• Title/Summary/Keyword: tourism website

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Strategic Framework for Website Evaluation based on a Review of Tourism and Hospitality Literature from 2010-2023

  • Xiaonan Li;Dave C. F. Chan;Rob Law
    • Journal of Smart Tourism
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    • v.3 no.3
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    • pp.17-27
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    • 2023
  • This study examines the scientific publications on website evaluation in hospitality and tourism from 2010 to 2023 through a systematic review and discusses implications for future research. The reviewed literature from publication years, journals, research methods, website-related stakeholders, context, various forms of Internet presence (Internet forms), and theories are analyzed to create a comprehensive website evaluation dimension. Furthermore, a conceptual framework is developed to show the relationship between the website characteristics, stakeholders-channels interaction, and stakeholders' reactions. The proposed website evaluation framework in hospitality and tourism synthesizes the existing knowledge, identifies gaps, and further advances our understanding of this research area.

Customer Satisfaction and Loyalty to Tourism Websites (웹사이트에서의 고객만족과 충성도)

  • Gwon, Yeong-Guk;Park, Hyeon-Ji;Lee, Seon-Ro
    • Proceedings of the Korea Association of Information Systems Conference
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    • 2005.05a
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    • pp.1-18
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    • 2005
  • The main purpose of this paper is to investigate the relationship between website environmental characteristics (website characteristics, user characteristics, and external environments), satisfaction, trust and loyalty in tourism e-business. The following results were determined by verifying five hypotheses using LISREL. Website environments partially support perceived satisfaction and also perceived trust. Satisfaction has a strong effect upon perceived trust while satisfaction doesn't effect perceived loyalty. Trust significantly impacts perceived loyalを in tourism e-business.

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Study and Evaluation of Tourism Websites based on User Perspective

  • Shrestha, Deepanjal;Wenan, Tan;Rajkarnikar, Neesha;Shrestha, Deepmala;Jeong, Seung Ryul
    • Journal of Internet Computing and Services
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    • v.22 no.4
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    • pp.65-82
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    • 2021
  • A well-designed website is mandatory for good marketing and proper tourism business. This research considers Nepal as a domain of study and specifically explores welcomenepal.com, the official tourism portal as a reference for the study. The work is based on the study of the existing literature, user-survey, and technical testing of the website using open-source testing tools to identify user perspective, design issues, website architecture and design quality of the tourism website. A population size of 400 respondents, which consist of both domestic and international tourist, are considered for the survey. Data is received from 360 respondents, which is analyzed using statistical tests like Cronbach's alpha, Pearson's correlation, cross-tabulations, bars charts and graphs to draw inferences and consclusion. The software-based test results serve as another important parameter for the evaluation of the current official website. This study brings out core needs of the tourist in terms of expectations from a tourism website and access technical quality of the current portal to provide necessary feedback and suggestions. The government officials, business houses, and web designers can utilize this work as a knowledge base to build tourism websites, which are user-centric. Further, the work is specifically important for Nepal government and tourism officials to identify shortcomings in their current website and make improvements for better design and user adaptability in future.

Empirical Evaluation of Indian Tourism Websites

  • Kaur, Anupriya
    • International Journal of Computer Science & Network Security
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    • v.22 no.9
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    • pp.63-68
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    • 2022
  • Given the competition between different tourist destinations to attract domestic and international tourists it is absolutely vital to examine their website efficacy on specific attributes. This study employs one of the recently developed multi-criteria decision-making method the Best-Worst Method to assess the state government official tourism website across four Indian states known for their tourism potential- Himachal Pradesh, Uttrakhand, Uttar Pradesh and Rajasthan on specific attributes provided by the widely acknowledged WebQual instrument. Information Fit-to-Task and Trust emerged as the most important criterion. Relative advantage and Innovation the least important. The results of the study are easily interpretable and visual. They offer both an individual and comparative analysis of the perceived website efficacy on specific attributes to facilitate tourism stakeholders and website administrators to strategize and make their digital presence effective and competitive.

Customer Satisfaction, Trust and Loyalty in EC

  • Kwon Young-Guk;Park Hyun-Jee;Lee Sun-Ro
    • The Journal of Information Systems
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    • v.14 no.3
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    • pp.71-81
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    • 2005
  • The main purpose of this paper is to investigate the relationship between website environmental characteristics (website characteristics, user characteristics, and external environments), satisfaction, trust and loyalty in tourism e-business (EC). The following results were determined by verifying five hypotheses using LlSREL. Website environments partially support perceived satisfaction and also perceived trust. Satisfaction has a strong effect upon perceived trust while satisfaction doesn't affect perceived loyalty. Trust significantly impacts perceived loyalty in tourism e-business (EC).

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Can We Identify Trip Purpose from a Clickstream Data?

