• The Research Journal of the Costume Culture
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• v.15 no.6
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• pp.996-1007
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• 2007

This study was focused on recognitive reaction. The purposes of this study was to analyze the fashion brands through correlation analysis between top of mind, recall, recognition, impact index and consumer behavior, and to identify the graveyard brand, niche brand and core brand. 33 questions about 20 fashion brands were asked to 442 males and females from the middle school students to age of 40. Data were analyzed mean, standard deviation, frequency, and correlation by using SPSS 12.0. The results were as follows: 1. Top of mind, recall and recognition affected recognizing the brands and including evoked setting, but it didn't lead the customer to purchase the brand. 2. Although top of the mind and recall are high, the percentage of purchasing the brand is relatively low if a consumer doesn't own the brand. 3. Brands 'B', 'L', 'PF', 'D' and 'BM' were represented as niche Brands which had high recognition and memory. 4. Brands 'TB', 'I', 'EN', 'ML', 'E' could be Graveyard brands that need special management. 5. Brands with the high impact index were 'A', 'T', 'I', 'C' and 'B'. These brands were recognized as the core brands by consumers.

• Asia Marketing Journal
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• v.16 no.1
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• pp.169-193
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• 2014

The earlier studies have verified that brand values have significant impact on financial values such as stock return and stock price to justify marketing costs for brand building. Except for Mizik and Jacobson (2008), however, little research has addressed what kinds of brand components composing brand values have a significant relationship with financial values. As a follow-up research of Mizik and Jacobson (2008), this research focuses on what kinds of relationships exist between the unanticipated change of each brand asset component and stock return, one of the financial values. The authors selected six brand asset components from the Korea-Brand Power Index(K-BPI) data in which 'Top of Mind,' 'Unaided Awareness,' and 'Aided Awareness' are brand awareness measures and 'Image,' 'Purchase Intention,' and 'Preference' are brand loyalty measures. Out of those six brand components, they found that unanticipated changes of 'Top of Mind,' 'Unaided Awareness,' 'Image,' and 'Preference' have significantly positive effect on unexpected stock return change. Therefore, they conclude that these four brand asset components provide incremental information in explaining unanticipated stock return.

• Journal of Elementary Mathematics Education in Korea
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• v.1 no.1
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• pp.123-140
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• 1997

Researchers have insisted that mathematics should be learned not as a product but as a process. Nevertheless school mathematics has chosen ‘top-down’ method and has usually instilled into the mind of students the mathematical concepts in the form of product. Consequently school mathematics has been teamed by students without the process of inquiring and mathematical thinking. According to Freudenthal, it is a major source of all problems of mathematics education. He suggested mathematising as the method for 'teaching to think mathematically' 'Teaching to think mathematically' through the process of mathematization, interpreting and analysing mathematics as an activity, is a means to embody the purpose of mathematics education.

• Journal of the Korean Operations Research and Management Science Society
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• v.33 no.4
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• pp.63-82
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• 2008

The explosively growing attractiveness of the Web is commencing significant demands for a structuring analysis on various web objects. The larger the substantial number of web objects are available, the more difficult for the clients(i.e. common web users and web robots) and the servers(i.e. Web search engine) to retrieve what they really want. We have in mind focusing on the structure of web objects by introducing optimization models for more convenient and effective information retrieval. For this purpose, we represent web objects and hyperlinks as a directed graph from which the optimal structures are derived in terms of rooted directed spanning trees and Top-k trees. Computational experiments are executed for synthetic data as well as for real web sites' domains so that the Lagrangian Relaxation approaches have exploited the Top-k trees and Hop constraint resolutions. In the experiments, our methods outperformed the conventional approaches so that the complex web graph can successfully be converted into optimal-structured ones within a reasonable amount of computation time.

• Journal of Korean Theatre Studies Association
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• no.40
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• pp.307-344
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• 2010

Cultural Studies built on the critical mind of New Left exposes the relationship between culture and power, and investigates how this relationship develops the cultural convention. It has achieved the new perspective that could make us to think culture and art in terms of political correctness. However, the critical voices against the theoretical premises of Cultural Studies have been increased as its heyday in 1980s was nearly over. For instance, Terry Eagleton, a former Marxist literary critic, declared in 2003 that the golden age of cultural theory is long past. This essay, therefore, intends to show the weak foundations on which the approaches of cultural studies to theatre rest and to clarify the general problem of their introduction to theatre studies. The approach of cultural studies to theatre takes the form of 'top-down inquiry' as it applies a theory to a particular play or historical period. In other word, from the theory the writer moves to the particular case. The result is not an inquiry but rather a demonstration. This circularity can destroy the point of serious intellectual investigation as the theory dictates answers. The goal-oriented narrow viewpoint as a logical consequence of 'top-down inquiry' makes the researcher to favor the plays or the parts of a play that are proper to test a theory. As a result it loses the fair judgment on the artistic value of a play, and brings about the misinterpretation. The interpreter-oriented reading is the other defect of cultural studies as it disregards the inherent meaning of the text, distorting a play. The approach of cultural studies also consists of a conventionality as it arrives at a stereotyped interpretation by using certain conventions of reasoning and rhetoric. The cultural theories are fundamentally the 'outside theories' that seek to explain not theatre but the very broad features of society and politics. Consequently their application to theatre risks the destructive criticism, disregarding the inherent experience of theatre. Most of, if not all, cultural theories, furthermore, are proven to be lack of empirical basis. The alternative method to them is a 'cognitive science' that proves scientifically our mind being influenced by bodily experience. The application of cultural materialism to Shakespeare's is one of the cases that reveal the limits of cultural studies. Jonathan Dollimore and Water Cohen provide a kind of 'canonical study' in this application that is imitated by the succeeding researchers. As a result the interpretation of has been flooded with repetitive critical remarks, revealing the problem of 'top-down inquiry' and conventional reasoning. Cultural Studies is antipodal to theatre in some respect. It is interested chiefly in the social and political reality while theatre aims to create the fiction world. The theatre studies, therefore, may have to risk the danger of destroying its own base when it adopts cultural studies uncritically. The different stance between theatre and cultural theories also occurs from the opposition of humanism vs. antihumanism. We have to introduce cultural theories selectively and properly not to destroy the inherent experience and domain of theatre.

