• Korean Business Review
• /
• v.8
• /
• pp.3-17
• /
• 1995

• Korean Business Review
• /
• v.10
• /
• pp.191-205
• /
• 1997

• The Journal of Fisheries Business Administration
• /
• v.37 no.3 s.72
• /
• pp.131-155
• /
• 2006

연안관광여행과 레크레이션은 일반적으로 스노클링, 다이빙, 레포츠피싱, 해변방문, 보우팅, 크루져 등의 연안근처에서 이루어지는 모든 레크레이션 활동을 포함한다. 2000년에 바다와 관련된 산업은 미국에 1,170억 달러를 기여했고, 200만개의 직업을 창출하였다. 그 중 직업의 75%와 경제적 가치의 50%는 해양관련 관광과 레크레이션에 의해 생산되었으므로 연안관광과 레크레이션은 미국경제에서 커다란 부분을 차지하고 중요하다고 할 수 있다. 본 연구는 미국에서 연안관광과 레크레이션이 가지는 중요성에 대하여 설명하고 이에 따른 연안관광여행에 대해 현재 사용 및 적용되고 있는 미국의 정책구조를 정리하고, 이와 관련된 기관들과 그 역할에 대하여 분석하였다. 또한 연안 레크리에이션 관리가 미국내의 연방, 주, 지역정부차원에서 어떠한 방식으로 이루어지는지에 대하여 분석하였다. 레크리에이션 자원 관리의 개념으로부터의 연방 및 주의 연안 프로그램의 문제점 및 상황과 관광 여행 개발을 위해 사유지 부분 접근문제해결에 대하여 연방 및 지방 정부의 대응방법을 분석함으로써 미래 연안관광자원의 이용을 위한 이론적 기본틀을 제시하고 있다.

• Korean Business Review
• /
• v.21 no.1
• /
• pp.73-90
• /
• 2008

Kangwondo has been focused on tourism resource cultivation using beautiful scenery, because it was difficult to develop large scaled industrial complex by reason of human geography. In addition, after the implementation of local autonomy system, Kangwondo has been promoting various programs for local development using tourism resource which is the more dominate than any other province. This study will present the right way of tourism craftwork development which represents the regional emotion and character as a part of tourism and local policy of Kangwondo. I have recognized the problems of the craftwork such as design, products and companies, and tried to find related agency, support policy and its promoting programs to solve them.

• The Journal of Asian Finance, Economics and Business
• /
• v.7 no.3
• /
• pp.177-190
• /
• 2020

This study aims to present explicit findings from an internal perspective, namely the interaction patterns of marketing communication between pentahelix elements and testing the expectations of tourists towards tourism activities through a simulation model between variables. This study is divided into two methods of analysis, namely qualitative explorative, where the study aims to invest in communication patterns and patterns of interaction between pentahelix stakeholders in Sitiwinangun Tourism Village, West Java, Indonesia with involve 17 informants who came from pentahelix elements (Government, academics, community, business and media). Second, quantitative method to measure the extent of effectiveness rather than collaboration activities and the role of marketing communication to tourist satisfaction is done by an analytical approach involving 30 tourists through customer satisfaction surveys. The results of this study illustrate that the involvement of each pentahelix element has not been maximized. The pattern of interaction and communication between elements also shows the gap between interests, expectations, and reality. This study provides a real picture that to realize a tourism program that is profitable, holistic, and sustainable requires collaboration that is wrapped with transparent and interactive communication patterns. The marketing communication concept approach combined with collaboration theory between stakeholders can be useful for sustainable tourism.

• The Journal of Fisheries Business Administration
• /
• v.40 no.3
• /
• pp.51-68
• /
• 2009

The purpose of this study is to investigate the effect of Brand Personality to Marine Tourism Destination Images and Intention to Recommend. For this purpose, factor analysis was applied to 42 of J.Aaker's Brand Personality Scale and 5 personality dimensions were extracted. This analysis was also applied for cognitive and affective images and two of cognitive images and three of affective images were extracted. Multiple regression was done to estimate the relative effects of Brand Personality to both cognitive and affective images and intention to recommend. The results indicated brand personality influenced on both cognitive and affective images and intention to recommend directly and also found affective images was influenced by cognitive images. The results also suggested useful insight for future study. The Brand Personality Scale which developed for the product by Aaker might not be suitable for measuring the marine tourism destination brand personality and necessary to develop the new scale suitable for marine tourism destination personality, and be needed to study together with other moderating variance such as satisfaction and congruency with image to verifying the exact effect between different variables.

