• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.14 no.3
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• pp.193-200
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• 2021

Recently, posts and opinions on tourist attractions are actively shared on social media. These social big data provide meaningful information to identify objective images of tourist destinations recognized by consumers. Therefore, an in-depth understanding of the tourist image is possible by analyzing these big data on tourism. The study is to analyze destination images in Gangwon-do using big data from social media. It is wanted to understand destination images in Gangwon-do using semantic network analysis and then provided suggestions on how to enhance image to secure differentiated competitiveness as a destination for tourists. According to the frequency analysis results, as tourism in Gangwon-do, Sokcho, Gangneung, and Yangyang were mentioned at a high level in that order, and the purpose of travel was restaurant tour, gourmet food, family trip, vacation, and experience. In particular, it was found that they preferred day trips, weekends, and experiences. Four suggestions were made based on the results. First, it is necessary to develop various types of hotels, accommodation facilities and experience-oriented tour packages. Second, it is necessary to develop a day-to-day travel package that utilizes proximity to the Seoul metropolitan area. Third, it is necessary to promote traditional restaurants and local food. Finally, it is necessary to develop tourist package suitable for healing and family travel. Through this research, the destination image of Gangwon-do was identified and a tourism marketing strategy was presented to improve competitiveness. It also provided a theoretical basis for the use of the big data of tourism consumers in the field of tourism business.

• Journal of Smart Tourism
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• v.1 no.3
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• pp.7-16
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• 2021

Promotional videos have been increasingly adopted in social media marketing. Given that video production incurs high costs, evaluating the effectiveness of promotional videos is necessary. This research examines the effect of promotional video on visit intention through affective and cognitive destination images, respectively. Furthermore, grounded in the theoretical reasoning of social ties and persuasive intent, the effects of promotional videos disseminated by different sources (i.e., unknown users, friends, and marketers) are compared. Two experimental studies were carried out with 200 participants in Study 1 and 243 participants in Study 2. Study 1 revealed that the presence of promotional video induces visit intention through affective and cognitive destination images. Study 2 found that promotional videos disseminated by friends (versus unknown users) are more effective to induce visit intention because of positive cognitive destination image, while the video effects are indifferent between marketers and users. Meaningful implications are provided for destination marketers.

• International Commerce and Information Review
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• v.9 no.2
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• pp.467-480
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• 2007

This research empirically examined changes in the images of Korea over three points in time among Japanese, Chinese, and U.S. visitors to South Korea. Between March 14 and May 31, 2005, about two to three months after the 2005 Seoul International Sports & Leisure Industry Show ended, 153 tourists from America, 129 from China, and 156 from the Japan completed the survey instrument. The results from a General Linear Model (GLM) with repeated measures showed that tourists from all three countries had more positive images after the Seoul International Sports & Leisure Industry Show than before it. It was concluded that the 2005 Seoul International Sports & Leisure Industry Show appeared to have a significant positive effect in enhancing the image of South Korea. The study suggests that an internationally significant trade Show can change the image of a tourism destination in a short time period.

• Journal of Korean Society of Rural Planning
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• v.10 no.3 s.24
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• pp.1-7
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• 2004

The need for recreation and green-tourism seems to be enhanced greatly according to increasing income and leisure. The rural area and village should be developed and improved with a new direction as basic areas for the green-tourism. This study developed a new methodology to be able to find suitable areas for recreation and green-tourism using GIS and RS. The eight criteria for suitability evaluation of recreation area extracted by GIS and RS techniques from computerized map layers and satellite images have their weighting values, which are quantified by AHP method. The new finding methodology was applied to a study area, the Ansung city in Kyunggi province. The results showed that the suitable area with high score for the recreation and green-tourism were analyzed spatially near by ancient culture and water resources. The new findings enable decision makers to analyze spatially the suitability area of the recreation area and village improvement for the green-tourism.

• The Journal of Economics, Marketing and Management
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• v.11 no.1
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• pp.45-52
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• 2023

Purpose: The purpose of this study is to investigate the relationship between service quality, destination image, and tourist satisfaction for foreign tourists visiting Korea, and in particular, to analyze the moderating effect of psychological power in the relationship. Research design, data, and methodology: A research model was derived through existing literature research and a survey was conducted on foreign tourists visiting Korea. Structural equation model of SPSS and AMOS24.0 were used for data analysis and hypothesis testing. Results: The tourism service quality affects the image of tourist attractions. Images of tourist attractions were found to affect tourism satisfaction. It was found that the lower the psychological power, the greater the effect on the relationship between service quality and image, and the relationship between image and satisfaction. Conclusions: This study demonstrated that service quality at travel destinations is a key factor in order to enhance the image and satisfaction of Korean tourist destinations for foreigners visiting Korea. On the other hand, since the image and satisfaction level of the tourism destination vary depending on personal factors such as psychological power, it suggests that travel industry workers or researchers should develop and operate services tailored to the individual characteristics of the tourists.

