• 한국의류산업학회지
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• 제14권6호
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• pp.928-940
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• 2012

The present study aimed to propose the competitive strategy to fashion brand franchise stores by analyzing articles regarding success stores as published in fashion magazines. A total of 91 articles were selected from three fashion magazines and content analysis was applied to extract major factors. Four types of trading areas and eight product types were compared by the major factors. As results, six major factors composing competitive strategy were analyzed such as personal selling, management of sales forces, promotion, customer relationship management, management of store space, and relationship with headquarter. Comparing competitive factors by the types of trading area, management of sales forces and personal selling were crucial for central district and for outlets/interchange district. On the other hand, personal selling and customer relationship management were important for local district while management of store space and personal selling were critical for tenants of the large discount store/shopping mall area. Comparing by product types, personal selling was the most important factor for all product types except young casualwear whereas the second important one was management of sales forces for adult casualwear, womenbbbs wear, and others. For menbbbs wear, sales promotion was the second important one whereas management of store space was the second crucial one for underwear and childrenbbbs clothing. Based on the present study result, it is proposed that competitive strategy of individual fashion brand franchise store should be differently developed because the characteristics of trading area and product type are different and in turn, customers benefit and competition might be different.

• 한국의류산업학회지
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• 제17권5호
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• pp.781-792
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• 2015

This study aims to develop a spring/fall motorcycle jacket for quick service transporter. Depending on the results of the previous research, this study produced the tested jacket which was improved in material, pattern, and design. For the tested jacket, 100% polyester fabric excellent in strength, durability and abrasion-resistance was selected as a major material, and Cordura was used as a partial material to improve the strength and abrasion-resistance of the sleeve side lines, elbow and shoulder areas. The retro-reflection material was applied partially in order to improve visibility of the jacket in the night or in a dark place. A total of 7 pockets were composed in the jacket for the sufficient storage spaces. The functional design elements such as the 2-way zipper and the placket at the center front, the action pleats at the upper part of back armholes, the pit-zip at armpit were applied. In addition, the sleeve pattern was bent with the shape of elbow curvature in time of driving and the back length of the jacket was lengthened 4cm. As a result of the appearance assessment, there was a significant difference from the existing jacket in all items but chest size, shoulder width, cuffs circumference, and jacket hemline circumference. In motion adaptability and field activity appropriateness assessments, the assessment grade for all items was found to be commonly higher than that of the existing jacket, and thus, the tested jacket was assessed to be suitable for a motorcycle jacket design for the quick service transporters.

• 한국의류산업학회지
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• 제8권1호
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• pp.64-70
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• 2006

The purpose of this study is to investigate the somatotype variation & satisfaction with the fit of ready-to-wear for overweight women. For this study, questionnaires were administered to 154 overweight women in Andong & Daegu areas. Employing a sample of 116 data were analyzed by using F-test. And 10 overweight women's brands were analyzed for sizing system of women's ready-to-wear. The results were as follows: In the satisfaction with the somatotype variation of overweight women, length items increased and girth items decreased with aging. At neck, bust, waist, hip and sleeve circumferences, satisfaction with the fit of ready-to-wear decreased with aging. Correlation for somatotype variation & satisfaction with the fit of ready-to-wear was significantly positive. And main sizing system of overweight women' s ready-to-wear brands was size 99 & 105 cm(bust)-90 cm (waist)-110 cm(hip), and its sizing intervals was almost existed in range of 5 cm-7 cm. There were various sizing systems in overweight women's ready-to-wear brands, and it raised a problem of consumer's dissatisfaction.

