• 제어로봇시스템학회:학술대회논문집
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• 2000.10a
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• pp.91-91
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• 2000

In this paper, the error compensation method of the attitude reference system with low-cost IMU is proposed. In general, the attitude error calculated by gyro grows with time. Therefore the additional information is required to compensate the drift. The attitude angles can be bound by accelerometer mixing algorithm and the heading angle can be aided by GPS velocity information. The Kalman filter is used for error compensation. The result is verified by comparing with the attitude calculated by medium-grade IMU, LP-81.

• Proceedings of the KIEE Conference
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• 1997.07b
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• pp.474-477
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• 1997

In this paper, an efficient attitude determination algorithm based on the Kalman Filter which combines earth/sun sensor data with gyro data in a mutually compensating manner is presented. Quaternion is used as the attitude state to save computation time and to prevent the gimbal-lock situation associated with Euler angles. Gyro data allows the use of the kinematic equation instead of space vehicle's dynamic equation which is usually based on approximation of the actual dynamics and inaccurate torque information. The gyro data are used to propagate the attitude through kinematic equation and the earth/sun sensor data are used to update the attitude and estimate the gyro bias. Simulation results for the KOMPSAT attitude determination system are presented.

• Journal of the Korean Home Economics Association
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• v.42 no.9
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• pp.67-83
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• 2004

The purpose of this study were, (1) to analyze the effect of the selected variables on urban housewives' family resource management attitude and behavior, and (2) to identify the casual effects of variables on family resource management behavior. A sample of 641 was selected from housewives living in urban area. For data analysis, one-way ANOVA, DMR test, t-test, multiple regression, and path analysis were used. The major findings were as follows: 1. The housewives' family resource management behavior level was lower than their attitude level. 2. The family resource management attitude and behavior among the respondents were affected by the following independent variables : interest with environmental reports and newspapers, perception of time constraints, perception of economic reward. 3. The family resource management attitude had the greatest causal effect on the family resource management behavior.

• Journal of the Korea Society of Computer and Information
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• v.24 no.5
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• pp.157-161
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• 2019

This study is to suggest some theoretical and policy implications through investigating the relationships between parental attitude and adolescent's self_esteem. This study analyzed some data including parental attitude and self_esteem from KCYPS. Parental attitude was supposed not to change as time goes by. The analytical results are the followings. First, the change rate and intercept of adolescent's self-esteem were significant, which means the change pattern of self-esteem depends on adolescent. Second, positive parental attitudes influence on the change pattern of adolescent's self-esteem significantly. Third, negative parental attitude influence on the change pattern of adolescent's self-esteem significantly. This study suggests some policy implications basing on these analytical results.

• Journal of Digital Convergence
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• v.6 no.4
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• pp.63-71
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• 2008

This study researches the effectiveness of interactive TV advertising focusing on the factors of audience involvement and interaction. The study began with the effective measurement of interactive television advertisements. Interactive television advertisements have different concepts than existing television advertisements. This study mainly focuses on the characteristics of audience interaction and experiments based on the data of 78 persons for measurement. In the experiments, the characteristics were categorized according to search time, specifically the number of searched pages about interactive television advertisement. Hypothesis 1 reveals that the interaction of the audience increases when the advertising attitude, brand attitude, and purchase intentions also increase. Hypothesis 2 finds that the involvement of the audience increases when the advertising attitude, brand attitude, and purchase intentions also increase. By studying these consumer characteristics and behavior, a new method of effective measurement for interactive television advertisement is uncovered. The new method includes not only existing measurement elements of television advertisement which include attitude about advertising and brand, and customer purpose, but also the features of interactive television advertisement like customer search time. According to this research on interactive television advertisement, the interaction with and involvement of the audience are highly influential variables.

• Bulletin of the Korean Space Science Society
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• 2008.10a
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• pp.28.2-28.2
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• 2008

Recently, star sensors have been successfully used as main attitude sensors for attitude control in many satellites. This research presents the star visibility analysis for star trackers and the goal of this analysis is to make sure that the star tracker implementation is suitable to the mission profile and scenario and satisfies the requirement of attitude orbit control system. As a main optical attitude sensor imaging stars, accomodations of a star tracker should be optimized in order to improve the probability of the usage by avoiding the blinding (the unavailability) by the Sun and the Earth. For the analysis, a statistical approach and a time simulation approach are used. The statistical approach is based on the generation of numerous cases, to derive relevant statistics about Earth and Sun proximity probabilites for different lines of sight. The time simulation approach is performed for one orbit to check the statistical result and to refine the statistical result and accomodations of star trackers. In order to perform simulations first of all, an orbit and specific mission profiles of a satellite are set, next the earth proximity probability and the sun proximity probability are calculated by considering the attitude maneuvers and the geometry of the orbit, and then finally the unavailability positions are estimated. As a result, the optimized accomodations of two star trackers are suggested for the low earth orbit satellite.

