• Journal of the Korean Society of Costume
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• v.18
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• pp.195-210
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• 1992

The present research analyzed the social meaning of Korean clothing in women's magazine. The data were included the advertisements and publicity related to Korean clothing in two women's magazines and condensed at 5 year intervals with content analysis. The identified 276 advertisements and publicity were categorized into four areas. The categories were the trend of exterior growth of advertisements and publicity, appeals and approach, the elements of advertisements and publicity including background, the relation of models, situations, and styles of Korean clothing over times. The results of the study were as Follows: 1. In conjunction with external growth of advertisements and publicity of Korean clothing, the social meaning of Korean clothing has changed from ceremonial clothing to daily-wear clothing. Especially since 1980, the theme of advertisement and publicity of Korean clothing were changed form the beauty of traditional Korean clothing such as grace of dignity to the individuality which was the typical value of western Clothing. 2. The trends of appeals related to Korean clothing and applied Korean clothing have reflected the changing time and society. Since 1980, the emotional or mixed approach with metaphor have increased, whereas factual or situational approach were dominated in 1960s and 1970s. 3. The styles including silhouette, detail, textile and pattern of Korean clothing and applied Korean clothing also reflected the changing trends of Korean society. Especially since 1980, the applied style of Korean clothing has adopted the trends of western clothing. Implications for the future research were suggested.

• Textile Coloration and Finishing
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• v.4 no.3
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• pp.82-90
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• 1992

To optimize the foam dyeing procedures for polyester and polyester/nylon blended non-woven fabrics, the effects of organic solvents and surfactants were investigated by measuring the foam heights and surface tensions of the foam dyeing solution. The results of the experiments can be summarized as follows: 1) Organic solvents and surfactants (sodium lauryl sulphate: SLS) solution lower the surface tension (ST) of the water, but ST lowering rate of SLS solution is greater than that of solvents. For a 0.25% SLS solution, the minimum surface tension was 30.3 dyne/cm, which is nearly the same value for organic solvents. 2) For 0.25% SLS solutions, additional adding of a 4.0% organic solvent makes the foam height (FH) be its maximum. 3) At 0.6 g/ι dye concentration, incorporation of 0.4% SLS makes the surface tension of the foam solution be its minimum. The foam height did not show any trend due to the dye type. 4) The effect of foam stabilizers (sodium alginate (Alg-Na) and hydroxy ethyl cellulose (HEC)) were also investigated. The foam height of the foaming solution with HEC was greater than that with Alg-Na. The foam stability of the foaming solution with Alg-Na was better than that with HEC.

• Journal of the Korea Fashion and Costume Design Association
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• v.10 no.3
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• pp.15-25
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• 2008

Today, each country's cultural communications are carried briskly and Japan already showed a new trend of world fashion by accepting its own design with aesthetic sense to western Europe in 1970s and built the new area of Japanese fashion. This special traditional aesthetic sense, formed by social, cultural, geographic and religious conditions, is roughly divided into decorated and undecorated beauty; decorated one means splendidness, coquetry, exaggeration and was represented ornamental modification of nature object in dress pattern as ornamental expression means; undecorated one, based on Zen-thought, means simplicity, purity, ugliness and Japan gave rise to the new beauty by receiving and adapting continental culture to its culture openly and creating and developing its own beauty. This study aims to examine the aesthetic sense shown in Japanese traditional dress and understand how traditional beauty is used and applied to modern fashion and analyze the diversity of Japanese traditional aesthetic sense shown in modern fashion. For material analysis, total 220 were collected of photograph related to formative element existence according to aesthetic sense shown in Japanese traditional fashion design using literature research and visual data. The existences of Japanese image among them were confirmed by clothing and fashion department majors so that 7 pieces of which were selected as final analysis object. Likewise, the result suggests that Japanese traditional aesthetic sense creates global design based on folk element-used identity as well as new beauty by adapting continental culture to its culture openly and producing and developing its own creative beauty.

