• 제목/요약/키워드: the Collection of Keimyung University

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모바일 광고의 수용의도에 영향을 미치는 요인에 관한 연구 (A Study on the Factors Affecting the Acceptance Intention for Mobile Ads.)

  • 유상진;;김효정
    • 경영정보학연구
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    • 제9권1호
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    • pp.1-21
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    • 2007
  • 본 연구는 모바일 사용자의 모바일 광고 수용의도에 영향을 미치는 요인에 대해 연구하였다. 본 연구는 기존의 정보기술수용에 대한 연구인 Davis, Bagozzi, & Warshaw(1989)의 TAM모형과, 소비자의 개인차 변인으로 주목 받고 있는 Hoffman, & Novak(1996) 등에 의해 확장 연구된 플로우(flow) 이론, 그리고 웹에서의 광고 가치에 대한 연구인 Ducoffe(1996)의 연구 등을 토대로 모바일 광고의 수용의도에 영향을 미치는 요인을 이론적으로 제시하고자 하였다. 본 연구에서는 여러 문헌들을 토대로 오락성, 정보성, 불편함, 신뢰성, 플로우경험 등을 독립변수로 태도 및 수용의도를 조절변수 및 종속변수로 채택하여 모바일 광고 수용의도에 대한 새로운 연구모형을 제시하였다. 또한, 본 연구는 설문조사를 통해 본 모형의 타당성과 신뢰성을 검증하고 구조방정식을 통한 본 모형의 적합지수를 확인해 보았다. 연구결과 본 모형은 수렴타당성 및 판별타당성을 확보하고 있음을 확인 할 수 있었으며, 구조방정식을 통한 구조모델의 검정 결과 보수적인 평가 기준으로 삼는 지표들과 비교할 때 만족한 수준은 아니지만, 본 연구의 탐색적 성격을 감안할 때 본 모형은 전반적으로 만족스러운 평가결과를 나타내고 있다. 마지막으로 본 연구는 탐색적 연구의 한계를 가진다.

남성 패션 스타일의 변화와 특징에 따른 디자인 제안 (Development of Men's Wear Design according to the Change and Features of Men's Fashion Styles)

  • 박한힘;김영인
    • 한국의상디자인학회지
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    • 제17권4호
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    • pp.117-129
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    • 2015
  • This study is to find out the changes and features of male consumers' life style and purchase tendency according to the change of Korean fashion market, and based on which to suggest the design for the 20s men as well as a proper distribution channel for it. Documentary research and investigation were done together for the study. By reviewing documents focused on previous studies and declaring the change of men's fashion shopping tendencies and the following changes and features of their fashion sense and styles a conceptional frame for a design suggestion was presented. Ways to investigate were men's wear collection research, Q-technique. First of all, they tend to boldly reduce unnecessary purchases and do not hesitate to focus on the wanted item, expanding the trend of 'value purchase.' Secondly, men's wear use various design elements with feminine images, while the materials, colors and design expressive techniques that have been exclusively used for women's wear, began to be applied to men's one, turning them into gentle styles with womanhood is stressed. Thirdly, Korean distribution channel is rapidly diversified from departments to new-concept ones such as multi-brand stores. Especially, displaying and selling various optional products, multi-brand stores lead such diversification of fashion distribution channel. Fourthly, features of the drapery types favored by the 20s men are that they like no-chromed dark or blackish colors with fixed structure and partially-applied drapery on the clothes. Fifthly, it turns out that men in their 20s set a premium on design and price while they buy clothes. In addition to that, they buy clothes mainly during discount period and displayed much bigger satisfaction for the purchase on discounted price that those on normal price.

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복부수술 환자간호의 질평가 도구 개발 (Development of an evaluation tool for the quality of nursing care in abdominal surgery patients)