• The Journal of Information Technology
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• v.4 no.3
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• pp.101-123
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• 2001

The competitive environments of the 2001s appears to demand not only information technology(IT), but also practical use of internet network in all business areas. Accordingly, Chief Information Officers(CIO) are recognizing that these objectives can only be achieved through conscious mind and business mind in digital management. Thus, the main concern of CIO in an organization is development and management of human resource in digital management innovation. To make a successful organizational innovation CIO needs to have the conscious mind for change of human resource management. To study the determinants of the level of management in Korean venture firms, Top management characteristics, resource dependence and organizational power perspective, rational expectations, There is direct successful factors of Venture firm, it is they got th notion that for venture an appropriate manager which is as important as the technical leadership itself. also they employed the people who are very good at skilled management.

• Journal of the Korean Dietetic Association
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• v.11 no.3
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• pp.299-308
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• 2005

The purpose of this study was to investigate the college and university student's perception on the brand awareness of contract foodservice management company in Incheon area. The developed questionnaires were distributed to the college and university students in Incheon area from September 20 to September 24 in 2004. Total 198 questionnaires were used for the final data analysis with response rate of 82.5%. The results showed that 85 % of the students has known that the foodservice operation was managed by contracted management company, only 56.5% of them have known the exact name of contract foodservice management company managing their cafeteria. It was recommended therefore that contract foodservice management company need more efforts for widening public activities for their company's name.

• The Journal of Korean Medicine Ophthalmology and Otolaryngology and Dermatology
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• v.14 no.1
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• pp.66-75
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• 2001

Acne is a chronic, inflammatory disorder that mainly affects teenagers and young adults. The disease has many causes, blocking hair follicle or sebaceous gland. Acne is not life threatening, but quality of a patient is compromised. Therefore, the patient needs an active treatment. With this in mind, I witnessed some noticeable improvement among the patients by prescribing Myunposan(面疱散). Here are the findings of my experience. 1. Out of acne patients who visited Oriental Medicine Hospital of Kyung-Won University(暻園大學校서울韓方病院) during September 2000 - December 2000, 8 patients whose prognosis is dramatic were subjects. 2. Myunposan(面疱散) deems effective in removing wind(祛風), unnecessary metabolite(祛痰), heat(淸熱), and draining pus(排膿), and preventing evil effects(解毒). 3. In the case of those 8 success stories as a result of taking Myunposan(面疱散), in the order of redness, pain, iching, and fever, symptoms were quick to disappear, and papula, pustula, etc got better albeit slower. 4. Depending on general symptoms, oriental medicine and acupuncture treatment on top of taking Myunposan(面疱散), symptoms were even quicker to go away and improved.

• Proceedings of the KSPS conference
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• 1997.07a
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• pp.81-91
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• 1997

This paper deals with the problems of English listening comprehension: the rate of understanding difference in positions and sentence structures, parts of speech easily missed to understand, English sounds only in English(not in Korean), confusion of sounds, unaccented prefixes and suffixes, polysemy, homonym, juncture, understanding as one word by two different words, and sound blending in a normal speed of connected speech. Bearing those in mind I taught Suwon University freshmen video English with the mixed idea of Peterson's bottom-up and top-down methods putting in a meaningful context with thought group rather than word to word understanding. As a consequence, their errors come: prepositions, conjunctions, unstressed prefixes and suffixes, -ing from the present progressives and so forth. Assignments to have students transcribe the TV commercials and the names of reporters or Korean related news from English broadcastings are of use and help.

• The Journal of Society for e-Business Studies
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• v.3 no.1
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• pp.175-194
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• 1998

The purpose of this study is to examine the current status of Quick Response adoption, and to recognize the implementation problems of QR system in the Korean fashion industry. We reviewed the theoretical background of QR system, analyzed the current status of QR adoption, and identified critical issues to implement the system in our fashion business environment. Previous literatures and information gained from communication service organizations were used for this study The major problems recognized are lack of inter-organizational information network, closed supply channels, non-standardization of QR implementation, and low level of information technology usage including KAN, POS, and EDI. Strong mutual partnership between streams for shared common goals and clear QR mind setting of top management with commitment to information sharing are considered needed for the successful adoption of QR system in domestic fashion industry.