• 한국의류산업학회지
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• 제19권6호
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• pp.795-803
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• 2017

This research aimed to figure out the effects of physical features such as BMI, garment size and socio-psychological factors such as self-esteem and depression on the body management. A survey was conducted for women in their 40's and 50's. The participants in this study consisted of 197 women recruited in Daegu and the surrounding areas. Statistical analysis including factor analysis, ANOVA, cluster analysis and regression was done using SPSS 23.0 to analyze the results. Among 3 clusters divided by BMI, normal group showed higher body cathexis compared with overweight group and obesity group. S-size group showed higher body cathexis rather than M, L-size groups. L-size group showed higher scores in nonsurgical body management factor. Self-esteem(+)/depression(-) group showed highest body cathexis among 4 groups clustered by self-esteem and depression levels. On the other hand, self-esteem(-)/depression(+) group showed the lowest body cathexis and highest surgical body management and nonsurgical body management factors. This result meant that the lower in self-esteem and the higher in depression, body cathexis decreased and desire for body management increased. As the results of analysis of the effects of BMI, garment size, self-esteem, depression level on body management, depression was a significant factor on surgical body management; depression and garment size were critical factors on nonsurgical body management.

• 한국의류학회지
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• 제40권6호
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• pp.1085-1099
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• 2016

This article is designed to establish fundamental design criterion for theme park cast costumes in accordance with play type and space. There is an understanding that theme parks act as a play space that is designed to meet diverse playing desires. To analyze cast costumes, the theme park - 'Everland' in South Korea as an example, area was divided into attraction space and non-attraction space. Attraction space is mainly for full-scale play content areas and the non-attraction space is to enforce the attraction space experience. Roger Caillois's play theory states that there are 4 play types; Illinx, Mimicry, $Ag{\hat{o}}n$, and Alea. All 4 play types were shown through attraction and Mimicry at non-attraction. Each cast costume was analyzed in terms of apparel design elements - silhouette, textile, color, detail, and props - related to play type facility and cast role. Criteria for theme park cast costume designs were suggested based on the results. Illinx cast members who fulfill a safety-checking role wear high chroma warm color costumes with the accent on details in bodice cutting lines, collar edges, pockets, buttons and decorative ornaments. A complementary contrast is also used. The guidance cast in Illinx may wear a suit in bright/vivid color. Mimicry guidance cast costumes show meticulous perfection in imitation with the figure in its space. From head to toe, color, textile, and silhouette - every detail and even props should match the character. $Ag{\hat{o}}n$ cast costumes are strictly limited in detail and decorative ornament usage as well as in color, since they are in charge of the management and operation of a competition. Alea cast's role is a self-demonstrator. Alea cast members should be a real tarot card reader. However, a manual should control their costumes. A total of 10 cast roles at a non-attraction space should be designed to show job patterns clearly in accordance with the whole theme at the park.

• 한국의류산업학회지
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• 제14권1호
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• pp.83-89
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• 2012

Recent rapid development of computer, information communication and Web service technologies is exerting considerable effects on all industrial areas. As such digital technologies are also introduced to the clothing and fashion industry and create 'virtual garment environment' consisting of 3D virtual bodies, virtual garments and virtual try-on systems, consumers are now able to try virtual garments on their virtual body online. This study was conducted in order to analyze consumers' tendency of clothing purchase using 3D virtual simulation technology, which is increasing attention throughout the world, and to propose strategies on the development of virtual try-on technology for activating apparel online shopping. The subjects of this study were men and women aged 18 or older living in the North Carolina State, U.S., and a questionnaire survey was conducted with them on their tendency of apparel online shopping and their preference for real garments and virtual garments. According to the results of this study, consumers' awareness of apparel shopping using virtual try-on was still low. Moreover, in the results of surveying consumers' purchase preference for real garments and virtual garments, preference was highest for real garment (P), which was followed by virtual garments OA, OB and BB. Based on the results of this study, for the activation of apparel online shopping using virtual simulation technology, it is considered necessary to provide services implementing virtual try-on similar to consumers' actual try-on. This requires further active research and technology development on virtual try-on simulation using digital technologies.

