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Consumer's Psychological Response on Rhythm of Product Design According to Price level & Brand Hierarchy (가격수준과 브랜드 위계에 따른 제품디자인의 율동감에 대한 소비자의 심리적 반응에 관한 연구)

  • Jin-Ryeol Lee;Jung-Pyo Hong;Kazuo Sugiyama
    • Science of Emotion and Sensibility
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    • v.7 no.1
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    • pp.29-40
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    • 2004
  • Even though rhythm is considered theoretically and practically as a form element influencing consumer's aesthetic response on product design, researches on it relatively less performed than other product aesthetic elements. And also existing researches have only suggested rhythm as one of aesthetic elements in product design but they haven't suggested overall insight on how to apply rhythm into product design. This study tested how rhythm expression in product design affects consumer's aesthetic response according to price level and brand hierarchy. The result shows that rhythm is clearly one of aesthetic elements. And rhythm expression increase consumer's aesthetic response in low priced product condition regardless of brand hierarchy. But in high priced product condition, rhythm expression decreases consumer's aesthetic response because of perceived risk. Only when in high prestige brand condition, consumer's aesthetic response remains high because of trade-off relationship between perceived risk and brand equity. The result of this study enables designers to understand characteristics of rhythm. Also, the result can give companies the useful way on how to use rhythm element as a strategic tool if they consider their brand equity level and product's price level.

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Correlations between Spatial Distribution of Alien Plants and Land Cover - Focused on National Ecosystem Survey - (외래식물의 공간분포와 토지피복간의 상관성 연구 - 전국자연환경조사 자료를 중심으로 -)

  • Jung, Tae-Jun;Shin, Hyun-Chul;Shin, Young-Kyu;Kim, Myung-Jin
    • Journal of Environmental Impact Assessment
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    • v.22 no.5
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    • pp.455-466
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    • 2013
  • The aim of this study is to seek application plans of National Ecosystem Survey database based on comparison and examination of feasible analysis methods for distribution characteristics of alien plants. In order to set up a correlation analysis method between alien plants and environmental factors, we had reviewed the 3rd National Ecosystem Survey guide book and consequently, two kinds of analysis method were tested. One was 1/25,000 scale map boundary based analysis and the other was representative mountain area based analysis. In this study we restricted the research area to select reliable surveyed database from whole "2011 National Ecosystem Survey flora database" according to two major criteria. First, an area defined by 1/25,000 scale map boundary and representative mountain area where the number of surveyed flora records should be within top 20%. Second, land cover map should also be built up inside that area. As a result, 25 map boundaries and 25 representative mountain areas were extracted to be analyzed. To limit a boundary for every representative mountain area we had analyzed distribution of environmental factors around that area by manual inspection with SPOT-5 remote sensed satellite image then designated 3km buffer zone from each alien plant location in that area. After then, naturalized index (NI) and urbanized index (UI) was calculated and correlations analysis was carried out. With the result of correlation analysis by map boundary only agricultural land area showed significant value of r (0.4~0.6, correlated) and the rest of factors did not. In the case of representative mountain area, the result showed that agricultural land, road and forest area showed significant value of r (0.6~0.8, highly correlated) which was corresponding to existing researches. Therefore, representative mountain area based method is preferable when using the alien plants database of National Ecosystem Survey for species distribution analysis. And also, considering the way of database utilization is strongly suggested at the first stage of survey planning for promoting active use of national ecosystem survey database.

A Review about the Need for Modelling Toll Road with Different Value of Travel Time (유료도로의 교통수요분석에 있어서 통행시간가치 차등화 필요성 검토)

  • Kim, Jae-Yeong;Son, Ui-Yeong;Jeong, Chang-Yong
    • Journal of Korean Society of Transportation
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    • v.27 no.4
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    • pp.31-40
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    • 2009
  • Some road charges toll to finance the cost or to manage traffic congestion. With a growth of PPI projects, toll roads would be increase continuously. Tolls have a considerable influence on user's route choice, and sometimes can affect to the departure time and even to mode choice. For modelling toll roads, user's WTP or VOT has an important role and it is general that VOT is equivalent to the wages of workers. The current way of modelling technique yields various toll price elasticity from low to high. When there exist few alternative routes, unrealistic result that all traffic assigned to some shortest path may occur. The toll price elasticity can be influenced by alternative route and congestion level, but some result shows nearly unrealistic patterns. The model to forecast more realistic toll road demand is very essential for estimating toll revenue, choice of optimal toll level & collecting location and establishing toll charge strategy. This paper reviewed some literatures about toll road modelling and tested case study about the assignment technique with different VOT. The case study shows that using different VOT yields more realistic result than the use of single VOT.

