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The Effect of Shopping Value on Continuous Use Intention of Online Cross-border Shopping Mediated by Curiosity and Self-efficacy -Comparing Heavy and Light User- (온라인 해외직접구매의 쇼핑가치가 호기심 및 자기효능감을 매개로 지속사용의도에 미치는 영향 -헤비유저와 라이트유저의 비교-)

  • Yoon, Namhee;Kim, Hyunsook;Choo, Ho Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.44 no.5
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    • pp.1004-1018
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    • 2020
  • Advances in e-commerce enable consumers to shop efficiently for fashion products in global markets in addition, the market size of purchasing directly from foreign websites are also increasing. This study investigates the effects of hedonic and utilitarian shopping values on the continuous use intention of online cross-border shopping. Curiosity and self-efficacy were introduced as mediating variables between shopping values and user intentions. A web-based survey is conducted on female consumers, who have experiences to buy fashion products by online cross-border shopping. A total of 472 responses were collected from a panel of online survey firms. Data are analyzed using confirmatory factor analysis, structural equation modeling, and multi-group SEM by AMOS 21.0. According to the results of the structural equation model test, hedonic value affected continuous use intention of online cross-border shopping as mediated by curiosity and self-efficacy; in addition, utilitarian value influenced self-efficacy, which mediated relations between the utilitarian value and the continuous use intention. The research model was also tested to compare heavy users and light users of online cross-border shopping. For heavy users, the effect of hedonic value on curiosity was significantly stronger than for light users. Several implications are suggested based on the results.

Effects of Menopause Symptoms on Stress and Quality of Life Satisfaction (폐경증상이 스트레스와 삶의 질 만족도에 미치는 영향)

  • Lee, Mi-Na
    • The Journal of the Korea Contents Association
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    • v.20 no.12
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    • pp.198-205
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    • 2020
  • This study was conducted to explore the relationship between stress and quality of life experienced by middle-aged women according to menopause and to provide basic data for improving the quality of life and health of middle-aged women. The data collection period was from September 02, 2019 to November 29, 2019, and a total of 400 questionnaires were distributed and 362 copies were used, excluding unscrupulous responses. As a result of the study, it was found that the more severe the menopause symptoms, the higher the effect on physical stress and psychological stress(p<.001). In addition, in terms of quality of life satisfaction, the more severe the menopause symptoms were, the higher the satisfaction was with physical and psychological health, but it could be seen that it did not have a significant effect on the satisfaction of social and environmental relationships. In future studies, further studies require a detailed observation of various menopause conditions and symptoms, and a multi-view approach. In addition, education and intervention programs should be activated to alleviate the symptoms of menopause and to receive relevant information.

Impact of dental hygienist's positive psychological capital on job satisfaction and job performance (치과위생사의 긍정심리자본이 직무만족과 직무성과에 미치는 영향)

  • Cho, Mi-Sook;Jang, Kyeung-Ae;Park, Jung-Hyun
    • Journal of Korean society of Dental Hygiene
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    • v.21 no.3
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    • pp.271-279
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    • 2021
  • Objectives: The purpose of this study was to understand the effect of positive psychological capital on job satisfaction and job performance for dental hygienists. Methods: A survey was conducted from August to October 2020 among dental hygienists from a dental clinic in Busan, South Korea, and a total of 162 valid responses were analyzed. The statistical tool used for analysis was SPSS 25.0 (IBM Crop, Armonk, USA) and the significance level was 0.05. Results: The results of this study showed the relationships between job satisfaction with positive psychological capital (r=0.85, p<0.01), as well as job performance with positive psychological capital (r=0.88, p<0.01). There was a positive correlation between positive psychological capital and job satisfaction (r=0.85, p<0.01); and the contributing factors for the same were hope (p<0.05) and optimism (p<0.001). Further, positive psychological capital and job performance were positively correlated (r=0.88, p<0.01); the influencing factors for the same were hope (p<0.01), dynamic stability (p<0.05), and optimism (p<0.001). Conclusions: It is necessary to develop various intervention programs and strategies to strengthen the positive psychological capital in dental hygienists since it affects their job satisfaction and job performance.