• Asian Journal of Business Environment
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• v.8 no.2
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• pp.23-32
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• 2018

Purpose - This study investigated the relationship among cultural disposition (Chemyeon, Noonchi, Woozzul), media use, and attitude toward luxury goods consumption. Research design, data, and methodology - We analyzed online survey data for 300 Korean Women between 20 and 39 years of age who lived in Seoul, capital of South Korea. We used multiple regression analysis to examine the relative influence of cultural orientation on cognition of luxury goods, Sobel test. to determine mediating effect, and a two-way analysis of variance in IBM SPSS 23.0. Results - The finding suggests that cultural disposition (Chemyeon, Noonchi, conspicuous Woozzul) correlated significantly with perceived self-identity, attitude toward luxury goods. The effects of Chemyeon, Noonchi, and selfish Woozzul on the attitude toward luxury goods was fully mediated by perceived self-identity. However, association between conspicuous Woozzul and attitude toward luxury goods was partially mediated by perceived self-identity. Regarding media effects, the results indicate that there were interaction effects between selfish Woozzul and amount of time spent on TV on attitude toward luxury goods, as well as between selfish Woozzul and amount of time spent on Internet. Conclusions - These findings suggest that luxury goods consumption of Korean young women is consumer behavior that reflects individual cultural disposition and media use.

• Journal of Distribution Science
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• v.13 no.1
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• pp.71-81
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• 2015

Purpose - This study aims to examine the effect of audience attitude toward product placement, or PPL, on product attitude and purchase intention. PPL has increasingly been prevailing in TV dramas since the revision of the Broadcasting Act in January 2010, and it is quite widespread in today's society. Therefore, this study intends to investigate how the audience would take a particular attitude toward PPL in TV dramas and how their attitude would affect their product attitude and purchase intention. Research design, data, and methodology - The sample for the current study was drawn from college students in Seoul in December 2013, as the main targets of the products and brands that were advertised by PPL are young people. The questionnaire for this study comprised nine parts, such as the knowledge of PPL, experience of PPL, TV drama watching time, impulsive buying propensity, celebrity imitating buying propensity, attitude toward PPL, attitude toward product, purchase intention, and demographic characteristics. The questionnaire items were measured by 5-point Likert scales. Whether the demographic characteristics and propensity to consume would affect PPL attitude was analyzed and how the PPL attitude would affect purchase intention through product attitude was analyzed as well. To analyze the relationship between variables, structural equation modeling analysis was performed with Amos 18.0. Results - The major findings of the study were as follows. First, whether the demographic characteristics and propensity to consume would affect PPL attitude was analyzed, and it is found that out of the demographic characteristics, only gender and knowledge of PPL exerted an influence on PPL attitude. In addition, celebrity-imitating buying propensity had an impact on PPL attitude. Second, whether PPL attitude would affect purchase intention through product attitude was analyzed by structural equation modeling. Consequently, it is found that PPL attitude impacted purchase intention through product attitude. Conclusions - The findings of the study had the following implications. First, in theoretical aspects, previous studies have proven only that attitude toward PPL influenced attitude toward product and purchase intention separately; however, the current study has investigated the mediated role of attitudes toward PPL. Second, regarding the practical aspects, as PPL attitude exercised an effect on purchase intention as well as product attitude, PPL should be utilized in a manner to stimulate the audience to take a positive attitude to it. Finally, gender, PPL knowledge, and celebrity-imitating buying orientation were identified as influential factors for PPL attitude. Specifically, female consumers showed a lower attitude toward PPL than males, and the consumers who have no knowledge showed a lower attitude toward PPL. The consumers who have celebrity imitating buying propensity expressed a higher attitude toward PPL. These factors should consequently be taken into account when PPL is planned and conducted. The current study has limitations such as the sample object, non- experimental method, and media biases. Therefore, future research should be conducted to address these limitations.

• Journal of Family Resource Management and Policy Review
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• v.9 no.1
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• pp.59-73
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• 2005

The purpose of this study was to understand which factors affect on the leisure constraint and leisure attitude of workers, to observe how the factors of leisure constraints affect on the leisure attitude. The subjects of this study were 267 urban workers who are older than 20 years old and resident in Seoul. The periods of this study was from November 15 to December 5. The modified versions of leisure constraint scale and leisure attitude scale were utilized for this study. The results of this study are as follows : First, as a result to compare the average of leisure constraint factors, intrapersonal constraint, which are individual mental status as interest, self-consciousness, uneasiness et at., was founded generally less than interpersonal constraints as personal relationship for leisure activity, or structural constraints as financial, time, information et at., Secondly, it was found that interpersonal constraint was statistically different in age, and that structural constraint was statistically different in sex, education, health status, marital status, income, and career. Thirdly, there were statistically different in cognitive leisure attitude, feeling leisure attitude, and behavioral leisure attitude according to the average monthly income and career. But, it was found that marital status and the five-day workweek system were not statistically different in 3 leisure attitude factors. Finally, 3 leisure constraint factors(intrapersonal, interpersonal, structural) had statistically significant effect on cognitive leisure attitude. Also, intrapersonal leisure constraint and interpersonal leisure constraint had statistically significant effect on feeling leisure attitude and behavioral leisure attitude

• Journal of Korea Society of Industrial Information Systems
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• v.16 no.5
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• pp.93-105
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• 2011

This study was performed to figure out the effects of perceived usefulness and ease of use in Technology Acceptance Model(TAM) affecting acceptance attitude and intention to use in smart learning. In addition, the study recognized the need for differentiation of learning time by analyzing the difference of effects influencing acceptance attitude of perceived usefulness and ease of use during learning time, which is at the beginning, midterm, and at the end of the term. As the results of the study, it showed that there were differences between the factors, the learning time of which was considered, affecting acceptance attitude and intention to use. Furthermore, in order to improve the effectiveness of building a smart campus, which is currently under the construction, the study argued that universities need to consider the learning relevance and subjective norm as important factors in perceived usefulness of smart learning. Finally, the need for the design of various smart learning types became accepted considering learning time.