Antibiotic sensitivity of the bacterial strains isolated from operating wounds (수술창에서 분리된 균주의 항생제 감수성)

  • Oh, Yang-Hyo;Kim, Yung-Bu;Park, Young-Min;Kim, Min-Jung;Cha, Mi-Sun
    • Journal of Life Science
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    • v.8 no.1
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    • pp.40-50
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    • 1998
  • Staphylococuus aureus and Escherichia coli is increasingly responsible for outbreaks of nosocomial infection around the world. Because serious infections due to these organisms currently necessiate use of non-$\beta$-lactam antimicrobial therapy and because strains is ofen resistant to many antimicrobial agents, infections with this organism are difficult to treat. Isolated strains from post operaton wounds of PNU hospital patient were tested for the antimicrobial susceptibility, resistant pattern and combined action to the 6 antibiotics. The minimal inhibitory concentraction of each antibiotic anc antibiotics combining in various ratios were measured by checkerboard dilution method. the synergism was determined through calculating the fractional inhibitory concentraction index (FICI). In case of S. aureus, 15 strains was shown to be highly sensitive to streptomycin and 13 strains to cephalothin. In case of E. coli, it is excellent senstitive 16 strains, sensitive 4 strains on cefoperazone, as like S. aureus, and thus the sensitive is most to be 66%. As the result of gaining MIC from S. aureus upon agar dilution method, MIC$_{50}$ was 8$\mu$g/ml, MIC$_{90}$ was 16$\mu$g/ml and thus the streptomycine is shown to be lowest. In case of E, coli, S. MIC$_{50}$ was 4$\mu$g/ml, MIC$_{90}$ was 16$\mu$g/ml, in streptomycin and thus is shown to be lower than S. aureus. As the result of comparing the resistance aspect of combining the antibiotics on S. aureus and E. coli, the resistant strain can be known to be reduced to the large range more than each 40% than combining with only aminoglycoside-series or cephalosporine-series. As the result of combining aminoglycoside-series, streptomycin and cephalothin or cefuroxime sensitive to S. aureus and E. coli in the above mentioned results, the increase or imporovement of effect is over 73% and 80%, respectively, thus the case od combining 2 antibiotics is shown to be better in the effect. Isolated strains from operating wounds were for the antimicrobial susceptibility. In case of S. aureus 15 strains was shown to be sensitive very much on streptomycin. In case of E. coli it is excellent sensitive 16 strains. As the results of combining aminoglycosides-series, streptomycin and cephalosporine series, cephalothin and cefuroxime, the increase or improvement of effect is over 73%, thus case of combining 2 antibiotics is shown to be better in the effect.

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Studies on the Evaluation for the Quality of Food by Sensory Testing -III. The Survey of Consumer Acceptance and Preference for Commercial Milk- (관능검사법(官能檢査法)에 의한 식품(食品)의 품질평가(品質評價)에 관(關)한 연구(硏究) -제(第) 3 보(報) : 시판(市販)우유에 대한 소비자(消費者) 기호조사(嗜好調査) 시험(試驗)-)

  • Chae, Soo-Kyu;Yu, Tai-Jong
    • Korean Journal of Food Science and Technology
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    • v.12 no.3
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    • pp.165-169
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    • 1980
  • Consumer acceptance and preference tests for commercial milk were run with laboratory consumer panel. The results were summarized as follows: 1. According to result of the paired comparison preference test between milk K and each of 4 commercial milk tested a significant difference in the consumer preference was not recognized at 5 percent level 2. According to result of hedonic scale test for commercial milk, a significant difference on both treatment and panel member effect was not recognized at 5 percent level. 3. According to result of food action scale test for commercial milk, the frequency of 'I would drink this every opportunity I had' was the highest as 38 percent. 4. According to the rank test for the determination of the preference for milk flavor on the temperature of sample, the frequency of sampling at $20^{\circ}C$ was the highest. 5. A significant difference on the flavor of milk was recognized among 5 samples of commercial milk by both difference test and profile test as reported in the previous paper (Korean J. Food Sci. Technol. 12(3), 150 and 158(1980)), but not by rank test, preference test and hedonic scale test. This fact suggests that rank test, preference test and hedonic scale test are influenced by the difference on the preference of the panel members and on the basis of quality, etc.