  • 이병숙
    • 간호행정학회지
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    • 제4권1호
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    • pp.107-127
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    • 1998
  • The purpose of this study was to develop an evaluation tool for the quality of nursing care in abdominal surgery patient. The target subjects of the tool were adult patients having abdominal surgery under general anesthesia. Process-outcome framework was selected for the development of the tool in this study. The results were as follows. 1. Nine standards. 40 criteria and 88 indicators were developed. A standard was summary statement of the ideal level of excellencein a dimension of quality of nursing care. which could be evaluated by criteria. Several criteria indicated a specific standard and each criterion could be measured by observable and measurable indicators. 2. The standards were divided into two dimensions. One was process dimension which contained four standards(23 criteria), the other was outcome dimension which contatined five standards(17 criteria). 3. Average CVI was .985 at 9 standards. .947 at 40 criteria. and .987 at 88 indicators. 4. The evaluation tool for the quality of nursing care in abdminal surgery patients was a criterion-referenced tool. And data collection methods of the tool were investigation of patient's record and interview( or questionnaire) with the patients. 5. Interrater reliabilities of the tool were ; r= .7572 (agreement between two raters), and pI=.8487 (intraclass correlation between five raters who rated the 84 patients). 6. Internal consistency reliability ${\alpha}$ was .6194, which was obtained from 32 criteria. Eight criteria were missed in the analyzing process because of data omission. 7. Scores of the process and the outcome dimensions showed significant. but low correlation(r= .3759, p < .001). 8. There were significant differences in total scores between the hospitals and the departments of surgery(F = 15.233. p .0001). There was also significant interaction effect between hospitals and departments to total score(F = 8.396. p = .0001). Construct validity of the toool was verified by the known-group method. these kinds of difference were expected by the nursing experts participated in the study. From these results, more specific patient classification is suggested for the development of evaluation tool of the quallity of nursing care. And indicators to be used for objective measurement for the quality of nursing care must be developed.

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A Study on the Relationships between the Palmette Patterns on Carpets of Sassanid Persia and Silla Korea

  • Hyunjin, CHO
    • Acta Via Serica
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    • 제7권2호
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    • pp.153-178
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    • 2022
  • This study analyzes the traces of East-West cultural exchange focusing on the palmette pattern expressed on Sassanid Persian and Silla Korean carpets. The results of the study are as follows. The palmette, which originated in ancient Egypt, is an imaginary flower made up of the transformation of a lotus, which combined with the Mesopotamian quadrant (四分法) and expanded to a four-leaf palmette and further to an eight-leaf palmette by applying the octant (八分法). The palmette, which was brought to Assyria, Achaemenid Persia, Parthia, Greece, and Rome, can be seen lavishly decorated with plant motifs characteristic of the region. Sassanid Persia inherited the tradition of the palmette pattern, which applied the quadrant and octant seen in several previous dynasties. On the one hand, it has evolved more splendidly by combining the twenty or twenty-one-leaf palmette and the traditional pearl-rounded pattern decoration of Sassanid Persia. These Sassanid Persian palmette patterns can be found through the palmette patterns depicted on the ceilings of the Dunhuang Grottoes located on the Silk Road. The palmette pattern of the Dunhuang Grottoes was expressed in the form of a fusion of Persian Zoroastrianism, Indian Buddhism, and indigenous religions. In the Tang Dynasty, it shows the typical palmette pattern of four and eight leaves in the medallion composition, which were mainly seen in Persian palmettes. The palmette pattern handed down to Silla can be found on a Silla carpet, estimated to be from around the 8th century, in the collection of Shoso-in (正倉院), Japan. The Silla carpet shows a unique Silla style using motifs such as peonies and young monks, which were popular in Silla while following the overall design of the Persian medallion.

노인 건강증진프로그램이 농촌 노인의 자기효능감, 건강문제, 농부증 및 삶의 질에 미치는 효과 (The Effect of Health Promotion Program on Self Efficacy, Health Problems, Farmers Syndrome and Quality of Life of the Rural Elderly)

  • 박정숙;오윤정
    • 성인간호학회지
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    • 제18권1호
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    • pp.10-21
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    • 2006
  • Purpose: The purpose of this study was to identity the effects of a health promotion program for rural elderly people on self efficacy, health problems, farmers syndrome and quality of life. Method: The study was a nonequivalent control group pre-post experimental design. The data collection was performed from April 12th, 2003 to August 2nd, 2003. The subjects were selected at Mari Myun Geochang Gun in Korea. Fortyfour elders were included in the experimental group and 45 elders were included in the control group. The 16-week health promotion program was given to the experimental group. Data were analyzed by descriptive statistics, $X^2-test$, t-test, paired t-test with SPSS/Win 10.0 program. Result: The experimental group showed a lower scores of health problems and farmers syndrome than the control group, and higher scores of quality of life than the control group. There were no significant differences in self efficacy. Conclusion: From the above results, it can be concluded that the health promotion program for rural elderly is an effective intervention for improving the rural elderly's quality of life and reducing health problems and farmer's syndrome. Therefore, development of strategy that can spread the health promotion program for rural elderly to the elderly of other rural areas are needed.

