• Title/Summary/Keyword: the digital economy

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Word-of-Mouth Redefined: A Profile of Influencers in the Travel and Tourism Industry

  • George, Richard;Stainton, Hayley;Adu-Ampong, Emmanuel
    • Journal of Smart Tourism
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    • v.1 no.3
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    • pp.31-44
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    • 2021
  • The emergence of the digital economy and easy accessibility to Web 2.0 tools has seen an expansion of the influencer ecosystem within the travel and tourism industry. Founded on the principles of reference groups and peer reference there is a growing trend amongst industry practitioners who are now opting to move away from many of the traditional approaches used to market their products and services and are instead taking advantage of the concept of e-word-of-mouth (eWOM). Whilst there is a growing body of academic literature addressing the notion of influencer marketing, there is little understanding of influencer marketers themselves. Consequentially, this study addresses this gap in the literature through the quantitative examination of those who promote products, services, or companies by distributing eWOM through their online digital channels and presence; otherwise known as travel influencers. A quantitative research approach involving an online survey yielded 255 responses from travel influencers. The research findings indicate that those who work in this field prefer not to be awarded the label "travel influencer," focusing instead on their specific method of influencing, such as blogging and vlogging or sharing Instagram updates. The research also demonstrates how the new influencers have a strong role in generating travel urge and desire. The research contributes to the wider body of academic literature and travel industry practitioners by establishing the general profile of influencers and their increasingly specialized role in tourism and hospitality marketing.

Design of Continuous Passive Motion Medical Device System with Range of Motion Measurement Function (관절가동범위 측정 기능을 갖는 연속수동운동 의료기기 시스템 설계)

  • Kang Won Lee;Min Soo Park;Do Woo Yu;Oh Yang;Chang Ho Lee
    • Journal of the Semiconductor & Display Technology
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    • v.22 no.4
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    • pp.87-92
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    • 2023
  • As the elderly population increases, the number of patients with various joint diseases, including degenerative arthritis, is steadily increasing. CPM medical devices are needed to effectively treat degenerative arthritis that is common in the elderly population. Domestic CPM medical devices have limited functions and are highly dependent on imports for expensive imported medical devices. To solve this problem, we designed a ROM measurement function using a current sensor that is not present in existing composite joint CPM medical devices. The algorithm was designed using the fact that the force caused by joint stiffness greatly increases the current flowing through the DC motor. In addition, the need for digital healthcare in the medical field is gradually expanding as the proportion of chronically ill patients increases due to the spread of the non-face-to-face economy due to COVID-19 and the aging population. Therefore, this paper aims to improve the performance of CPM medical devices by allowing real-time confirmation of rehabilitation exercise information and operation range measurement results in accordance with digital healthcare trends through a Bluetooth application developed as an Android studio.

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The Nexus of ICT, Manufacturing Productivity and Economic Restructuring in Vietnam

  • DUC, Dang Thi Viet;NGUYEN, Phuoc Van
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.9
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    • pp.235-247
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    • 2021
  • The objective of this paper is to clarify the relationship between ICT application and labor productivity in Vietnamese manufacturing firms and connect it with the context of economic restructuring in Vietnam. The study uses data of 3,428 manufacturing firms from the General Statistics Office of Vietnam and regression models. In addition to the general model, the study also runs the models for sub-samples of firms of different production technology levels. Research results show two main points. First, information technology can enhance the labor productivity of Vietnamese manufacturing firms. This is true for both ICT hardware applications, ICT services, ICT software solutions, and employees' ICT skills in firms. Second, manufacturing firms with higher levels of production technology use ICT more effectively and achieve a higher impact on labor productivity. The results confirm that the Vietnamese government can stimulate ICT application and digital transformation in firms, thereby increasing labor productivity and promoting economic restructuring in the direction of shifting from agriculture to industry and from low-tech industries to high-tech ones. The results also provide implications for business managers and policymakers in other developing countries who are adopting the digital economy as a development strategy.

A Bibliometric Study of E-commerce Reputation

  • WIJAYA, Tony
    • The Journal of Industrial Distribution & Business
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    • v.13 no.6
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    • pp.1-7
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    • 2022
  • Purpose: This study aims to investigate an overview of the reputation of e-commerce from 2001-2021. Research design, data and methodology: This study uses a bibliometrics technique involving published results from the Scopus database. Keyword tracking uses the terms e-commerce + reputation. The data collected meets the criteria for the type of journal publication. Data was collected using the Publish or Perish (PoP) program and exported into VOSviewer. Bibliometrics examines certain fields of science based on several components such as author and co-author, citation and co-citation, keywords related to theme mapping, origin, and source of publication. Data was collected using the Publish or Perish (PoP) program and exported into VOSviewer. Results: The results show the total citations from 118 papers are 1429, with citations per paper of 12.11 and citations per year of 68.05. The trend of publications from 2001-2021 shows the dynamics of increasing or decreasing, but this trend is still developing. Conclusions: This paper also presents articles that have contributed greatly to the study of e-commerce reputation, the most productive authors, and clustered themes regarding e-commerce reputation. Reputation is an important area of e-commerce research. Reputation is also essential factors for e-commerce in facing business competition and needs to be a consideration for digital business practitioners.

