• Title/Summary/Keyword: the subject of desire

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전환 좌절상황에서 소비자의 부정적 심리반응에 관한 연구 (The Effects of Switching-Frustrated Situation on Negative Psychological Response)

  • 정윤희
    • Asia Marketing Journal
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    • 제14권1호
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    • pp.131-157
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    • 2012
  • 현재 치열한 경쟁상황 속에서 기업들은 소비자들이 다른 대안으로 전환하는 것을 막기 위한 다양한 전략들을 실행하고 있으며, 이 중에서 전환장벽을 이용하는 전략은 고객유지와 관련해 매우 효과적인 것으로 알려져 있다. 하지만 전환 장벽으로 인해 새로운 대안으로 바꾸지 못하고 현재 서비스제공자와의 관계를 유지해야 하는 소비자 입장에서도 전환장벽이 긍정적일 것인가? 심리적 반작용이론에 의하면, 사람들은 어떤 자유가 위협받거나 제거될 때, 그 자유를 되찾는 방향으로 동기부여 되거나 어떤 부정적 반응을 보일 수 있다고 하였다. 전환장벽 역시 전환의 자유를 제약한다는 점에서 소비자의 부정적 반응을 유발할 수 있으므로, 본 연구는 전환장벽으로 인해 다른 대안을 단념해야 하는 상황에서 소비자가 경험할 수 있는 부정적 심리 반응과 그에 영향을 주는 변수들에 초점을 맞춘다. 연구가설에서, 부정적 심리반응에는 '이전선택에 대한 후회', '현재 제공자에 대한 원망', '좌절된 제공자에 대한 열망'을 포함하였으며, 전환좌절 상황의 특성-'좌절된 대안의 매력성', '전환 장벽의 심각성'-이 이러한 반응들에 영향을 줄 것으로 가정하였다. 그리고 이러한 전환 좌절상황의 특성이 주는 부정적 영향은 현재까지 해당 제공자로부터 받은 대우에 따라서 달라질 것으로 보고 지각된 공정성을 조절변수로 추가하였다. 연구 결과 전환좌절상황의 특성과 부정적 심리반응의 관계는 모두 지지된 반면, 지각된 공정성의 조절효과는 대부분의 관계를 상호작용 공정성이 조절하는 것으로 나타나 일부만이 지지 되었다. 이러한 결과는 전환 장벽의 긍정적 측면에만 영향을 밝혀온 기존 연구의 한계점보완하고 있으며 그에 따른 이론적 실무적 시사점을 제공해준다.

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텍스트의 은유적 구조 (The Metaphorical Structure of the Text)

  • 박찬부
    • 영어영문학
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    • 제57권5호
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    • pp.871-887
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    • 2011
  • In Lacanian terms, the real, which is a non-representative Ding an sich, is indirectly approachable only in and through language. This 'speaking of the real' is made possible through a restoration of the missing link between one signifier, S1 and another signifier, S2, as is manifested in the Lacanian formula of metaphor. In Freudian terms of textual metaphor, the missing link is restored by substituting a new edition for an old edition of one's historical text of life. This is what this essay means by the metaphorical/dualistic structure of the analytic/literary text. And this is a way of talking about an intertextuality between literature and psychoanalysis in the sense of the 'text as psyche' and the 'psyche as text.' Applying the 'signifying substitution' to the Oedipus complex, the Oedipal child can find a meaning(s), "my erotic indulgement with my Mom is wrong" by metaphorically substituting S2: the Name of the Father for S1: the Desire of the Mother. This meaning leads to the constitution of the human subject and the formation of the incest taboo, one of the most significant distinctive features of the human being as distinguished from the animals. We can see a similar metaphorical structure of S1-S2 taking place in the literary texts such as Macbeth and "Dover Beach": in the course of the stage of life being substituted for the primal scene in the former, and the plain of Tucydides for a bed scene in the latter, respectively.

A Study on Shamanistic Expression Method of Performances Using VR Technology: Body Ownership and Gaze

  • Kim, Tae-Eun
    • International journal of advanced smart convergence
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    • 제7권2호
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    • pp.135-142
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    • 2018
  • Virtual reality (VR) technology has been increasingly more frequently used day by day in industries, entertainment and performances due to the development of AR and MR technologies. Performance arts also actively utilize $360^{\circ}$ VR technology due to the free expression of stage settings and auditoriums. However, technologies for systems in which performers wear VR devices firsthand rather than being in the sandpoint of bystanders while audiences wear VR head mounted displays(HMDs) to see performance stages have been rarely studied yet. This study investigated the technical possibilities of possible methods of expression that will enable performers to appear on the stage wearing VR devices. Since VR can maximize the sense of immersion with its closed HMD structure unlike augmented reality (AR), VR was judged to be suitable for studies centered on the mental interactions in the inner side of humans. Among them, to implement shamanistic expression methods with the phantoms of the body and soul, a motion capture technology linked with VR display devices and real-time cameras was realized on the stage. In this process, the importance of body ownership experienced by the performers (participants), reactions when they lost it, and the mental phenomena of the desire to possess the subjects of gaze could be seen. In addition, high possibility of development of this technology hereafter could be expected because this technology includes the technical openness that enables the audience to appear on the stage firsthand to become performers.

