• Title/Summary/Keyword: the beauty of play

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The Effect of Hair Shop Brand Trust on Loyalty Behavior and the Moderating Effect of Brand Awareness (헤어숍 브랜드신뢰가 충성행동에 미치는 영향과 브랜드 인지정도의 조절효과)

  • Kim, Young-Hee;Yang, Jong-Hoon
    • The Journal of the Korea Contents Association
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    • v.20 no.12
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    • pp.519-528
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    • 2020
  • This study is a study on the relationship between brand trust in beauty companies leading to consumer loyalty behavior. This study investigated the importance of brand trust and verified the moderating effect of brand awareness. The subjects of the survey were consumers with experience in using hair beauty services, and a self-written survey was conducted from December 15, 2019 to December 30, 2019. A total of 288 copies of response data were used for analysis, and the SPSS 21.0 statistical package program was used. Hairshop brand trust was classified into professionalism, favorability, and honesty. As a result of the analysis, professionalism had a significant effect on economic loyalty behavior, and honesty had a significant effect on economic loyalty behavior and social loyalty behavior. Favorability did not show an influence relationship. As a result of verifying the moderating effect of brand awareness, it was found that professionalism and honesty play a moderating effect in the influence relationship between social loyalty behaviors. This study aims to provide an effective direction to stably establish the relationship between the brand trust and customer relationship of the hair shop in a rapidly changing competitive environment.

A Study on Application of the Aesthetic Characteristics of Psychedelia in Art Mask Design (사이키델릭의 미적특성을 응용한 아트마스크 디자인 연구)

  • Yoon, Hee
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.6
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    • pp.15-22
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    • 2021
  • This study is aimed at suggesting a direction for the development of sensuous and creative art mask design by making art masks rooted in the aesthetic characteristics of psychedelia. The conceptual definition and characteristics of psychedelia were identified on previous studies, specialized books and works of art. The characteristics of psychedelia based on theoretical research were limited to illusionism, abstraction, play, and dynamism, which are often used in researcher's work, and four research works were produced by combining them with art mask design. By trying to diversify works regardless of form or tradition, this study could make the infinite creation of art mask possible and transform that into a new modern beauty. In addition, by expressing internal meaning along with external characteristics in the design of works, it could bring the establishment of a new perception and value of art mask. In the future, it is hoped that this study will be used as basic data for follow-up research related to art mask design and be helpful in the development of art mask design.

A Study on Stage Costumes Using Traditional Hanji - Focus on the Theater 'Long Long Time Ago Whuo-ee Whuoee' - (전통한지를 이용한 무대의상 연구 - 연극 '옛날 옛적에 훠어이 훠이'를 중심으로 -)

  • Kim, Young-Sam;Kim, Jang-Hyeon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.2
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    • pp.336-344
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    • 2010
  • Stage costumes are characterized by the importance as a medium of total visual expression on a synthetic art and need to be designed more effectively. This study followed the stage costumes of the play 'Long long time ago whuo-ee whuoee' which participated in the China-Japan-Korea University Theatre Festival. By consisting of the framework of a Korean story that tells and expands the visual expression province by the access method of a producer, the unique costume in the play was created by the dyeing of the traditional hangi. First, the use of hanji in theater represents originality and a fresh variation with the formative beauty of stage costumes in accordance with hanji that conforms to the recreation of tradition. Second, the dip dyeing technique made it possible to express colors limitlessly and the airbrush dyeing technique along with dyeing twice could account for the weak points of the color. As a result, the color brought effect as expected. Third, the weak points were supported by a Jumchi technique that created the fibroid material tangled with stronger adhesion in the creation of a hangi costume. In addition, dyed hangi was attached to the outer fabric. It allowed the costume to have a unique texture that was both soft and tough. This enforced the visualization of the costume and durability to prevent possible damage by the performers. Forth, pieces of hanji were attached to the damaged parts of the costume after re-visiting the dress rehearsal. As a result, the stage costumes represented the shabby clothes that express the social class of the characters. A new understanding of the excellence of traditional hanji was found and confirmed the possibility of it as a material for stage costumes through the study.

A Study on Grotesquery Aesthetic Reflected Interculturalism in Stage Costume - The Case of Oh, Tae-seok's - (문화상호주의가 반영된 공연 예술 의상의 그로테스크적 특성 연구 - 오태석의 <심청이는 왜 두 번 인당수에 몸을 던졌는가>를 중심으로 -)

  • Yang, Yong
    • The Research Journal of the Costume Culture
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    • v.17 no.5
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    • pp.923-938
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    • 2009
  • Since the end of 1960s, an era of internationalization, Interculturalism has been reflected in intercultural plays which borrow concepts of foreign-cultural aesthetics for the performance and create a new stage language. Among many writers and performers, Oh, Tae-seok created his own unique aesthetic performances through experimental and avant-garde methodologies connected with various areas of art. His plays are worth studying since they suggest us a point of view which helps us to get out of the ordinary, fixed thought and try to see variety of reality. Therefore, our study categorized Oh, Tae-seok's play into four areas according to grotesquery interculturalism : Evil sprit, Abhorrence, Exaggeration and distort, and Heterogeneity. Based on this category, we analyzed plastic artistic characteristics of his plays' stage costume, for example, shapes, materials, and color, and tried to enhance the aesthetic value of his plays. We made a conclusion that the play showed grotesquery features in stage costume, which represented death, tragedy, evil sprit of human negligence, surprising and grotesquery abhorrence by deformity of the body, exaggeration and distortion, ridiculousness, and heterogeneity, the mixture of abnormality and unstableness. Our study could help produce adequate stage costume matching the features of the performance, and be the cornerstone of grotesquery aesthetic interculturalism study reflected in stage costume.

