• 제목/요약/키워드: the visit satisfaction

검색결과 485건 처리시간 0.026초

외식산업의 경영전략에 관한 연구 (A Study on the Strategy Management in the Foodservice Industry)

  • 정찬희;홍철희;최혜경
    • 한국조리학회지
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    • 제5권2호
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    • pp.261-279
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    • 1999
  • In order to meet competitive power, foodservice should aim to satisfy customers through distinguished quality and service as well as speciality and know-how. Especially, in coming 2000 year will be openned ASEM, 2001 will be the "Year to visit Korea", 2002 will be openned Korea-Japan Soccer World Cup, with these event as a momentum the domestic foodservice industry would be continuously increased and improved. Foodservice industry is the tertiary industry with the potentiality, tremendous popularity, premanancy and future-orient, it is gradually taking root as a basic industry after going through the industrialization. Furthermore, foodservice industry aim to satisfy customer based on quality, services, cleanliness, atmosphere, timing and value, besides, it is customer closeby service which to supply value and satisfaction through systemization, being manual, being technological renovation. Strategic management of foodservice industry is as following: Firstly, marketing strategy requires positing strategy to recongnize self-brand to the customer, thus requires to get hold how to take firm in customers′ mind. And then distingushed strategy requires. So somehow it is important to secure competitive in customers′ mind. Secondaryly, it requires strategy of competive advantegy. It is not to improve unique core competence of industry which is developed and studies for a long time but to pursuit diversfication based on core of industry Thirdly, it requires strategy of customer satisfaction. In these modern days it is important how much to satisfy customer, as it could be not expect continuous frowth and development without strategy of customer satisfaction. Therefore strategy of customer satisfaction is a necessary condition for the foodservice industry.

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강원도 관광지 선택과 만족요인에 관한 연구 (The Evolution of Marketing Thought and Marketing Communication: The Perspective of Relationship Marketing)

  • 박성용;오태현
    • 산학경영연구
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    • 제12권
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    • pp.83-102
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    • 1999
  • 관광지에 대해 만족을 느끼는 관광객들은 재방문을 하게 될 것이고 다른 사람들에게 그 관광지를 추천하는 촉진효과에 영향을 미쳐 새로운 관광객들을 끌어들이게 할 것이다. 이러한 고객만족 경영개념을 관광경영에 도입하는 것은 관광산업의 역할이 상대적으로 큰 강원도에서는 아주 절실하다. 고객만족 경영을 위한 단계로서 관광객들의 관광지 선택과정에 대한 이해, 특히 관광목적과 선택속성들을 이론적으로 고찰해 보고, 이들이 관광객 만족에 어떤 역할을 하는지를 알아본다. 실증적 결과는 "관광목적에 따라 선택속성들의 중요성도 다름," "관광관련요인들이 관광 만족도에 미치는 영향은 관광목적에 따라 다름," "관광목적자체도 관광만족도에 영향을 미침,"을 보여준다. 이 논문에서는 관광목적, 선택속성들, 관광만족도에 관한 연결고리를 이해하는데 필요한 이론적 모델과 실증적 결과를 보여준다.

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의치만족도와 주관적 구강건강상태의 관련성 (The Relationship between Denture Satisfaction and Perceived Oral Health Status)