"호모 이코노미쿠스"로서의 로빈슨 크루소 재고 (Reconsidering Robinson Crusoe as Homo Economicus)

  • 이석구
    • 영어영문학
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    • 제64권4호
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    • pp.629-649
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    • 2018
  • To date, one of the prevailing criticisms of Daniel Defoe's Robinson Crusoe has seen the adventure novel as a celebration of the rise of mercantile capitalism and the beginnings of colonialism. From this point of view, the Englishman has often been interpreted as an early embodiment of the concept of the sovereign economic subject. Prominent social critics who took up this interpretation have included Karl Marx, Max Weber, and Jean-Jacques Rousseau. Within literary studies proper, the work of Ian Watt offered perhaps the earliest version of this point of view of the novel. Influenced by both Weber and Rousseau, Ian Watt argued that Defoe's wandering protagonist embodies the rise of economic individualism. More recent criticism has tended to challenge this dominant interpretation by laying greater stress on such countervailing factors as Crusoe's mental uncertainty and inner conflict. Drawing inspiration from Fredric Jameson's diagnosis of the ills of late capitalism, this paper analyzes the ways in which Defoe's hero, rather than championing modern rationality, can in fact be seen as suffering from many forms of emotional psychosis. Robinson Crusoe can, after all, be better viewed as a contradictory multi-layered text that, despite its outward valorization of economic individualism, portrays its hero as a victim of negative capitalistic forces, a hero driven by his desire to possess but haunted by a fear of loss, a hero who flaunts inflated feelings of self-worth even as he reveals deflated notions of material insecurity and mental persecution.

Twain's Contestation of Emersonian Transcendental Manhood in Huckleberry Finn

  • Park, Joon Hyung
    • 영어영문학
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    • 제58권6호
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    • pp.1193-1213
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    • 2012
  • This essay "Twain's Contestation of Emersonian Transcendental Manhood in Huckleberry Finn" explores how Mark Twain's Adventures of Huckleberry Finn (1884) manifests his postwar contestation of Ralph Waldo Emerson's transcendental manhood that endorses the dogmatic, egocentric, and decorporealized position of the Cartesian subject, who believes his being's unity, elevation, and centrality through his fantasy of possessing direct access to divine truth. The connection between Emerson and Twain is based not on Emerson's influence on Twain but on their common interest in American landscape as a site for the redefinition of manhood and masculinity. I examine different types of manhood in their association with nature in Huckleberry Finn by comparing them with the two fundamental concepts of Emerson's philosophy: "a true man" in "Self-Reliance" (1841) and transparent eyeball vision in Nature (1836). Twain's use of Huck's ambivalent position-his centrality as a protagonist in the novel in spite of his marginality in society-renegotiates Emerson's valorization of nonconformity, wholeness, and nonchalance as the characteristics of both boyhood and "a true man," Emerson's term for the ideal individual in "Self-Reliance." I also read Twain's satire of two different types of masculine characters-Bob and the Child of Calamity, boatmen of the Southern frontier, and Colonel Grangerford, patriarch of a Southern aristocratic family-as Twain's denouncement of the antebellum desire for transcendental vision, which Emerson crystalizes into his notion of transparent eyeball in Nature.

집단면접조사를 통한 아버지 학교참여 사례 연구 (A Case Study on Fathers' School Involvement Through the Use of Focus Group Interviews)

  • 이현아
    • 가정과삶의질연구
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    • 제32권5호
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    • pp.179-191
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    • 2014
  • Parents are one of the principal agents of education along with students and teachers. The father, who is also a member of the educational community, plays a role in and has responsibility for his children's education. But, in Korea, as mothers are largely responsible for the children's care and education, fathers' school involvement has not been treated as a research subject. However, changes in family structure and function have challenged the notion of the father's traditional role. Recently, the father who participates actively in the rearing and education of his child has emerged as a new trend of the father model. It has been proven through many studies that the father's involvement has unique positive effects on his children, a phenomenon known as the "father effect". This research investigates the father's school involvement through focus group interviews with fathers. The results showed that the father's school participation rate was not high, while the father's desire for school participation was very high. These results are explained by the situation of fathers having no time or pathway to participate in their children's school. In order to enable fathers' participation, leave for school participation needs to be implemented and the development of fathers' activities is necessary. A father education program is needed to bring about changes resulting in fathers' greater participation in their children's education. This study suggests policy implications for supporting fathers' school involvement.

