• Title/Summary/Keyword: the digital economy

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The Effect of Corporate Social Responsibility on Brand Loyalty-The Mediating Effect of Brand Trust and e-WOM (기업의 사회적 책임이(CSR) 브랜드 충성도에 미치는 영향 - 브랜드 신뢰와 e-WOM의 매개효과를 중심으로)

  • Chen, Si-Si;Li, Yan-Nan
    • The Journal of the Korea Contents Association
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    • v.21 no.11
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    • pp.294-306
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    • 2021
  • In the era of brand economy, companies fulfill their social responsibilities to enhance consumers' brand trust, thereby enhancing brand loyalty. On the other hand, the current Covid-19 epidemic has accelerated the pace of digital transformation of enterprises and has also made consumers pay more attention to the online reputation of enterprises. Based on the Chinese consumer market, this paper studies the corporate social responsibility, Internet word-of-mouth, brand trust, and brand loyalty of electronic product companies. To verify the impact of corporate social responsibility on brand loyalty through Internet word-of-mouth and brand trust, this paper issued a questionnaire survey to Chinese consumers. A total of 469 questionnaires were used for empirical analysis, and SPSS21.0 was used to analyze the collected data. The results are summarized as follows: (1) CSR has a positive impact on brand trust. (2) CSR has a positive impact on brand loyalty. (3) Brand trust has a positive impact on brand loyalty. (4) Brand trust and e-WOM play an intermediary role in CSR and brand loyalty.

An Influence of the Fourth Industrial Revolution on International Trade and Countermeasure Strategies to Promote Export in Korea (4차 산업혁명이 무역에 미칠 영향과 이에 대비한 수출촉진전략)

  • Lee, Byung-Mun;Jeong, Hee-Jin;Park, Kwang-So
    • Korea Trade Review
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    • v.42 no.3
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    • pp.1-24
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    • 2017
  • This study investigates any possible influences of the fourth industrial revolution on international trade in Korea and suggests strategies to promote export of Korea in order to secure one of the biggest international trade countries. The fourth industrial revolution is the fourth major industrial era since the third industrial revolution in the 18th century which used electronics and information technology to automate production. This can be characterized as a range of emerging technologies that are fusing the physical, digital and biological worlds, and impacting all disciplines, economies and industries. Since this revolution is expected to have effects on international trade as well as whole industrial society, it examines how it may affect international trade of Korea in terms of the subject, the object, markets and forms of international trade. After that, it provides the strategies to promote Korean export in order to overcome the risks around the low economic growth of the recent years and the depressed domestic economy.

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A Study on Efficient Mixnet Techniques for Low Power High Throughput Internet of Things (저전력 고속 사물 인터넷을 위한 효율적인 믹스넷 기술에 대한 연구)

  • Jeon, Ga-Hye;Hwang, Hye-jeong;Lee, Il-Gu
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2021.10a
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    • pp.246-248
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    • 2021
  • Recently data has been transformed into a data economy and society that acts as a catalyst for the development of all industries and the creation of new value, and COVID-19 is accelerating digital transformation. In the upcoming intelligent Internet of Things era, the availability of decentralized systems such as blockchain and mixnet is emerging to solve the security problems of centralized systems that makes it difficult to utilize data safely and efficiently. Blockchain manages data in a transparent and decentralized manner and guarantees the reliability and integrity of the data through agreements between participants, but the transparency of the data threatens the privacy of users. On the other hand, mixed net technology for protecting privacy protects privacy in distributed networks, but due to inefficient power consumption efficiency and processing speed issues, low cost, light weight, low power consumption Internet Hard to use. In this paper, we analyze the limitations of conventional mixed-net technology and propose a mixed-net technology method for low power consumption, high speed, and the Internet of things.

