• The Research Journal of the Costume Culture
• /
• v.24 no.3
• /
• pp.301-314
• /
• 2016

The purpose of this study was to determine the gender differences in the relationships between knowledge of, attachment with, and attitude toward a parent brand and perceived risk of, attitude toward, and purchase intension of an extended product in the case of brand extension. A total of 300 survey questionnaires were distributed to 150 male and 150 female college students, and 275 responses were used for the final analysis. The results showed that for male college students, knowledge of the parent brand had a positive relationship with brand attachment with the parent brand, which in turn had a positive relationship with brand attitude toward the parent brand. Knowledge of the parent brand had a negative relationship with perceived risk of the extended product, which again had a negative relationship with attitude toward the extended product. In addition, for male college students, knowledge of the parent brand had a positive relationship with attitude toward the extended product, which also had a positive relationship with purchase intension of the extended product. For female college students, brand attachment with the parent brand had a positive relationship with brand attitude toward the parent brand, which also had a positive relationship with attitude toward the extended product. Brand attachment with the parent brand showed a negative relationship with perceived risk of the extended product, which also had a negative relationship with attitude toward the extended product.

• Earthquakes and Structures
• /
• v.19 no.1
• /
• pp.1-16
• /
• 2020

This study presents an investigation of the dynamic interactions between a surface structure lying on two different soil deposits and a square-shaped buried structure embedded in the soil. To this end, a large number of numerical models are generated by using a well-known Finite Element Method software, i.e., OpenSEES. The interaction phenomenon is assumed to be affected by six different parameters. In the parametric study, these parameters are assumed to have various values in accordance with the engineering practices. A total of 1620 possible combinations of the parameter values are addressed in this study. 30 different numerical models are also generated as the 'free-field cases' to set a reference. The surface structure drift and acceleration amplifications are used as a measure to evaluate the dynamic interactions. The response (i.e., drifts and accelerations) amplifications are calculated as the ratio of the maximum surface structure response in any 'case' to the maximum surface structure response in corresponding free-field case. Variation of the response amplifications with any of the investigated parameters is addressed in this paper. The results obtained from the numerical analyses clearly reveal that the presence of a buried structure in the vicinity of a surface structure can cause both amplification and de-amplification of the surface structure responses, depending on the case parameters.

• Culinary science and hospitality research
• /
• v.23 no.6
• /
• pp.118-126
• /
• 2017

The purposes of this study were to estimate the relationship between Big 5 personality factors of prep-entrepreneur and entrepreneurial intention, and to identify the moderating effects of risk sensitivity on the relationship. There is a total of 181 questionnaire surveys distributed and 152 data were used for analysis with erasing incomplete responses. The data analysis was conducted to utilize frequency analysis and regression analysis with SPSS WIN 22.0. The results of this study demonstrated that there are only 2 factors, neuroticism and extraversion, significantly influence on entrepreneurial intention, while conscientiousness, agreeableness and openness to experience do not have significant impacts on entrepreneurial intention. Furthermore, risk sensitivity effects on the relationship between Big-5 personality factor and entrepreneurial intention. This study may contribute to help prep-entrepreneur by using baseline data. Prep- entrepreneur could know their personality factor and confirm their consideration about entrepreneurial intention. Meanwhile, for the market-oriented implication, this study suggested that it is instrumental and significant for knowing prep-entrepreneur's personality factor and their entrepreneurial intention before starting foodservice business.

• KIEAE Journal
• /
• v.15 no.1
• /
• pp.29-43
• /
• 2015

Shared housing for elderly people, where several elderly people live together, gains attention as a means to prevent the lonely death of elderly people and continuously maintain their social relations. The purpose of this study is to compare the characteristics planned through rural and urban areas-residing elderly people's participation in the shared housing spatial composition by area. This study conducted a small scale workshop panel method that targeted small group, but through which extensive information can be acquired, as a qualitative method. This study targeted 16 elderly people aged 65 and over living in rented apartments in rural and urban areas by dividing them two groups by area, namely into four groups. A total of 12 workshop sessions were held with three sessions at a time through a certain time interval. As a result of the study, the elderly people showed positive responses to the shared housing, irrelevant of area. As time went on, the workshop panel method's effect was revealed through consolidated positive attitude and agreement of different opinions. The shared housing for elderly people is valuable as a residential alternative for elderly people, and differentiated supply of the shared housing for elderly people, according to residential area's characteristics, is suggested.

• The Korean Journal of Health Service Management
• /
• v.9 no.1
• /
• pp.67-79
• /
• 2015

The aim of this descriptive cross-sectional study was determine the effect of critical thinking and clinical decision-making on ethical dilemmas. A survey of dental hygienists residing in Busan and South Gyeongsang, Korea was conducted using convenience sampling between September and December, 2013. A total of 153 responses were used in the final analysis. Data analysis and structural equation modeling were performed with IBM SPSS Statistics(version 21.0) and AMOS(version 18.0) programs. A negative(-) correlation coefficient(-0.37) was observed between critical thinking and ethical dilemmas on statistical analysis, i.e., higher critical thinking led to less ethical dilemmas(p=0.024, CR=-2.264). The values from the structural equation model were ${\chi}^2=98.124$ df=66, GFI=0.919, AGFI=0.871, and RMSEA=0.057. This study proposed a theoretical model in which critical thinking, ethical values, and decision-making skills should be firmly established to effectively respond to specific situations, such as ethical dilemmas, and that greater tendencies for critical thinking led to less ethical dilemmas, thereby demonstrating a negative(-) correlation between the two parameters.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.42 no.5
• /
• pp.839-854
• /
• 2018

