• 제목/요약/키워드: theory of product life cycle

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패션라이프스타일, 사장 및 재활용행동의 관계에 대한 탐색적 연구 (An Exploratory Study on Relations between Fashion Life Style & Consumer Behavior at Decline Stage of the Fashion Life Cycle)

  • 권기대;김승호;이순자
    • 한국의류학회지
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    • 제26권2호
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    • pp.280-291
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    • 2002
  • This study was to apply FLC(Fashion Life Cycle) concept with extended PLC(Product Life Cycle) theory of marketing for a basis. This article was particularly analyzed relations between demographic variables and fashion lifestyle toward consumer's behavior at decline stage of FLC empirical study was to target women's formal dress. Data were collected from the adult females residing in Youngnam district. Sampling were peformed pretest and main survey. Total 386pcs of answers were used for final analysis. The results of analysis were as follows. First, Hypothesis 1 & 4 were showed meaningful differences between fashion lifestyle patterns and consumer's behavior at decline stage of FLC according to demographic characteristics. Second, Hypothesis 2 also was adopted meaningful differences of consumer's hoarding behavior at decline stage of FLC in accordance with fashion lifestyle patterns. Third, Hypothesis 3 of fashion lifestyle patterns which has related consumer's recycling behavior at decline stage of FLC was rejected. In conclusion, This article discusses implication of fashion marketing strategies and summaries..

인지적 몰입이 개인의 기술 수용에 미치는 영향: MP3 플레이어에 대한 실증 연구 (The Effect of Cognitive Absorption on the Individual Intention of Technology Acceptance: An Empirical Study on the MP3 Player)

  • 김보연;이상근;강민철
    • Asia pacific journal of information systems
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    • 제16권1호
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    • pp.45-69
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    • 2006
  • Technology Acceptance Model (TAM) has been widely used to predict user's behavior to accept the technology. Prior researches have been mainly focused on innovation constructs such as perceived usefulness and perceived ease of use. However, very little research has been conducted to understand individual mental beliefs in technology acceptance and imitation influence. This study integrates Technology Acceptance Model (TAM), Flow Theory (FT) and Diffusion of Innovation Theory (DIT). This paper indicates that imitation context, cognitive absorption (CA) based Flow theory and innovation context are the three important factors influencing user acceptance of information technologies. The proposed model has been tested among 232 users of MP3 players. Results showed that innovation context and cognitive absorption have positive influences on intention to use technology. Not all factors of the imitation context have direct effect on intention to use. However, we found that imitation context has positive influence on intention to use technology through cognitive absorption.

한국 섬유패션 기업과 재벌 발전 역사 고찰 - 기업생명주기이론에 근거하여 - (Review on the Development History of Korean Textile and Fashion Companies and Chaebols - Based on Corporate Life Cycle Theory -)

  • 유혜경
    • 한국의류산업학회지
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    • 제23권5호
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    • pp.598-610
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    • 2021
  • Korean textile and fashion companies have played a major role not only in developing the Korean economy since Korea's industrialization started in the early 1960s but also in providing opportunities to form and expand chaebols (conglomerates of family-owned businesses). This study reviewed and analyzed the historical development of chaebols, which started the fiber/textile/fashion business before the 1960s and maintained their chaebol status until 2010. The Samsung, Samyang, Kolon, Taekwang, Hyosung, LG, and SK groups were included in the study, and data were collected from diverse sources, including the publications and websites of the chaebol companies, newspapers, magazines, and research articles. The strategies of the companies at the corporate and group levels were examined based on the corporate lifecycle, which consists of existence, growth, maturity, rebirth, and decline stages. The results showed that all the analyzed companies actively engaged in product line expansion during the growth stage. Vertical integration, especially backward integration, was common during the growth stage. Some groups established new companies to manage additional product lines and integration, while others pursued growth strategies mainly at the corporate level. The rebirth stage occurred in only a few companies and groups. Some seemed to be going through the decline stage, and the rest of the groups exited the textile and fashion business.

