• Journal of the Korea Safety Management & Science
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• v.19 no.2
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• pp.147-157
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• 2017

The tourism experience factor is an essential source of competitive advantage in the tourism industry and is an important factor for predicting future tourism behavior. Tourism experience elements can be composed of areas of education, entertainment, aesthetics and deviance (Pine and Gilmore, 1998). This study examines the effect of tourist experience factors on tourist loyalty and it is meaningful to see if the experiential economic theory of Pine and Gilmore (1999) is applicable. In order to achieve the purpose of this study, we conducted a questionnaire survey on tourists using experiential tourism factors. As a result, it was found that recreational experiential factors had a significant effect on memory. Memory has a significant effect on both visitor satisfaction and tourist loyalty. This study has academic significance because it focuses on the tourism experience factor which is the core of experiential economic theory. Practical significance is that a lot of experiential contents should be found in order to better match the tourist experience factor to the requirements of visitors to the tourist site. As a result, it is expected to generate revenue and improve its competitiveness.

• Korean Journal of Organic Agriculture
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• v.15 no.2
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• pp.171-183
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• 2007

Green tourism is a stay-flow activity between people in urban and rural area, using a natural view, tradition, and life in agricultural area. And green tourism provides rest, recreation, and new experience fur people living in urban area as well as opportunities to increase income for people in rural area. In recently, amenity is rapidly rising as a main factor fur a regional competitiveness. Boseong county shows a typical agriculture industrial structure with a weak independent base, but has a beautiful tea fields in full seasons. Boseong county is making an effort to activate the regional economy, but the result fall short of one's expectation. Several methods to activate the green tourism of Boseong county are as follows: i) introduction of specialized theme relating Boseong green tea; ii) provision of information regarding tourist resort and development of experience-program related to green tea business; iii) establishment of a sales network of products through accommodations in private houses; iv) establishment of networks among regions to achieve systematic sales of tourist experience, accommodations in private houses, and local speciality simultaneously.

• Journal of Korean Society for Quality Management
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• v.46 no.3
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• pp.607-624
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• 2018

Purpose: The purpose of this study is to present the success of cultural tourism service as visitor loyalty to service and to present the cultural attribute evaluation attribute (HISTOQUAL), experiential flow and tourism satisfaction as determinants effecting loyalty through literature review. Based on this, this study aims to suggest academic and practical implications for revitalizing cultural tourism services and enhancing competitiveness. Methods: This study collects data from visitors to cultural heritage tourist sites and analyzes them empirically. This study conducted a small preliminary sample survey to improve the reliability and validity of the measurement tool, and revised and supplemented the measurement tool on the basis of it. The data collected in this study were analyzed using SPSS 22.0 and the hypothesis was verified through the analysis. Results: The results of this study are as follows; First, the service quality of cultural heritage tourism has a positive effect on the experience flow. Second, the service quality of cultural heritage tourism partially effects tourism satisfaction. Third, it was shown that the experience flow of tourists have a positive effect on tourism satisfaction. Fourth, the experience flow of tourists and tourism satisfaction have a positive effect on loyalty to tourist destination. Conclusion: According to this study, it is the meaning of this study that the cultural tourism service is understood as a attractive factor and based on this, the strategic direction for the activation of cultural tourism service is suggested.

• International Journal of Computer Science & Network Security
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• v.21 no.12
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• pp.356-364
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• 2021

In the formation of a socially oriented economy in the context of European integration, the development of tourism is one of the priority areas that positively affects the socio-economic situation of the country as a whole and its regions in particular, stimulates important economic activities and strengthens Ukraine's positive image in Europe and the world. In view of this, in the framework of a thorough study of the tourism industry it is necessary to assess its potential. This study proposes an assessment of tourism potential in the regional context, which consists of consistent implementation of six steps, namely: first, the definition of research objects for which the tourism potential is determined; secondly, the formation of a set of basic features for assessing tourism potential of certain objects; thirdly, the collection of information on individual indicators, which are selected to assess the tourism potential of the objects; fourth, the calculation of parametric indices by comparing the indicators of each individual object of study (region) with the average values in the set of objects under study; fifth, the definition of a generalized index of tourism potential of the region; sixth, grouping regions by the values of the generalized index of tourism potential. Execution of the stated algorithm involves the use of various methods, in particular, statistical, graphical, parametric, the analysis of hierarchies, matrix and cartographic. Approbation of the proposed assessment of tourism potential at the regional level in Ukraine allowed to group regions according to the values of the generalized index of tourism potential, which can be used as a basis for developing measures to increase and enhance their tourism potential in Ukraine in terms of European integration.

