• 한국의류산업학회지
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• 제23권1호
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• pp.70-83
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• 2021

Live-streaming commerce is attracting attention as a noticeable trend in the retail industry. It is a new mobile shopping service platform developed by combining live streaming with e-commerce technologies. This study examined the impact of para-social interactions on consumer impulse buying behavior and investigated the impact through task complexity as well as perceived amount of information. To achieve this goal, 203 women using a mobile commerce participated in an online survey after experiencing beauty live-streaming commerce. The collected data were analyzed using SPSS 25.0, AMOS 23.0, and SPSS PROCESS Macro program. The results of the study revealed that para-social interactions negatively influenced task complexity, positively influenced perceived amounts of information, and positively influenced impulse buying behavior. In addition, impulse buying behavior was negatively influenced by task complexity versus positively that was influenced by perceived amounts of information. The impact of para-social interactions on impulse buying behavior is mediated by task complexity and perceived information. The findings of this study contribute to the theoretical extension of para-social interaction on impulse buying behavior in the context of live-streaming commerce. The implications of the findings suggest practical marketing strategies for digital media commerce retailers.

• 한국의류산업학회지
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• 제23권6호
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• pp.770-780
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• 2021

The purpose of this study is to classify customer experience components using Bernd H. Schmitt's Strategic Experiential Modules and explore the relevance between fashion lifestyle and customer experience components. A survey was conducted on 400 adults between the ages of 20s to 50s who had experience in sportswear stores. The results obtained are as follows. First, according to fashion lifestyle, the respondents were divided into an individuality-valued pragmatic group, a trend-oriented brand-seeking group, a fashion-interested group, and a conservative pragmatic group. Second, customer experience components were divided into sensory experience, emotional experience, cognitive experience, behavioral experience, and relational experience. Third, on analyzing the relationship between customer experience and fashion lifestyle, it was found that a fashion-interested group has the highest value in all experiences; therefore, it can be considered that the higher the interest in fashion, the more important is the customer experience. On the other hand, the conservative pragmatic group represented generally smaller values than the other three groups in all customer experiences. Fourth, there were significant differences in the customer experience components that were considered to be important depending on the fashion lifestyle type. An individuality-valued pragmatic group valued cognitive experiences, a fashion-interested group valued all experiences, and a conservative pragmatic group showed low scores in all customer experiences. The results of this study will allow companies to build more customer-friendly experiences and enable consumers to engage in satisfactory purchasing activities through better customer experiences.

• 한국의상디자인학회지
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• 제23권4호
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• pp.133-148
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• 2021

Due to the COVID-19 pandemic, many people started working from home while avoiding unnecessary going-outs. As the 'stay-at-home life' becomes standard daily life, the pajamas market is absorbing young consumers, especially targeting Generation MZ, by using one-mile fashion that breaks down the boundary with everyday clothes. Also, owing to the demand for environmentally-friendly textiles, based on the strengthened environmental regulations, the development of textiles considering the environment is expanding. Thus, the purpose of this study is to develop fashion pajamas using environmentally-friendly textiles targeting Generation MZ. After theoretically considering the current status of recycled PETs and the pajama market by referring to preceding research, relevant books, and Internet data, this study performed the process setting up the design concepts, developing textiles, developing textile designs, and developing pajamas designs. As a result, this study wove two kinds of mixed textiles using recycled PETs and silk with the concept of 'Going out pajamas', and designed a total four patterns to be applied to those textiles, then digitally printed them. Using the developed textiles, this study produced a total four kinds of pajamas that were practical, trendy, and also good to be used as clothes for going-out. The consumers who are exhausted from the limited environment of the COVID-19 pandemic, are requesting comfortable and trendy in & out door fashion. For this reason, the results of this study are significant in the aspect of suggesting the new-normal fashion trend for pajamas designs.

• 한국의류산업학회지
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• 제23권2호
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• pp.273-289
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• 2021

This study aimed to examine the appearance of heated clothing in relation to fashion trends by analyzing constructive components of clothing using product images and actual products. A total of 91 images of domestic and foreign heated clothing products were collected, and a product analysis conducted with six parameters of item classification, namely, concept and image, silhouette, color, number of heating elements, and heating parts. In addition, an in-depth analysis was carried out with 11 products among them, while focusing on further detailed components of the design and heating system. As a result, the overall exterior design of domestic products has been changed from outdoor clothing to daily clothing reflecting the current design trend. Compared with domestic products, foreign products showed a diverse assortment and a greater number of heating regions per individual item of clothing. The current heating system commonly consists of a heating element, power source, controller board, and wires, although the existence and type of switches differed from product to product. To develop a more efficiently heated clothing to expand the market, the design, ease of use, safety, consumer preference, heating functionality, and durability should be considered. Along with design recommendations for future heated clothing, this study also provides a practical guide to the technical aspects of the design of the components of heated clothing.