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A Study on the Costumes in the Dong A II Bo - $1920{\sim}1945$ - (동아일보(東亞日報)에 나타난 복식연구(服飾硏究))

  • Son, Myong-Im;Kim, Jin-Goo
    • Journal of the Korean Society of Costume
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    • v.14
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    • pp.145-165
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    • 1990
  • This study examine closely conditions of costume between the Modernized period and Liberation with newspaper materials. Because newspaper generally appear society conditions in those days on rapid and across-the boad basis. The Modernized period is extremely change among history of costum (ordinance prohibiting top knots, allowance of foreign clothes putting on). Because this change have been spontaneously not by internal desired but Western input by the strong nation of imperialism to enclose Chosun, they was accepted by the general public later under the rule of Japaneses Imperialism. Consequently, study of costume play an important part periods between the Japanese annexation of Korea and Liberation. This study apply to newspaper characteric for costume, and closely examine an important costum condition of those days next time, and present costume material in those days that composed the account catalog appeared periods between the first publication(1920) of the Dong A II Bo, and in the year 1945, it is as follows. 1. Foreign clothes of men generally accept the general public on look at from form change, in the 1920's had come short Jackets and narrow throusers into fashion, in the 1930's had come trousers of generous waist band with broads shoulder and long Jackets. Catalog of Major clothes is as follows; Spring coat, Jacket, Vest, Shirt, etc. While pants had come trousers into fashion 2. Functional characteric of Foreign clothes was the possible acceptance of women's foreign clothes. It relate with much discussion to improve Korean development in those days and substitute foreign clothes for Korean clothes because of institence in those days to improve functional clothes life. 3. An improvement women's Korean clothes generally take aim at women's nipple liberation, substitute vest waist for skirt waist, appear seamless one-piece skirt of shade length, and long dress length of Jacket. 4. Children's clothes give an account of functional and sanitary conditions, handling method, washing method. 5. Clothes materials give account of foreign clothes material, artificial silk, furs, cotton fabrics, and etc. 6. Clothes management give an account of washing, keeping method, washing method of foreign clothes, and keeping of furs. 7. The hair generaly had come short hair into fashion in men's case, while accounts on long hair fashion of foreign nation effect in case of women. 8. Describing on beauty care manage primary beauty care, reform, plastic operation, and shade beauty care. Ideal beauty care deal with natural and dignified buauty care. 9. Accesaries (hat, handbag, handkerchief, gloves) change with fashion of clothes, it rapid more than clothes fashion. 10. On encouragement of abolition of white clothes and putting on dyeing clothes, because of economic defect of white clothes, psychology and beauty consequently, white clothes is on the rise abolition. In national level almost substitute dyeing clothes for control and improvement of people of all social standings consequently, dress and its ornaments conditions in those days analyzed account of Dong-A II Bo accept the foreign clothes that introduced internal country of the whole century, and substitute dyeing for white clothes. Costume condition in those days appear the mixed conditions of Korean clothes and Foreign clothes. In the 1920's is the first consideration dress and its ornaments form of Korean clothes. As later goes on foreign is given much weight in the whole clothes life. Account of foreign clothes managemental ways appear in the 1920's, while those facts prove the point that appeared the account that always dealed with concrete content of foreign fashion in the 1930's.

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The Study on the Image of a Woman's Body Exposure Expressed in Modern Fashion (현대패션에 표현된 여성인체 노출의 이미지에 관한 연구)

  • Kim, Sun-Young
    • Journal of the Korean Society of Costume
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    • v.57 no.1 s.110
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    • pp.28-38
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    • 2007
  • This study is on the image of a woman's body exposure, expressed in various situations or images in the modern fashion. The results of this study can be summarized as the following. First, either the exposure or stress of a woman's specific body parts like breast, waist, hips, or legs which can be sensed totally different from man's or the ironic disclosure of body parts always lapped around emphasizes femininity by giving full play the unique sexual beauty of a woman's body. Second, the desire of disclosure to have others' attention with the concealment as suggestive exposure expresses the eroticism. The modified eroticism is found different from the conventional concept and is based on the desire to make others notice one's existence continually by the sexual exposure dress particularly to entire the other sex, the dismantlement of changing an underwear to an outer-dress, and so forth. Third, both exposure of a woman's sexual body parts and expression of exposure to the utmost by laying a woman's entire body bare can mean sex liberty in the laissez-faire generation. This may suggest a pleasure-oriented way of thinking of the self-consolation rather than showing others, or feature the personality and the liberty endowed women with.