제조물 책임법 시행에 따른 품질경영 정책 및 ISO 9000 시리즈의 수행 (Implementation of Quality Manageemtn Policy and ISO 9000 Series under Product Liability Law)

  • 변승남;이동훈
    • 품질경영학회지
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    • 제26권1호
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    • pp.27-47
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    • 1998
  • The primary objective of this research is to provide the basis of total quality management policies by reviewing previous studies which investigated effective ways to reduce product liability exposure. Specifically, the present study intends (1) to examine recent patterns and trends of product liability law in OECD countries, (2) to propose quality management policies for preventing product liability litigations, and (3) to guide the proper implementation process of ISO 9000 certification programs. The survey results show that the shift from a negligence law theory to strict liability is evident in most countries. The trend has led to make it easier for consumers to bring product liability lawsuits. Furthermore, the damage awards won by consumers have been drastically increasing. To minimize product liability exposure, manufactures should reflect comprehensive product safety concepts in establishing total quality management policies. Cooperative activities are also required between departments in companies to reach safe and satisfactory quality level. These quality management activities should be performed consistently during the total product life cycle. Failure to comply with the ISO 9000 certifications might be used as an evidence of negligence or as evidence of a design defect in court. Previous lawsuit cases, however, reveal that ISO 9001-9003 registration process alone is not sufficient in terms of product liability pervention perspectives. Therefore, manufactures should take into account ISO 9004 before implementing any other section of ISO 9000 standards.

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패션 소상공인 제품 구매에 대한 탐색적 연구 -소비자 생애주기와 구매단계를 중심으로- (Exploratory Study on Purchasing Fashion Products from Small Business Owners -Focusing on the Consumer Life Cycle and Purchasing Stage-)

  • 김송미;장세윤;이유리;진우준;김하연
    • 한국의류학회지
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    • 제46권5호
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    • pp.805-826
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    • 2022
  • This study explored the process by which consumers purchase products from small fashion business owners via online and mobile channels. In addition, group types were classified given that the purchasing process depends on the consumers' life cycle. The consumer focus group interview (FGI) was conducted on 18 participants that were divided into six groups by age, work, and children. Results revealed that first, consumer journey comprised four stages. Factors influencing need recognition were "attention to information of social media influencer," "attention to information of affiliated groups," and "repeated advertising of SME products/brands." For information searching, "exploring purchase reviews," "environment for mobile shopping information exploration," and "continuous product tracking" were important factors. Purchasing and shopping stages were affected by "price-free, improvised purchase decision" and "convenient mobile payment system and point benefits." After the purchase, "active sharing and repeated purchase when satisfied" and "blocking relationships when dissatisfied" occurred. Second, six consumer groups based on the fashion life cycle are the "Platform lover," "Influencer follower," "Trust builder," "Novelty seeker," "Convenience seeker," and "New designer supporter." Ultimately, small business owners can develop the process of planning and selling fashion products more efficiently.

The Review on the Theory of Internationalization of Multinational Firms and SMEs

  • Kim, Jae-Jin
    • 동아시아경상학회지
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    • 제6권2호
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    • pp.49-57
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    • 2018
  • Purpose - to examine the theories related to the internationalization of multinational corporations as well as theories related to internationalization of small and medium-sized enterprises. Research design, data, and methodology - traditional theories, e.g. eclectic paradigm and behavioral theory and product life cycle etc. were examined and recent advances theories - network theory, entrepreneurship - were also examined to outline the theory of internationalization of firm. Results - the main schools of international researches are divided into two; one is the economics school, the other is the behavioral school. The economics school has considered internationalization as a pattern of investment in foreign markets explained by rational economic analysis of internalization, ownership, and location advantages. Apart from the economics approach, a theory relevant to smaller firms highlights slow and incremental overseas market commitment. Recent research on the network perspective is fast emerging and it can be applied and well explained on the internationalization of smaller firms, focusing on firm behavior in the context of a network of interorganizational and inter-personal relationships Conclusions - Small medium-sized enterprises have been recently rising, however, there has still been little consolidation of literature in internationalization and most of the relevant theories have been still focusing on explaining the globalization of multinational corporations. Little studied on the internationalization in the context of smaller firms which are distinctly differentiated from larger firms including international new ventures, which the motivation to study strongly calls for more information and studied on small medium-sized enterprises.

점용접 표준시편에 대한 가속내구시험법의 적용 (Application of Accelerated Vibration Testing to Spot-welding Specimen)

  • 김관주;조성신;정진성
    • 한국자동차공학회논문집
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    • 제11권3호
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    • pp.209-213
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    • 2003
  • It is advantage of accelerated vibration testing to compress service exposures to operating vibration into a reduced laboratory test by increasing the amplitude or frequency of the applied input excitations. This paper proposes an accelerated test method to estimate the high-cycle fatigue life under random excitation. The method consists of conducting a test with amplified input excitation and extrapolating linearly the lift in the accelerated condition into the real lift in field condition. The extrapolation is carried out applying the high-cycle irregular excitation fatigue theory including the rainflow counting, Miner’s damage accumulation rule, and Goodman’s mean stress correction. As a verification, those estimated lift is compared with that acquired by experiment f3r the simple case of spot welding specimen with good agreement. This testing procedure will provide an useful scheme that can reduce testing period associated with developing time schedule of new product.