• Asia Marketing Journal
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• v.18 no.4
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• pp.99-124
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• 2017

Little research on sensory study has been conducted from a marketing perspective and most of sensory studies have been done from a science perspective. Thus, this study examined wine sensory perceptions in the consumers' minds, which is how wine consumers associate grape variety Shiraz/ Syrah by the three different region of origins with specific sensory images. Total 234 questionnaires were collected from online wine community members at restaurants in Korea. The main results show that the most two shared sensory images of Shiraz/ Syrah were 'Dry' and 'Fruity' across the three region of origins. For Barossa Shiraz, the unique images were mainly found in Aroma image category such as 'Chocolate', 'Prune', whereas for Rhone Syrah, the unique images were mainly revealed in Overall image category e.g. 'Deep', 'Fascinating'. Additionally, this study confirmed that Maipo Valley is not recognizable region of origin of Shiraz/ Syrah. This study employed a free choice, Pick Any and conducted correspondence analysis to find out the degree of associations of sensory images and each region of origin.

• Korea Science and Art Forum
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• v.22
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• pp.393-402
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• 2015

This study investigated Seoul's image as a tourism destination that Chinese tourists perceived, taking advantage of Chinese Social Media "Renren". The study used visual method (V-method) to collect images and analyzed them in terms of convergent disciplinary approach. It searched Chinese word, "首爾", in Renren social network. 526 Seoul's photos were collected from 129 users' mini-homepage. Destination planners and marketers should understand how the Chinese tourists perceive the Seoul's image and recognize the contribution factors to representations of the city. It is recommended that more cultural experience should be offered to Chinese tourists.

• The Journal of the Korea Contents Association
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• v.10 no.3
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• pp.413-422
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• 2010

With the beginning of foreign workers' immigration since 1990, Korea has faced multi-cultural society. At the same time, the number of female marriage immigrants have constantly increased. But the social services for immigrants are not yet prepared. According to the research on the actual condition of immigrants' culture enjoyment, which was done by Ministry of Culture, Sports and Tourism of Korea, the most preferable leisure activity of immigrants is 'sightseeing'. So this study focused on improvement of web contents of tourism information to satisfy the information needs of immigrants. Concretely, this study analysed the present condition of the existing tourism web contents, and analysed deeply the web site 'Tourism Busan' for special reference. Especially this study tried to analyse VOD images among web contents of 'Tourism Busan', and provided concrete improvement plan for that. And also this study processed interview with marriage immigrants to provide web site evaluation at the level of immigrants' eyes. As a result of evaluation, immigrants was the most dissatisfied with 'contents quality', and showed lower dissatisfaction at 'service quality', 'interface quality' factors.

• Journal of the Korean Institute of Landscape Architecture
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• v.44 no.3
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• pp.37-46
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• 2016

This study intends to analyze the characteristics of imageability elements of the tourism space using the spatial cognitive mapping method. For this purpose, this study selects Nami Island as a study site and collects spatial cognitive maps or sketches of the study area focused on tourists in their 20s and 30s after they visit the site. The results of frequency analysis on imageability elements of Nami Island show that paths, landmarks, and edges are more frequently cognized to tourists in their 20s and 30s than districts and nodes. This study determines a new imageability element of the tourism space, "moving objects," such as or bikes or animals. Tourism planners or landscape designers can consider these useful imageability elements as important planning factors in order to improve and clarify the images of tourism spaces.

• Korea Science and Art Forum
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• v.26
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• pp.339-351
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• 2016

This study analyzes convention tourism destination brand slogans focusing on the international convention cities. Data were collected from official tourism web sites of 190 cities which hosts more than ten international meetings in 2013. One hundred and six destination brand slogans were identified. Specifically, the researchers attempt to carry out content analysis of the linguistic and visual expressions of the slogans. Results indicated that in terms of linguistic expressions, most of slogans adopted word or phrase patterns pursuing brevity. In the brand slogan spectrum, nearly half of slogans are common type which didn't express destinations' specific attributes and benefits properly. And the most frequently used key words in the slogans are 'visit' and 'city'. While in terms of visual expressions, about 70% of slogans adopted typography for explicitness and 60% of them utilized human and natural resources as visual signs for building up unique images. Based on the results, implications for creating effective convention tourism destination brand slogans were also discussed.