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Mobile phone as a fashion product: Comparing fashion behaviors in clothing and mobile phone (패션상품으로서의 모바일폰: 의상과 모바일폰에서의 패션행동 비교 연구)

  • Park, Kyungae
    • Korean Journal of Human Ecology
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    • v.22 no.2
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    • pp.329-342
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    • 2013
  • As mobile phone has acquired a status of a fashion item expressing one's character, it is necessary to understand the fashion needs for this new fashion product. The purpose of this study was to apply the fashion orientation construct developed in the clothing research field to mobile phone and explore its validity. The multi-dimensional construct of fashion orientation which most widely represented the fashion aspects was examined for the two product categories of clothing and mobile phone. Data were collected from an online questionnaire survey, and a total of 1,136 responses were analyzed. The construct structure of fashion orientation of mobile phone resulted in individuality, innovation, and fashion was different from that of clothing extracted to interest/importance, fashion/innovation, and individuality. Fashion sensitivity and an early adoption of a new product were two different dimensions in mobile phone while not separable in clothing. Despite a higher predictability of the fashion/innovation orientation of clothing on fashion orientation rather than on innovation orientation of mobile phone, innovation orientation was more important to purchase behaviors of mobile phone. The study still implies that it is valid to use clothing fashion innovative consumers for mobile phone marketing.

Moderating effects of leader-member exchange (LMX) on job burnout in dietitians and chefs of institutional foodservice

  • Lee, Kyung-Eun
    • Nutrition Research and Practice
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    • v.5 no.1
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    • pp.80-87
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    • 2011
  • The objectives of the study were to investigate job burnout and leader-member exchange (LMX) levels as well as to evaluate buffering effects of LMX on burnout among dietitians and chefs at institutional foodservices. Hypotheses were proposed based on the Job Demands-Resources model and LMX theory. The study population consisted of dietitians and chefs who were in charge of managing unit operations in a nationwide contract management company. Positive/negative affectivity, workload, job burnout, and LMX scales that bad been validated in previous research were adopted A total of 552 questionnaires were distributed and 154 responses were returned. Results indicated that respondents' burnout levels were moderate and emotional exhaustion was greater than cynicism. In terms of LMX, the surveyed dietitians and chefs showed higher respect toward their supervisors than loyalty. When positive affectivity and negative affectivity were controlled, workload influenced emotional exhaustion and professional efficacy significantly. With affectivity and workload controlled, however, LMX did not influence any dimensions of burnout. The moderating effect of LMX on the relationship between workload and cynicism was significant. That is, the effect of workload on cynicism was weak if the dietitians and chefs perceived the relationship with their supervisor positively. Based on the findings and literature reviewed, how to mitigate job burnout among foodservice managers is discussed.

An Empirical Analysis on the Success Factors of ASP Services (ASP 서비스 성공요인에 관한 실증적 분석)

  • Chung Young-Soo;Jung Chul-Ho
    • The Journal of Information Systems
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    • v.14 no.2
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    • pp.25-53
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    • 2005
  • To overcome rapidly changing business environment, companies are focusing on their core business areas. Outsourcing in general has become a standard to sustain competitive advantage. ASP(Application Service Provider) service, another form of IT outsourcing, is business model for providing a contractual service offering to deploy, host, manage and rent access to an application from a centrally managed facility. The main purpose of this study is to investigate on the factors contributing to the success of ASP services by conducting an empirical research to enterprises using ASP service. For this purpose, we developed a research model based on the literature reviews of ASP services, IT outsourcing, and relational exchange. A total of 106 usable survey responses has been used in the analysis. The unit of analysis was relationship and respondents were person in charge of ASP service of each corporation. The findings indicates that (1) service tangibles, customization, partnership, IS maturity and monitoring of the vendor had an positive influence upon non-economic benefits, (2) service tangibles, IS maturity and monitoring of the vendor had an positive influence upon economic benefits, and (3) service tangibles, reliability, partnership and monitoring of the vendor had positive influence upon satisfaction about outcomes of relationships.