동태적 혁신이론 기반의 기술 융합 의료서비스 공학모델 (A Technology Convergent Medical Service Engineering Model based on the Dynamic Innovation Theory)

  • 김종호
    • 산업공학
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    • 제21권2호
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    • pp.209-220
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    • 2008
  • Recently, innovative medical services are fast emerging, which include customized medical services based on bio-informatics, composition of cure and well-being exploiting ubiquitous technology, hospital supply chain management using RFID, and so forth. However, conventional approaches for new service development hardly give us systematic model to analyze and produce creative medical services. Because most of them are static and concentrate on microscopic tools or techniques. Thus, it is highly desirable to suggest an integrative framework to organize the whole transformation process from technology to medical service. The objective of this study is to propose a medical service engineering model based on the dynamic innovation theory. The proposed model contains objectives of service system, strategies of hospital, stages, activities required to deal with medical service life cycle, which incorporates the acquisition of new technology, transformation to the product, penetration into market, and adoption of consumers. In addition, the usefulness and applicability of the newly proposed model are provided using catholic medical center example.

퍼지 서비스 FMEA를 이용한 서비스 시스템 설계 (Service System Design Using Fuzzy Service FMEA)

  • 김준홍;유정상
    • 산업경영시스템학회지
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    • 제31권4호
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    • pp.162-167
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    • 2008
  • FMEA (failure mode and effect analysis)is a widely used technique to assess or to improve reliability of product not only at early stage of design and development, but at the process and service phase during the product life cycle. In designing a service system, this study proposes a fuzzy service FMEA with the service blueprints as a tool which describes customer actions, onstage contact employees actions, backstage contact employees actions, support processes, and physical evidences, in order to analyse and inform service delivery system design. We fuzzified only two risk factors, occurrence and severity, to more effectively assess the potential failure modes in service. Proposed fuzzy risk grades are applied to Gaussian membership function, defuzzified into Fuzzy Inference System, and eventually identified the ranks on the potential fail points.

지역축제의 성장단계별분석과 관리전략 : 함평나비축제와 화천산천어축제를 중심으로 (Management Strategies and the Growth Stages Analysis of Local Festival : Cases of Hampyeong Butterfly Festival and Hwacheon Sancheoneo Ice Festival)

  • 김현욱
    • 한국콘텐츠학회논문지
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    • 제15권5호
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    • pp.537-549
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    • 2015
  • 본 연구는 국내에서 이미 성공적인 지역문화축제로 인정을 받은 두 개의 지역축제를 대상으로 시간의 경과에 따라 나타나는 특징들을 제품생명주기이론에 따라 구분하여 분석을 시도 하였다. 분석결과 두 축제 모두 축제의 도입기에는 축제의 핵심프로그램의 안착과 축제의 주제에 대한 인지도를 제고하는데 관심과 역량을 집중했으며, 성장기에는 인지도 향상에 따라 증가하는 수요를 유지하기 위하여 핵심프로그램들의 질적 향상, 새로운 프로그램의 개발과 보완, 방문객 편의와 안전에 대한 프로그램의 확장에 초점을 두었고 도입기에서의 인지도 제고에 대한 홍보 전략도 축제의 내용과 프로그램에 대한 홍보로 수정하였으며, 국내 뿐 아니라 외국에 대한 홍보 전략도 수립하였다. 마지막으로 성숙기에는 감소되거나 둔화되는 방문객수와 경제적 효과를 극복하기 위해 두 축제는 새로운 수요의 창출과 기존의 소비량이 늘어날 수 있도록 방문객의 편의, 안전을 위한 프로그램과 핵심프로그램의 개선과 보완을 통한 서비스질의 향상과 입장료 인하 또는 상품권의 제공과 같은 경제적 이익의 제공, 성장기에서 추진했던 외국홍보의 강화 그리고 소외계층의 참여확대를 통한 사회적 기여 이미지 제고 등의 전략적 변화를 보였다. 따라서 두 축제의 이러한 성장단계별 전략적 변화는 새로이 지역축제를 기획하거나 이미 개최중이지만 미온적 성장에 그치고 있는 지역축제들의 주체들에게 정책적 함의를 제시한다.