• International Journal of Costume and Fashion
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• v.12 no.2
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• pp.41-52
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• 2012

The purpose of study is to understand of china clothing brand to have them to be competitive position in global market. Also through this study people who are in a clothing industry market from China and overseas will be able to utilize it to have competitive brand power. Analyzing of the China clothing brand with a history and process of development is done to help understand of changes through years. With the rapid development of economy in China, the textiles & clothing industry, as one of the key industries, is showing a strong growing tendency, and brand in china have been expanding oversea market. Till 2002, China has already been the world's largest supplier of textile & clothing. Nowadays, "Made in China" is going to be "Created in China", lots of Chinese clothing brands appear, and many Chinese fashion designers step onto world stage. Chinese women's clothing, men's clothing, casual clothing, sports clothing and designer's brand are developing, popular brands are also promoted through convenient e-commerce. Clothing companies are going public, acquiring overseas brands, implementing internal mergers and integration, expanding overseas market. In such a diversity era, Chinese brands not only need to be localization, but also need to confirm with the trend of international management and globalized economy.

• Journal of the Korean Society of Costume
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• v.4
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• pp.25-37
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• 1981

Art Nouveau style refers to the movement of art which was started in France and Belgium in the last decade of the 19th and the early years of the 20th century. The distinguishing characteristics of Art Nouveau style are the sensous sinuosity of its line, nervously undulating, curving over itself, rhythmical, flowing in endless patterns, which are inspired by animals and plants, specially by flowers, leaves, long stalks. The Art Nouveau style includes also the extreme simplicity of form, and asymmetric design. This new trend of art movement spread into architecture, furniture, wall papers, graphic design, accessories and textiles. In this paper, I tried to find out whether or not the Art Nouveau style had an effect on clothing. Because I believe clothing, like architecture, painting, and sculpture, is an Art form that derives from a particular set of cultural circumstances and reflects the needs and aspirations of the society for which it is created. Fashions in clothing over the last five thousand years have mirrorred the art form as well as the spirit. The result of this study shows that the Art Nouveau style made a lasting contribution to the modernism of clothing as well as architecture and interior design at the end of 19th century and the early years of the 20th century. The modernism of clothing appeared in the straight silhouette, asymmetric design, simple and light trimming, embroidery with Art Nouveau pattern, and stylized flower design in textile. Art Nouveau made a great contribution toward the modern clothing to have its liveliness and its harmonious relationship between clothing design and the use of materials.

• The International Journal of Costume Culture
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• v.7 no.1
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• pp.1-16
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• 2004

Pop art, an artistic trend which was actively popular centering around popularization of America in the 1960's, appears as punk style in the 1970's and as one of diversified style in the 1980's, and have co-existed in the third culture and pluralistic combination since the 1990's. The image of pop art includes complexity, familiarity and popularity as well as extension of media, and so directly influences the fashion in the end of the 20th century. Especially, sportslook show up by the virtue of rising lower cultural area such as street fashion becoming influential and change in life style, which was recreated as clothes by developing characteristics of design including style, details and colors showed in active sports wear. This study is aimed to ana analyze the image of pop art showed again in the modern fashion in the end of the 20th century and graffiti-art which was well known to the general public after the 1980's. Through this analysis, I will study characteristics of pop art showed in sportslook which is the mainstream in modern fashion and graffiti of Keith Haring. Consequently, I suggested a functional, esthetic and future-oriented sports look design which comprises the image of the graffiti-art of Keith Haring by using Design CAD(photoshop & primavision) enabling to attempt variously and to derive quickly the output of design and textile.

