• Journal of Distribution Science
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• v.11 no.4
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• pp.61-72
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• 2013

Purpose - It is widely accepted that the process of developing marketing strategy is composed of three steps: market segmentation, target market selection and positioning. However, mass marketing strategy based on cost reduction through economies of scale and standardized products, can be also an effective strategic option. Many marketing scholars including Theodore Levitt emphasize the importance of applying the mass production concept to various industries including service industries. Especially, in times of economic downturn, the capability of providing consumers with low-priced, value products can be an important source of competitive advantage, as well as the ability of providing high-priced premium products. Marketers should decide whether they will implement mass marketing strategy or target marketing strategy. The present study theoretically shows that firms should understand the target customers' price elasticity as well as the firm's cost structure in order to make such a strategic decision. Research design, data, and methodology - Instead of implementing an empirical study, this study provides a theoretical(mathematical) investigation on the effect of consumers' price elasticity on a firm's optimal price level, profit, sales volume, revenue, and cost. The results are mostly deduced from derivative calculations and several graphs are utilized to represent the results on the relationships between the variables under study. Results - The analytical results suggest that it is more profitable for a firm to adopt the segment/target marketing strategy (more specifically the differentiation strategy) when the degree of consumers' heterogeneity is high and the proportion of the fixed cost in the total cost is low. On the other hand, if the degree of consumers' heterogeneity is low and the fixed cost is high, it is better to adopt the mass marketing strategy or the cost leadership strategy. The strategy of concentrating on a single target market will be effective when consumers' needs are highly heterogeneous but the fixed cost is high. Any of the three types of generic strategies proposed my Porter(1980, 1985) can be applied when both the consumers' heterogeneity and the fixed cost are low. This study also proposes the contribution-margin-based method for developing the optimal pricing strategy. Conclusions - One of the primary roles of marketers is to find a proper compromise between the two conflicting goals of maximizing customer satisfaction and minimizing cost. In order to do so, he or she should understand the characteristics of the target customers as well as the cost structure of the firm. In addition to the theoretical analyses, this study discusses several business cases and explains how superior companies find the optimal compromise position between these two goals and dominate the market. One of the radical changes recently taking place in business arena is the reduction of production and distribution costs of both physical goods and information due to the advancement and the wide diffusion of information technology. The cost reduction combined with lowered priced elasticity incurred by customized products and services, will enable many firms to adopt the mass customization strategy.

• Journal of Korea Society of Industrial Information Systems
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• v.4 no.1
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• pp.34-51
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• 1999

The effective use of IT(information technology) will increasingly become one of the key determinants for successful informationalization in govermental organization And the ability of the public officials in using IT or operating information system is essential to the effective use of IT. This study focuses on constructing a theoretical base of developing the education and training system for enhancing the IT ability of the public officials. In order to achieve this research goal, first this study suggests four categories of IT education and training for (1) the basic capability of IT use (2) the skills of operating information system (3) the management competence of performing strategic use of IT, (4) the expert skills for specific IT, and then derives concrete items for each category. With respect to these items, we empirically investigate the degree of necessity and the effective way of education and training according to tasks, positions and ability of the public officials. The data analyses are based on questionnaires responded by 300 public officials who attend the education and training programs held by the Training Institute of Ministry of Information and Communication. The results of this study can provide the theoretical basis for constructing the IT education and training system which is applicable to most of Korean organizations. Also they can be used as a practical guideline in developing and promoting specific IT education and training programs.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.11
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• pp.550-560
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• 2018

Many countries have provided support for research and development and implemented policies for Advanced Driver Assistance Systems (ADAS) for enhancing the safety of vehicles. With such efforts, the toll of casualties due to traffic accidents has decreased gradually. Korea has exhibited the lowest toll of casualties due to traffic accidents and is ranked 32nd in mortality among the 35 OECD members. Traffic accidents typically fall into three categories depending on the cause of the accident: vehicle to vehicle (V2V), vehicle to pedestrian (V2P), and vehicle independent. Most accidents are caused by drivers' mistakes in recognition, judgment, or operation. ADAS has been proposed to prevent and reduce accidents from such human errors. Moreover, the global automobile industry has recently been developing various safety measures, but on-road tests are still limited and contain various risks. Therefore, this study investigated the international standards for evaluation tests with regard to the assessment techniques in braking capability to cope with the limitations of on-road tests. A theoretical formula for braking force and a control algorithm are proposed, which were validated by comparing the results with those from an on-road test. These results verified the braking force depending on the functions of ADAS. The risks of on-road tests can be reduced because the proposed theoretical formula allows a prediction of the tendencies.

• Korean small business review
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• v.42 no.1
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• pp.107-133
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• 2020

Many researchers conducted studies on the relationship between entrepreneur's characteristic, capability, strategy and performance of new venture. However, the development of scientific technique and the complexity of the business environment have stimulated entrepreneurial teams rather than individuals. Therefore, the necessity of theoretical and practical study on the effect of the characteristics of an entrepreneurial team on the new venture companies was suggested. Initial research on entrepreneurial team diversity has primarily addressed the impact of demographic diversity on performance. In order to verify the research model of this study, 287 delegates of new venture companies that participated in the projects at the 18 Centers for Creative Economy & Innovation in 17 regions of the country conducted validity and reliability test based on the questionnaire to which they answered. The result shows that only gender diversity among demographic diversity affected non-financial performance. Information diversity influenced career diversity on financial performance and diversity in education on non-financial performance. Also, the higher the previous sharing experience, the better the financial performance. Value diversity has negative effect on both financial and non-financial performance. Based on the results, theoretical and practical implications are derived. Also suggested are methodological limitations and future research directions.