• Korea Journal of Hospital Management
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• v.16 no.2
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• pp.78-97
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• 2011

The purpose of this study is to analyze activating factors of medical tourism at Busan, and then decide on priority on the factors. As research methods, this study deduced priority of specialists' opinions by AHP analysis technique through structuralized questionnaire on the medical tourism's factors having been suggested from existing prior studies. The analysis results were same as followings. First, as a result of analysis on the main criteria, relative levels of importance were appeared high such as 'competitiveness', 'policy assistances from the government', 'medical care's infrastructure', and 'connectedness with regions' in order. Second, as a result of integrated results analyzing detailed criteria on the main evaluation standards, relative levels of importance were appeared high such as 'medical quality', 'health-related institution's improvement', 'medical infrastructure', 'medical charge', 'tourism-related institution's improvement', 'convenience', 'medical cooperation possibilities', and 'local industry compliance' in order. In conclusion, it is judged that activation of medical tourism shall be propelled after considering relative levels of importance on many policies or activating factors same as suggested in this study.

• Korea Journal of Hospital Management
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• v.20 no.3
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• pp.64-73
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• 2015

Medical tourism in Korea has been rapidly grown for last couple of years, based on exclusive support from Korean government. About 60,000 foreign patients received medial services in 2009, an initial stage of entering medical tourism business, and the number of foreign patients received medical services in Korea hiked to more than 266 thousands in 2014, which is showing 34.7% of annual average increase between 2009 and 2014. Diversification of target markets and service areas contributed on this remarkable growth. This paper describes current status of medical tourism in Korea as well as various supports from government for the growth of medical tourism. In addition, the paper presents approaches for brand marketing, by utilizing 7Ps, the marketing mix (a.k.a. service mix), in order to increase awareness and competitiveness of medical services of Korea in global market.

• The Journal of the Korea Contents Association
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• v.10 no.12
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• pp.425-433
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• 2010

The area of tourism events is constantly growing. The competition in the tourism market is also getting so fierce that improving competitiveness through specialized brand personality is necessary to survive. So, this study derives the components of tourism events and clarifies their influences. The research shows that the brand personality of tourism events consists of three factors such as competence/sophistication, excitement and sincerity. As a result of the analysis, excitement and sincerity have impact on the event attitude while competence/sophistication and excitement on royalty.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.1107-1117
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• 2020

Tourism is considered one of the key economic sectors in Vietnam as it helps to promote the economic development, increase foreign exchange earnings, create jobs, and improve the living standards of local people. So, this study aims to identify factors affecting the competitiveness of Soc Trang ecotourism associated with Khmer culture based on a combination of qualitative and quantitative research methods. Qualitative research was conducted through focus group discussions with experts, and quantitative research was conducted through direct interviews with visitors at ecotourism sites in Soc Trang province. The study involves questionnaire surveys and multivariate data analysis methods (Cronbach's Alpha test, EFA, CFA, SEM). Research results from 350 respondents demonstrate that all factors have a positive impact on the competitiveness of ecotourism associated with Khmer culture in Soc Trang province. It shows that the competitiveness of ecotourism associated with Khmer culture is influenced by five factors, including: (1) religious ritual customs of the Khmer people; (2) ecotourism infrastructure; (3) traditional festival activities of Khmer people; (4) culinary culture of Khmer people; and (5) folk ritual customs of the Khmer people. From these findings, the study offers some managerial implications to improve the competitiveness of Soc Trang ecotourism associated with Khmer culture.

• Journal of Agricultural Extension & Community Development
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• v.18 no.4
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• pp.825-860
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• 2011

For the first time basic settlement area development plan was established in 2010, in order to promote cooperative coexisting development among regions, as time that regional competitiveness determines national competitiveness started. Basic settlement area development plan is composed of 7 sectors and 24 general subsidy projects. It was judged that experience and tourism business as the center is required to be analyzed, which may have effect on activation of farm village, fishing village and mountain village, and inflow of city people, in agriculture, forestry and fishery sector in order that added value of agriculture and fishery is increased, and tangible and intangible resources are applied, and pure agriculture, forestry and fishery is developed. And currently farm village, mountain village and fishing village of our country faces desperate crisis situation that they cannot help groping for substitutive to create new revenue model, and agriculture and fishery of primary industry has limit of increasing income of farmer and fisherman. Agriculture, forestry and fishery experience and tourism business was classified by types, and then standard of 12 categories and 48 sections was prepared, for searching method to supplement and develop it. Trend of experience and tourism business was understood, and problem was found, and then it may be used as indicator material to carry out creative and differentiated business plan establishment and business operation, and may be opportunity to reject overlapped business among regions, and to promote balanced regional development.

• Spatial Information Research
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• v.8 no.2
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• pp.191-201
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• 2000

Recently, tourism industry is on the trend of expanding its activity arena, boosted by revitalization of regional economy and reorganization of urban environment, undertaken for the purpose of place marketing. However, Korea has not been able to develop a variety of tourism itineraries that can attract the interest of tourists because most tourism resources are isolated with single function. This constraint has prevented tourism industry in Korea from attaining competitiveness. In attempting to overcome this constraint, this study seeks to develop tourism itineraries by constructing and utilizing database on historical and cultural tourism resources based on the case of Kangneung City. Through the construction of information system on historical and cultural resources and tourism support facilities, optimal tourism itineraries that take into account maintenance conditions, types, values, lodging availabilities and accessibility of tourism resource areas can be developed. Moreover, it is expected that this information system will have a high level of usage in the future, for it can provide a wide range of tourism services on the internet and education materials as well as facilitate resources management.