  • 유상희
    • 대한치과기공학회지
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    • 제30권2호
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    • pp.135-147
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    • 2008
  • The results are as following. This study aimed to furnish basic data for improving the oral health of the elderly by conducting research into the relationship between denture satisfaction and the perceived oral health status of elderly people with removable dentures. The study performed research involving 246 elderly people who were living in Jeonju and Iksan, jeonbuk, and who were 65 years old or over from August 1 to December 5, 2007. The research method was a face-to-face interview. 1. The denture satisfaction of respondents for the research averaged $3.74{\pm}0.69$, and there was a significant difference in their satisfaction according to the level of education, the cohabitant family type, the procurement of living expenses, the performance of leisure activity, the period of current denture use, the number of denture changes, the experience during a dentist visit for denture maintenance, the experience of restricted activity due to annual oral diseases, and the opinions about denture prices. 2. 48.8% of respondents answered that their oral health status was good, and there was a significant difference in their satisfaction according to the procurement of living expenses, the total period of denture use, the period of current denture use, the number of denture changes, the experience of restricted activity due to annual oral diseases, and the opinions about denture prices. 3. The most highly influential variable affecting denture satisfaction was the opinions about denture prices(R=33.7%). 4. The most highly influential variable affecting the perceived oral health status was the educational level(R=17.3%). 5. As a result of analyzing the relationship between denture satisfaction and perceived oral health status, more respondents were satisfied with their dentures the more they thought their oral health status was in good shape.

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응급실 내원자의 의료서비스 만족에 관한 연구 (A study on Medical servicer satisfaction of Emergency Department patient)

  • 권선숙;유인술;정하숙
    • 한국응급구조학회지
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    • 제1권1호
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    • pp.42-53
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    • 1997
  • To offer basic data about the influential factors on patient's Satisfaction level for emergency medical services the authors were performed this study in 60 patients visited to emergency room of third stage general hospital in Taejeon city. Data were collected through interview with patients by using a 15 items' questionaire according to care subscale, teaching subscale of Likert's five stage quantitative scale and the tools developed by Barbara Davis. The data were analyzed by using the SPSS/PC computerized program for mean, standard deviation, percentage, ANOVA, t-test, and pearson correlation. The results are as followings ; 1. Satisfaction of emergency medical service were showed in care area, but not showed in teaching and total area 2. Satisfaction of sociodemographic characteristics were a statistically significant difference only marriage, that were the higher in marriaged than single(P<.0.05). 3. In the emergency situation characteristics the satisfaction accordings to the visit cause were lower in accident than disease group, the reason of hospital selection were in order trust, introduction group, distance, traffic, kinds, and score of satisfaction were showed each of 43.47, 51.27(P<.001), the transportation vehicle was the 119, hospital ambulance group. but were not a satistically significant difference. 4. The negative correlation was observed between satisfaction and the length of stay at ER and the longer length of stay at ER was showed the lower satisfaction. But the positive correlation was observed between satisfacton and the arrival time, patients who arrived ER from 6:00P.M. to midnight were more satisfied than patients who arrived other time. 5. The length of stay at ER was significantly different according to the reason of hospital selection, the reason of ER selection, the visitant cause and hopital decisioner. Especially the length of stay was much longer in accident group and unconscious group.

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Tumescent Local Anesthesia for Hand Surgery: Improved Results, Cost Effectiveness, and Wide-Awake Patient Satisfaction

  • Lalonde, Donald;Martin, Alison
    • Archives of Plastic Surgery
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    • 제41권4호
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    • pp.312-316
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    • 2014
  • This is a review article of the wide-awake approach to hand surgery. More than 95% of all hand surgery can now be performed without a tourniquet. Epinephrine is injected with lidocaine for hemostasis and anesthesia instead of a tourniquet and sedation. This is sedation-free surgery, much like a visit to a dental office. The myth of danger of using epinephrine in the finger is reviewed. The wide awake technique is greatly improving results in tendon repair, tenolysis, and tendon transfer. Here, we will explain its advantages.

