilitation Social Tourism "Bez barieriv" ("Without barriers"); implementation of a research topic for financing the Ministry of Education and Science of Ukraine: "Social and psychological rehabilitation of children and youth with special educational needs by means of inclusive tourism"; implementation of the project "Social inclusion of distance educational process"; development of information campaigns to popularize the ideas of accessibility, the need for its implementation, ongoing training programs and competitions, etc.

일본 UR도시기구의 안심주공간사업자참여제도를 통한 지역복지거점시설 정비사례 연구 (A Case Study on the Local-based Welfare Facilities of Urban Renaissance Agency in Japan by Business Entry System for Stable Living)

  • 유순선
    • 한국주거학회논문집
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    • 제24권5호
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    • pp.9-16
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    • 2013
  • The purpose of this study is to analyze local-based social welfare facilities to respond to secular change of the UR rental housing estates in Japan. The selected case studies for the analysis are Hibarigaoka, Hamakousien, Turumai UR rental housing estates constructed around 1960's. The analysis was done through UR website, MLIT (Ministry of Land, Infrastructure, Transport and Tourism) and MHLW (Ministry of Health, Labour and Welfare) policy report, and related literature. These case studies are connected with housing policy as well as welfare policy and performed to Stable Living Creation Project by Business Entry System for Stable Living. The types of local-based social welfare facilities are classified by welfare corporation and medical corporation. The results are as follows: 1) The implementation of cooperative and participative system not only the private sector (welfare and medical Corporation, etc.) but also the public (MLIT, MHLW, UR Renaissance Agency, Local government, etc.). 2) Repurposed of land through rent and transfer of land for local-based social welfare facilities in the process of housing stock renewal utilization. 3) The pursue of regional revitalization through attached to multi-generation facility or local community space for elderly in local-based social welfare facilities.

웹 기반 가격할인 수준과 희소성이 영향을 주는 지각된 제품 가치와 태도 변화 (Perceived Product Value and Attitude Change Affecting Web-based Price Discount Level and Scarcity)

  • 장옥도;임현아;최재원
    • 한국정보시스템학회지:정보시스템연구
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    • 제27권2호
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    • pp.157-173
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    • 2018
  • Purpose Product characteristics and price value in website have strongly effects on customer satisfaction. Especially, in the online shopping site, the scarcity limits the customer's opportunity to purchase the product. Thus scarcity has been proposed as a important factor that makes the customer highly aware of the merchantability of the product. The scarcity in the web store is used as an important variable to make purchasing decisions of users easier by psychological pressure. In the case of scarce products with price discounts in online commerce, advertising formats that highlight scarcity value in the web commerce market are very effective in enhancing purchase intentions of consumers. Unlike offline stores, the importance of scarcity becomes more important when reflecting the characteristics of online commerce. Therefore, this study intends to confirm the influence of the degree of price discounts and scarcity information presented by Web sites on consumer purchase behavior in Web purchase behavior. Design/methodology/approach This study conducted a web-based experimental study on price sensitivity and price discount. Therefore, we created experimental web-sites that offer two stimuli according to the discount rate. The 200 respondents were randomly assigned. The stimuli were fictitious based on tourism products. The first stimulus presented the price discount(15% discount) with basic explanation about the package of the tourist package. The stimuli assigned to the second group were used for groups with high price discount intensity(65% discount). In this way, the two stimuli clearly distinguished the level of price discount intensity. This paper conducted t-test analysis and structural equation to analyze the experiemental results after confirming the reliability and validity. Findings The results of this study are as follows. The difference in price discount intensity (15% vs 65%) with scarcity showed the mean difference among all the variables. Therefore, this study concluded that there is a significant difference between the price discount of 15% and 65% for the acquisition value and transaction value of users. In particular, consumers' purchase intention is greater and product recommendation intensity is stronger when the price discount is 65%. As a result, the high degree of the price discount intensity with scarcity exerts a greater influence on consumers' purchase intentions. Product scarcity also have a significant impact on perceived value of users. Therefore, purchase intention of customers increases when perceived value increases their profit and pleasure feeling.