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Evaluation of subjective satisfaction of dental implant patients

  • Kim, Young-Kyun;Kim, Hyun-Suk;Yi, Yang-Jin;Yun, Pil-Young
    • Journal of the Korean Association of Oral and Maxillofacial Surgeons
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    • v.40 no.3
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    • pp.130-134
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    • 2014
  • Objectives: The goal of this study was to estimate the overall satisfaction level of dental implant patients and further evaluate factors influencing satisfaction. Materials and Methods: Self-administered questionnaires were mailed to patients who received dental implant therapy at Seoul National University Bundang Hospital (Seongnam, Korea) from October 2003 to April 2005. The main portion of the questionnaire was shared to evaluate the level of satisfaction with implant therapy. The questionnaires contained evaluations of influencing factors, which were classified as pain-related, service-related, and complication-related. Results: The responses from 93 patients (41 males, 52 females) with a total of 325 implants were included in the analysis, and the mean score for overall satisfaction level with implant therapy was 8.26. Female patients showed higher visual analogue scale (VAS) scores for both pain during (P=0.000) and after implant surgery (P=0.016). Male patients showed more 'negative' values for the reasonability of treatment cost (P=0.008) and the adequacy of the treatment period (P=0.022). Conclusion: The subjective satisfaction of patients was influenced by various factors, especially complication-related factors.

Cross modal Transfer in Infancy : Transfer from Touch to Vision (유아의 감각양식간 전이 - 촉각에서 시각으로의 전이 -)

  • Hong, Hee Young
    • Korean Journal of Child Studies
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    • v.7 no.1
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    • pp.67-84
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    • 1986
  • The purpose of the present research was to investigate cross-modal transfer, especially tactual-to-visual transfer in infancy and to study the relation between failure of cross-modal transfer performance and length of familiarization period. The subjects of this study were 60 infants, 10 boys and 10 girls at each level: six, nine, and twelve months of age. All were normal, healthy, full-term babies. The mothers' educational achievement was controlled at more than 12 years of schooling. There were two separate experimental conditions, one 30-sec and one 60-sec familiarization period. Each experimental condition consisted of a tactual familiarization and a visual recognition memory test. Each child was presented with these 2 sets of cross-modal stimuli in one of the 2 experimental conditions. Infants' visual responses in the visual recognition memory test were videotaped for 20 seconds. Visual fixation time to novel and familiar stimuli was observed throughout the test. The data was analyzed with t-test, percentage of total fixation time to novel stimuli, and ANOVA. The results showed that: 1) Significant differences were found in the cross-modal transfer performance from touch to vision between the 3 age groups. This is, 6 and 9 month old infants didn't show cross-modal transfer in the 30-sec condition, but 12 month old infants did show cross-modal transfer in the 30-second. 2) In all 3 age groups, no significant differences were found in cross-modal transfer performance between the two conditions.

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Immune activation and radioprotection by Echinacea purpurea (American herb)

  • Mishima, Satoshi;Gu, Yeun-Hwa;Saito, Kiyoto;Yamashita, Takenori;Maruyama, Hiroe;Inoue, Makoto;Ahn, Kyoo-Seok
    • Advances in Traditional Medicine
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    • v.4 no.3
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    • pp.163-170
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    • 2004
  • The effect of immune activation by Echinacea purpurea was investigated by measuring total immunoglobulin (Ig) G, IgM. and the radioprotective effect of immune activation by Echinacea purpurea was investigated by measuring T lymphocyte subsets in the peripheral blood of mice following whole body irradiation. Echinacea purpurea activated macrophages to stimulate $IFN-{\gamma}$ production in association with the secondary activation of T lymphocytes, resulting in a decrease in IgG and IgM production. Cytokines released from macrophages in mouse peripheral blood after Echinacea purpurea administration activated helper T cells to proliferate. In addition, activated macrophages in association with the secondary T lymphocyte activation increased $IFN-{\gamma}$ production and stimulated proliferation of cytotoxic T cells and suppressor T cells, indicating the activation of cell-mediated immune responses.

Future Residents' Opinions about the Services and Programs in the University-Based Retirement Community - Focusing on the Opinion Differences Depending on Residents' Intention to Live in the UBRC - (대학 연계형 은퇴주거단지의 서비스 및 프로그램에 대한 잠재 수요자의 의견 분석 - 거주의사 유무에 따른 차이를 중심으로 -)

  • Kim, Mi-Hee;Kim, Suk-Kyung
    • Journal of the Korean housing association
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    • v.26 no.6
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    • pp.199-206
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    • 2015
  • The purpose of this study was to identify services and programs that will be needed for helping senior residents to be aging healthfully and comfortably in the university-based retirement community (UBRC). This study conducted a questionnaire survey targeting about 900 faculty and staff members in one of national universities. A total of 214 valid responses were analyzed for identifying necessary services and programs. The study also analyzed the differences in resident's opinions depending on their intention to live in the UBRC. Over 65% of the respondents were willing to live in the UBRC. The most desirable services were healthcare services including emergency care and nursing care and cleaning and laundry services. Regarding the educational and recreational programs, future residents chose physical exercises such as swimming and tennis and music activities such as playing instruments and singing as the most interesting programs they want to experience in UBRC. Most of the respondents were interested in mentoring college students or international students who come to the university for their degrees. The findings from the study should provide a guideline when offering services, programs, and activities in the future UBRC in Korea.