Corporate Financial Fraud and Countermeasures in the Internet Era (인터넷 시대 기업의 재무부정과 대책)

  • Huang, Weidong;Jin, Shanyue
    • Journal of Digital Convergence
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    • v.20 no.3
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    • pp.35-40
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    • 2022
  • With the advent of the internet age and the outbreak of COVID-19, many companies have embraced online trade. However, due to the way the cyber economy works, the number of companies engaged in financial fraud by falsifying their transaction amounts and customer numbers has been gradually increasing. The purpose of this study is to analyze financial fraud of companies in the Internet era and to present solutions. Therefore, this study analyzed the financial fraud behavior of Luckin Coffee in China as an example and studied the causes and countermeasures of financial fraud. As a result, it was found that the cause of financial fraud lies in the opacity of cash flows from online transactions. The recommendations proposed by this study is to improve internal control systems in companies, develop risk management system, and establish comprehensive external supervision system

The development for the Storage System of Telephone Number by SMS (SMS를 이용한 전화번호 저장시스템 개발)

  • Song, Eun-Jee
    • Journal of Digital Contents Society
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    • v.7 no.4
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    • pp.295-300
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    • 2006
  • A cell phone is a necessity for the modern society. The function of mobile phone enables us to exchange various information beyond the time and space. In addition it has lots of function such as shooting of moving picture. This study is to research the accuracy and rapidity of the information by means of SMS, and to propose a new system of transmission in order to create a profit for the life economy. Through the function, which is suggested in this paper, we can store the phone number to the sending category of the other party's phone by combining character or number. We can expect the most accuracy and swiftness of the cellphone information via of this proposed research.

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Analyzing Fluctuation of the Rent-Transaction price ratio under the Influence of the Housing Transaction, Jeonse Rental price (주택매매가격 및 전세가격 변화에 따른 전세/매매가격비율 변동 분석)

  • Park, Jae-Hyun;Lee, Sang-Hyo;Kim, Jae-Jun
    • Journal of The Korean Digital Architecture Interior Association
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    • v.10 no.2
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    • pp.13-20
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    • 2010
  • Uncertainty in housing price fluctuation has great impact on the overall economy due to importance of housing market as both place of residence and investment target. Therefore, estimating housing market condition is a highly important task in terms of setting national policy. Primary indicator of the housing market is a ratio between rent and transaction price of housing. The research explores dynamic relationships between Rent-Transaction price ratio, housing transaction price and jeonse rental price, using Vector Autoregressive Model, in order to demonstrate significance of shifting rent-transaction price that is subject to changes in housing transaction and housing rental market. The research applied housing transaction price index and housing rental price index as an indicator to measure transaction and rental price of housing. The price index and data for price ratio was derived from statistical data of the Kookmin Bank. The time-series data contains monthly data ranging between January 1999 and November 2009; the data was log transformed to convert to level variable. The analysis result suggests that the rising ratio between rent-transaction price of housing should be interpreted as a precursor for rise of housing transaction price, rather than judging as a mere indicator of a current trend.

Industrial Complex Innovation Plans and Tasks in the Era of Great Transformation (대전환의 시대 산업단지 혁신방안과 과제)

  • Seung-Hee, Lee
    • Journal of Digital Policy
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    • v.1 no.2
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    • pp.41-45
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    • 2022
  • In this study, we look at the current address of industrial complexes and the government's support policies for industrial complexes so far, examine the problems and improvements of industrial complexes in the era of great transformation, and then suggest how to innovate industrial complexes, and suggest the plans and tasks. want to report. To summarize the conclusion, in order to enhance the competitiveness and innovation of industrial complexes, which are the main axis of the national economy, a governance system in which the government, regional innovation organizations, and businesses cooperate must be established to transform industrial complexes suitable for the transition period and foster excellent industrial complexes. It is urgent to actively support the policy and budget input of each government department.

A study on the difference in management performance according to the quality management system introduction level of small and medium-sized manufacturing companies (중소제조기업의 품질경영시스템 도입 수준에 따른 경영성과 차이 연구)

  • Lee, JuYong;Joo, HyungKun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.18 no.2
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    • pp.61-75
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    • 2022
  • The purpose of this study is to analyze the impact of quality management system requirements, a management innovation technique, on business performance to secure the competitiveness of SMEs in an environment of increasing uncertainty in the global economy and intensifying competition. To this end, a survey was conducted on small and medium-sized enterprises (SMEs) operating a quality management system, and statistical analysis was performed through validity and reliability analysis, regression analysis, and group analysis using IBM SPSS 26.0. As a result of the study, it was found that planning, operation, support, and improvement, which are the core requirements of a quality management system, have a positive effect on business performance. In addition, through group analysis, it was found that the effect of quality management system requirements on business performance varies according to the level of the company. This means that the importance of quality management requirements required for strategy establishment varies according to the quality management introduction level of small and medium-sized manufacturers, and it can be used for small and medium-sized manufacturers to set strategic directions.

A Study on the Structural Causes of Underdevelopment of Regional Economy (지역경제 저성장의 구조적 요인에 관한 연구)

  • Yu, Won-Keun;Choi, Ho-Yeong
    • Journal of Digital Convergence
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    • v.12 no.10
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    • pp.45-59
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    • 2014
  • An empirical analysis on the structural causes on the economic underdevelopment of a specific region is an important work for the constituents to solve the submitted problems of those sources of the questions and to establish more active regional economic growth structure hereafter. Basically this paper recognizes that the fragile characteristics of accumulation structure is due to the higher portion of small enterprises and other unfavorable material conditions compared to other regions. On the basis of this estimation, we are going to present some materials to help establishing the development strategies by analysing the structural characteristics of time serial GRDP and Regional Input-Output Tables.