• Korean Business Review
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• v.20 no.1
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• pp.145-168
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• 2007

Recommender system helps customers to find easily items and helps the e-biz companies to set easily their target customer by automated recommending process. Recommender systems are being adopted by several e-biz companies and from these systems, both of customers and companies take some benefits. This study sets several thresholds to the similarity weight, which indicates a degree of similarity of two customers' preference, to improve the performance of prediction accuracy. According to the threshold, the accuracy of prediction is being improved but some threshold setting shows the reduction of the prediction rate, which is the coverage. This coverage reduction has male effect on the prediction accuracy of customers, so more study on the prediction accuracy of recommender system and to maximize the coverage are needed.