• International Journal of Advanced Culture Technology
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• v.10 no.4
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• pp.117-125
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• 2022

Along with the uprising of sustainability issues in the field of business and management, firms increasingly strategize and mobilize resources towards sustainability related activities and processes much more than ever. Together with this phenomenon, the concept of corporate sustainability has been noticed much more by scholars and practitioners from diverse fields. However, differently with an expectation, it is undoubted that there is a small controversy when we treat the issues related to its definition, antecedents, consequences, processes and so on. Based on this kind of understanding, this study tries to suggest and advance a new approach to the corporate sustainability based on the premises of social capital theory for social relations, which explains the role of institutions, and norms that shape firms 'social interactions. Main argument is that firm's voluntary, progressive, and proactive activities for sustainability issues can be understood as the firm's social capital building processes. Though there are a little existing study dealing with this issue, this study has a difference with them by proposing social capital building issues based on firm's real activities. Finally, case analyses based on a new approach are suggested and the theoretical considerations with some limitations are explained.

• Journal of Fashion Business
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• v.26 no.6
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• pp.82-93
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• 2022

Sustainability is a significant change that fashion industry has undergone. Marketers and brands are looking for guidance in green advertising to most effectively motivate consumers to purchase sustainable fashion products. This study aims to reveal environmental and cultural sustainability claims on message credibility and purchase intention regarding product trendiness. We performed mediation and moderation analyses, using a 2 (sustainability message: environmental and cultural) × 2 (product design: classic vs. trendy) between-subjects experimental design. The PROCESS MACRO was used for the analysis. Results indicate that environmental claim must appear credible to consumers to motivate them to purchase a product. On the other hand, cultural claim, with and without credibility, affected consumer's purchase intention. Moreover, cultural claim and trendy design together influenced message credibility and purchase intention, showing a moderated mediation effect. The study indicates that brands should broaden their perspective regarding sustainability by considering cultural factors when providing sustainability claims. Environmental claim should be clear and transparent to avoid green skepticism. Also, it is important to focus on product's design aspect: making trendy designs. It is difficult to change consumer behavior based only on sustainability value. Thus, brands must coney their consideration of design trends. Theoretical and managerial implications also are discussed.

• Journal of Public Diplomacy
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• v.2 no.1
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• pp.69-96
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• 2022

How does a public health crisis play into the digital rhetoric of states? As Covid-19 is presenting a situation in which countries need to manage the international environment in a relatively short period, their practices could signal how digitization is going to influence public diplomacy in the longer run. This paper explores state public diplomacy in the context of a public health crisis. It develops a theoretical framework of public diplomacy on social media through how and what states communicated during the first year of the Covid-19 pandemic. Through keyword and hashtag analyses, we identify two patterns. First, states usually regard social media as an instrument for domestic communication rather than public diplomacy. The international impact of messaging has not been prioritized or well-recognized. Social media platforms such as Twitter have global outreach and messaging can be seen by audiences all over the world. Messages intended for the domestic audience could have an international impact. Thus, any communication on digital platforms should consider their public diplomacy outcomes. Second, while social media platforms are claimed to be for networking at different levels, states tend to connect with other states rather than with international organizations during the pandemic. States do not like to mention international organizations like the WHO and the UN on Twitter. Instead, they were either busy dealing with internal problems or cooperating with another state to combat the virus.

• Smart Structures and Systems
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• v.29 no.2
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• pp.279-286
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• 2022

In this article, a novel propagation formulation of Rayleigh waves in a compressible isotropic half-space with impedance boundary condition is proposed by embedding the normal stress. In a two-dimensional case, it is assumed that a design boundary is free of normal traction and a shear traction depends on linearly a normal component of displacements multiplied by frequencies. Therefore, impedance boundary conditions affect the normal stress, where the impedance parameters correspond to dimensions of stresses over velocity. On the other hand, vanished impedance values are traction-free boundary conditions. The main purpose of this article is to present theoretically the existence and uniqueness of a Rayleigh wave formulation relying on secular equation's mathematical analyses. Its velocity varies along with the impedance parameters. Moreover, numerical experiments with different values for the velocity of Rayleigh waves are carried out. The present Rayleigh waves study is a fundamental step in analyzing the cause and effect of physical states such as building or structure damages resulting from natural dynamics. The results of the study generate a basic design formulation theory to test the effects of Rayleigh waves affecting structures when an earthquake occurs. The presence and uniqueness of the proposed formulation is verified by mutual comparisons of several numerical examples.

• Journal of Information Technology Services
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• v.21 no.5
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• pp.15-28
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• 2022

Recently, government agencies are actively adopting the platform model as a means of public policy. However, existing studies on the public platform are minimal and have focused on user experiences or the possibility of public usage of the platform model. Now the research concerning building governance structure and utilizing network effects of the platform after adopting the platform model in the public sector is keenly required. This study intended to ignite academic dialogue on the governance of public platforms in the context of digital transformation. This study focused on a case of the 'Special delivery,' a public delivery app established by Gyeonggi-do. In order to analyze the characteristics of the public platform and its governance structure, data were collected from press releases, policy reports, and news articles. Data was analyzed using the frame of Hagui's platform design factors and Ansell & Gash's collaborative governance model. The results of the public platform analyses showed 1) incompleteness in the value trade-off accounting, which was designed for platform business based on general cost-benefit analysis, and 2) a closed governance structure that limits direct participation of diverse user groups(i.e., service provider, customer) in order to enhance providers' utility by preventing customers' excessive online activities. The results of this study provided theoretical and policy implications regarding designing the strategy for accounting for value trade-offs and functioning governance structure for public platforms.