휴대폰 애프터서비스 품질이 고객만족과 고객충성도에 미치는 영향 (The Influence of After-Sales Service Quality on Customer Satisfaction and Loyalty in Mobile Phone)

  • 이재준;유지현;이세재;오현승;조진형
    • 산업경영시스템학회지
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    • 제40권4호
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    • pp.87-95
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    • 2017
  • This study aims to configure what dimensions make up for smart phone after service quality, and how this service quality affects customer satisfaction and customer loyalty. Smart phone market is a market of the device leading the digital convergence as well as positioning itself as one of the national growth driving industry. To survive in this matured market, companies should have to respond actively to radical changes and customers needs in the so-called Smart Revolution environment. Lately, however, the smart phone market is prospected to move from growth phase to mature phase by the scholars. In order to proactively respond to the change in such market condition, companies need to provide absolute advantage in customer loyalty over their competitors by revolutionizing the after-sales service quality. Qualified A/S will lead to service satisfaction and achieve customer loyalty. The empirical analysis results obtained through A/S quality are as follows : First, human quality (attitude, expertise, problem-solvability), environment quality (handling agility, convenience, comfort), service policy quality (quality guarantee, additional service operation) are dimensions that make up for A/S quality. Second, A/S quality dimension showed a significant positive influence on service satisfaction and A/S satisfaction showed a positive influence on customer loyalty as well. Based on this empirical study, we propose some implications for A/S quality improvement. First, human quality dimension has relatively higher influence on A/S satisfaction in case of free A/S, so companies need to solve the product problem completely when consumer's first visit by continual employee education. Second, in case of paid A/S, the service policy quality-especially A/S Warranty period- has higher influence on A/S satisfaction.

외식업 점포 선택요인이 신뢰와 재방문 의도에 미치는 영향에 관한 연구 (A Study on the Influence of Restaurant Factors on Trust and Revisit Intention)

  • 송인암;신창옥
    • 디지털융복합연구
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    • 제15권8호
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    • pp.161-168
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    • 2017
  • 본 연구는 외식업 점포 선택요인이 신뢰도와 재방문 의도에 미치는 영향에 관한 연구이다. 선행연구를 통해 연구모형과 연구가설을 설정하여 실증분석을 한 결과 첫째, 외식업 점포 선택요인은 재방문 의도에 영향을 미치는 것으로 외식업 점포선택요인인 물리적 환경, 서비스, 가격, 위치, 명성, 청결도, 친절, 맛 등을 고려하여 일반 소비자는 선택함으로 이에 대한 만족이 높으면 재방문 의도도 높아지는 확인 되었다. 둘째, 신뢰는 재방문 의도에 영향을 미치는 것으로 확인 되었으며, 점포에 대한 믿음은 소비자의 신념을 통해 재방문을 적극적으로 고려 하는 것으로 판단해볼 수 있다. 셋째, 외식업 점포 선택요인은 신뢰에 따라 재방문 의도에 영향을 미치는 것으로 확인 되었으며, 외식업 점포 기준에 따라 소비자는 선택하게 되고 만족을 하게 되면 신뢰가 생성되어 재방문 의도를 높인 다고 볼 수 있다. 따라서 본 연구는 외식업 점포 선택요인과 신뢰는 재방문 의도에 영향이 있는 것으로 확인 되었으며, 외식업 점포 선택 요인은 신뢰에 따라 재방문 의도에 영향을 미치는 것으로 확인하여 이론과 전략적 시사점을 제공하는데 의의가 있다.

남성 세분시장별 이.미용서비스 만족도와 재방문 의도의 비교 (Comparison on Satisfaction and Intention to Revisit among Men's Beauty Service Markets)

  • 전양진;전옥주
    • 한국의류학회지
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    • 제32권2호
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    • pp.284-293
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    • 2008
  • The purpose of this study was to identify men's beauty service markets based on socio-cultural appearance attitude and to compare their satisfaction and intention to revisit beauty service. The study was done by survey method. Data of three hundred men aged from 20's to 40's were collected by on-line survey. Descriptive analyses, factor analyses, cluster analyses, Duncan tests, multiple regressions, and path analyses were applied. The results are as follows: First, five factors were found for men's socio-cultural attitude for their appearance. They were high involvement in appearance, social appearance, appearance satisfaction, appearance comparison and low involvement in appearance. Second, cluster analysis based on socio-cultural attitude produced three customer groups such as high involvement, social concern & satisfaction, and low involvement. Third, customer groups showed significant differences in some demographics and some items of service dimensions, which resulted in significant differences in satisfaction, and intention to revisit beauty shop services. A high involvement group was composed of young and unmarried men with more frequent visit to beauty shop service. In general, both the high involvement and the social concern & satisfaction groups showed higher evaluations than the low concern group in some of service items, level of satisfaction, and intention to revisit. In conclusion, attitude on their appearance could be useful factors in segmenting men's beauty service market. Levels and types of beauty shop service should be differentiated among consumer markets.

