• The Journal of the Korea Contents Association
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• 제21권5호
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• pp.941-948
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• 2021

This study investigated the differences between active and inactive TV watching groups, in terms of residential characteristics, of class-oriented drama viewing rate. We compared Flow and Social Comparison Theories to explain the relationship between class-oriented contents in the drama and viewing rate. We collected 110,000 TV viewers data of 4 class-oriented and the other 4 dramas, aired between Feb. 2016 and March 2019, through D-Live local cable service provider. Controlling gender ratio and income level which may affect viewing rate, we found that class-oriented content significantly and positively affects viewing rate in active watching group while the same content significantly and negatively affects viewing rate in inactive watching group. These results imply that Flow and Social Comparison Theories may apply in opposite directions in different watching groups.

• Journal of the Korean Society of Clothing and Textiles
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• 제29권5호
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• pp.637-648
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• 2005

The purpose of this study was to investigate the differences among internet and TV home-shopping perceived risk segments in regard to clothing shopping orientations and purchase intention. The subjects used for the study were 290 female consumers aged from 20 to 40 living in Seoul. The study used factor analysis, cluster analysis, ANOVA, Duncan test, and $\chi^2-test$. The results showed that the Internet and TV home-shopping perceived risks consisted of 9 factors: Products uncertainty risk, Internet shopping mall trust risk, account-related risk, delivery risk, social risk, size risk, exchange/return risk, TV watching-related risk, and price risk. The cluster analysis showed that there were five groups segmented: Size risk/TV watching risk group, Social risk/Internet trust risk group, Return risk/TV watching low-risk group, Delivery risk/product trust group, and Product risk group. The clothing shopping orientations were classified by 5 factors: Planned shopping, pleasure shopping, sales/fashion oriented shopping, time saving shopping, and credit card preference/in-store oriented shopping. The results showed that the five segmented perceived risk groups differed in regard to clothing shopping orientations, purchase intention, and demographics. Further group differences and implications of the results were discussed.

• Journal of Korea Society of Digital Industry and Information Management
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• 제8권3호
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• pp.23-31
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• 2012

With the advance of Smart TV technologies, TV watchers can enjoy the Internet and games while watching TV programs. Besides retrieving with some keywords in the Internet, people may want to access local information such as notifications from town, messages from children's schools, shopping information from local marts, and even reminder messages for visiting from hospitals while watching TV without using web-browser. In this paper, we introduce the daily life notification service scenarios and its functional and non-functional requirements. Furthermore, we also propose a system that provides the notification services, consists of smart TV apps and server systems. We also introduce the system architecture and the component design of the system. Our work will help smart TV service developers because this paper will give them some service scenarios, requirements, and system architecture and its component design.

• Journal of The Institute of Information and Telecommunication Facilities Engineering
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• 제9권4호
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• pp.124-130
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• 2010

This paper considers a power saving technique of set-top box (STB) that turns the signal into content which is then displayed on the television (TV) screen. A traditional power saving scheme, Auto Power Down (APD), was devised to reduce the power consumption of STB. APD checks whether the user is watching TV over a period of time and enforces STB into stand-by mode when the check result reveals the user is not watching TV. This paper proposes an enhanced power saving scheme that transits STB operation mode to 'stand-by' immediately when STB recognizes the change of TV's external input signal. The proposed scheme does not require the monitoring time to check the users' watching TV, and transits to standby mode faster than the conventional APD, which results in better performance in power saving. The simulation result shows that the proposed scheme achieves 2 to 11% improvement in power consumption compared with the conventional APD.

• Proceedings of the Korea Contents Association Conference
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• 한국콘텐츠학회 2009년도 춘계 종합학술대회 논문집
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• pp.268-272
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• 2009

Reportedly it says that 45% teenagers in the United State exchange the SMS with their friends during television watching. In other word TV viewing moulds the social community between audiences. In terms of social television it is all about interaction or communication technology relevant to TV watching as well as social behaviour. Besides it integrates voice communication, text chat, context awareness, TV recommendations, ratings, video conference and so forth. So far it approaches the conceptual stage or pilot production and remains more research and development. This study is to scrutinise whether the functionality of social TV enables to substitute for social activities of TV viewers or not.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 한국방송공학회 2006년도 학술대회
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• pp.283-288
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• 2006