• The Journal of Industrial Distribution & Business
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• v.13 no.8
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• pp.9-18
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• 2022

Purpose: K-beauty products industry trends, estimates and dynamics are examined in this study to discover a potential possibility for growth. There is a thorough examination of the elements that drive and impede the expansion of the K-beauty industry. This study aims to investigate marketing strategy of K beauty product to enhance economic growth in South Korea. Research design, data and methodology: This study used one of the most famous approach for analyzing the current literature which is a PRISMA (Process and Systematic Reviews and Meta-Analyses) method. This method maps out the number of records identified, the included and the excluded ones with the reasons for the exclusion. The technique clearly states the research problem and the appropriate scope. Results: The theoretical findings of prior literature indicates K-beauty companies should retain physical locations despite the trend toward online commerce, in order to guarantee that they meet the demands of different customers and enhance customer experiences to develop trust and loyalty. Conclusions: The findings of this research are of academic importance since they provide light on customer preferences for new K-beauty products. While past research has often ignored certain kinds of influencers, this study emphasized the need of considering influencers and certain product exposure strategies together, which has major academic consequences.

• Asia-Pacific Journal of Business
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• v.13 no.2
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• pp.63-77
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• 2022

Purpose - The purpose of this study is to examine the mediating effect of fanship between relational bonds and consumers' engagement. Also the study demonstrates the moderating effect of consumers' social support between relational bonds and fanship. Design/methodology/approach - The data were collected from Chinese consumers who have used live commerce within the last 6 months. The survey was conducted using self-reported questionnaire and a total of 276 questionnaires were used for the analysis. Regression analyses with bootstrapping were conducted to test the research models. Findings - Findings of the study showed that fanship mediated the relationship between financial bonds, social bonds and consumers' engagement. Furthermore, consumers' social support such as informational support and emotional support moderated for the relationship between relational bonds and fanship. Research implications or Originality - The findings of the study contributes to providing a theoretical framework to explain consumer behavior in a live commerce by examining the relationship between financial bonds, social support, fanship, and engagement.

• Steel and Composite Structures
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• v.45 no.5
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• pp.683-695
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• 2022

Conventional braces are often used to provide stiffness to structures; however due to buckling they cannot be used as seismic energy dissipating elements. In this study, a seismic energy dissipation device is proposed which is comprised of a bracing member and a steel hysteretic damper made of steel hexagonal plates. The hexagonal shaped designated fuse causes formation of plastic hinges under axial deformation of the brace. The main advantages of this damper compared to conventional metallic dampers and buckling-restrained braces are the stable and controlled energy dissipation capability with ease of manufacture. The mechanical behavior of the damper is formulated first and a design procedure is provided. Next, the theoretical formulation and the efficiency of the damper are verified using finite element (FE) analyses. An analytical model of the damper is established and its efficiency is further investigated by applying it to seismic retrofit of a case study structure. The seismic performance of the structure is evaluated before and after retrofit in terms of maximum interstory drift ratio, top story displacement, residual displacement, and energy dissipation of dampers. Overall, the median of maximum interstory drift ratios is reduced from 3.8% to 1.6% and the residual displacement decreased in the x-direction which corresponds to the predominant mode shape of the structure. The analysis results show that the developed damper can provide cost-effective seismic protection of structures.

• Journal of Environmental Science International
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• v.32 no.8
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• pp.585-593
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• 2023

This study promotes the understanding of landscape technicians by, assessing the professional qualification system that aligns with the needs of the 21st-century environment, distinct from the industrialization era, It, provides basic theoretical insights into the multi-dimensional connections between the motivation for a certificate and the career decision-making self-efficacy of individuals with a demand for the certificate in the structural aspect. The collected data underwent a comprehensive analysis involving frequency assessments, confirmatory factor analysis, descriptive statistics, reliability tests, and correlation analyses. The study found differences according to particpants' diverse sociodemographic characteristics including gender, place of residence, educational background, and occupation. The motivation for obtaining a certificate had significant positive effects on their career-decision-making self-efficacy, within the context of structural relations. The study findings on the relations between motivation for obtaining a certificate and career decision-making self-efficacy demonstrate that the direction and intensity of efforts to obtain a certificate can increase the career decision-making self-efficacy of people hoping to become landscape technicians.

• ETRI Journal
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• v.45 no.1
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• pp.28-44
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• 2023

We propose short packet communication in an underlay cognitive radio network assisted by an intelligent reflecting surface (IRS) composed of multiple reconfigurable reflectors. This scheme, called the IRS protocol, operates in only one time slot (TS) using the IRS. The IRS adjusts its phases to give zero received cumulative phase at the secondary destination, thereby enhancing the end-to-end signal-to-noise ratio. The transmitting power of the secondary source is optimized to simultaneously satisfy the multi-interference constraints, hardware limitations, and performance improvement. Simulation and analysis results of the average block error rates (BLERs) show that the performance can be enhanced by installing more reconfigurable reflectors, increasing the blocklength, lowering the number of required primary receivers, or sending fewer information bits. Moreover, the proposed IRS protocol always outperforms underlay relaying protocols using two TSs for data transmission, and achieves the best average BLER at identical transmission distances between the secondary source and secondary destination. The theoretical analyses are confirmed by Monte Carlo simulations.