• 한국유통학회지:유통연구
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• 제15권5호
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• pp.127-153
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• 2010

본 연구는 지난 10년간 급격하게 변화하여 온 온라인 쇼핑산업에 대해 성장의 동력을 이론적으로 확인하고, 이들에 의한 이론적 설명을 시도한 탐색적 연구이다. 이러한 과정에서 이론적으로 선점이론에 대한 검토를 통해 이 이론이 유통구조에서 온라인 유통산업에서 발생하고 있는 재중간상화와 배치됨을 확인하였고, 이에 따라서 동적 역량이론을 활용한 온라인 산업에 대한 이론적 적용모델인 NEBIC에 대한 검토를 통해 동적성장이론인 이중나선구조 모형을 제안하였다. 또한 이론의 현실적합성을 확인하기 위해 2000년에서 2008년 한국 온라인 쇼핑산업의 발전과정을 재구성하고 각 기업의 매출자료 및 총매출액을 검토하여 현재 진행 중인 온라인 유통업의 동적 성장과정에서 각 기업의 역량이 시장에 적용되어지는 과정을 확인하고 새로운 진화방향을 제시하고자 하였다. 이러한 과정을 통해 보았을 때, 오픈마켓의 주도를 통한 시장 발전은 한계에 봉착한 것으로 보인다. 따라서 향후 온라인 쇼핑몰은 자기 기반 역량 위에서 유통경로 구조 전반에 걸친 유통기능의 개발과 상품개발을 통해 경로구조를 통합하는 방향으로 발전할 것으로 잠정적 결론을 내릴 수 있을 것이다. 이러한 결론에 기반하여 오픈마켓에서 육성된 대형 판매자들의 전문몰화, 상장기업화를 유도하는 한편, 상품취급범위를 제한하는 다양한 정책 및 규제를 통합운영하고 조정하는 컨트롤 타워의 구축, 그리고 오픈마켓의 중소 상인육성기능을 강화하기 위한 인센티브의 구성과 같은 정책적 제안이 제시되었다.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2006년 학술대회 논문집 정보 및 제어부문
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• pp.518-520
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• 2006

Due to the rapid popularization of mobile multimedia devices and the Internet as well as the realization of high-speed data transmission and large-volume data recording media, high quality content distribution and ubiquitous information services are making progress and a new type of information distribution and network sharing service has gradually emerged into the market. It is capable of utilizing terabyte sized home servers also in private homes. Under these circumstances, in distribution of content over shared networks, it is crucial to establish DRM (Digital Rights Management) technologies to protect the content from illegal copying and usage. A truly successful DRM system must be built on open worldwide specifications and provide maximum interoperability and user acceptance. An open interoperability of DRM is able to construct highly expandable PKI based DRM, targeting usage between systems, considering the expansion of recent content distribution services and clients This document gives protocol specifications for the exchange of rights information between the DRM module, description of specifications for rights information and encrypted content formats.

• 유통과학연구
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• 제16권8호
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• pp.63-68
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• 2018

Purpose - Lettuce (Lactuca sativ L.) is one of the economically important vegetable crops, which worldwide market value is over 100 billion U.S. dollar. In Korea, about 89.7 kilo ton of lettuce was produced in 3400ha in 2016, recoded as No. 1 vegetable crop in domestic green house production. However, recently, domestic lettuce production and cultivation areas are all getting decreased. Thus, novel approaches are needed to be implemented to revive the production. Research design, data and methodology - In this review paper, we first prioritized the end-user traits which are imperative to positively stimulate the domestic lettuce market and discussed relevant genomics strategies. Especially, we assessed a possibility whether school meal program would be a potential niche market. Results - The genomics technologies, which become widely applied in the crop biotechnology since 2008 when next generation sequencing method was developed, may be a good solution in the crop improvement, efficiently gathering valuable information of agriculturally useful traits. Significantly, in lettuce, the high quality whole genome sequence, based on Lactuca sativa cv. Salinas, is publically available and this genomics platform, thus, would be implemented in lettuce breeding program to innovate relevant end-user traits both for the farmers and customers, including the disease resistance to the Fusarium wilt, productivity under hot weather conditions, various nutritional qualities and so forth. These improvements will boost domestic lettuce industries in the near future. Conclusions - Due to the nutritional distinctions comparing to the western style lettuces, domestic leaf lettuces could be one of the important vegetables in the school meal programs. To make it happen, we would better devise diverse recipes to make a salad with it, instead of only using as a wrap vegetable. Meanwhile, novel lettuce varieties need to be developed, which are favorable to the students and also easy to be handled with while processing. Overall, to achieve international competence in the lettuce industries, we need to create elite lettuce varieties that satisfies domestic farmers as well as customers, suitable to various niche markets, such as school meal program. Thus, efficient breeding programs using genomics approaches should be established in advance and careful monitoring on the preference of the related customers for a niche market be continued persistently.