• The Journal of Asian Finance, Economics and Business
• /
• v.7 no.5
• /
• pp.145-154
• /
• 2020

The purpose of this study is to analyze how the problems caused by overtourism affect the quality of life of Jeju residents and their perceptions of the overtourism phenomenon by exploring related factors for future policy implications. In the research model, each independent factor related to tourists affects the quality of life of residents, and the mediation variable (QoL) ultimately agrees with overtourism. This study uses Partial Least Squares-Structural Equation Modeling (PLS-SEM), which is less influenced by the sample size. The research is based on 360 questionnaires. The test results showed that cultural factors affected the QoL statistically at 1% significance level, and economic factors were significant at 5%. The quality of life variable affects the agreement of overtourism (p-value 1% significance level). An indirect effect analysis on whether each independent factor affects the overtourism factor through the parameter of the QoL of the residents showed that the cultural factor at 5% level statistically affected it, and economic factors were significant at 10%. In conclusion, we recommend implementing both economic and cultural factors to reduce the negative perception of overtourism for the policy planning. Further research in multiple aspects should be continued to overcome the vulnerability of the Island destination tourism.

• Proceedings of the Korea Contents Association Conference
• /
• 2008.05a
• /
• pp.61-65
• /
• 2008

In this paper, research into the model of u-Culture and Tourism contents business using RFID and technologies of wireline and wireless communication. It suggests u-Culture and Tourism system solution which is making an attempt at connecting technology and culture with meeting a cultural paradigm change in a variety of fields, as a digital life is spreading. Also, It confirmed the possibility as reproducing the contents of each scenario after composing the contents system of culture and tourism using RFID applied technology. And It suggests a business model in relation to new u-Culture and Tourism contents using RFID applied technology.

• The Journal of Economics, Marketing and Management
• /
• v.11 no.1
• /
• pp.45-52
• /
• 2023

Purpose: The purpose of this study is to investigate the relationship between service quality, destination image, and tourist satisfaction for foreign tourists visiting Korea, and in particular, to analyze the moderating effect of psychological power in the relationship. Research design, data, and methodology: A research model was derived through existing literature research and a survey was conducted on foreign tourists visiting Korea. Structural equation model of SPSS and AMOS24.0 were used for data analysis and hypothesis testing. Results: The tourism service quality affects the image of tourist attractions. Images of tourist attractions were found to affect tourism satisfaction. It was found that the lower the psychological power, the greater the effect on the relationship between service quality and image, and the relationship between image and satisfaction. Conclusions: This study demonstrated that service quality at travel destinations is a key factor in order to enhance the image and satisfaction of Korean tourist destinations for foreigners visiting Korea. On the other hand, since the image and satisfaction level of the tourism destination vary depending on personal factors such as psychological power, it suggests that travel industry workers or researchers should develop and operate services tailored to the individual characteristics of the tourists.

• Asia-Pacific Journal of Business
• /
• v.14 no.4
• /
• pp.357-370
• /
• 2023

Purpose - This study examined the influence relationships between the impacts of tourism development, local attachment, and resident involvement and local residents' support and pro-environmental behavior intentions in Jeju Island. Design/methodology/approach - A questionnaire was distributed to the Jeju Island residents and 373 samples were used for the analysis. Findings - The results showed that the perceived positive impact of tourism development has a positive effect on local residents' support, while the negative impact has a negative effect. Local attachment has no significant effect on local residents' support, while local involvement positively affects local residents' support. The positive impact of tourism development has a negative effect on pro-environmental behavior intention, while the perceived negative impact has a positive effect. Finally, when analyzing the relationship between local attachment, local involvement, and local support for eco-friendly behavior intention, it was found that they all have a positive effect. Research implications or Originality - Theoretical and managerial implications and suggestions for future research are discussed.