  • Choe, Yeongbae
    • Journal of Smart Tourism
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    • v.2 no.2
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    • pp.15-19
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    • 2022
  • Destination marketing organizations (DMOs) utilize the official website for marketing and promotional purposes, while tourists often navigate through the official website to gather necessary information for their upcoming trips. With the advancement of business analytics, DMOs may need to exploit the clickstream data generated through their official website to develop more suitable and persuasive strategic marketing and promotional activities. As such, the primary objective of the current study is to show whether clickstream data can successfully identify the trip purposes of a particular user. Using a latent class analysis and multinomial logistic regression, this study found the meaningful and statistically significant variations in webpage visits among different trip purpose groups (e.g., weekend getaways, day-trippers, and other purposes). The findings of this study would provide a foundation for more data-centric destination marketing and management practice.

A Study on the Status Quo and the Improvements of Blue Tourism Websites in the Context of Electronic Commerce (해양관광 사이트의 전자상거래 지원지능에 대한 실태 및 개선방안)

  • 김진백
    • The Journal of Fisheries Business Administration
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    • v.35 no.1
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    • pp.57-85
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    • 2004
  • To develop an blue tourism website(BTW) for electronic commerce(EC), information requirements of BTW are defined firstly. We defined information requirements of BTW from two aspects, i.e., front office and back office. Information requirements for front office were derived by consumer purchasing decision process. And information requirements for back office were derived by tourism value chain. Total 29 functions are identified as critical EC related functions of BTW. Among them, 25 functions were investigated into BTW. BTWs were searched by search engines - Yahoo and Empas - to Korean websites. There are 12 specialized BTWs, except one cyber museum website. For 12 websites, 25 functions were probed. By the results, in need recognition stage of blue tourism, only weather information was provided in most websites. In information search stage of blue tourism, package recommendation and various contents were provided in most websites. In consumption stage of blue tourism, traffic information were provided in most websites. And in after - sales service stage of blue tourism, bulletin board function was implemented in most websites. The rest of the functions were scarcely implemented. On the whole, it was concluded that most EC related functions of BTW in Korea were not implemented properly. To improve the status quo, it is expected in the dimension of individual website, that marketing planning, customized service, intelligent service, reinforcing purchasing assistance functions, customer relationship management, and escrow service etc. need to be implemented. And it is expected in the dimension of blue tourism industry, that standardizing product catalog, security assistance policy, information sharing by industrial database, finding referral model of BTW, elevating information mind, revising related laws etc. are needed.

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Strategies for the Building of the Culture and Tourism Website in Urban Tourism Information Service

  • Kim, Jae-Seok
    • International Journal of Contents
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    • v.4 no.1
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    • pp.7-11
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    • 2008
  • This research analyzes the need for technical elements based on related articles and empirical experience when culture tourism homepage is to be developed or renewed focused on the research of main elements in 6 web sites. Technological elements required for the development of culture tourism homepage are use, contents, structure, linkage, search, and appearance. Tourism information service provides many conveniences to tourists, and help to maximize profits and additional income for urban tourism.

A Study on Tourists Information and Language Transference (관광정보와 언어전환에 관한 연구)

  • Lee, Seung Jae
    • Journal of Digital Convergence
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    • v.12 no.5
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    • pp.451-458
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    • 2014
  • The purpose of this paper is to examine website information as well as promotional texts comparing source texts of Korean with translated versions of English, and drew characteristics of tourism texts from a discourse and communicative perspective. This study shows that the website or promotional texts is the first source of information in tourism, which is most referred to by the in-bound tourists, and the information given by the official homepage is most trustful content of Korean tourism. With comparison of source text of Korean with the translated English version, this paper shows that Korean source texts have a tendency to prefer the longer explication and more detailed information on the scenic spots and attractions than the English translations. When it is translated into English, the translated version does not follow the literal way of translation, and is segmented for reader's understanding and adapted following the target language's communicative conventions and the target culture. Consequently, this study supports the adaption in tourism promotional English translation, and ensures that the communicative constraints of tourism, that is, politeness and Grician maxims are preserved even in the written form of communication, translation.

A Study on Mediterranean Tourism Impact Analysis by Specific Events using Photo Sharing Website (특정 사건에 따른 지중해 관광 영향 분석에 관한 연구 - 사진 공유 웹사이트를 기반으로)

  • Lee, Dong-Yul;Kang, Ji-Hoon;Moon, Sang-Ho
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.5 no.5
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    • pp.167-176
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    • 2015
  • Due to the variety of tourist attractions, many people of the world are visiting annually in Mediterranean area. In this paper, we analyze Mediterranean tourism impact by specific events such as the Arab Spring. In details, we make several density maps based on the position and time information of the geo-tagged photos extracted from Panoramio which is a representative photo sharing website. These density maps should be used to analyze how can specific events affect on Mediterranean tourism. To do this, first, a spatial database is constructed using geo-tag and time information of photo data extracted from Panoramio. Using GIS tool, then, several density maps are produced after performing density process based on spatial databases. Based on these density maps, finally, we analyze visually on Mediterranean tourism impact according to before, progress, and after of the Arab Spring.