• Asia Marketing Journal
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• v.16 no.1
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• pp.1-12
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• 2014

The goal-gradient hypothesis states that the tendency to approach a goal increases with the increasing proximity of the goal (Hull 1932). It was initially supported with an evidence of animal experiments and since then, several papers have investigated the goal-gradient hypothesis in humans. Although there are some evidences related to the goal-gradient hypothesis in human behaviors, none of previous studies can properly explain its underlying mechanism, and what's more, they were not able to suggest useful managerial applications in human behaviors. From these perspectives, this work points out that there are some theoretical weaknesses to apply the goal-gradient hypothesis into the complicated human decision-making behaviors and proposes an alternative theoretical mechanismthat underlies the goal-gradient hypothesis in human. Finally, it offers insights into managerial implications of the goal-gradient hypothesis in the marketing field. This study focuses on the changes in motivations for achieving goals, in terms of how approaches to goals vary according to temporal distance from those goals. Specifically, the temporal construal theory (Liberman and Trope 1998) is considered as the underlying mechanism of the goal-gradient in that the temporal construal theory argues how the temporal distance from a goal makes people change their associated values regarding to that goal. According to the temporal construal theory, the value of distant future outcomes (near future outcomes) is construed on the basis of abstract and central features (concrete and peripheral features), and it argues that distant future situations are construed on a higher level than near future situations. This means that the value associated with the high-level construal is enhanced over delay, whereas the value associated with the low-level construal is discounted over delay. Our propositions suggest that the goal-gradient behavior in human can be motivated by the different aspects or characteristics of the goal as time changes based on the temporal construal theory. Thus, the following propositions are proposed. P 1-1: If the goal is far away, consumers put more value on the central features that are more associated with the desirability of the goal. P 1-2: If the goal is far away, consumers put more effort into accomplishing the goal that has more central features, regardless of its peripheral features. P 2-1: If a goal is near, consumers put more value on the peripheral features that are more associated with the feasibility of the goal. P 2-2: If a goal is near, consumers put more effort into accomplishing the goal that has more peripheral features, regardless of its central features. We hope to provide sufficient managerial implications for the companies as our research aims to show how consumers react differently as they progress toward the goal. Proposed propositions may provide guidance for companies developing a loyalty program, enabling them to understand what kinds of benefits or services they should provide or emphasize to consumers in loyalty programs on the basis of the time-dependent changes in outcome values (such as gifts, reward coupons). The effects of temporal distance from a goal should inform companies' marketing activities and help themto determine where emphasis should be placed in designing the benefits of their loyalty program.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.7 no.11
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• pp.2754-2768
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• 2013

Video fingerprints generated from global features are usually vulnerable against general geometric transformations. In this paper, a novel video fingerprinting algorithm is proposed, in which a new spatio-temporal gradient is designed to represent the spatial and temporal information for each frame, and a new partition scheme, based on concentric circle and rings, is developed to resist the attacks efficiently. The centroids of spatio-temporal gradient orientations (CSTGO) within the circle and rings are then calculated to generate a robust fingerprint. Our experiments with different attacks have demonstrated that the proposed approach outperforms the state-of-the-art methods in terms of robustness and discrimination.

• Proceedings of the IEEK Conference
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• 2000.07b
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• pp.753-756
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• 2000

In this paper we present and compare two different spatio-temporal decorrelation learning algorithms for updating the weights of a linear feedforward network with FIR synapses (MIMO FIR filter). Both standard gradient and the natural gradient are employed to derive the spatio-temporal decorrelation algorithms. These two algorithms are applied to multichannel blind deconvolution task and their performance is compared. The rigorous derivation of algorithms and computer simulation results are presented.

• Journal of Broadcast Engineering
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• v.15 no.4
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• pp.474-486
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• 2010

In this paper, we propose a new method for detection moving object contour using spatial and temporal edge. In general, contour pixels of the moving object are likely present around pixels with high gradient value along the time axis and the spatial axis. Therefore, we can detect the contour of the moving objects by finding pixels which have high gradient value in the time axis and spatial axis. In this paper, we introduce a new computation method, termed as temporal edge, to compute an gradient value along the time axis for any pixel on an image. The temporal edge can be computed using two input gray images at time t and t-2 using the Sobel operator. Temporal edge is utilized to detect a candidate region of the moving object contour and then the detected candidate region is used to extract spatial edge information. The final contour of the moving object is detected using the combination of these two edge information, which are temporal edge and spatial edge, and then the post processing such as a morphological operation and a background edge removing procedure are applied to remove noise regions. The complexity of the proposed method is very low because it dose not use any background scene and high complex operation, therefore it can be applied to real-time applications. Experimental results show that the proposed method outperforms the conventional contour extraction methods in term of processing effort and a ghost effect which is occurred in the case of entropy method.