• 한국의류산업학회지
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• 제14권4호
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• pp.588-596
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• 2012

This research was intended to design an experimental girdle with thermal insulation function for adult women in their 20s. The design of the experimental girdle was based on the pattern of commercially available girdle. The final pattern of the experimental girdle was established according to the drawing equations determined based on the result of appearance evaluation. The equations were (waist circumference${\times}0.88$)/2 for waist circumference, (hip circumference${\times}0.77$)/2 for hip circumference, and (thigh circumference${\times}0.85$) for thigh circumference. In order to develop a heating device, the most effective fabric heater was adopted based on the experiments about the number of caron fibers, heater size and attachment site. Three heaters-one with a size of $14.5{\times}9.5$ cm, and the other two with the size of $8.0{\times}15.0$ cm-were attached to the areas corresponding to the lower abdomen and the hip, 5 cm below the waist. A heater was developed by connecting these heaters to a controller, 2 batteries (7.4 V 2000 mAh lithium polymer batteries) and a switch (for mode conversion between high/medium/low temperatures). The heater was integrated into the inside of the girdle, so that attachment and detachment were possible without the change of appearance. The tentative configuration plan was proposed for the development of a functional smart girdle with an excellent thermal insulation effect.

• 한국의류산업학회지
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• 제17권2호
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• pp.265-277
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• 2015

The aim of this study was to successfully reflect human body changes on the transformation of the virtual body within 3D virtual fitting spaces. For this purpose, existing problems of shape transformation of the virtual body were analyzed and regression equations which provides useful basic data for transformation of the virtual body that can be applied usefully to the 3D virtual fitting system was developed. Necessary data for the analyses were body measurement and 3D scan data of women with average physical form between the ages of 40 through 49. The reason that we used human body changes of the female subjects in their forties was based on the recognition that fundamental female body changes start to occur from age of forty. Body shapes were largely divided into 3 groups according to obesity which was found to be the biggest factor of shape change. Seven factors were extracted based on factor analysis of 47 body measurement categories and regression equations were created to extract specific measurements for each BMI group based on these seven factors. The major contribution of this paper can be summarized as follows. First, the regression equations to extract specific measurements based on the 7 representative variables remediated existing problem of virtual bodies as it increased the number of body shape transformation areas. Second, the regression equations helped to overcome the problem of current failing to reflecting changes in body cross-section shape based on simple girth measurements based on analysis of cross-section distances.

• 한국지역사회생활과학회지
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• 제18권1호
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• pp.87-95
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• 2007

This study was to determine the effect of cooling parts of the limbs without harm to health. The results provide basic data for the development of clothing which could increase work efficiency and reduce body strain in hot environments. Five male adults took part in the study, conducted in a climate chamber with an ambient temperature of $37^{\circ}C$ and a relative humidity of 50%. The limbs were divided into six areas to be cooled: upper arm, forearm, thigh, calf, hand, and foot. According to preceding studies, permissible cooling safety limits of skin temperature for each part of the body for one-hour were $20^{\circ}C$ on the upper arm, forearm, thigh, and calf, and $23^{\circ}C$ on the hand and foot. For this reason, cooling the skin of each region was carried out at the above mentioned temperatures. In conclusion, cooling the hand and foot reduced perspiration, rectal temperature and heart rate. Therefore, the heat stress of workers exposed to hot environments would be reduced by decreased subjective sensations of heat and increased comfort. The effectiveness of cooling was better on the arm than on the leg.

• 패션비즈니스
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• 제24권6호
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• pp.80-88
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• 2020

This study, by analyzing previous studies, aimed to understand how 3D printing technology is applied and utilized in the fashion industry and to contribute to encouraging further studies on 3D printing technology in the fashion sector and suggesting proper ways for designing such studies. Firstly, 47 papers were selected from all literature concerning 3D printing technology published in 15 journals of fashion and design since 2013. Afterwards, these papers were analyzed with regard to the frequency, topics or sectors, and purposes or types of studies shown by outcomes. Results were as follows: First, the number of papers on 3D printing technology published in the journals was counted according to the year, which showed that this number increased rapidly after 2015 for about 3 years. Especially in the year 2016, this increase was quite notable. Although a little decrease in this number was found afterwards, a steady increase was highly expected. Out of the 8 journals, Journal of The Korean Society of Fashion Design had the maximum papers. Regarding areas of studies, works on designing and development of products were most common. Finally, regarding the purpose of studies, those suggesting or presenting apparel were predominant. Product items included clothes, shoes, and caps. Studies on caps mostly covered designing the products. Studies on clothes aimed at designing, characteristics of construction, and case study. However, there were very few works on 3D printing technology as an alternative material or composition of clothing.