노인의 직업활동 활성화 방안 구축을 위한 기초연구 (The Activation of Job Performance of the Elderly in Korea)

  • 전지원;박미석
    • 대한가정학회지
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    • 제44권7호
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    • pp.21-39
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    • 2006
  • In modem society, elderly people's continual working is not only effective for realizing elderly welfare but is also an efficient scheme for improving national competitive power with the aging of societies. Therefore, the purpose of this study was to obtain confirmed data on the methods by which people can prepare for elderly people's working and increase the workforce participation rate. The study subjects were 300 male and female elderly people over the age of 60, living and working in Seoul. The method of sampling was purposive sampling in which the subject are extracted and assigned according to their occupations and gender. The results were as follows. Firstly, elderly people have a strong desire for employment stability. Secondly, they lack knowledge on obtaining information about jobs and approaching their desired job field. Thirdly, the subjects suggested that it is necessary to raise the level of social recognition about elderly people's working and to develop an environment that is conducive for increasing the working rate of the elderly.

코르셋의 양면성에 관한 고찰 - 포스트페미니즘 시각을 중심으로 - (The ambivalence of corset: Post-feminism perspectives)

  • 임은혁
    • 한국의상디자인학회지
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    • 제20권4호
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    • pp.17-30
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    • 2018
  • This study discusses the ambivalence and ambiguity in the relationship between the women's body and fashion drawings in respect to post-feminism perspectives. Deconstructivist post-feminists, perceiving the body as a passive subject, asserted that women internalize the male gaze by becoming the object of male desire, then manipulate the body to conform to that ideal. In this perspective, corsets assumed the role of the tool for forcing women's body to be obedient, restraining and suppressing the body. On the other hand, in the essentialist post-feminist perspective, which regards the women's body as an active object, insists that fashion, in its essence, is not necessarily about sex, nor is it devised to attract the male gaze. In such a viewpoint, the women's body functions as a vehicle for empowerment; by wearing corset women gain power and embraces the cultural norms of dominant beauty. As investigated in this study, the corset is both a tool for oppressing the women's body, as well as a vehicle for the voluntary expression of femininity. This ambivalence in the perception of the corset in the post-feminist theory represents the double-sided perspective in fashion as being both a subordinate construction and a powerful tool for self-expression.

Couple Look의 언어적 표현 (A Study on the Linguistic Manifestation of 'Couple Look')

  • 한명숙
    • 복식문화연구
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    • 제13권5호
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    • pp.756-762
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    • 2005
  • The objective of this research is to examine psychological desires of college students who attempt to express themselves by wearing so called 'couple look' attire, which is a dressing habit that represents responses to various psychologies and the society. Moreover, the message that is trying to be conveyed to others by dressing as such and the question of whether that message is being conveyed, are subject to analysis by applying linguistic classification theory pertaining to this specific term. After a pre-examination based on a through interview conducted with 70 male and female college student, the main examination was based on question and answering methods on 450 male and female college students for data collection. The results were compared, reviewed and analyzed by applying Geoffrey Leech's meaning segmentation theory on linguistics, and was aimed at defining through research how meaning segmentation represented through languages can be applied in expressing one's self through clothing. The research results are as follows. 1. The psychological desires of wearing couple look attire are to express that they like and love each other, are dating, and to showcase their intimacy. 2. Clothing attire that are appropriate to express the couple look are T-shirts, jeans, pants, sweaters, mufflers, and accessories such as tennis shoes, hats, shoes, bags, rings, watches, ear-rings, etc. 3. Amongst people who have tried the couple look and those who have not, those who have said that they were willing to dress in couple look are mostly experienced in dressing so.

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멀티미디어 전문가 양성을 위한 프로젝트식 강의 모형 설계에 관한 실증적 연구 (A empirical study on the design of project-oriented teaching models to bring up the experts in the multimedia industry)

  • 신영일;신건철
    • 디지털콘텐츠학회 논문지
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    • 제7권2호
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    • pp.95-102
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    • 2006
  • 급증하는 멀티미디어 전문가 수요를 충족시키기 위하여 대부분 대학에서 멀티미디어 강좌가 개설되고 있고, 수강자들의 사전학습이 증가하고 있으며, 컴퓨터를 활용한 이미지 편집 등의 분야에서 사전학습은 일반화되었다. 하지만, 대부분의 강좌에서는 전통적인 학습모형을 유지하고 있기에, 사전학습자들을 위한 특화된 학습설계가 이루어지지 않고 있다. 본 논문은 멀티미디어 분야에서의 사전학습자들의 특성을 규명하고, 이들의 학습욕구를 지원하는 강좌의 설계와 교재의 특징을 제안한다. 이를 위하여, 교육공학에서 새로운 패러다임으로 논의되는 구성주의와 문제 중심 학습 개념을 컴퓨터그래픽 분야에 적용하였고, 이를 통한 멀티미디어 전문가 양성을 효율적으로 지원하는 대학 강의의 특징을 밝힌다.

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