Taste in Pollen and Byukgongmuhan - Hyo-Suk's art-for-art's sake - (<화분(花粉)>과 <벽공무한(碧空無限)>에 나타난 TASTE - 효석(孝石)의 예술지상주의(藝術至上主義) -)

  • Jeoung, Kyung-Ihm
    • Journal of Fashion Business
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    • v.3 no.1
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    • pp.159-175
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    • 1999
  • In literature, a description of costume represents an individual's characteristics when the object is an individual. If the literary object is a certain group in a certain region, it would play an important role in representing the culture of time. It clearly shows that aesthetic consciousness of Hyo-Suk Lee who had accepted the western dandyism was well expressed in his literary works. Hyo-Suk has been unique in describing life-styles such as beauty of costume, art-for-art's sake, and leisure activities, and color imagery in his works. The color and the style of the costume show us the mental state of the wearer. They also affect the emotional states of other people. Hyo-Suk's "Pollen(화분)" and "Byukongmuhan(벽공무한)" confirm the fact that the mentality of the people can be hinted through the description of costume. They also ascertain that the color imagery retained by a special color can be altered by different circumstances and settings. Hyo-Suk applies in his works the effect of vivid color contrast, which newly appeared in Fauvism, to the description of costume. In consequence, he reflects the color aesthetics of Modern Art in which the fine art has an effect on the applied art.

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Trend Image and Major Trend of Fashion Since 2000 (2000년 이후 패션의 주요 트렌드와 트렌드 이미지)

  • Ryu, Hyun-Jung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.12 no.3
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    • pp.73-82
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    • 2010
  • The purpose of this study is to help understanding of fashion trend since 2000 years, to play a guideline's role in the development on fashion designs study. The methods of this study are the study of academic literatures as well as practical study through expert investigation and analysis of case studies about actual works. Fashion trends since 2000 years are summarized classic, sporty, elegance, ethnic, natural, romantic, vintage, futurism by expert investigation and analysis of case studies about actual works. Image of fashion trends are abstracted that Classic image is harmony, moderation, accuracy, completeness, neatness, manish from keep an archetype to eliminate additional things, Sporty image is daily, active, enjoyment by the pursuit of a movement and freedom, Elegance image is feminine, grace from the tender moderated and feminity, Ethnic image is folkway, handicraft, vernacular to keep national character, local folkways and traditional ways. Natural image is nature, peaceful, purity, pastoral to the exclusion of artificiality and revert to natural, Romantic image is sensibility, fantastic, ornament, splendid from facing ideal world getting out of the reality, Vintage image is cozy, old, disorder, faden, freedom by expressing the flow of time and the mature beauty, Futurism image is future, experimental, avant-garde, man-made from positive perspective on future.

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The Trend of Newspaper Articles for Male Appearance Management (신문기사를 통해 본 남성 외모 관리 경향)

  • Park, Su-Jin;Park, Kil-Soon
    • The Research Journal of the Costume Culture
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    • v.16 no.3
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    • pp.547-558
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    • 2008
  • This study aims on observing the social recognition and its aspects for men taking care of their outer appearances at current point where men are rapidly rising as the main consumer in the beauty industry while their interest for outer appearances are increasing. Therefore, we observed the overall trend and changes in social recognition for male looks by analyzing the contents of newspaper articles from 1990 to 2005 that play the critical role of spreading new information trend while reflecting the interest of people of a certain era. As a result, articles related to male looks were divided into fashion, hair, skin and cosmetics, physical image, cosmetic surgery, trend related to male looks, and male oriented stores and sites, and among them, articles related to fashion and skin took up the highest ratio. Especially articles related to the trend took up the largest ratio as it reflects the properties of two industries launching new products. Moreover, articles related to male looks tended to increase generally according to timely changes, and rapidly increased especially since 2000.

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The Dilemmas of Aging and Down-aging : The Fashion Attitude of Senior Street Look

  • Ro, Juhyun;Park, Juhee
    • International Journal of Costume and Fashion
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    • v.17 no.1
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    • pp.59-72
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    • 2017
  • This study aimed to analyze the dilemmas of aging and down-aging by the senior street look, and to examine the styling, psychology, and attitudes of the elderly through socio-cultural discussions. It was conducted through a multidisciplinary literature review and empirical analysis of seniors featured in fashion photos collected from SNS. With respect to seniors' fashion attitudes, firstly, they make personal/social records of dress as a means of recording aging and to reminiscence. Secondly, they attempt to down-age kidult play using mature humor. Thirdly, they try to express a perfect, moderate, and mature beauty to positively adapt themselves to aging. Fourthly, they adopt a regional and ethnic look to escape from the dilemmas accompanying aging and down-aging. This may be regarded as an attitude for repositioning themselves and planning a new life by escaping from a long-standing frame. Finally, they show a desire to stop and enjoy the moment of aging. While recording their cherished everyday lives, they enjoy the present rather than becoming concerned about the past or the future and use styling as a cure for their lives.