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A Study on Development of ECS for Severly Handicaped (중증 장애인을 위한 생활환경 제어장치개발에 관한 연구)

  • 임동철;이행세;홍석교;이일영
    • Journal of Biomedical Engineering Research
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    • v.24 no.5
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    • pp.427-434
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    • 2003
  • In this paper, we present a speech-based Environmental Control System(ECS) and its application. In the concrete, an ECS using the speech recognition and an portable wheelchair lift control system with the speech synthesis are developed through the simulation and the embodiment. The developed system apply to quadriplegic man and we evaluate the result of physical effect and of mental effect. Speech recognition system is constructed by real time modules using HMM model. For the clinical application of the device, we investigate the result applied to 54-years old quadriplegic man during a week through the questionnaires of Beck Depression Inventory and of Activity Pattern Indicator. Also the motor drive control system of potable wheelchair lift is implemented and the mechanical durability is tested by structural analysis. Speech recognition rate results in over 95% through the experiment. The result of the questionnaires shows higher satisfaction and lower nursing loads. In addition, the depression tendency of the subject were decreased. The potable wheelchair lift shows good fatigue life-cycle as the material supporting the upper wheelchair and shows the centroid mobility of safety. In this paper we present an example of ECS which consists of real-time speech recognition system and potable wheelchair lift. Also the experiments shows needs of the ECS for korean environments. This study will be the base of a commercial use.

Study on Applicability of Stereophotogrammetry to Rock Joint Survey (입체사진측량기법의 암반절리조사에 대한 적용성 연구)

  • Han, Jeong-Hun;Song, Jae-Joon
    • Tunnel and Underground Space
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    • v.17 no.2 s.67
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    • pp.139-151
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    • 2007
  • Stereophotogrammetry is a method to extract information of an interested area by constructing a stereo-image from two or more photos. In this study, the stereophotogrammetry was adopted to obtain the joint orientation and trace length from a sampling window and its measurements were compared with the result by a clinocompass and measuring tape to evaluate the applicability of the stereophotogrammetry to rock joint survey. A commercial stereophotogrammetry program, ShapeMetriX 3D, was used for this purpose. Firstly, the accuracy of the measuring method using ShpaeMetrix 3D was evaluated by a model test. Secondly, joint orientations on a rock slope and tunnel were obtained by using ShapeMetriX 3D and compared with the measurement by a clinocompass. Finally. the effect of base-depth ratio in photographing was evaluated by comparing images with various base-depth ratios, and the usefulness of closed-up photographing on a rock exposure to increase the measurement accuracy was tested. The dip and dip direction of each model plane obtained by ShapeMetriX 3D showed an error ranged between $-5^{\circ}\;and\; 5^{\circ}$ on the basis of the results by the measuring tape. Base-depth ratio proved not to influence the analysis result by ShapeMetriX 3D if all the images were taken without any hidden area. The close-up photographing turned out useful to obtain the detailed images and therefore precise result when ShapeMetriX 3D was adopted.

The Effect of Composite Ratio and Wall Thickness on the Shear Behavior of Composite Basement Wall (합성율과 벽체두께가 합성지하벽의 전단거동에 미치는 영향)