• 산경연구논집
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• 제15권5호
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• pp.1-15
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• 2024

Purpose: The purpose of this study is to explore the development and characteristics of e-commerce in China and analyze the current status of e-commerce platforms in China. Research design, data and methodology: To explore the development of e- commerce in China, this study collects and analyzes Chinese journals and secondary sources. It also conducts a case analysis of the success strategies of leading Chinese e-commerce companies. Results: The analysis showed that China's e-commerce is active in various forms of e-commerce, including B2B, B2C, and C2C, and that the development of e-commerce in China has been divided into three main stages. The Chinese government has been actively implementing various policies to promote the development of e-commerce. Conclusions: In this context, this paper specifically examines the development process of e- commerce in China, the current status of the Chinese e-commerce market, and the characteristics of the Chinese e-commerce market. In addition, the paper analyzes representative B2B, B2C, and C2C companies in China's e-commerce market. The results of the analysis show that Huichongwang, a B2B company, Jingdong, a B2C company, and Taobao, a C2C company, have achieved rapid growth through their core strategies and capabilities. The study also analyzed in detail the problems faced by the Chinese government and companies.

• 유통과학연구
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• 제16권6호
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• pp.5-13
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• 2018

Purpose - The purpose of this paper is to look into some alternative for Korean shipping to overcome difficult situations in shipping, since then it is economic crisis at the end of 2000s. Research design, data, and methodology - The research method to be adopted is first to review theoretical overview about shipping cycle, and then examine difficult shipping situations and studies management aspect, which is to related to establishment of Korea Shipping Council. Results - The boom and bust situations in shipping market have been identified as result of economic crisis at the end of 2000s. Trade volumes have fallen and shipping tonnage has risen respectively. In practical terms, shipping industry has suffered from difficult situations, following to supply and demand of shipping market, and Korean shipping had to face hard time as well, according to lack of management ability of shipping company. Alternatively, it should be asked shipping forum like Korea Shipping Council. Conclusions - From situations of shipping markets since the end of 2000s, it is strongly asked that every parties got involved in shipping business should understand and share more expertise and knowledge of shipping market, which is finally related to decision- making process in shipping.

• 디지털융복합연구
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• 제11권5호
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• pp.83-94
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• 2013

이러닝이 기존의 면대면 교육을 대체하는 중요한 기회의 시대에 있으며, 이러닝이 교육적으로 성공적인 효과를 창출하기 위해서는 이러닝 산업의 건전한 유통구조가 필수적임에도 불구하고 우리의 현실은 그렇지 아니하다. 본 연구는 이러닝 시장의 건전한 유통구조 확립을 위한 현황 분석과 제도적 합리화 방안을 마련하는 것을 목적으로 하고 있다. 따라서 이러닝 유통의 개념 및 범위를 정하고, 이러닝 유통의 유형과 단계, 유통주체 등을 정의하였다. 또한 국내외 이러닝 시장에 대한 영역별, 거래별 비즈니스 모델과 유통구조 모델의 연구와, 이러한 모델을 기준으로 사업자들이 어떤 구조로 거래가 이루어지는지에 대하여 설문조사를 통해 이러닝 유통구조 모델링을 하였다. 이러한 유통구조 모델링 과정에서 설문조사의 결과분석을 통해 유통구조에서 나타난 현황과 문제점 분석을 하였고 이에 대한 정책적인 합리화 방안을 제시하였다.

• 유통과학연구
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• 제17권6호
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• pp.65-75
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• 2019

Purpose - Vietnamese customers have a crowd psychology when choosing and buying cars, they believe the advice and comments of those who have used the product. This paper aims to explore how factors in the relation between employees and customers affect to the customer's positive word of mouth (WOM) through customer satisfaction. Research design, data, and methodology - A survey was conducted with 250 customers. This research focus on six factors: (1) familiarity, (2) care, (3) personal connection, (4) employee competence, (5) customer satisfaction, (6) positive WOM. By using Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM), this research determined the impact of relation between eployees and customers to the customer satisfaction in order to have the positive WOM to another customers. Results - This result shows that 3 factors: care, personal connection and service quality, have positive effects to customer satisfaction. Moreover, the similar relationship is found between customer satisfaction and positive WOM. The familiarity is not significant in this research. Conclusions - The research results indicate that positive WOM has an important impact of market development for automobile business enterprises in Vietnam. Therefore, administrators should have appropriate strategies to encourage positive WOM to customers.