• Bulletin of the Society of Naval Architects of Korea
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• v.26 no.4
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• pp.81-93
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• 1989

The present study attempts to develop the theoretical model for the damage estimation of offshore tubular members which are subjected to the accidental impact loads due to collision, falling objects and so on. For the reasons of the simplicity of the problem being considered, however, this paper postulates that the accidental load can be approximated to be the quasi-static one, in which dynamic effects are negelcted. Based upon the theoretical and experimental results which are obtained from the present study as well as the existing literature, the load-displacement relations taking the interaction effect between the local denting and the global bending deformation into account are presented in the explicit form when the concentrated lateral load acts on the tubular member whose end condition is supposed to be rotation ally free and axially restrained, in which membrane forces develop. Thus, the practical estimation of damage deformation for the local denting and the global bending damage of tubular members against the accidental loads is possible and also the collision absorption capability of the member can be calculated by performing the integration of the area below the given load-displacement curves, provided that all the energy is dissipated to the deforming the member itself.

• The Journal of Korean Association of Computer Education
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• v.17 no.2
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• pp.87-95
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• 2014

e-Portfolio is a useful tool that enhances students' learning competency. This paper introduces 'K-folio' which is an e-Portfolio system. K-folio is currently being implemented throughout campus. K-folio is designed to apply the theoretical framework for college level e-Portfolio. We chose RAD(Rapid Application Development) as our development method which we designed to gradually improve system's capability and usability by reflecting and implementing the suggestions of students and instructors. This paper has the following contributions: first, it proposes the e-Portfolio implementation model that is more applicable to the college environment. second, the study identifies RAD as the most suitable method for e-Portfolio development. third, it mentions important technical implications regarding the development and operation for their e-Portfolio.

• Journal of the Korean Society for Precision Engineering
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• v.29 no.12
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• pp.1331-1339
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• 2012

Safety valve used in LNG/LNG-FPSO ships is a high value valve, and it plays an important role in maintaining a fixed level of pressure by emitting LNG gas out of pipes in LNG piping system under the cryogenic and high-pressure condition when the pressure of the system connected with the LNG storage tank and pipes reaches over the set pressure. The structural stability is required for the inner pressure and thermal load because of the cryogenic and high-pressure condition, and a reliability of the safety valve is necessary for impact and deformation by opening the valve. But, the safety valve, which plays a key role for a safety of the transport and storage system, is depended on imports for over 90%, and in domestic production, the design of the valve is performed on the basis of experiences of the works without quantitative analysis for the inner operation characteristics and structural stability of the valve. In this study, impact velocity is calculated by theoretical analysis for obtaining the structural stability of the guide according to the impact load by opening the valve. The shape of the guide and the diaphragm for satisfying the structural stability are suggested and verified by using a thermal-structural analysis.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.11
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• pp.5015-5024
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• 2012

This research focused on the strategy formulation for the Innopolis as a Global Innovation Cluster. The study was performed based on both theoretical study and qualitative study approaches. Particularly, scenario planning as a foresight method was used for the strategy formulation. The major determinants for the success of the Innopolis can be summarized as follows; the enhancement of the host institution for the development of the innovation cluster, the relational capability of the Innopolis among daedeok, gwangju, daegu and the alignment and cooperation of the International Science & Business Belt. In terms of the needs of times, this study regarding the strategy for the formation of the Innopolis as the global innovation cluster is anticipated to be a good reference for policy makers and researchers in coming years.

• Fire Science and Engineering
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• v.15 no.4
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• pp.78-85
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• 2001

This dissertation is research on the fireproof characteristic of molded transformer and the extinguishable characteristics of the NAF S-III. As the research method, a theoretical examination has been made for the combustion process of epoxy resin, which was the main material of molded transformer, and extinguishing process of NAF S-III, which has recently been used in the clean extinguishable chemicals. Furthermore, for its proof, the experiments on combustion and extin-guishment on molded transformer has been performed. By installing the actual molded transformer in and artificial the horizontal heating furnace which has similar conditions with the electrical substation, and after subsequently ignited, the extinguishing process has been observed by classifying it into the natural extinguishment of the ignited transformer, and extinguishable chemical in NAF S-III has been injected. The volume of injected extinguishable chemical was the economical amount which was equipped with the extinguishable capability on the molded transformer under combustion, and it was calculated with the Announcement of the Ministry of Government Administration and Home Affairs as the basis. With the injection of the calculated extinguishable chemicals, the ignited transformer has completely extinguished within one minute.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.14 no.9
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• pp.3639-3662
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• 2020

The network capability to accomplish its functions in a timely fashion under failures and attacks is known as survivability. Ad hoc routing protocols have been studied and extended to various domains, such as Intelligent Transport Systems (ITSs), Unmanned Aerial Vehicles (UAVs), underwater acoustic networks, and Internet of Things (IoT) focusing on different aspects, such as security, QoS, energy. The existing solutions proposed in this domain incur substantial overhead and eventually become burden on the network, especially when there are fewer attacks or no attack at all. There is a need that the effectiveness of these routing protocols be analyzed in the presence of Denial of Service (DoS) attacks without any intrusion detection or prevention system. This will enable us to establish and identify the inherently stable routing protocols that are capable to survive longer in the presence of these attacks. This work presents a DoS attack case study to perform theoretical analysis of survivability on node and network level in the presence of DoS attacks. We evaluate the performance of reactive and proactive routing protocols and analyse their survivability. For experimentation, we use NS-2 simulator without detection or prevention capabilities. Results show that proactive protocols perform better in terms of throughput, overhead and packet drop.