This study (1) explores female consumers' attitudes toward fat people and perceptions about plus-size models, (2) addresses female consumers' responses to models with different body sizes, and (3) examines the effect of plus-size model presence on female consumers' body image. We collected an online questionnaire from a total of 600 female participants in their 20's and 30's. Stimuli included six full-colored photo images of models with thin and plus body sizes (three in each group). Images were captured from the online shopping site of the fashion brand currently providing both average and plus-size clothes. Respondents were randomly assigned one of the groups by model size. Results support the sociocultural perspective that a thin/ideal body of models has a negative influence on female viewers' sociocultural attitudes toward appearance, mood state and body satisfaction. Findings also suggest that exposure to plus-size models can reduce negative media effects on females body image perceptions, regardless of individual body size.

• Journal of the Korea Convergence Society
• /
• v.11 no.4
• /
• pp.143-149
• /
• 2020

Many users enjoy a location-based augmented reality game such as Pokémon GO. From the perspective of attachment, this paper investigated the antecedents of Pokémon GO use. A total of 182 responses from Pokemon Go users was collected through an online survey. The result of regression analysis showed that attitude toward game characters, social interaction, competition, and physical activity increased attachment to game. Attention switching, however, decreased attachment to the game. This study suggested that attachment to mobile augmented games could be achieved through social interaction, competition, and physical activity. Implications for researchers and practitioners were discussed.

• The Research Journal of the Costume Culture
• /
• v.24 no.2
• /
• pp.119-131
• /
• 2016

With the increasing popularity of nonprofit thrift shopping, new marketing strategies are needed to respond to accelerated competition in the secondhand market. To help guide the development of marketing strategies for nonprofit thrift stores, this study aims to identify factors impacting consumers' buying behavior for secondhand fashion items sold in nonprofit thrift stores. Specifically, this study investigated 1) the effects of secondhand fashion selection criteria (i.e., design, brand name, lower price) and personal factors (i.e., gender, household income, beliefs about environment) on the secondhand fashion consumption experience in nonprofit thrift stores and 2) the moderating effects of point of purchase (POP) messages (i.e., "50% Off Sale," "New Arrivals," "Helping Others") on the relationships between purchase intention and impulsive buying in nonprofit thrift stores. An online survey was used to collect the data, and a total of 197 usable responses were received. The results showed that 1) gender, household income, beliefs about environment, and brand name affected the secondhand fashion consumption experience and 2) the POP message "Helping Others" negatively moderated the relationship between purchase intention and impulsive buying in nonprofit thrift stores. These results can help nonprofit thrift stores' managers to develop effective marketing strategies to increase their profits, which can be used to accomplish their mission of addressing social issues.

• Korean Journal of Human Ecology
• /
• v.19 no.1
• /
• pp.63-74
• /
• 2010

The purpose of the study was to examine the actual conditions of caregiver-infant ratios, group-room activity areas, evaluations of infant programs and caregiver-infant interactions based on structural and process indicators which are major factors of infant care. The subjects were 20 caregivers and 91 infants from 14 infant classes of 13 day care centers in Daejeon. An actual survey was conducted on caregiver-infant ratios and group-room activity areas, and teaching-learning plans for infants and daily schedules were gathered for the evaluation of infant programs. The caregiver-infant interactions were observed every one minute for a total of 20 minutes using Lee Wan Jeong's "Evaluation Measure of Caregiver-infant Interactions"(1999). The results of this study were as follows: First, caregiver-infant ratios ranged from 2.5 to 7 infants per caregiver, resulting in the difference of the number of infants. Second, the 14 classes for one-year-old infants were arranged in three different ways; 5 classrooms with distinctive activity areas, 2 without any divided areas and 7 containing a mix of partial activity areas. Third, in teaching-learning plans for infants, there were a large number of topics related to seasonal features and experiences while the fewest were about basic life habits. Fourth, in the caregiver-infant interactions, caregivers used more positive interactions and linguistic modeling than sensitive responses to infants and social interactions.

• Korean Journal of Human Ecology
• /
• v.19 no.3
• /
• pp.511-522
• /
• 2010

This study investigated the differences in college students' attitudes towards, and knowledge of contraceptives. Gender, age group and place of residence were examined to identify variables related to contraceptive use. A total of 388 responses were obtained from college students. The results are as follows: Firstly, significant differences were found in degree of contraceptive knowledge between genders, age groups, and residence types. There was also a significant interaction effect between gender and age. Secondly, there were significant differences of attitudes towards contraception in gender and age and there was also significant interaction effect between residence type and age. Thirdly, college students' contraceptive use could be successfully predicted by gender and attitude towards contraception. Male students who had positive attitudes towards contraception were more likely to use contraceptives. This suggests attitudes towards contraception should be considered when developing contraceptive programs.