• 유통과학연구
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• 제11권10호
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• pp.37-45
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• 2013

Purpose - Appropriate response to the fast changing economic environment determines SMEs' competiveness in the era of globalization and open market and, therefore, government policies to strengthen SME's competitiveness will be very important in the future. It is time to investigate the element of strategic orientation that is necessary for strengthening the competitiveness of SMEs, and its effect on the success of a business start-up. This study analyzes the network orientation in addition to existing strategic orientation, and focuses on price and quality management capability as mediators for strategic orientation and outcomes of business start-ups. Research design/data/methodology - The orientations of technology-based business founders were classified into market, technology, network, and entrepreneurial orientation. We then investigated the effect of these orientations on product price and quality management capability, as well as the influence of price and quality management capability on the outcome of a business start-up. This study is based on the nation-wide survey of the founders and members of technology-based business establishments. The survey was administered to 300 selected companies via email for a period of one month, at the end of which 175 companies replied with valid answers. Further, for effective and objective research, we used SPSS 14.0 and Amos 7.0 for structural equation modeling assumptions and hypothesis verification. Results - Except for entrepreneurial orientation, the other three orientations, namely, technology, market, and network orientations, affect the price management capability according to our results. The price management capability relates significantly with the sales and customer satisfaction. Especially, technology orientation is the core competency of start-ups that affects price and quality management capabilities. However, technology and entrepreneurial orientation do not influence the outcome of business start-ups, but affect their quality management capabilities. Conclusions - This study confirms that the strategic orientation affects product price as well as quality management capabilities, to introduce new products and achieve successful outcomes. In conclusion, new business founders face the dilemma of trade-off between price and quality in the planning stage of new product development. In particular, price management capability directly affects the outcome. Therefore, price management is more important for a successful start-up than quality management. Especially, during the initial stages of starting up a new business, price management capability entails following the market-leading company, or price penetration strategy. In this stage, price management is dependent on the information from outside rather than on the founder's decision, and it directly affects sales performance and customer satisfaction. In contrast, quality management capability is directly related to the technology capability and market experience of founders. In this case, subjective and proactive decision making is required for differentiation and development of demand in the niche market, which does not directly influence the sales performance and customer satisfaction.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2014년도 추계학술대회
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• pp.603-605
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• 2014

인터넷 이용률 증가와 스마트 기기의 대중화로 인해 소비자는 매장에서 구매하던 비용을 온라인 쇼핑 시장으로 전환하고 있다. 이로 인해 사용자의 소비패턴과 소비문화도 변화하고 있다. 오픈 마켓은 웹과 모바일을 통해 유통 채널을 확장하고 소비자의 유치를 위해 다양한 이벤트와 최저가 정책, 안전 거래 등을 제공한다. 본 논문에서는 오픈 마켓에서 판매하는 상품의 정보를 수집하고 분석하여 사용자에게 최저가 상품 정보를 제공하는 검색 시스템을 설계한다.

• 산업경영시스템학회지
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• 제41권1호
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• pp.128-139
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• 2018

As The Fourth Industrial Revolution and Intelligent Information Age came into full-scale, the policy of open government data has become a hot topic for each country. The United States, the United Kingdom, and other countries are shifting policy direction to "creating value" of open government data. Also, in the age of the digital economy where the data market is soaring, open government data is gradually being recognized as a new raw material for new business and start-ups. In addition, Korea ranked first in the OECD open government data evaluation twice in a row, and was highly evaluated in the international evaluation. However, domestic firms are still lacking in qualitative openness of government data, data is dispersed among institutions, lack of public-private data linkage, and development of app-oriented development. This study attempts to analyze major national policies for the creation of a data ecosystem that considers data lifecycle, from production to storage, distribution and utilization of data. First, the target countries were the leading public data countries among the OGP member countries, the USA, the UK, Australia and Canada. The results of this study are as follows. As a result of analyzing the results and comparing Korea's policies, it was concluded that most of Korea is superior in open government data policy. However, improvement of data quality, development of open data portal as an open platform, support for finding various users including apps and web development companies, and cultivation of open government data utilizing personnel are analyzed as policy issues. In addition, the direction of policy for the balanced ecosystem of Korea is presented together.