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드론기반 고속도로 교통조사분석 활용을 위한 기초연구 (Preliminary Study Related with Application of Transportation Survey and Analysis by Unmanned Aerial Vehicle(Drone))

  • 김수희;이재광;한동희;윤재용;정소영
    • 한국ITS학회 논문지
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    • 제16권6호
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    • pp.182-194
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    • 2017
  • 그동안 교통관리에서 적용되던 드론 관련 연구는 도로나 차량을 검지하고 추적하는 연구가 대분이었다. 교통분야에서 영상이미지를 분석하는 목적은 기존 교통자료 수집체계(차량검지기, DSRC 등)의 한계를 극복하기 위함이다. 그런 의미에서 드론은 상당히 좋은 대안이나 최대 비행시간이 제한되어 있어 기존 수집체계를 대체하기 보다는 보완적 성격으로 활용되는 것이 타당하다. 따라서 교통조사분석을 위한 드론 활용방안에 대한 연구가 더 필요한 실정이다. 교통문제의 경우 특정 구간이나 지점에서 발생한 문제가 네트워크 전체로 확대되는 경우가 많아 드론을 이용하여 이러한 구간들에 대한 분석이 필요하다. 본 연구는 교통조사분석 활용을 위한 기초 연구로 드론으로 촬영된 고속도로 구간(800~1000m)을 단위 구간으로 분할하여 교통류 변수들을 추출하였다. 또한 영상기술의 발전으로 고고도에서 영상 촬영을 수행하였다.

홧병 연구에 관한 고찰 (Literatures Review in Hwabyung Research)

  • 박영숙;채선옥
    • 지역사회간호학회지
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    • 제12권3호
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    • pp.705-715
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    • 2001
  • This study examined 19 papers published from 1977 to 2000 based on the objective frame evaluation. This purpose of this study was to examine the trend of Hwabyung research and to serve as a guide for the future 'Hwabyung' study. The results of studies were as follow. In the design of research, clinical studies are definitely dominant. As for the fields of research, the concept of Hwabyung was studied more frequently than the others. As for the authorship. psychiatrists prevailed but nursing professionals are on the increase. Research subject in clinical and survey study, patient was definitely dominant and the place of study was almost always a hospital (75%), data collection was higher on interview (58.3%). Hwabyung was considered unique culture bounded syndrome related to Korean culture. Frequent etiologic factor of Hwabyung were a husband's extra-marital affair, conflicts between houses wives and mothers-in-laws, and financial loss and suffering. From the incidence of Hwabyung, a greater number of patients with Hwabyung were middle aged women in the low economic and educational classes, and these were connected with the culture and the family system. The symptoms of Hwabyung included psychological and physical symptom, neurological disorder and disease behavior. Defense mechanisms and coping strategies for Hwabyung were somatization, suppression, orality, withdrawal, isolation, regression, help-seeking, complaining, and wreaking anger. Treatment of Hwabyung were medication, effort by herself, communication with families, consultation with psychologist, acupuncture, negative therapy, moxa, and Qi-kong. Psychiatric therapy, behavior therapy, nursing intervention on multi-interdisciplinary approach and psychiatric nursing approach were recommended for the nursing care of a Hwabyung patient.

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보건소 등록 재가 암환자의 암증상, 주관적 건강상태 및 제공받은 간호서비스 (An Analysis of Cancer Symptoms, Perceived Health Status, and Given Nursing Services for Community Dwelling Cancer Patients who are Registered in a Public Health Center)

  • 박정숙;오윤정
    • 종양간호연구
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    • 제10권1호
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    • pp.48-58
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    • 2010
  • Purpose: The purpose of this study was to analyze cancer symptoms, perceived health status, and nursing services for community dwelling cancer patients who are registered in a public health center. Methods: The subject of the study were 561 community dwelling, and home-based cancer patients who were registered in 8 different public health centers in Daegu, Korea. The data collection was performed from September 28 to October 10, 2009. Analysis of data was done by using descriptive statistics, t-test and ANOVA with SPSS program. Results: The mean score of cancer symptom index was 1.63. The level of fatigue was the highest in cancer symptom index. The mean score of perceived health status was 6.92. The exercise guidance was identified as the most frequently practiced nursing service. The scores of cancer symptom index were significantly different by economic status, marital status, living condition, the status of cancer, and metastasis. The scores of perceived health status was significantly different by education, economic status, type of social insurance, time of cancer diagnosis, status of cancer, and metastasis. Conclusion: The above findings indicate that it is necessary to develop a special nursing intervention differentiated according to the time points of cancer diagnosis, status of cancer. In addition, nurses should apply it in their practice to ameliorate fatigue for community dwelling cancer patients who are registered in public health center.