Effect of High-Intensity Interval Training on Acute Liver Failure Induced by D-Galactosamine/Lipopolysaccharide in Balb/c Mice (고강도 인터벌 트레이닝이 D-Gal/LPS로 유도된 마우스의 급성 간 부전에 미치는 효과)

  • Cho, Jin-Kyung;Park, Soo-Hyun;Kang, Hyun-Sik
    • Exercise Science
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    • v.26 no.3
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    • pp.223-228
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    • 2017
  • PURPOSE: This study investigated the protective role of high-intensity interval training against acute liver injury induced by D-galactosamine (D-Gal)/lipopolysaccharide (LPS). METHODS: A total of 30 male BALB/c mice aged 5-week were randomly assigned to high-intensity, interval training group (EX, n=10) or control group in cage (Non-EX, n=20) for 10 weeks. Peritoneal injection of D-Gal (700 mg/kg body weight) and LPS ($10{\mu}g/kg$ body weight) was applied to induce acute liver injury, and liver tissue was harvested 6 hours after the injection. Hematoxylin and Eosin (H&E) staining was used for liver histology. Real-time PCR was used to quantify expression of pro-inflammatory and anti-inflammatory genes in the liver. RESULTS: The liver histology showed that D-Gal/LPS treatment resulted in hepatic damage and increased number of neutrophils in conjunction with upregulation of hepatic IL-6 and $TNF-{\alpha}$ mRNAs and downregulation of hepatic $PPAR{\alpha}$ and SIRT1 mRNAs. On the other hand, the 10-week interval training resulted in a significant improvement in cardiorespiratory fitness assessed as run time to exhaustion on a treadmill. In addition, the interval training attenuated the D-Gal/LPS-induced liver damage and increased number of neutrophil in conjunction with downregulation of hepatic IL-6 and $TNF-{\alpha}$ mRNAs and upregulation of hepatic $PPAR{\alpha}$ and SIRT1 mRNAs. CONCLUSIONS: This study suggests that high-intensity interval training suppresses the D-Gal and LPS-induced acute liver damage and inflammatory responses.

Intrinsic and Extrinsic Factors Affecting Use of Sharing Economy Services and the Moderating Effect of Benefits (공유경제 서비스 사용에 영향을 미치는 사용자의 내외적 요인과 이익의 조절효과)

  • Kim, Sanghyun;Park, Hyunsun;Lim, Jeongtaek
    • The Journal of the Korea Contents Association
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    • v.20 no.12
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    • pp.482-491
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    • 2020
  • This study proposed a research model based on self-determination theory and unified theory of acceptance and use of technology to explain the factors influencing intention to use sharing economy services. A total of 392 responses were collected, and structural equation analysis was performed with AMOS 22.0. The results are summarized as follows. First, self-technological aptness and trust had a positive effect on intention to use sharing economy services. Second, access bigger market and environmental friendliness had a positive effect on intention to use sharing economy services. Third, intention to use sharing economy services had a positive effect on actual usage of sharing economy services. Finally, benefits was found to strengthen the relationship between intention to use sharing economy services and actual usage of sharing economy services. The findings of this study would provide a theoretical framework for sharing economy services and important information for understanding individuals using the sharing economy services.

Analysis of digital marketing strategies of luxury fashion brands (럭셔리 패션 브랜드의 디지털 마케팅 전략 분석)

  • Park, Jisoo;Rhee, Young Ju
    • Journal of the Korea Fashion and Costume Design Association
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    • v.23 no.1
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    • pp.87-102
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    • 2021
  • The purpose of this study is to consider effective digital marketing strategies through analysis of luxury fashion brands. This study conducted both quantitative analysis and case studies of the brands Louis Vuitton, Gucci, Burberry, and Chanel. To measure the brand image of the luxury fashion brands, the survey was distributed to Millennials, and total of 277 responses were used for the final analysis by using SPSS 25.0 statistical program. Other than survey, this paper analyzed digital marketing strategies of luxury fashion brands through brand-related papers, website and social media of each brand, Samsung Designnet's database, and news posted on search engines. The results of this study are as follows: First, according to the result of examining brand image of luxury fashion brands, there was no significant difference between brands, except Gucci. Second, this study analyzed each luxury fashion brand to understand the characteristics of digital marketing, and common characteristics were identified. Third, by analyzing the brand image and digital marketing strategies of luxury fashion brands, it was confirmed that Gucci's brand image and digital marketing strategies were consistent, while there was a difference between Burberry's brand image and digital marketing strategy. Therefore, this article proposes the following digital marketing strategies that are suitable for luxury fashion brands. First, is the connection of on/offline channels. Second, is the use of AI technology. Third, is a blockchain-based platform.