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Fashion Consumption Culture in the Post-COVID-19 Era Identified through Big Data Analysis -Focusing on Articles in the Chinese Fashion Network LADYMAX.cn- (포스트 코로나19 시대의 패션 소비문화에 대한 빅데이터 분석 -중국 패션 네트워크인 LADYMAX.cn의 기사를 중심으로-)

  • Bin, Sen;Yum, Haejung;Shim, Soo In
    • Journal of Fashion Business
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    • v.25 no.2
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    • pp.80-97
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    • 2021
  • In this study, the changes in fashion consumption culture in the post-COVID-19 era were examined through big data analysis. Considering that the Chinese market plays a pivotal role in the global fashion industry, big data was collected in the most famous and professional fashion network in China, LADYMAX.cn. As a result of text mining and social network analysis, three major changes were identified as the emerging fashion consumption culture in the post-COVID-19 era. First, as a trend in new media consumption, COVID-19 disease and the development of digital technology tended to encourage consumers to put more importance on the relationship between bloggers and fans than previously. Second, as a trend in reward consumption, consumers tended to be rewarded for their hard work to relieve and comfort their high stress caused by spending a long time worrying about the prolonged COVID-19 situation. Third, as a trend in home-economy consumption, consumers tended to prefer homewear and sportswear more because they were spending longer times at home as the social distancing period was prolonged.

The current status of smarter food safety management (스마트 식품 안전관리 추진현황)

  • Gwon, Soyoung
    • Food Science and Industry
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    • v.54 no.3
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    • pp.124-131
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    • 2021
  • In the 4th industrial revolution, Artificial Intelligence (AI), big data, Internet of Things (IoT) are already around us, making our society hyper-connected and blurring the lines between the digital and biological spheres. We witness drastic changes not only in the food industry, but also in economy, society and our life as a whole. Technologies bring industrial reorganization and greater changes at the system level and the food industry is not exceptional. Human demand for foods continues to grow and the very nature of the food industry remains unchanged, but its production, distribution and marketing face unprecedent innovations. Passing through the global pandemic, the food industry has been evolved into 'contact-free', as the safety become our top priority. Amid the gradual shift to technology-oriented society, the smarter food safety management skills and tools are being adopted in many countries exerting greater efforts to enhance traceability and to upgrade AI-powered safety management system.

A Study on the Structural Relationship among Technological Determinants, Manufacturing Operations, and Performances for Implementing a Smart Factory in Small Businesses (중소 제조기업의 스마트공장 기술결정요인, 제조운영 및 성과 간 구조적 관계에 관한 연구)

  • Kwon, Se-In;Yang, Jong-Gon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.11
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    • pp.650-661
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    • 2020
  • The digital transformation of the 4th industrial revolution is leading to changes and innovations in the global economy. Various countries are focusing on reviving their manufacturing industries and economic recovery through smart factories. The purpose of this study is to empirically identify technological determinants for the successful implementation of the smart factory and to verify teose effects on manufacturing operations and the firms' operational/environmental performances. Five factors, including sensor network, platform technology, information system, intelligent automation, and safety, were defined as core technologies. The SEM analysis results of 157 small and medium-sized manufacturing firms that have implemented smart factories are as follows. First, sensor network, platform technology, and information system had significant effects on smart manufacturing operations. Second, smart manufacturing operations have improved firm performance. This study is valuable in that it has confirmed the effectiveness of government-funded projects and systemized key technologies for implementing smart factories. Meanwhile, it is helpful for practitioners to support an efficient and effective decision-making for the new adoption.

Developing Strategies for e-partnering between the Steel Company and the Shipbuilding Company (기업간 협업체계 구현을 위한 공급체인 e-파트너링 추진방안)

  • Ahn, Young-Hyo;Sohn, Young-Woo;Whang, Kyu-Seung;Park, Myung-Sub
    • Information Systems Review
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    • v.6 no.2
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    • pp.227-242
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    • 2004
  • With the advent of the digital economy, the business eco-system has been changing from the competition system across individual companies to that of supply chains. Under the rapidly changing business environment, it becomes true that the competitive power of the steel maker depends on the shipbuilding company, an important customer of the steel maker. Accordingly, e-partnering between a steel maker and shipbuilding companies becomes important. Schemes of developing e-partnering are presented as follows: implementation of the inter-communication system, day/sequence order and supply, improvement of infrastructure such as transport, quay etc.