무등산국립공원 탐방객 이용행태 및 인식분석 (Analysis of the User Behavior and Recognition in Mudeungsan National Park)

  • 김사랑;박석곤
    • 한국환경생태학회지
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    • 제33권6호
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    • pp.734-747
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    • 2019
  • 본 연구는 무등산국립공원 공원관리 전략을 수립하기 위해 정상부인 서석대 일대를 찾는 탐방객을 대상으로 이용행태와 공원인식, 탐방 만족도에 미치는 요인등을 분석하였다. 분석결과 정상부를 찾는 탐방객은 광주시민이 78.1%로 가장 많았고, 산악형과 도시근교형 특성을 동시에 갖고 있는 것으로 나타났다. 탐방객 91.2%는 서석대 등의 주상절리가 무등산에서 가장 자원가치가 크다고 인식했고, 탐방객 포화에 따른 서석대의 자연 훼손에 대해 탐방객이 우려를 보였다. 이를 보전 및 복원하기 위해 일부 탐방제한이나 탐방로 우회에 대해 절반이상의 탐방객이 긍정적인 반응을 나타냈다. 전체탐방객과 인근탐방객(광주·담양·화순 거주자) 모두 원활한 탐방을 위한 시설관리가 무엇보다 공원관리 만족도에 큰 영향을 미치는 것으로 분석됐다. 인근탐방객의 경우는 이것에 더하여 무질서와 혼잡스러움을 줄이는 탐방관리가 만족도를 높이는 요인이었다. 중요도-만족도 분석에서 전체탐방객은 '편의 및 안내시설'을 개선해야 한다고 인식했다. 한편 인근탐방객은 '편의 및 안내시설' 개선과 함께 '불법 및 무질서 행위 예방'에 집중적인 관리가 필요하다고 느껴, 양측이 차이를 보였다.

변산반도국립공원의 탐방객 만족요인 및 예측모형 분석 (Satisfaction Factors and Determinants of Visitors in Byeonsanbando National Park, Korea)

  • 김동필;백재봉
    • 한국환경생태학회지
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    • 제23권2호
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    • pp.169-176
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    • 2009
  • 본 연구는 변산반도국립공원 탐방객들의 탐방 후 평가를 통하여 만족도, 만족요인과 예측모형을 분석하여 실질적인 공원관리의 기초자료를 제공하는데 그 목적이 있다. 만족도 분석결과 내소사는 무분별한 취사행위, 불법포획 및 식물채취, 고성방가, 쓰레기 등, 격포는 혼잡도, 호객행위, 무분별한 이용, 잡상행위 등에 불만족하였다. 만족요인으로는 '이용자관리', '이용관리 I ' 요인이 내소사(65.1%)와 격포(68.4%)에서 가장 큰 영향을 미쳤으며, 만족도 예측모형에 있어서 내소사는 '경관자원의 훼손', '공원정보 부족', '혼잡도', '관리자의 친절 및 안내부족' 등이, 격포는 '경관자원의 훼손', '공원정보 부족', '잡상행위'. '숙박시설', '관리자의 친절 및 안내부족' 등의 순으로 만족도에 영향을 미치는 예측모형이 만들어졌다. 따라서 산악과 해안공원의 차별화된 관리기법이 요구되고, 관리전략이나 정책도 필요하지만 탐방객의 교육을 위한 제도적 장치가 필요하였다.