A Study on the Result and Response of the Volume Based Waste Charge System in Andong City (쓰레기수수료 종량제 시행의 성과와 반응에 관한 연구 (안동시의 시범실시 기간을 중심으로))

  • 김혜태
    • Journal of Environmental Health Sciences
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    • v.20 no.4
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    • pp.60-71
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    • 1994
  • The average volume of waste per a person in Korea is exceedingly higher than that of Europeans. But the social movement for the resources recycling and the environmental conservation makes the people play their part in several activities like the Separate Collection System. At the time of this agitation, Korean central government brought the Volume Based Waste Charge System into operation in some regions on a trial basis having full-scale operation nationwidely near at hand. Andong City which is one of points under trial operation had remarkble result during this term in resources recycling as well as wastes reducing. The wastes' diminution reached to 32.0 % and the resources recycling was increased by 13.7 times. The responses from the 701 housewives in Andong were also very stimulative. The neccesity of this system was judged conclusively by 91.6 % of total answerers. Also this system was considered as a successful one by 78.4 % popular support. But not little portion (53.8 %) of the answerers felt that the detail methods of this system were unconvenient. In order to take root this system in it's early stages, the Separate Collection should be carried out perfectly and systematically with top priority. And the next program should be the improvement of the detail methods in this system.

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Effects of Brand Image on Purchase Intention and Brand Loyalty: Focused on Mediating Role of the Brand Trust (HMR 브랜드 이미지가 구매의도 및 브랜드 충성도에 미치는 영향: 브랜드 신뢰의 매개역할을 중심으로)

  • Han, Ji-Soo
    • Culinary science and hospitality research
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    • v.23 no.2
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    • pp.135-145
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    • 2017
  • The purposes of this study were to verify the effects of HMR (Home Meal Replacement) brand image on purchase intention and brand loyalty. In addition, the mediating role of brand trust was also examined between purchase intention and brand loyalty. This survey was conducted with those who have bought HMR in Seoul and Kyonggi area, Korea, using a convenience sampling method. After a total of 300 responses were collected, 275 were used for the analyses. Both standard and hierarchical multiple regression analyses were conducted to test the hypotheses. The results are as follows. First, it was found that emotional image had an effect on purchase of HMR but that social image did not have an effect on purchase of HMR. Second, purchase intention of HMR significantly impacted brand loyalty. Third, brand trust of HMR was found to mediate the relationship between purchase intention and brand loyalty of HMR. These findings provide practical implication for researchers and marketer regarding relationship marketing strategy in the HMR context.

The Mediating Effect of Brand Trust on the Relationship between Brand Value and Brand Loyalty in the Dessert Cafes (디저트 카페의 브랜드 가치와 브랜드 충성도 관계에 브랜드 신뢰의 매개효과)

  • Kwon, Ki-Wan;Choi, Ik-Jun;Kim, Kyoung-Eun
    • Culinary science and hospitality research
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    • v.23 no.5
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    • pp.48-57
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    • 2017
  • This study aims to analyze the relationships among brand value, brand trust, and brand loyalty of dessert cafes and to verify the mediating effect of brand trust in the relationship between brand value and loyalty. This study targeted eight dessert cafes located in Seoul, and a survey with customers aged 20 or over was conducted over 11 days from April 10th to 21th, 2017. A total of 230 self-administered questionnaires were distributed, and 205 questionnaires (89.13%) were included for the data analysis after the exclusion of 25 incomplete and unreliable responses. Every data used for analysis went through frequency analysis, reliability test, exploratory factor analysis, simple regression analysis, multiple regression analysis, mediator effect analysis, and Sobel test using the SPSS 18.0 analysis program. The study results revealed that brand value had a significant positive relationship to brand trust, and brand trust had a significant positive relationship to brand loyalty. Also, brand value had a significant positive relationship to brand loyalty, and brand trust mediated the relationship between brand value and loyalty. Based on these findings, the discussion to enhance brand loyalty of dessert cafes were suggested.