브레즐튼 신생아행동평가법을 이용한 어머니교육이 모아상호작용과 영아행동에 미치는 효과 (Effects of Maternal Education using Brazelton Neonatal Behavioral Assessment Scale on the Mother-Infant Interaction and Infant Behavior)

  • 신영희;이선아
    • Child Health Nursing Research
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    • 제9권1호
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    • pp.74-84
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    • 2003
  • This study was designed to investigate effects of maternal education using Brazelton Neonatal Behavioral Assessment Scale(the following will be marked as NBAS) on the mother-infant interaction and infant behavior. The subjects of this study consisted of 48 pairs of normal mother and infant, 24 pairs for intervention group and 24 pairs for control group. The subjects were recruited from two general hospitals, and an OBGY clinic located in J city. The data were collected from July 30, 2001 to October 6, 2001. Prior to investigation and data collection, following operational hypotheses were set up in order to compare the investigative data against these operational hypotheses(H). H1: Intervention group will higher mother-infant interaction score than control group. H2: Intervention group infants will higher overall performance in infant behavior test score than control group infants. The results of this study were summarized as follows: 1. The mother-infant interaction score was 59.79 points in intervention group and 53.91 points in control group. The mother-infant interaction score of intervention group showed significant difference than control group. Therefore, hypothesis 1 was supported. 2. The infant behavior score of intervention group was significantly higher than control group, but partially. Therefore, hypothesis 2 was partially supported. 1) The social interaction(orientation) score was 46.58 points in intervention group and 43.50 points in control group. The orientation score of intervention group showed significant difference than control group. 2) The state regulation score was 26.79 points in intervention group and 25.33 points in control group. The state regulation score of intervention group showed significant difference than control group. In conclusion, present work demonstrated that maternal education using NBAS is an effective intervention method for promotion of mother-infant interaction and of infant behavior development. Author believes that many inexperience young mother may find NBAS-based maternal education beneficial for their nursing babies, therefore NBAS-based intervention is recommended to be adopted routinely as an integral part of neonatal nursing strategies.

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윤리소비의식이 재활용 의류제품 구매태도에 미치는 영향에 관한 연구 (A Study on the Effects of Ethical Consumption Consciousness on Purchase Attitude of Consumers - Focused on Recycled Apparel -)

  • 차가영;김문영
    • 복식
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    • 제64권5호
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    • pp.125-140
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    • 2014
  • This study aims to investigate the effects of ethical consumption consciousness on the attitude of consumers toward purchasing recycled apparel and suggest guidelines to improve awareness and induce purchase on recycled and eco-friendly apparel. The following steps were taken: 1) examination of the status of consumer consciousness on recycled apparel and their usage 2) investigation of how ethical consumption consciousness affects purchase attitude of recycled apparel 3) finding out whether purchase experience of recycled apparel makes a difference in ethical consumption consciousness and purchase attitude. 311 males and females living in the Daegu region were used as subjects. Questionnaires were distributed for around 2 weeks for data collection. A total of 298 surveys were used for analysis due to the other thirteen being excluded for not having quality responses. Collected data were used to perform frequency analysis, factor analysis, reliability analysis, descriptive, regression analysis by using SPSS 18.0 Korean version. Results are as follows: First, regarding the status of consumer consciousness on recycled apparel and their usage, respondents considered convenience as an important factor. On the contrary, factors such as usage, participation intention and positive attitude on recycled apparel were relatively high. Second, regarding how ethical consumption consciousness affects purchase attitude on recycled apparel, the analysis result showed that having consciousness for environmental protection and volunteering significantly affected purchase attitude toward recycled apparel whereas business ethics did not affect it. Third, the responses from the consumers with purchase experience of recycled apparel and consumers without it showed that being conscious of environmental protection significantly affected both groups.