  • Seo, Soo-Yeon;Kim, Seong-Soo;Yoon, Yong-Dae
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.14 no.1
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    • pp.93-101
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    • 2010
  • When doing underground excavation works for the purpose of constructing large underground structures for a building in the limited space in downtown area, the stability of the adjacent ground must be top priority, and to accomplish this, it is essential to review the retaining wall construction carefully. H-Pile, which has been mainly used as a stress-carrying material in temporary earth-retaining structures, is most likely to be abandoned after completion of the works for the basement exterior wall in relation to contiguous bored piles, so it will result in a waste of material. To improve this situation, Basement Composite Wall where H-Pile and basement wall are compounded, has been developed. This wall is being used most frequently in many local construction sites. In this study, five specimens are made in order to evaluate the shear resistance of the basement composite wall and tested. Test parameter is the composition ratio and wall thickness according to shear connectors. Test result shows that the shear strength is improved when the composite ratio is increased but the magnitude is not much. A formula, which considers the contribution of concrete, web of H-pile as well as flange' effect in calculation of shear strength of composite basement wall, is suggested and used to calculation of the strength of specimens. It is found that there is a good co-relation between test result and the calculated one by the formula.

Velocity Estimation of Moving Targets by Azimuth Differentials of SAR Images (SAR 영상의 Azimuth 차분을 이용한 움직이는 물체의 속도측정방법)

  • Park, Jeong-Won;Jung, Hyung-Sup;Won, Joong-Sun
    • Korean Journal of Remote Sensing
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    • v.24 no.2
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    • pp.91-98
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    • 2008
  • We present an efficient and robust technique to estimate the velocity of moving targets from a single SAR image. In SAR images, azimuth image shift is a well blown phenomenon, which is observed in moving targets having slant-range velocity. Most methods estimated the velocity of moving targets from the distance difference between the road and moving targets or between ship and the ship wake. However, the methods could not be always applied to moving targets because it is difficult to find the road and the ship wake. We propose a method for estimating the velocity of moving targets from azimuth differentials of range-compressed image. This method is based on a phenomenon that Doppler center frequency shift of moving target causes a phase difference in azimuth differential values. The phase difference is linearly distorted by Doppler rate due to the geometry of SAR image. The linear distortion is eliminated from phase removal procedure, and then the constant phase difference is estimated. Finally, range velocity estimates for moving targets are retrieved from the constant phase difference. This technique was tested using an ENVISAT ASAR image in which several unknown ships are presented. In the case of a isolated target, the result was nearly coincident with the result from conventional method. However, in the case of a target which is located near non-target material, the difference of the result between from our algorithm and from conventional method was more than 1m/s.

Correlation Analysis of the Lumbar Spine and Femur Neck BMD using Dual Energy X-ray Absorptiometry in Rehabilitated Patients (재활치료 환자에서 DXA를 이용한 요추부와 대퇴경부 골밀도 검사의 상관관계)

  • Jung, Myo-Young;Ji, Yun-Sang;Kim, Chang-Bok;Dong, Kyung-Rae;Ryu, Jae-Kwang;Choi, Ji-Won
    • Journal of Radiation Industry
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    • v.12 no.4
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    • pp.311-316
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    • 2018
  • Average life expectancy is getting longer due to medical developments and improvements in living standards. So much so that the elderly have an increased risk of developing osteoporosis. Therefore, it is important to prevent, diagnose, and treat the senile disease at an early stage through a bone density test. Bone density is measured by dual energy X-ray absorption (DXA). In this study, while using DXA, in cases when the measurements for both the lumbar and the femur could not be taken simultaneously, the correlation between both measurements were known, and the measurement of one area was used to make a clinical inference for the value of the other. Measurements were taken using Lunar Prodigy Advance (GE) for 43 participant with clinically significant fractures. Statistical calculations were produced and analysed regarding bone density. In case of T-score, lumbar spine produced a statistical result of $-2.112{\pm}1.836$ and femur neck was $-1.716{\pm}1.565$. In case of Z-score lumbar spine produced a statistical result of $-0.151{\pm}1.513$, and femur neck $-0.026{\pm}1.283$. It is indicated that the pearson correlation coefficient of T-score between lumbar spine and femur neck is high at 0.699, and the pearson correlation coefficient of Z-score is considered relatively high at 0.503. The correlation of bone density between lumbar spine and femur neck is shown to be statistically meaningful in T-score's p-value at 0.000 and Z-score's p-value at 0.001. In conclusion, it seems to have clinical usefulness that we can infer the result of one measurement through that of the other part tested, based on the knowledge of the correlation coefficients between lumbar spine and femur neck.