In the future television broadcasting a flood of information from various sources will not always be welcomed by everyone. The need of accessing specific information as required is becoming a necessity. We are interested to make the life of television consumer easier by providing an intelligent television set which can adaptively proposed certain shows to the viewer based on the user historical consumed shows. The TV watching history data consists of TV program titles with their respective genres, channels, watched times and durations, etc. The method proposed is by utilizing Hidden Markov Model (HMM) to model the user preference of kind of genres the viewer will watch based on recorded genres of several weeks time. We take watching schedule from 6 PM to midnight as boundary. The range thus divided into 3 independent time band of 2 hours each resulting in 3 time bands from 6 PM to 8 PM, 8 PM to 10 PM, and lastly 10 PM to midnight. Each time band will be represented by an HMM. From each HMM we can generate a sequence of predicted genre that the user will probably watch during corresponding time-band. Our approach assumes that the user shows a consistent behavior of watching pattern in week to week basis and during the moment of watching TV. To asses the method performance experiment is conducted using real data collected from December 2002 to May 2003. Some user's data are selected and based on that predictions are made. The resulting predictions are then compared with the actual user's history. The experiment shows satisfactory result for user with middle to high consistent behavior level.

• International Journal of Contents
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• 제17권2호
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• pp.32-40
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• 2021

With love as the theme and mythology, ghosts and magic as elements, Korean fantasy TV dramas have set romantic and beautiful plots and attracted a large number of Chinese female audiences. Based on Melodramatic Imagination and Stuart Hall's theory of "encoding/decoding", this paper investigated Chinese female audiences' motives of watching Korean fantasy TV dramas Hotel Druena through the form of focus group interviews to interpret reasons for the popularity of Korean fantasy TV dramas and Chinese women's overall cognition of Korean TV dramas from the perspective of female audiences. Thinking that South Korea's fantasy dramas are good at women's pursuit and desire for emotional elements, women who watch this type of south Korean TV dramas are temporarily relieving pressure of real life, thus satisfying the needs of female gaze and consumption.

• Journal of Broadcast Engineering
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• 제19권6호
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• pp.925-933
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• 2014

This study investigates the impact of watching motives of parenting reality TV Program, (MBC), (KBS2) on user satisfaction and rewatching. Viewing motives of parenting reality TV Program are found as 'interest', 'charm of children characters', 'relief of loneliness' and 'express everyday feelings'. The result shows that there is significant difference in watching time according to the factor of 'charm of children characters'. Also 'interest' and 'expression of everyday feelings' affect viewing satisfaction of viewers. It is necessary to plan interesting reality program and arrange attractive characters to improve viewing satisfaction of TV program.

• Journal of Korea Multimedia Society
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• 제25권11호
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• pp.1613-1620
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• 2022

Through previous studies, it was found that news from legacy media, including television, has an agenda-setting effect and priming effect on the perceptions and attitudes of audiences about politics and war, and that film media also has an agenda-setting effect and political priming effect on war issues. However, it is difficult to find studies on the effects of war-related TV documentaries on media audiences. Therefore, in this study, An experimental study was conducted to investigate whether there is a change in 'recognition of the importance of security', 'will for South-North Unification' and 'will to participate in war in case of emergency' for the audience who watched the KBS special <100 Days of Invasion of Ukraine, Part 1 into the Fire>. As a result of the analysis, it was found that watching a war-related TV documentary reinforced the audience's 'recognition of the importance of security' and 'will for South-North Unification'. However, it was confirmed that watching a war-related TV documentary did not strengthen the audience's will to participate in war in case of emergency.

• The Journal of the Korea Contents Association
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• 제17권2호
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• pp.521-534
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• 2017

In 2013 the Netflix, an OTT in USA, launched all at once 13 episodes of the House of Cards season. Binge-watching is the word which means watching continuously 2~6 episodes of a TV program with one sitting, the new normal of TV watching behavior, cultural and social currents all over the world. This study has analyzed the factors and motivations which affect to the persistent intention to use binge-watching. It conducted an online survey from 333 Quota sample from Korean age groups between 20th~60th with 81 questionnaires. The 5 groups were induced as motivation factors to binge-watching. The 3 groups which consisted of , , are affecting as positive to intention to use binge-watching. But the other 2 groups which are and doing as negative. The survey has shown that the persistent intention to binge-watching is affected by ages more younger, whom doing binge watching more frequently, whom estimating more higher to the conceived usefulness to use. As a theoretical model, expanded technology acceptance model was adopted and US drama House of Cards. This study could promote the next generation contents planning and S-VOD service industry.