• Journal of the Korean Society of Costume
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• v.61 no.6
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• pp.146-160
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• 2011

The purpose of this study is to examine the aesthetic view towards exposure in the Korean society through the means of analyzing the characteristics of exposure and figuring out the implications expressed in the red carpet fashion of Korean female movie stars. The concept of exposure in fashion was reviewed through previous studies and related publications. The pictures of actresses wearing red carpet evening gowns in Korea's major film festival were collected and analyzed. The results indicated that the meaning of exposure expressed in the red carpet fashion of Korean female movie stars are as follows: First, this leads the trend reflecting the contemporary aesthetic view of exposure as an effective way to show the beauty of the female body. Second, this emphasizes the femininity and expresses eroticism by exposing certain body parts which symbolize the female gender. Third, this shows the narcissistic self conspicuousness as well as the self confidence and self satisfaction. Forth, this displays the playfulness through exposing the body in a unique way. Lastly, the way and level of exposure can be used to maintain or change the public's view upon the celebrity.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.3
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• pp.399-412
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• 2013

This study introduces a new delivery method for designs as observed in the artwork trends of Damien Hirst and reflected in the unique expression methods of Modern fashion Collections. The study analyzed numerous resources (literature, dissertations, magazines, and the internet) about Damien Hirst and the examination of a modern fashion timeline is limited to after the 2000s. The 'grotesque trend' that appears in Damien Hirst's works can be classified into five categories (fragmented animal, mismatch, excessiveness and exaggeration, comedy and awfulness, and abnormality). Based on this, the study found that heterogeneous, abject abhorrence, double sided of the play, exaggerated atypia and devilishness in Modern fashion. This study suggests a positive direction for the 'grotesque technique' that could be recognized as one of the delivery methods for a unique fashion design based on the attachment of an aesthetic value that supersedes bizarreness and strangeness to expand various methods of expression.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.2
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• pp.125-143
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• 2015

This study has investigated the status of utilizing 3D printing in fashion field in order to keep up with the trend for 3D printing technology to be realized in all industries so that the materials and the modeling modes may be figured out. The following is the findings. The materials used most in 3D printing in fashion field are PA, PLA, TPU, multi-material, ABS and metal. PA, TPU and Multi-material have so much excellent flexibility and strength that they are widely used for garment, shoes and such fashion items as bags. But PLA, ABS and metal are scarcely used for garment because PLA is easily biodegradable in the air, ABS generates harmful gas in the process of manufacture and metal is not flexible, while all of these three are partly used for shoes and accessories. The modeling modes mainly applied for 3D printing in fashion field are SLS, SLA, FDM and Polyjet. SLS, which is of a powder-spraying method, is used for making 3D textile seen just like knitting. Polyjet method, which has higher accuracy and excellent flexibility, can be used for expressing diverse colors, and accordingly it is used a lot for high-quality garment, while SLA and FDM method are found to be mostly used for manufacturing shoes and accessories rather than for making garment because they are easily shrunk to result in deformation.

• Journal of Fashion Business
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• v.19 no.4
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• pp.109-119
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• 2015

A wide variety of fashion materials focus on good drape property and softness. Among the recently emerging materials, Neoprene that consists of laminated knit on both sides of foamed neoprene sheet seeks a unique appearance that is considerably deviated from the current flow. Diverse processing methods for the newly released material heighten the value in function and beauty among trends of fashion materials by enhancing the appearance, touch and material property. Laser-cutting technique is one of the processing methods that is consistently used in the textile area. This study aimed to find the basic materials for applicability of laser-cutting technique to clothing goods after consideration of the changes in material property and drape shape, and to furthermore enforce different pattern conditions to Neoprene material, one of the newly attractive materials in the fashion area. In this study, we applied laser-cutting technique to Neoprene material sample under different conditions of pattern appearance, size and distance, based on current evaluation and theoretical background of Neoprene material, fashion trend and laser-cutting technique. Drape property can improve and the drape direction could also be controlled by a wide variety of laser-cutting techniques applied to Neoprene materials that have uniquely different appearances from most other textiles. This technique could be applied to the design for diversification of Neoprene clothing goods in the future.