• 한국의류산업학회지
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• 제26권2호
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• pp.179-189
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• 2024

This study aims to explore the influence of product popularity signals on purchase intention in China's open market, with a focus on understanding the interaction effect of fashion product types. The popularity signals were measured through sales volume and review volume. For the experiment, a 2 (sales volume: high vs low) × 2 (review volume: high vs low) × 2 (fashion product type: trend vs basic) factorial design was employed. The findings of this study are summarized as follows. First, sales volume and review volume, as signals of the popularity of fashion products, did not appear to have a direct effect on purchase intention. Second, the impact of fashion product popularity on purchase intention was found to be contingent on the type of fashion product. When purchasing trendy fashion products, purchase intention was found to be higher under low popularity conditions compared to high popularity conditions. When purchasing basic fashion products, purchase intention was found to be higher under high popularity conditions compared to low popularity conditions. These findings contribute valuable insights for developing marketing strategies that leverage popularity signals for fashion products in China's open markets. Furthermore, the study improves understanding of online fashion product purchasing behavior among Chinese consumers.

• 정보관리연구
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• 제42권2호
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• pp.151-165
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• 2011

특허정보는 산업 및 과학기술활동의 혁신지수로서 국가, 지역, 기술, 기업 등 발명의 성과를 반영하고, 기술의 확산 및 R&D의 성과를 측정하는 도구로서 활용가능하다. 본 연구에서는 특허분석을 통하여 기술생산성, 혁신성 및 기술활동성을 분석할 수 있는 지수를 발굴하여 기술성을 평가할 수 있는 방법을 제시하고, 국가적으로 핵심기술로 관심이 모아지고 있는 의약, 운수, 바이오, 섬유, 건설, 기계부품, 정보매체, 전자/통신 산업에 대해 적용하여 기술성을 평가하였다. 기술활동성에 있어서 삶의 질과 생명연장에 대한 관심이 늘어나는 추세를 반영하여 건설, 의약 바이오분야에서 활발한 기술활동이 이루어진 반면에 섬유와 정보매체 분야의 기술활동은 떨어진 것으로 분석되었다. 의약, 바이오, 건설분야가 평균보다 높은 혁신성을 나타내고 있으며, 정보매체 및 전자통신분야의 혁신성이 떨어지는 것으로 분석되었다. 기술생산성에 있어서 특허기술 1건당 발명자가 약 2인 정도로 나타났으며, 최근 들어 기술의 고도화로 인해 기술 개발에 참여하는 연구원의 수가 늘어나면서 기술생산성이 떨어지는 것으로 분석되었다.

• 한국산학기술학회논문지
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• 제16권5호
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• pp.3087-3098
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• 2015

본 연구의 목적은 미래의 가장 중요한 소비자계층으로 부상할 대학생을 대상으로 오가닉 의류제품의 구매경험과 라이프스타일에 따른 오가닉 의류제품 구매의도를 파악하고자 하였다. 첫째, 조사대상자의 인구통계적 특성에 따른 오가닉 의류제품 구매경험의 차이에서는 거주지역을 제외하고 성별, 연령, 관련전공, 용돈, 수입에서 집단간 유의한 차이가 있는 것으로 나타났다. 둘째, 조사대상자인 대학생을 대상으로 라이프스타일 요인구조분석을 하였는데 "웰빙지향", "변화추구", "친환경주의", "유행혁신", "보수안전"의 가치관으로 나뉘어졌다. 셋째, 오가닉 의류제품의 "구매경험" 및 "비구매경험"에 따라 라이프스타일 특성의 하위 차원인 "웰빙지향", "변화추구", "친환경주의", "유행혁신", "보수안전"에 차이가 있는지 알아보고자 하였는데 "웰빙지향", "변화추구형", "친환경주의", "유행혁신"은 오가닉 의류제품의 구매경험집단이 비구매 경험집단보다 높게 나타났으며 모든 하위요인 집단들인 "웰빙지향", "변화추구", "친환경주의", "유행혁신", "보수안전"이 오가닉 의류제품 구매의도에 유의한 영향을 미치고 있는 것을 알 수 있다.