Responses in growth performance and nutrient digestibility to a multi-protease supplementation in amino acid-deficient broiler diets

  • Cho, Hyun Min;Hong, Jun Sun;Kim, Yu Bin;Nawarathne, Shan Randima;Choi, Inchul;Yi, Young-Joo;Wu, Di;Lee, Hans;Han, Seung Eun;Nam, Ki Taeg;Seoung, Eun Il;Heo, Jung Min
    • Journal of Animal Science and Technology
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    • v.62 no.6
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    • pp.840-853
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    • 2020
  • The present study was conducted to investigate the effect of a multi-protease on production indicators of broiler chickens fed a crude protein and amino acid deficient-diets for 35 days immediately after hatch. A total of 448 one-day-old Ross 308 male broiler chicks were allocated in a completely randomized design into one of eight dietary treatments (positive control [PC], negative control [NC: minus 0.5% from PC, and minus 2% of lysine, methionine, threonine and methionine plus cysteine], extreme negative control [ENC: minus 1% from PC, minus 4% of lysine, methionine, threonine and methionine plus cysteine], and plus multi-protease 150 or 300 g per ton [e. g., PC-150]; PC, PC-150, NC, NC-150, NC-300, ENC, ENC-150, ENC-300) to give eight replicates with seven birds in a battery cage. Body weight, average daily gain, average daily feed intake, feed conversion ratio, and mortality were measured every week. Carcass traits, proximate analysis of breast meat, and ileum digestibility were analyzed on day 21 and 35. Feeding a multi-protease (i.e., more than 150 g/ton) for 35 days immediately after hatching improved feed efficiency and ileum digestibility (i.e., dry matter, crude protein, and energy) compared to their counterparts (i.e., diets without multi-protease: PC, NC, and ENC). In conclusion, our results indicated that broiler chickens fed nutrients deficient-diet (i.e., crude protein and amino acids) supplemented a multi-protease had an ability to compensate and (or) improve their growth performance commensurate with increased ileal digestibility for 35 days immediately after hatch.

Effect of geography and altitude on the community characteristics of epigeic spiders in rice field levees (지형 및 고도에 따른 토양성 논거미 군집특성)

  • Eo, Jinu;Kim, Myung-Hyun;Kim, Min-Kyeong;Choi, Soon-Kun
    • Korean Journal of Environmental Biology
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    • v.38 no.4
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    • pp.594-602
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    • 2020
  • This study investigated the effect of geography and altitude on epigeic spider communities in rice field levees in Jeollabuk-do. Spider communities in the mountainous and plain areas were compared to determine the effect of geography on the cultivation periods. The effect of altitude was compared between the Jeongeup and Jangsu areas during non-cultivation periods. Analysis using nMDS (non-metric multidimensional scaling), MRPP (multiple response permutation procedure), and ANOSIM (analysis of similarity) revealed differences in spider community structures between the two types of study areas. Lycosidae predominated at the family level, and its abundance was greater in the mountainous area than in the plains area. The total abundance did not differ between the two areas with different altitudes, but the abundance of three Pardosa species was greater at lower altitudes than at higher altitudes. Geography and altitude had a minimal effect on species richness and diversity indices at the community level. However, several Lycosidae species showed species-specific responses to both geography and altitude in the rice fields.

The Effect of Emotional Labor on Job Stress in Disabled Infant Teachers : Focusing on Mediating Effects of Resilience (장애 영유아 교사의 감정노동이 직무스트레스에 미치는 영향: 회복탄력성의 매개효과를 중심으로)

  • Kim, Mi-Rim;Jung, Yong-Chung
    • Journal of Industrial Convergence
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    • v.19 no.3
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    • pp.41-49
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    • 2021
  • The purpose of this study is to understand the impact of emotional labor of disabled infant teachers on job stress and to understand the mediated effect of resilience in these relationships. The subject of the study is a disabled infant teacher at a daycare center specialized in disabled children. The survey was conducted on a self-contained basis, and a total of 203 copies were recovered and 194 were analyzed except for 9 unfaithful responses. First, the higher the level of emotional labor, the higher the job stress. Second, the higher the level of emotional labor, the lower the resilience. Third, resilience had a partial mediated effect in the impact of emotional labor on job stress. Therefore, measures are needed to prevent job stress and improve resilience for disabled infant teachers.

Job Crafting by a Community Children's Center Social Worker Impact on the Satisfaction of Children (지역아동센터 생활복지사의 잡 크래프팅이 아동의 만족도에 미치는 영향)

  • Kim, Yo-Seb;Kim, Do-Woo
    • Journal of Convergence for Information Technology
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    • v.11 no.6
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    • pp.139-145
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    • 2021
  • This study was conducted to find out the effect of job-crafting of social workers at community children's centers on the satisfaction of children. This study used a multi-level analysis model that calculated the child factor (level 1) and the social worker factor (level 2) by utilizing the responses of 31 social workers and 216 children used at 31 community children's centers. The main research results are as follows: First, it was found that 34.3% of the total variation in child satisfaction was due to differences by community children's centers. Second, it was found that the number of hours used per day in the child factor (level 1), and gender, age, and job-crafting in the life worker factor (level 2) affect the satisfaction of children. Based on these results, measures to improve the satisfaction level of children using community children's centers were discussed.