• Journal of Microbiology
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• v.45 no.6
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• pp.515-520
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• 2007

Vaginal lactic acid-producing bacteria of 80 pre-menopausal women were studied by isolation on Blood and DeMan-Rogosa-Sharpe agar, PCR with group-specific primers for Lactobacillus-denaturing gradient gel electrophoresis (DGGE), and PCR with specific primers for V3 region in 16S rRNA-temporal temperature gel electrophoresis (TTGE). Conventional isolation method on media detected only one lactobacillus (Lactobacillus brevis) while TTGE detected only Lactobacillus sp. DGGE detected seven Lactobacillus species; L. coleohominis, L. crispatus, L. iners, L. reuteri, L. rhamnosus, L. vaginalis, and Leuconostoc lactis. L. acidophilus and L. gasseri, which are prevalent in Western women, were not detected in Korean women. Furthermore, L. rhamnosus, Leuc. lactis, L. coleohominis, and Weissella cibaria, which were not previously reported in the vaginal microbiota of Korean women, were detected. The five most prevalent LABs in vaginal microbiota in Korean women were L. iners, Enterococcus faecalis, L. crispatus, Leuc. lactis, and W. cibaria.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.21 no.8
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• pp.1885-1896
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• 1996

This paper describes the implementation of the AVT(Automatic video Tracker) using ASIC. The basic tracking algorithm is based on the spatio-temporal gradient method, and adaptive window sizing, track state decision algorithm were also realized. Newly developed ASIC performs recursive image filtering, extraction of spatio-temporal gradient/gradient functions of image in field rate. Using the FPGA/ASIC, the tracker was simply realized in one board type which can be easily applied to various image system. We conformed ASIC operation by computer simulation and tested the system in real tracking situations. From the result, the system can track the moving target which has a velocity of 2-3 pixel/field and a size of varying from 2 to 128 pixes. Also fast refresh rateof motion estimation(60Hz) improves the characteristics of servoing system which forms feedback loop with the tracker.

• Journal of Information Processing Systems
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• v.20 no.1
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• pp.131-147
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• 2024

A routing strategy based on traffic prediction and dynamic cache allocation for satellite nodes is proposed to address the issues of high propagation delay and overall delay of inter-satellite and satellite-to-ground links in low Earth orbit (LEO) satellite systems. The spatial and temporal correlations of satellite network traffic were analyzed, and the relevant traffic through the target satellite was extracted as raw input for traffic prediction. An improved gradient boosting regression tree algorithm was used for traffic prediction. Based on the traffic prediction results, a dynamic cache allocation routing strategy is proposed. The satellite nodes periodically monitor the traffic load on inter-satellite links (ISLs) and dynamically allocate cache resources for each ISL with neighboring nodes. Simulation results demonstrate that the proposed routing strategy effectively reduces packet loss rate and average end-to-end delay and improves the distribution of services across the entire network.

• Journal of KIISE:Software and Applications
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• v.34 no.12
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• pp.1075-1082
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• 2007

In this paper, we propose the method of multiple human action recognition on video clip. For being invariant to the change of speed or size of actions, Spatial-Temporal Pyramid method is applied. Proposed method can minimize the complexity of the procedures owing to select Motion Gradient Histogram (MGH) based on statistical approach for action representation feature. For multiple action detection, Motion Energy Image (MEI) of binary frame difference accumulations is adapted and then we detect each action of which area is represented by MGH. The action MGH should be compared with pre-learning MGH having pyramid method. As a result, recognition can be done by the analyze between action MGH and pre-learning MGH. Ten video clips are used for evaluating the proposed method. We have various experiments such as mono action, multiple action, speed and site scale-changes, comparison with previous method. As a result, we can see that proposed method is simple and efficient to recognize multiple human action with stale variations.

• Journal of the Korean Institute of Intelligent Systems
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• v.15 no.7
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• pp.852-857
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• 2005

This paper discusses a human body extraction method for intelligent robot system. The intelligent robot system requires more robust silhouette extraction method because it has internal vibration and low resolution. The new hybrid silhouette extraction method is proposed to overcome this constrained environment. The temporal and gradient information is combined as hybrid silhouette. The motion region model is used to adjust combining parameters in hybrid silhouette. Finally, the experimental results show the superiority of the proposed method.

• Journal of KIISE:Software and Applications
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• v.35 no.7
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• pp.417-423
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• 2008

In this paper we present a probabilistic method for source separation in the case here each source has a certain temporal structure. We tackle the problem of source separation by maximum pseudo-likelihood estimation, representing the latent function which characterizes the temporal structure of each source by a random process with a Gaussian prior. The resulting pseudo-likelihood of the data is Gaussian, determined by a mixing matrix as well as by the predictive mean and covariance matrix that can easily be computed by Gaussian process (GP) regression. Gradient-based optimization is applied to estimate the demixing matrix through maximizing the log-pseudo-likelihood of the data. umerical experiments confirm the useful behavior of our method, compared to existing source separation methods.