• 산업경영시스템학회지
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• 제39권3호
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• pp.156-169
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• 2016

The objective of this study is to investigate patent trends of Daegu city which tries to introduce environment friendly energy and to develop new technology or new industry sprung from technology convergence on smart decentralized energy technology and other technologies. After applying network analysis to corresponding groups of technology or industry convergence, strategy for future energy convergence industry is provided. Patent data applied in Daegu city area are used to obtain research goal. The technology which contains several IPC codes (IPC Co-occurrence) is considered as a convergence technology. Path finder network analysis is used for visualizing and grouping by using IPC codes. The analysis results categorized 13 groups in energy convergence industry and reclassified them into 3 cluster groups (Smart Energy Product Production Technology Group, Smart Energy Convergence Supply Technology Group, Smart Energy Indirect Application Technology Group) considering the technical characteristics and policy direction. Also, energy industry has evolved rapidly by technological convergence with other industries. Especially, it has been converged with IT industry, and there is a trend that energy industry will be converged with service industry and manufacturing industry such as textile, automobile parts, mechanics, and logistics by employing infrastructure as well as network. Based on the research results on core patent technology, convergence technology and inter-industry analysis, the direction of core technology research and development as well as evolution on decentralized energy industry is identified. By using research design and methodology in this study, the trend of convergence technology is investigated based on objective data (patent data). Above all, we can easily confirm the core technology in the local industry by analyzing the industrial competitiveness in the macro level. Based on this, we can identify convergence industry and technology by performing the technological convergence analysis in the micro level.

• 패션비즈니스
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• 제21권4호
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• pp.144-158
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• 2017

Fur garment has long been the conventional symbol for luxury, or conspicuous consumption. However, as fashion items began to diversify as part of overall fashion trend, fur items are now more about individual taste and style than just lavishness. Synthetic fur is especially emerging as a new promising fashion material, with a touch almost like natural fur at an affordable price. Along with the emergence of 'Vegan Fashion' trend, synthetic fur is establishing itself as a popular fashion textile. This study is an attempt to investigate subjective evaluation and physical properties of natural and synthetic furs, whose results will further serve as basic data in developing synthetic fur materials. Sensory and emotional evaluations are carried out on natural and artificial furs. For analysis, factors such as weight, thickness, air permeability, gloss and compressibility were surveyed to observe how they influence the physical properties. According to the subjective evaluation, natural and artificial fur samples do not differ in conspicuous ways in appearance. Experiments on physical properties, specifically warm/cool touch experiment, show that natural fur has a slightly higher warm sensation than artificial fur. Luster analysis by using a microscope revealed that there are subtle qualitative differences between natural and artificial fur. During the subjective evaluation, subjects found it hard to state distinct quantitative differences in luster. A survey as a means of assessing qualitative differences in gloss seems to be necessary to complement the evaluation. Results from this study will potentially serve as resources for diversification of fashion product designs using synthetic fur.

• 복식
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• 제66권1호
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• pp.58-72
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• 2016

Since the mid 2000s, a large number of Chinese students have come to Korea to study. This study investigates the research trends of Chinese students studying in the fashion field in Korea. For this study, a total of 235 graduate degree theses on fashion written by Chinese students in Korea (from 1992 to 2014) were collected through the RISS website. Various keywords were used to find the theses, including fashion, clothing and costume. Factors used in the analysis of these theses were the number of theses per year, major of the student, research trend of specific areas and research target area. The results are as follows: Most of the theses were written by Fashion/Clothing majors (141 theses/60% of the total), while other majors - such as Business Administration, International Trade, Economics, Journalism/Broadcasting, and Movie Entertainment - made up the rest (94/40%). The theses researched in the study were focused on a specific field in fashion. Fashion Marketing/Socio-Psychology of Clothing was the most popular field (113/48.1%), and Fashion Design/Aesthetics came in second (87/37.0%). Other topics, such as Costume History, Clothing Construction/Textile Science, Costume Culture, followed. Chinese student's research target area was very limited, with Chinese Study being the most popular area, and Korean and Chinese Comparative Study coming in second.