Distributed Social Medical IoT for Monitoring Healthcare and Future Pandemics in Smart Cities

  • Mansoor Alghamdi;Sami Mnasri;Malek Alrashidi;Wajih Abdallah;Thierry Val
    • International Journal of Computer Science & Network Security
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    • v.24 no.5
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    • pp.135-155
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    • 2024
  • Urban public health monitoring in smart cities focuses on the control of conditions and health challenges in urban environments. Considering the rapid spread of diseases and pandemics, it is important for health authorities to trace people carrying the virus. In smart cities, this tracing must be interoperable and intelligent, especially in indoor surfaces characterized by small distances between people. Therefore, to fight pandemics, it is necessary to start with the already-existing digital equipment of the Internet of Things, such as connected objects and smartphones. In this study, the developed system is employed to provide a social IoT network and suggest a strategy which allows reliable traceability without threatening the privacy of users. This IoT-based system allows respecting the social distance between persons sharing public services in smart cities without applying smartphone applications or severe confinement. It also permits a return to normal life in case of viral pandemic and ensures the much-desired balance between economy and health. The present study analyses previous proposed social distance systems then, unlike these studies, suggests an intelligent and distributed IoT based strategy for positioning students. Two scenarios of static and dynamic optimization-based placement of Bluetooth Low Energy devices are proposed and an experimental study shows the contribution and complementarity of the introduced contact tracing strategy with the applications on smartphones.

Research on Functional Use nnd Demands for Cellular Phone in The Aged (노령인구의 핸드폰 기능사용 현황 및 수요 조사)

  • Jung, Jae-Bum;Nam, Ki-Chun;Choi, Moon-Gee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.2
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    • pp.455-462
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    • 2009
  • The present study focused on the status of functional use and demands for cellular phone in the aged. Through a survey of 206 aged people, we asked the present use of UI(User Interface) and problems in use of functions of cellular phone. The survey consist of questions about use of internet and mobil products, receptiveness of various mobil contents and machines, and marketable evaluation. The results showed that great part of elder people used only cellular phone as telephone. However, it appeared that relatively younger people in the participants In survey used more and more various functions of cellular phone such as digital camera. Moreover, according to the situations of health, economy, culture of participants, they demanded more various functions and UI in cellular phone.

A Study on Characteristics of Library Space from the Perspective of Communication (커뮤니케이션학 관점에서 본 도서관 공간의 특성에 관한 연구)

  • Hwang, Mee-Young
    • Korean Institute of Interior Design Journal
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    • v.20 no.3
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    • pp.233-241
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    • 2011
  • Modern society is heading towards a knowledge & information based society where knowledge and information is valued, or a knowledge creation society where information is analyzed and processed to be used as knowledge. This means that not only individuals but also every organization is always surrounded by information and that we are witnessing a transition into a society where the value of knowledge and information is increasingly higher so sometimes we must actively explore and use the information across the whole social structure involved with politics, economy and culture. Recently, while the amount of information at public libraries at home and abroad has greatly increased in volume and the kinds have become diverse, efforts for digitalizing and integrating knowledge & information resources are being pursued aggressively. A new paradigm of facilities and space configuration for public libraries is required so that along with traditional library service there will exist integrated links and exchange of digital information resources and all users will be able to equally access that information. Therefore, assuming that human, information and space are important design factors as to space planning for public libraries, this study compared characteristics of the space structure and the form of exchange of knowledge & information through examples involved with public libraries having opened in the past three to four years from perspectives of space sociology and communication. This is a basic study to provide organized design guidelines about the form of exchange of creative knowledge & information from various perspectives in the knowledge & information age. Also this study is considered to have a significance in activating communication with users through exchange, creation and experience of knowledge & information, which is a social role that modern public libraries support.